Download CV - Tariq Mahmood
Tariq Mahmood 84 Pauline Ave. Toronto ON. M6H 3M8. e-mail: [email protected] Phone: +1 (647) 869 2744 HIGHLIGHTS Being a visionary, creative and commercially savvy global marketing professional with more than 2 years extensive experience in leading brand strategy, innovation creation & advertising communications development of blue-chip MNC’s. Worked in a complex multi-functional, multi-location, matrix organization and team over few international countries. Gained experiences through defining business strategy and acquiring insights, prototyping and commercializing innovations, developing large scale ad campaigns (TV, Digital & Social Media) local in-market activations and pricing. ACCOMPLISHMENTS Overwhelming Valentine’s Day digital Campaign with Selfie generated 914,179 unique clicks and 0.5 million submissions over a week. Initiated an extensive Google Ad network by highest brand visibility online space to launch 3G Service around the nation. Effective # campaign in digital platform which generated over 5000 #Shunnolive Votes for the biggest Rock Show in college campuses all over the country. Achieved Official Page the 4th most Socially Devoted brand worldwide in Q1, 2014 through detailed customer response rate 93.67%. Link: http://sociallydevoted.socialbakers.com/ PROFICIENCY IN Digital Marketing Digital Content Creations, Crowed Source Augmented Reality, Visual Communications, Google Analytics, Google Adwords, SEO, PPC Management, Target Market Promotions, Digital Customer Service. Microsoft: Word, Excel , Access. Adobe / iOS Creative Cloud: Lightroom, Aperture, Movie Maker. SKILLS Problem solving, Positive attitude & commitment to excellence. Strong organizational & project management. Bilingual (English- B French, B Mandarin). Self-starter, highly motivated and able to learn quickly Page 1 of 2 EMPLOYMENT HISTORY Jan 14 – Jan 15| Digital Media Specialist Telecommunication –Malaysia & Bangladesh § Established Digital Media marketing strategies focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, and upcoming social media platforms. § Built process management of social media activities (i.e. tweeting, blogs, Promotions, increasing Organic & Paid reach.) § Accomplished social media campaigns and callsto-action that drive target buyers to products and generate leads in the market. § Developed, managed and executed Social Media tools to conduct competitive analysis incl. digital footprint analysis. § Assisted production of TV adverts 360-degree campaigns ATL, BTL & Digital Media according to product, VAS and market segment § Reinforced brand positioning, TOMA and track level of cut-through by means of customer research, surveys and evidence. July 13- Dec 13| Integrated Marketing Manager On stop advertising Solutions, Bangladesh § Leaded creative sessions for project kick-offs & managed multiple projects from concept through completion § Developed creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy § Established creative direction for the entire line of online services and programs with account team, strategy team, and copywriters. EDUCATION Certificate in Digital Strategy & Communication Management University of Toronto, Canada, Current BA (Hons) Marketing & Financial Management University of Hull England, 2013 Certificate in Management & Leadership CMI (Chartered Management Institute), UK, 2012 CONTRACT July 13 – Dec 13| Asst. GM Communication Int. Consultation – USA & Asia Pacific, Bangladesh § § § Drove corporate sales with various projects govt. Organization includes EPB, BTB, and World Bank & IMF. Built revenue generating marketing plans by implementing new strategic, acquisition & target driven. Delivered sales processes & methodologies and ensure accurate & timely data input in the customer & prospect databases April 13 – June 13| Brand Development Manger IT Solutions, UK Page 2 of 2
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