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PERSONAL BRAND AND NETWORKING
TECHNIQUES
Rocio Ames
Personal Branding Strategist
[email protected]
What Personal Brand is?
Is what makes you stand out from the crowd.
Is about showing your attributes, strengths, skills,
values and passions….
Personal Branding help you to communicate your
Unique Promise of Value that you have to offer.
What Personal Branding is not?
To promote your self online, only image ( how you
look)…is about concept.
Why is important to build a strong BRAND?
To build credibility, visibility and loyalty.
How to build a Personal Brand?
1. Extract: Self- discovery
A clear understand who I am
What is important to me ( Purpose)
Understand what makes you exceptional, different,
unique
Brand Attributes:
Adjectives that people use to describe you….
As dynamic, honest, loyal, creative…..etc all of those
are associated to your image.
Brand attributes are compose by:
Emotional : build a strong connection between people
and their preferred brands
Rational : related with your competencies
SWOT
Strengths
( about me)
Weaknesses
( about me)
Opportunities
Threats
( market)
( market)
The objective of this phase is to define your:
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Vision
Purpose
Goals
Values
Passions
A successful brand is
How TOM’S become a success? ……One for One

PBS ( Personal Brand Statement) is an
statement about how you solve a problem, to
make a different in the world.
• …….Refleshingly Honest
To reach your career goals you must practice the 3 C”s of
the personal branding with your target audience
 Clarity : You express your unique promise of value
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Consistency: You always send the same on-brand
message ( content and style of your communication)

Constancy: Frequently…
If you practice all 3 C’s always you will remain visible
to
your target audience
The key to effective branding is focus.
2. Express: Build a Plan to increase your visibility and
credibility
Create a PBS, portfolio, BIO, website, and every other
tool to help to build your BRAND…only don’t forget to
always introduce your BRAND
Identify your Target Audience:
The market niche interested in the benefits you
offer.
Pitch Elevator:
30” to introduce yourself, and connect to others for
a second chance. Is not about selling….
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Communication Plan will content:
Physical ( off-line) communication
 On-line
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Visibility On line: specially if you are starting a project
or business.
3. Exude: Be sure everything around you send a
consistent message about who you are.
This phase is to “pack yourself” in authentic and
different way…..HOW you do !!
Making the “best first impression” is critical. Your
appearance must to reinforce your brand statement
“Networking”
Before start:
 Networking is not :
 A way to find a job
 Customers for my business in a short period of
time
Professional networking:
Network anytime, anywhere, with anyone
 Business success is about accessibility
 Networking gives you Accessibility

Networking is a two ways street….
Having a strong and extensive network is the best
asset anyone can have.

Effective Networking is about building a long
term relationships not selling
 Benefits
Opportunities :
Lead, or start a new business
Exposure:
Get visibility as an expert
Contacts / Relations:
Help to develop a powerful and wide network
Identify people with similar interest
Learning:
We can learn from the experts
Networker Mindset:
1. Build long term relationships
2. Help others
3. Connect people
4. Exchange information
5. Take responsibility when recommend/ introduce
somebody
In the event:
 Arrive earlier
 Walk through the room
 Attending
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the event
Join a group of 3
Choose a topic
Keep attention
No longer than 5’
Practice your Elevator Pitch:
 Consider the target audience
 Observe the time you have
In the event:
 When introduce yourself pronounce clear your name
and repeat twice the others
Body Language:
 Verbal
 Non Verbal
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Non-verbal Language:
 Be open to start a new conversation
 Keep eye contact
 Smile
 Listen (80%) Speak (20%)
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Non verbal Language:
 Don’t build barriers….don’t cross arms
 Be genuine about others needs
 Being positive
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Leaving the event:
 How can I help you?
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 Tools:
Rules to give/ receive business cards:
 Carry enough quantity
 Read the name on it before to save it
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Tips:
 Invest time and money to build your network
 Follow up when give information, referrals,
 Become a connector
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Tips:
 Be genuine
 Keep in touch not only when you need something
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Envíe las invitaciones personalizadas en las Redes
Answer emails, phone calls as soon as you can
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THANK YOU