Download Report

This is an idea.
HAMILTON COMMUNICATIONS
Ideas have the
power to make
people believe.
AN INDEPENDENT COMPANY
Why we do what we do.
As a company specializing in healthcare since 1982, we
have the opportunity to create life-changing ideas each
and every day. Ideas that give people a reason to believe.
Ideas that improve patient health. Ideas that better the
world. These are the ideas worth believing in. These are
why we believe in the power of ideas.
And because we are an independent company, we have the
freedom, the focus, and the flexibility to make fresh ideas
that truly make a difference.
We’re Hamilton Communications.
Passionate. Independent. Idea makers.
02
HAMILTON COMMUNICATIONS
Ideas have the
power to make
connections.
03
AN INDEPENDENT COMPANY
How we do what we do.
We believe in creating connections. Connecting companies
to communities. Products to patients. People to each other.
And we do this through stories. Using tools, we separate
relevance from validity and set strategic directions to
help you visualize the path ahead. With the focus on your
customer, we craft messages and visuals that bring your
brand stories to life.
When you have a good idea, it’s important to share it.
04
HAMILTON COMMUNICATIONS
Ideas have the
power to create
change.
05
AN INDEPENDENT COMPANY
What it is we do.
When communicated well, a powerful idea can inspire.
Can move people. Can create change. And we are experts
in this area. We have years of proven success in developing
stories that get you closer to your customer. Through our
four practice areas, we leverage our individual strengths
to generate fresh ideas rooted in customer insights that
inspire persuasive and impactful communications solutions.
And while the end deliverables may come in many forms,
what they share is the communication of an idea that will
grow your business.
06
HAMILTON COMMUNICATIONS
Ideas have the
power to inspire
communications.
07
AN INDEPENDENT COMPANY
What it’s all about.
Communication is not a solo act. For an idea to succeed,
people must want to share it. Talk about it. Experience it.
And we love to create that experience for your brand. But
it all starts with listening and translating. We listen to your
customer and use tools to translate what they say into what
they mean, so you give them something they truly want to
make a part of their lives.
Over the years, we’ve found it’s best to listen for the right
idea before communicating the wrong one.
08
AN INDEPENDENT COMPANY
We’re Hamilton Communications.
Welcome to fresh ideas.
10
HAMILTON COMMUNICATIONS
Why we do it.
11
AN INDEPENDENT COMPANY
For Love of Ideation
We marry the visual and the verbal to form complete
communications solutions that connect with both sides of
your customer’s brain, making your brand more recognized,
more remembered, and more relevant.
We believe something truly new and different comes from
pushing opposites together rather than driving them apart,
and that a fresh idea is the key to engaging your customer.
R AT I O N A L (Left-brain thinking)
Thinking logically about the world.
Logically speaking, ideas should make sense. Everything
should be aligned. There should be a bottom line and a
system or track for ideas to run on. Reassuringly, ideas
should be rational, well thought through, well researched,
and logically organized.
E M O T I O N A L (Right-brain thinking)
Feeling and experiencing the world.
Emotionally speaking, ideas should move you, teach you,
and engage you. An idea should be sensed; that is to say,
be sensory. You should be able to taste, smell, touch, see,
and hear it. Reassuringly, it should feel like a good idea.
F O C U S E D PA S S I O N (Whole-brain thinking)
Creating the new and different.
Creating ideas drives us. Passionately. We’ve experienced
the joy—indeed awe—when an idea is born. We evaluate its
implications and its promise. And as a result of this process,
the best ideas are destined to become even bigger.
12
HAMILTON COMMUNICATIONS
How we do it.
05 . S E L L
01 . L I S T E N
04 . B R A N D
0 2 . T R A N S L AT E
03 . C O M P O S E
13
AN INDEPENDENT COMPANY
The Hamilton Customer Loop
TM
Our Customer Loop is the process we use every day
to ensure we develop sound strategy and smart creative
certain to bring you closer to your customer.
TM
0 1. W E L I S T E N
04. W E B R A N D
Start with the customer.
Brands live in minds.
The loop begins with listening. It provides the most
stable starting place for you to develop a communications
strategy. At Hamilton, we pride ourselves on being skilled
listeners who never lose our customer focus. By listening
to your customer, we gather information that seeds the
beginnings of fresh ideas. And through these ideas, we
find solutions that connect.
It seems that every product wants to be a brand.
Few succeed. This “identity crisis” in marketing occurs
when your brand idea is taken for granted. Or when your
brand position is lost. We believe branding is more than a
color, a symbol, or a font. To us, it’s a promise. When we
outline the story, create the visuals, and strengthen the
message, we provide an opportunity for your brand
to have a meaningful presence in your customer’s world.
0 2. W E T R A N S L AT E
05 . W E S E L L
People buy ideas.
Find the common ground.
After facilitating Customer Listening , we take
what we’ve heard and translate it into key
Insights & Learnings . We use tools to help you get
to the heart of what your customer has said. Because
we know there’s often a difference between what they
say and what they mean, and it’s not all relevant. As
a result of this process, we can successfully create
the messaging platform for your brand’s promise.
SM
SM
At Hamilton, it’s not creative if it doesn’t sell.
That’s why we study selling skills and ways to keep
developing communication skills. Messages that sell are
clearly enhanced by communication strategies—especially
persuasion. Indeed, we believe it’s rare that anyone
actually convinces anyone about anything. Instead,
people are persuaded. Not by argument, but by a
reason to believe.
03. W E C O M P O S E
Use your whole brain.
Composition is all about developing stories that
appeal to both sides of the brain. Using both a visual
and a verbal nomenclature helps to engage your customer.
Good stories have clear beginnings, intriguing middles,
and compelling endings. They have drama, character,
and tone. Most importantly, they connect and want
to be shared. And when your customer connects with
a narrative, they can make it a part of their lives.
14
HAMILTON COMMUNICATIONS
What we can do for you.
We do strategic thinking.
We do inspired advertising.
In the business world, the stakes are
incredibly high. With a well-thought-out
and developed strategy, you can be sure
to head in the right direction, saving
valuable time, money, and resources.
The key to inspired advertising is more
than just an idea—it’s a fresh one. Give your
customer a truly fresh idea and they will give
you almost anything.
Specializing in strategy, Rose&Fire has the
proven methodologies and tested tools to
help you navigate risk and maximize reward.
Capabilities:
From market development to brand launches
to brand revitalization, Hamilton starts with
your customer to ensure sound thinking,
to inspire fresh ideas, and to provide you
with outstanding creative development
and tactical execution.
Capabilities:
• Mapping Approach to Strategy
• Customer Listening
• Insights & Learnings
• Strategic Gaming
• Psychographic Profiling
• Product Positioning
• Executive Coaching
™
SM
SM
• Brand Identity
• Sales Collateral
• Packaging
• Patient Programs
• Direct Marketing
• Product Launches
®
Corporate Launches
NebuTech•
nebulizer from Salter
Striving
to be
#1 IN PATIENT
SATISFACTION
For patients who need help
breathing more freely
TAKE IT IN
S A LT E R
NEBUTECH
S ales A i d
ASTRAZENECA
S er o q uel
Ins i g hts & learn i n g s s m
15
DESIGN INNOVATIONS
FOR RESPIRATORY CARE
AN INDEPENDENT COMPANY
We do compelling experiences.
We do digital solutions.
Your brand is defined by the impression
it leaves on your customer. Make that a
compelling experience, and your brand
is more likely to succeed.
More likely than not, your customer has a
smartphone. Checks Facebook. Watches
TV while tweeting and texting a friend. Your
customer can access and share your brand
quicker and more often than ever before.
Taking communications outside of
traditional print and into the third dimension,
Quartermoon develops, dimensionalizes,
and brands your internal and external
events so they are experienced—talked
about—and remembered.
And whether it’s an iPad app, a Web
experience, or a viral video, Hummingbird
is ready to help you imagine, understand,
and execute digital solutions that connect,
engage, and delight.
Capabilities:
Capabilities:
• Environmental Branding & Planning
• Event Marketing & Coordination
• Experiential Marketing
• Dimensional Design
• Tradeshow Design
• Skill Development Programs
• Marketing & Sales Training
• Video
• Web Sites
• Social Media
• Rich Media
• Mobile Apps
• Search Engine Optimization
• User Experience Design
ADVATE Detailed
Important Risk Information
ADVATE Full
Prescribing Information
ADVATE is the only recombinant FVIII
that is FDA approved for prophylaxis
in both adults & children (0-16 years)1
g enz y m e
M i p o m ersen
T h i n k i n g w o r k sh o p
Unlocking yoUr patients’ self-potential
BAXTER
A d vate
Interact i v e sell i n g t o o l
Please tap the buttons above for
Detailed Important Risk Information and
full Prescribing Information for ADVATE.
16
HAMILTON COMMUNICATIONS
For more than just these brief ideas of how Hamilton Communications
may be of value to you, we invite you to contact us and learn more about
all four of our practice areas of communications.
O U R H A M I LT O N C O M M U N I C AT I O N S C O R P O R AT E B R O C H U R E
This is an idea.
We do ideas.
This Is an Idea.
We Believe in the Power of Ideas.
A D D I T I O N A L B R O C H U R E S F R O M A L L F O U R O F O U R P R A C T I C E A R E A S O F C O M M U N I C AT I O N S
17
We do strategic thinking.
We do inspired advertising.
Agony & Ecstasy:
The Romance of Art and Strategy
Two Sides to a Story:
The Story of Building Brands
We do compelling experiences.
We do digital solutions.
Shift Perspective:
The Dimension of Experience
Wonderful:
The Journey from Question to Wonder
AN INDEPENDENT COMPANY
Looking for fresh ideas?
Simply call 312.970.2205 and ask for Janet Ruiz,
or you can e-mail our Owner and Principal, Jim Lee,
at [email protected].