1 Media consumption has transitioned from linear to nonlinear where the concept of the marketing funnel is now dead. Users today interact with a variety of platforms in random order. THEN 2 NOW U.S. adults individually spend nearly 11 hrs consuming media daily. 3 Native Advertisements have completely changed the way information is presented on web pages. Instead of interrupting users, ads are designed to look like they are a part of the page where they appear. FREQUENCY CAP: Deberíamos plasmar que los banners que se superponen están en una página de internet con información, tal y como esta ahora no creo que se vea muy claro.FREQUEN 4 Growth of technolgy has created an environment where there are now more devices than people. Total World Population 5 FREQUENCY CAP: Deberíamos plasmar que los banners que se superponen están en una Internet Users Active Social Network Users Mobile Subscribers $32 Billion is spent Globally on Social Ampliﬁcation. Media expansion has enabled Social Ampliﬁcation where content is constantly being engaged with, on a variety of media channels. 1. 52% of online adults now use two or more social media sites. (Pew Research) 2. 70% of the U.S. population has at least one social networking proﬁle. (Statistica) 3. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. (Link Humans) To learn more about Digilant, please contact us at www.digilant.com/contact or 1-844-344-4526. © 2016 Digilant, Inc. All rights reserved. Usage of this content is permitted provided that proper attribution is given and includes the statement "Source: Digilant, Inc.".
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