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Gartner Digital Marketing Transit Map
The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to
the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap
Media
Companies
Search
Engines
Program
Guide
Promo
User Groups
Product
Design
Gamification
Tools
Rich Media
Search
OTT
Video
Experience Targeting
Native
Ads
In-Game
Ads
Video Ad
Networks
DOOH Media
Svcs
NFC
Online
Retailers
UXP
Online Video Publishing
Reviews & Recs
Ad Verification
Ad Exchanges
Mobile Search
SEO Tools
QR Codes
Mobile Media
& Targeting
Mobile App
Marketplace
Digital Asset Mgmt
Marketing
Analytics
Email Mktg
Data Providers
Geotargeting
Predictive
Campaign
Analytics
Real-Time
Decisioning
Mobile
Social
Analytics
Analytics
Content Marketing
Compliance Tag Mgmt
Web Content Mgmt
Web Analytics
Census &
Panel Data
Emotion
Detection
Microsensors
A/B Testing
Site Retargeting
DM HUB
FingerDigital
printing
Agencies
Smart Kiosks
IT Service
Providers
Communities
E-Commerce Enablers
Mobile Ad
Networks
Business
Process
Outsourcers
Blogs
Social Mktg Mgmt
Attribution
DMP
Dynamic Creative
Programmatic Media
Data Exchanges
Social Advertising
Online Ad Networks
Social
Networks
Social TV
Advocacy Mktg
Mobile App &
Content Svs
SEM Platforms
Connection
to IT
Virtual Actors
UX Design
Search Retargeting
Video Ad Mgmt
Venues
Natural
Language
Questioning
Social Apps
Embedded
Merch
Addressable
TV
CSPs
Media
Labs
Geofencing
Agile Mktg PM
Marketing
Service
Providers
Mktg
Resource
Mgmt
Data
Warehouses
Campaign
Mgmt
Media Agencies
Media Metrics
Crowdsourcing
Connections to
Sales & Service
Augmented
Reality
Automatic Content
Recognition
Agency Holding
Companies
Customer Analytics
Connection to
General Advertising
Connection
to BI
Idea Mgmt
Connection
to CMO
Off-line Connection
Vendor Station
Product Station
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