el H ospital PRODUCT CATALOG 2015 PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES Total access to the top Healthcare sector decision-makers in Latin America Strategic Latin American partners of @elhospital www.elhospital.com/mediakit PRINT ADVERTISING 71-Years Experience in Latin America! El Hospital is the leading publication covering the Latin American healthcare sector on a pan-regional basis, reaching 20-countries including Mexico, Central and South America, and the Spanish speaking Caribbean. The magazine publishes 6 issues per year and 2 special supplement sections. PERMANENT EDITORIAL FEATURES: EDITORIAL FOCUS: SPECIAL REPORTS & INDUSTRY FOCUS: • Hospital Architecture • Health Informatics Technology (IT) Systems • Metrology • Quality Assurance and Assesment • • Financing Hospital Projects & Technologies • Health Systems and Hospital Management • Accreditation • Health Systems, policies and regulation • Hospital and Patient Safety • Hospital Infection Control • Population Health Management Programs • Home and Intermediate Health Care • Medical Device Regulation • • Trade Show and Events • Patient Monitoring Systems • Radiology • Medical Imaging and Nuclear Medicine • Surgery • Internal Medicine and Subspecialties • Obstetrics, Gynecology, & Women´s Health • Orthopedics, Sport medicine and rehabilitation • • Anesthesia • Emergency and Trauma Care • Critical and Intensive Care • Oncology and Radiotherapy • Cardiology • Gaestronterology • Pulmonary Medicine • Urology and Nephrology • Endocrinology • Clinical Laboratory, Pathology and Blood bank • Top 10 industry providers • Management and Healthcare IT • Regulations, Design, manufacture, marketing, use and control of medical devices • General and specialized surgery SHOW COVERAGE AND/OR BONUS DISTRIBUTION: • • • • • • • • JPR 2015 Sao Paulo, Brazil Medical World Americas, Houston, USA Hospitalar 201 5, Sao Paulo, Brazil FIME 2015, Miami FL ExpoMedical 2015, Buenos Aires, Argentina MEDICA 2015, Dusseldorf, Germany RSNA 2015, Chicago, USA DIRECTORIES: • 2015-2016 Annual Buyer´s Guide • 2015-2016 Directory of Distributors 2 WEB ADVERTISING E-MAGAZINE Top Content & Instant Delivery! ABOUT THE PRODUCT El Hospital Digital offers the same content available in the print magazine, but with the added value of an expanded circulation that reaches non-subscribers of the print version, as well as powerful audio, video and animation tools that add life to your print ads. AVAILABLE ADVERTISING PRODUCTS Digital Magazine Sponsorship View Presentations Buttons Theme Tabs Live Links 3 MARKETING SERVICES ONE-TO-ONE MARKETING: Personalized Twin Covers & Inside Front Cover Ad 4 Contact your Sales Representative at www.elhospital.com/mediakit/sales_reps MARKETING SERVICES ONE-TO-ONE MARKETING: Personalized Twin Covers & Inside Front Cover Ad General Description The twin cover* resembles the real cover of the magazine with a catchy and personalized headline allusive to the advertiser’s name and technology, and a full-page advertisement in the inside front twin cover that can also include variable data Package Description • Personalization via “digital variable data printing” can be applied to both the cover and the clients own inside front twin cover ad. • The twin cover will be glued to the real magazine cover. • The twin cover could be delivered to the full circulation run or specific targetgroups based on the demographic breakdown of the BPA readership audit. Please refer to BPA Worldwide audit for details of readership size and demographic breakdown for possible selection of target groups. See page 30-32 for details. * Creative covers different from the main-cover image could be allowed, based on approval by the magazine’s editorial team. Product Catalog & Other Insert Mailings General Description • Your Product Catalog or special insert in Spanish could be saddle stitched to the folio of the magazine or polybagged with the magazine. • The offer could include translation, layout and printing services in addition to postage and handling. • Client could choose to print additional copies to use as printing collateral for international trade shows or other events. • Paper stock 115 grams Standard format. Insertion to special circulation segments of the industry is allowed based on the BPA Worldwide demographic breakdown. See pages 30-32 for detailed description of the circulation demographic breakdown per the available criteria: Activity, Country, Title and/or Type of Reader. Please contact your Sales Representative for special quotes based on segments conformed by multiple demographic criteria. Contact your Sales Representative at www.elhospital.com/mediakit/sales_reps 5 MARKETING SERVICES ONE-TO-ONE MARKETING: Personalized Info-Letters General Description 6 The Info-Letter consists of a 4-color single or doublesided direct mail letter that includes “personalization” via he use of digital printing technology. This “turnkey” project includes production and shipment of the Info-Letter polybagged within one issue of the magazine. MARKETING SERVICES ONE-TO-ONE MARKETING Wrap Around The 1/2 wrap-around consists of a 4-color one sided piece that sits on top of the cover and is glued to the advertiser’s ad within the folio of the magazine. This high impact advertisement captures the attention of the reader right on the cover and allows this attention to continue to flow to the advertiser’s ad within the folio of the magazine. The 1/2 wrap-around could be designed using the power of “personalization” via the use of digital printing processes. This “turn-key” project includes production and shipment of 1/2 wrap-around with one issue of the magazine. 7 MARKETING SERVICES ONE-TO-ONE MARKETING Wrap Around The photos shown here illustrate a 1/2 WRAP AROUND without personalization printed on 150 gram paper. 8 ANNUAL BUYER’S GUIDE BUYER’S GUIDE Enhanced Listing Options Be a part of the most complete Medical Products Directory for companies serious about selling in Latin America. Enhance your basic company listings via multiple product-listing ads in the various Product Category Sections of the guide and via special features designed to highlight your company’s Alphabetical Listing. To register your company in the online Buyer’s Guide, or to review/update your current listings, please log-in to www.elhospital.com/buyersguide. We can only guarantee the inclusion in the print issue to advertisers in this edition. PLATINUM LISTINGS 4 Color logo GOLD LISTINGS 4 Color Photo 4 Color Logo Text (max 180 words) Text (max 180 words) Tel + Fax, E-mail Contact, Web Site, Reader Service SILVER LISTINGS 4 Color logo Tel + Fax, E-mail Contact, Web Site, Reader Service 9 Contact your Sales Representative at www.elhospital.com/mediakit/sales_reps ANNUAL BUYER’S GUIDE EXPORT SHOWCASE Export Showcase: Offer your product literature or showcase a picture of your website, with a color photo and 50 words (we translate them into Spanish free), as well as your company information. ALPHABETICAL LISTINGS 4-color logo: PRICE $330 Buyer´s Guide advertisers get extra attention with their directory listings Yellow Highlight PRICE $210 COMBO PRICE: $520 Price: $900 ENHANCED ONLINE BUYERS GUIDE LISTINGS (*) Videos Logo logo+50woRd coMpany deScRiption pRiceS: VideoS (optional)* $5,280 Full year Description * Includes Video icon in all Buyer’s Guide searches to differentiate companies that have videos from those that do not. Results from Buyer’s Guide Searches will display companies with Enhanced Listings first in alphabetical order, including the company description to increase your company visibility and click-through rate. Links to CALL FREE, Showrooms and Videos are also provided when applicable. 10 CALL FREE BUTTON CALL FREE BUTTON Connecting Buyers & Suppliers by Phone and Free of Charge! The Call Free button is a new feature that allows Suppliers that advertise in our print and online media, to receive phone calls from potential buyers in Latin America, free of charge to either party. VALUE ADDED SERVICE TO MULTIMEDIA ADVERTISERS The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate one-to-one conversations between you and your potential buyers: SURVEY RESPONSE INCENTIVES & SAMPLE QUALITY CONTROL: • Off and online links to www.elhospital.com/contactthesupplier page where an Advertiser’s Index including the live CALL FREE BUTTON is available. ONLINE MEDIA: • Results from Buyer’s Guide searches • Your Buyer’s Guide listing • Your Showroom* • The Advertiser’s Index in the new “Contact the Supplier” section of the portal • In the Supplier News Modules of the Newsletters *Limited to Showroom advertisers only • This service is available exclusively to Advertisers who invest a minimum of US $13,000 in the current calendar year. • The service will be provided as long as the advertising program is active. If a cancellation that lowers the minimum investment requirement occurs, the Call Free button will be deactivated. • It is highly recommended participating Advertisers allocate a Spanish speaking person to answer the phone calls that will be originated from Latin American buyers. • It is also recommended participating Advertisers provide an automatic answering service with a message in Spanish for calls received outside Latin American countries, as well as between Latin American and North America, Europe and Asia, will require the use of an answering machine with a message for calls outside office hours. • It is recommended that international suppliers use the phone number of a central office or master distributor in Miami, or in a major city in Latin America, to improve the opportunities of receiving live calls during the normal office hours of the people generating the calls. These central offices and/or master distributors must be advised of this new service and be instructed to route the lead to the appropriate person within the organization. 11