1. Ingeniería

PRODUCT CATALOG 2015
PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS
Total access to the top manufacturing industry
decision-makers in Latin America, Brazil, Mexico,
and China.
Strategic Latin American partners of
@ReporteroInd
www.reporteroindustrial.com/mediakit
PRINT ADVERTISING
72-Years Experience in Latin America!
Reportero Industrial (RI) is the only publication covering the Latin American manufacturing industry,
reaching over 34,000 audited subscribers in 20 countries, throughout Mexico, Central and South America.
PERMANENT EDITORIAL FEATuRES:
EDITORIAL EMPHASIS :
• Processing Technology
• Instrumentation
Metalworking
• Laboratory and Analysis
• Industrial Automation
• Green Technologies
• On-line Content Areas
DIRECTORIES:
• 2015 - 2016 Directory of Distributors
• 2015 Buyer’s Guide
SHOw COVERAGE AND/OR BONuS
DISTRIBuTION:
• Expomanufactura ´15, Monterrey, Mexico
• PITTCON ´15, New Orleans, USA
• Expopack ´15, Mexico City
• Hannover Messe ´15, Germany
• EMAQH ´15, Argentina
• Fabtehc Mexico ´15, Monterrey
• SENSOR+TEST ´15, Germany
• Feimafe ´15 , Sao Paulo, Brazil
• The Big M Event ´15, USA
• ACHEMA ´15, Germany
• Autoparts Manufacturing Event, Mexico
• ISA EXPO CONTROL, Mexico
ANALITICA ´15, Brazil
•
National Safety Congress, USA
• Convencion Int de Mineria, Mexico
• CHEM SHOW ´15, NY-USA
• SPS/IPC Drives, Germany
• ISA Automation Week, USA
EDITORIAL SPOTLIGHT:
• Machine-Tools
• OEM Components
• Calibration & Testing Equipment
• Mining and oil exploration equipment
• Balance and Weighing Equipment
• Temperature & Pressure Measurement
• Electricity,Electronics & Computers
• Power transmission
• Assembly, Fastening, Hand & Power Tools
• Motors and Motion Control
• Mining and Oil exploration equipment
• Quality Control & Testing
• Sensors and Transducers
• Wet & Dry Process Equipment
• Pumps, Valves & Compressors
• Pneumatics Components & Hydraulics
• Meters & Monitors
• The Top 20 Products of the year
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wEB ADVERTISING
E-MAGAZINE
Top Content & Instant Delivery!
ABOuT THE PRODuCT
Reportero Industrial (RI) offers the same content available in the print magazine with the added value of an
expanded circulation that reaches beyond the subscriber base of the print media. It offers powerful multimedia
communication capabilities such as Videos, PowerPoint presentations, Sponsorship banners and Theme Tabs that
add life to your commercial messages and trigger immediate communication from potential buyers.
AVAILABLE ADVERTISING PRODuCTS
Digital Magazine
Sponsorship
View Presentations Buttons
Theme Tabs
Live Links
"
ROI METRICS: The new Digital Magazine engine allows real-time reporting of the page-view and click
activity generated by users. Activity on the Sponsorships, View Presentation and View Video buttons, as well as
activity on the Theme Tabs will be properly accounted and reported by the system. Page-views and clicks on your ad’s URL,
email, or any other live link presence will be recorded and reported as well.
"ˆ
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MARKETING SERVICES
ONE-TO-ONE MARKETING
Personalized Twin Covers & Inside Front Cover Ad
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Contact your Sales Representative at www.reporteroindustrial.com/mediakit/sales_reps
MARKETING SERVICES
ONE-TO-ONE MARKETING
Personalized Twin Covers & Inside Front Cover Ad
General Description
The twin cover* resembles the real cover of the magazine with a catchy and
personalized headline allusive to the advertiser’s name and technology, and a fullpage advertisement in the inside front twin cover that can also include variable data
Package Description
• Personalization via “digital variable data printing” can be applied to both the cover
and the clients own inside front twin cover ad.
• The twin cover will be glued to the real magazine cover.
• The twin cover could be delivered to the full circulation run or specific target-groups
based on the demographic breakdown of the BPA readership audit.
Please refer to BPA Worldwide audit for details of readership size and demographic breakdown for possible
selection of target groups.
* Creative covers different from the main-cover image could be allowed, based on approval by the
magazine’s editorial team.
Product Catalog & Other Insert Mailings
General Description
• Your Product Catalog or special insert in Spanish could be saddle stitched to the
folio of the magazine or polybagged with the magazine.
• The offer could include translation, layout and printing services in addition to
postage and handling.
• Client could choose to print additional copies to use as printing collateral for
international trade shows or other events.
• Paper stock 90 grams Standard format.
Insertion to special circulation segments of the industry is allowed based on the BPA Worldwide demographic
breakdown.
Contact your Sales Representative at www.reporteroindustrial.com/mediakit/sales_reps
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MARKETING SERVICES
ONE-TO-ONE MARKETING
Personalized Info-Letters
General Description
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The Info-Letter consists of a 4-color single or doublesided direct mail letter that includes
“personalization” via he use of digital printing technology. This “turn-key” project includes
production and shipment of the Info-Letter polybagged within one issue of the magazine.
MARKETING SERVICES
ONE-TO-ONE MARKETING
wrap Around
The 1/2 wrap-around consists of a 4-color one sided piece that sits on top of the cover and is glued to the
advertiser’s ad within the folio of the magazine. This high impact advertisement captures the attention of the
reader right on the cover and allows this attention to continue to flow to the advertiser’s ad within the folio of
the magazine. The 1/2 wrap-around could be designed using the power of “personalization” via the use of digital
printing processes. This “turn-key” project includes production and shipment of 1/2 wrap-around with one issue
of the magazine.
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Contact your Sales Representative at www.reporteroindustrial.com/mediakit/sales_reps
MARKETING SERVICES
ONE-TO-ONE MARKETING
wrap Around
The photos shown here illustrate a 1/2 WRAP AROUND without personalization printed on 150 gram paper.
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ANNuAL BuYER’S GuIDE
PRINT BuYER’S GuIDE
Enhanced Listing Options
Be a part of the most complete International industry Directory in Latin America. Enhance your basic
company listings via multiple product-listing ads in the various Product Category Sections of the guide and
via special features designed to highlight your company’s Alphabetical Listing.
To register your company in the online Buyer’s Guide, or to review/update your current listings, please log-in
to www.reporteroindustrial.com/sourcebook where you will find an application form and instructions. We
can only guarantee the inclusion in the print issue to advertisers in this edition.
PLATINuM LISTINGS
GOLD LISTINGS
4 Color logo
EQUIVALENT TO A ¼ PAGE
4 Color logo
Text (max 180 words)
Tel + Fax, E-mail Contact,
Web Site, Reader Service
Tel + Fax, E-mail Contact,
Web Site, Reader Service
SILVER LISTINGS
4 Color logo
Tel + Fax, E-mail Contact,
Web Site, Reader Service
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Contact your sales representative at www.reporteroindustrial.com/mediakit/sales_reps
EQUIVALENT TO A 1/6 PAGE
4 Color Photo
ANN AL B YER’S G IDE
ALPHABETICAL LISTINGS
4-Color
logo
Yellow
Highlight
Buyer´s Guide
advertisers get extra
attention with their
directory listings
ENHANCED ONLINE B YERS G IDE LISTINGS
LOGO + 50
WORD COMPANY
DESCRIPTION PRICES:
VIDEOS (OPTIONAL)*
$5,280 Full year
Logo
(*) Videos
Description
* Includes Video icon in all Buyer’s Guide searches to
differentiate companies that have videos from those
that do not.
Results from Buyer’s Guide Searches will display
companies with Enhanced Listings first in alphabetical
order, including the company your company visibility
and click-through rate. Links to CALL FREE, Showrooms
and Videos are also provided when applicable.
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CALL FREE BuTTON
CALL FREE BuTTON
Connecting Buyers & Suppliers by Phone and
Free of Charge!
The Call Free button is a new feature that allows Suppliers that advertise in our print and online media, to
receive phone calls from potential buyers in Latin America, free of charge to either party.
VALuE ADDED SERVICE TO MuLTIMEDIA ADVERTISERS
The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate
one-to-one conversations between you and your potential buyers:
PRINT AND DIGITAL MAGAZINES:
• Off and online links to
www.reporteroindustrial.com/contactthesupplier
page where an Advertiser’s Index including the live
CALL FREE BUTTON is available.
ONLINE MEDIA:
• Results from Buyer’s Guide searches
• Your Buyer’s Guide listing
• Your Showroom*
• The Advertiser’s Index in the new “Contact the
Supplier” section of the portal
• In the Supplier News Modules of the
Newsletters
*Limited to Showroom advertisers only
• This service is available exclusively to Advertisers who invest a minimum of US $11,000 in the current calendar year.
• The service will be provided as long as the advertising program is active. If a cancellation that lowers the minimum
investment requirement occurs, the Call Free button will be deactivated.
• It is highly recommended participating Advertisers allocate a Spanish speaking person to answer the phone calls
that will be originated from Latin American buyers.
• It is also recommended participating Advertisers provide an automatic answering service with a message in Spanish
for calls received outside Latin American countries, as well as between Latin American and North America, Europe
and Asia, will require the use of an answering machine with a message for calls outside office hours.
• It is recommended that international suppliers use the phone number of a central office or master distributor in
Miami, or in a major city in Latin America, to improve the opportunities of receiving live calls during the normal
office hours of the people generating the calls. These central offices and/or master distributors must be advised of
this new service and be instructed to route the lead to the appropriate person within the organization.
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Contact your Sales Representative at www.reporteroindustrial.com/mediakit/sales_reps