Senior Analyst, Digital Marketing Position Overview Direct Holdings, the exclusive marketer of Time Life music and video products, and headquartered in Fairfax, Virginia, is looking for a Sr. Digital Analyst to join the eCommerce Digital Marketing team. This is an exciting opportunity to join the team that is spearheading the organization’s shift to a customer-centric digital media and marketing business. Reporting to the Digital Marketing Director, the Analyst is responsible for partnering with interal clients, stakeholders and external vendors to collect, analyze, report and advise on website and marketing data regarding customers, markets, competitors, web behavior and campaign effectiveness. This newly created position requires a strong background in digital media, web metrics and online direct-response strategy. The ideal candidate will have experience planning and managing various research projects, and be able to work closely with senior management to interpret and present findings in a clear, concise and actionable way. We are looking for a problem solver that has a natural curiosity about customer behavior with the initiative and means to track down the appropriate data and distill it into actionable information. Responsibilities:       Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence strategy to propel the business forward. Campaign Analysis: Provide ROI analysis and consultancy across business lines, with predefined key performance indicators. Test Design and Analysis: Work with Jr. Analyst to implement a solid test design that will produce statistically sound, actionable results. Web Analytics: In addition to interpreting standard web reports and insights, the ideal candidate will also deliver ad-hoc reports to support business objectives, as well as continually research and present new opportunities and insights across the industry. Competitor Analysis: Conduct market research and present consultative analysis and insight for all new products. Mentor and Train: Work with the Jr. Analyst(s) to ensure the Analyst is meeting expectations, supporting the team, and growing in their role, as well as to ensure the Digital Marketing and eCommerce teams as well as the executive team, are always ahead of the latest trends Qualifications:         5-7 years of marketing experience required; online marketing experience required Prior experience measuring and analyzing web business performance across resources Expert knowledge of Google Analytics and Omniture-like tools required with willingness to learn additional software systems Experience with AB testing tools such. Experience with analyzing paid media, social marketing, email and other digital platform campaigns and results. Knowledge of statistics and direct marketing testing principles required. Exceptional written and verbal communication skills Solid business acumen, management, analytical, and problem-solving skills   Experience working with internal client groups and presenting to senior management Bachelor’s degree is required About Direct Holdings Global: Direct Holdings Global, most notably associated with the success of the Time Life brand, is a multi-channel marketer, distributor, and leader in entertainment and lifestyle direct-to-consumer marketing. The company’s proven 360º go-to-market solution generates the promotional power needed to drive sales in today’s crowded, competitive consumer marketplace. Other successful, respected brands in the company's broad portfolio include StarVista Entertainment, Saguaro Road, KitchenTek, and Lifestyle Products Group.