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Urgent Care Magazine’s mission is to deliver timely and actionable information
to urgent care professionals who are intent upon optimizing their businesses
for success and profitability.
Media Kit
Print:
Launched in 2015, Urgent Care Magazine provides up-to-the minute information for 10,000+ urgent care professionals who
are intent upon optimizing their businesses for success and profitability. With eight issues per year filled with industry news
and insightful features, Urgent Care Magazine delivers actionable information to urgent care owners, administrators and
managers – decision makers who focus on the business of delivering care. Topics include:
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Maximizing Reimbursements
Medical Equipment Strategies
Electronic Efficiencies
Frontiers of Telemedicine
Astute Hiring Practices
Meaningful Marketing
Live Conferences
East & West.
Urgent Care Magazine’s trade
shows and conferences enable
you to meet one-on-one with
hundreds of clients and prospects.
Cut your travel costs, demo your
products, promote your brand and
meet key decision makers face-toface.
(Dates posted on our website.)
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The Urgent Care Magazine Reader
Increasing Productivity
Ensuring Patient Satisfaction
Regulatory Compliance
Seamless Revenue Streams
Worry-Free Billing & Collections
Affordable Care Act Advantages
Circulation: 10,000+
Proportional Growth in Preference and Sales!
Market Stats
Leverage Urgent Care Magazine’s array of digital media to deliver
your marketing message to decision makers.
Website
Urgentcaremagazine.com features news and timely analysis on issues
impacting the urgent care industry, while providing you with opportunities
for brand-building and lead generation.
Digital Newsletters
Bi-weekly newsletters showcasing your product and covering critical
operational solutions are delivered to our readers’ inboxes.
Webinars
Engage and inform your target audience, build your brand and generate
leads through a live or on-demand webinar.
Digital Edition
Urgent Care Magazine’s app for smartphones and tablets provides a
platform for you to engage with readers via interactive advertisements.
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Approximately 10,000 centers in the U.S. and growing.
Average of 300+ weekly patient visits per center.
$15 billion industry.
10% annual growth.
In 2013, the Patient Protection and Affordable Care Act added
8 million formerly uninsured consumers to the rolls, while
Medicaid and CHIP added 7 million. An additional 2.6 million
young adults were able to enroll under their parents plan. More
will be signed up during the 2014 open enrollment period. ACA
is a significant driver of the expansion of urgent care services.
• Potential patient savings by transitioning unnecessary emergency
department visits to urgent care.
The Urgent Care Magazine team can create a customized advertorial
delivered digitally to our readers.
Departments:
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Technology
Revenue Cycle
Center Case Study
Equipment/Diagnostics
The Last Word
Urgent Care Magazine enables you to
communicate with all of the stakeholders
involved in purchasing decisions:
• Owners
• Administrators
• Management
Your sales message in Urgent Care Magazine
keeps your product, service or solution in front
of your buyer issue after issue establishing your
brand and increasing awareness of your business.
SOURCES ACCESSED BY USERS
OF B-TO-B MEDIA:
Print Magazines............................................................ 96%
Websites............................................................................. 96%
Manufacturer Product Info................................... 93%
Digital Newsletters.......................................................92%
Conferences/Trade Shows..................................80%
Source: Readex Research, “The value of B-to-B”, 2013
Benefits of Urgent Care
Custom Connections
Editor/Wide-Angle View
First Look
Influencers and Trailblazers
Office Management
Patient Management
100% Market Penetration.
Increased Awareness =
Digital:
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Our Readers Are
Your Customers.
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Alternative to time and resource-intensive emergency room visits.
Allow primary care physicians to focus on chronic and preventative care.
More flexible operating hours and greater ease of access.
Higher per capita utilization versus emergency rooms.
BUYERS MAKE PURCHASING
DECISIONS BASED ON:
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New product information
Unique product features
Comparison to competitors: Value
Comparison to competitors: Products
Success stories
...which we provide to our readers.
Urgent Care Magazine delivers your advertising message to decision makers.
Print Ad Sizes
Non-Bleed Full Page
7.375x9.875
Bleed Full Page
8.5 x 11.125
1/2 Page
7.375x4.9375
Digital Requirements:
1/4 Page
3.6875 x 4.9375
2/3 Page
4.875x9.875
1/3 Page
2.375 x 9.875
Files are accepted as CD-ROM, DVD, or email
Material submitted on disk may be in either PC
or Mac format.
Accepted file formats: Adobe Illustrator,
Photoshop or InDesign.
All printer and screen fonts must be included
on disk.
Accepted graphic file formats: Adobe Acrobat
PDF, Photoshop Tiff or EPS.
All images should be saved as CMYK at
300dpi. Otherwise, RGB color will be converted
to CMYK for printing.
Line art should be saved at a minimum of
1200dpi to avoid jagged edges.
For proper trapping in the computer-to-plate
process, all image backgrounds must be set to
“NONE.”
Materials produced by publisher: At the
advertiser’s request, Urgent Care Magazine will
produce artwork. Costs vary according to ad
size, color, and complexity. Call 631-223-2029
for details.
General Information
UrgentCareMagazine.com
Strengthen your brand awareness and reach decision makers with a multichannel campaign to our engaged audience of urgent care center professionals.
These professionals are looking for products, services and solutions to enhance
their center’s effectiveness and profitability. All Banner ads run for 3 months.
Offering...
Leaderboards
Lowerboards
Skyscrapers
Standard Banners
Medium Rectangles
Bottom Banners
Homepage Takeovers
Product Showcase
Your ad rotates for that position through all available pages in urgentcaremagazine.com
including home page and all prominent, high-traffic areas.
Homepage Takeover AD is a 640 X 480 which displays for 15 seconds over the home
page of the website.
Copy restrictions: Publisher reserves the right,
at its absolute discretion and at any time, to
reject advertising materials. Advertisements
that simulate editorial content must be clearly
labeled ADVERTISEMENT.
Copy responsibility: Advertisers are
solely responsible for the content of their
advertisements placed and printed. Publisher
accepts no responsibility for typographical errors.
Position guarantees: Position is guaranteed for
covers only.
Shipping: Space contracts, insertion orders,
camera-ready copy and proofs should be
addressed to:
Advertising Production
Urgent Care Magazine
734 Walt Whitman Road, Suite 307
Melville, NY 11747
631-223-2029
631 629-4111 Fax
[email protected]
Magazine Trim Size: 8.375 x 10.875.
Safety: For full-page ads, safety is .25 from trim and 0.8 from inside gutter.
Printing and Binding: Web offset; Saddle-Stitched.
Paper Stock: 60# gloss coated text.
Material Requirements: Urgent Care accepts digital files only.