Download Report

1
Media consumption has transitioned from linear to nonlinear where the concept of
the marketing funnel is now dead. Users today interact with a variety of platforms in
random order.
THEN
2
NOW
U.S. adults individually spend
nearly 11 hrs consuming
media daily.
3
Native Advertisements have
completely changed the way
information is presented on web pages.
Instead of interrupting users, ads are
designed to look like they are a part of
the page where they appear.
FREQUENCY
CAP:
Deberíamos
plasmar que
los banners
que se
superponen
están en
una página
de internet
con
información,
tal y como
esta ahora
no creo que
se vea muy
claro.FREQUEN
4
Growth of technolgy has created an environment where there are now more
devices than people.
Total World
Population
5
FREQUENCY CAP:
Deberíamos plasmar que
los banners que se
superponen están en una
Internet Users
Active Social
Network Users
Mobile
Subscribers
$32 Billion is spent Globally on Social Ampliﬁcation. Media expansion has enabled
Social Ampliﬁcation where content is constantly being engaged with, on a variety of
media channels.
1. 52% of
online adults
now use two
or more social
media sites.
(Pew Research)
2. 70% of the U.S.
population has at
least one social
networking proﬁle.
(Statistica)
3. Of the 7.2 billion
people on earth, 3 billion
have Internet access; 2.1
billion are active on
social media; and 1.7
billion use social
networks from a mobile
device. (Link Humans)
To learn more about Digilant, please contact us at www.digilant.com/contact or 1-844-344-4526.
© 2016 Digilant, Inc. All rights reserved. Usage of this content is permitted provided that proper
attribution is given and includes the statement "Source: Digilant, Inc.".