February 1, 2015 NYSE: SAM BOSTON BEER INC BUY A+ A A- HOLD B+ B Annual Dividend Rate NA B- C+ C Annual Dividend Yield NA SELL C- D+ D D- Beta 0.59 SAM BUSINESS DESCRIPTION The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States, Canada, Europe, Israel, the Caribbean, the Pacific Rim, Mexico, and Central and South America. E E- BUY F Market Capitalization $3.0 Billion Sector: Consumer Non-Discretionary Weekly Price: (US$) E+ 52-Week Range $202.78-$325.00 Sub-Industry: Brewers SMA (50) RATING SINCE TARGET PRICE 08/06/2009 $367.68 Price as of 1/29/2015 $318.34 Source: S&P SMA (100) 1 Year 2 Years 400 TARGET TARGET TARGETPRICE PRICE PRICE$367.68 $367.68 $367.68 TARGET 350 300 STOCK PERFORMANCE (%) 3 Mo. Price Change 38.71 1 Yr. 51.56 250 3 Yr (Ann) 46.73 200 GROWTH (%) Last Qtr 24.63 47.65 47.61 Revenues Net Income EPS RETURN ON EQUITY (%) SAM Q3 2014 21.76 Q3 2013 24.58 Q3 2012 26.20 12 Mo. 29.69 29.71 29.80 3 Yr CAGR 22.31 14.09 15.02 150 100 Rating History BUY Ind Avg 13.37 14.52 13.03 S&P 500 14.59 13.97 13.23 Volume in Millions 2 1 2013 2014 2015 0 COMPUSTAT for Price and Volume, TheStreet Ratings, Inc. for Rating History P/E COMPARISON RECOMMENDATION We rate BOSTON BEER INC (SAM) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, compelling growth in net income, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value. 48.09 23.88 19.08 SAM Ind Avg S&P 500 2012 2013 Q3 2.79 Q1 0.62 BOSTON BEER INC has improved earnings per share by 47.6% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, BOSTON BEER INC increased its bottom line by earning $5.18 versus $4.40 in the prior year. This year, the market expects an improvement in earnings ($6.60 versus $5.18). Q2 1.88 Q4 1.33 Q3 1.89 Q1 0.51 Q2 1.45 Q4 1.25 Q3 1.53 Q1 0.56 Q2 1.06 EPS ANALYSIS¹ ($) HIGHLIGHTS The revenue growth came in higher than the industry average of 0.9%. Since the same quarter one year prior, revenues rose by 24.6%. Growth in the company's revenue appears to have helped boost the earnings per share. 2014 NA = not available NM = not meaningful 1 Compustat fiscal year convention is used for all fundamental data items. The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Beverages industry. The net income increased by 47.6% when compared to the same quarter one year prior, rising from $25.69 million to $37.93 million. Net operating cash flow has increased to $64.24 million or 31.40% when compared to the same quarter last year. The firm also exceeded the industry average cash flow growth rate of 1.35%. The gross profit margin for BOSTON BEER INC is rather high; currently it is at 56.57%. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 14.06% trails the industry average. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 1, 2015 PAGE 1 February 1, 2015 NYSE: SAM BOSTON BEER INC Sector: Consumer Non-Discretionary Brewers Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA PEER GROUP ANALYSIS 70% THST V FA AB OR LE LE AB -10% R VO FA Revenue Growth (TTM) UN BF.A BF.B CCU 40% EBITDA Margin (TTM) Companies with higher EBITDA margins and revenue growth rates are outperforming companies with lower EBITDA margins and revenue growth rates. Companies for this scatter plot have a market capitalization between $237.7 Million and $198.6 Billion. Companies with NA or NM values do not appear. *EBITDA – Earnings Before Interest, Taxes, Depreciation and Amortization. 70% THST V FA AB OR LE SAM R VO FA LE AB -10% UN Revenue Growth (TTM) Health and convenience remain major challenges and play a significant role in shaping product strategies. Beverages have been in the spotlight over the last five years because of research that links ingredients, such as sugars and acids, with prevalent chronic diseases, such as obesity, diabetes, and dental decay. Rising environmental concerns also present a challenge. The production, distribution, and sale of beverages in the United States are subject to the Federal Food, Drug, and Cosmetic Act, the Dietary Supplement Health and Education Act of 1994, and the Occupational Safety and Health Act. These acts, various environmental statutes, and numerous other federal, state, and local statutes are applicable to the production, transportation, sale, safety, advertisement, and ingredients. Industry fragmentation also poses a major threat. To overcome this, companies are acquiring smaller players or developing independent plants. Coca-Cola’s Monster distribution will help bottlers realize economies of scale in their direct store distribution system. PEER GROUP: Beverages REVENUE GROWTH AND EARNINGS YIELD -6% Price as of 1/29/2015 $318.34 Faced with limited volume growth in developed markets, high-growth developing markets are increasingly important to the bottom line. Mergers, acquisitions, and partnerships are on the rise as food and drink brands look to establish or expand their presence in international markets. PepsiCo and Pepsi Bottling Group Inc. acquired a 75% stake in Russia’s Lebedyansky JSC for around $2.0 billion in March 2008 and Coca-Cola bid $2.3 billion for China Huiyuan Juice Group Ltd. in September 2008. BREW 0% 52-Week Range $202.78-$325.00 The non-alcoholic beverage segment represents 60% of the market. Premium wineries revenue has registered annual growth of 8% over recent years and energy drink volume continues to surge. SAM TAP.A TAP Market Capitalization $3.0 Billion INDUSTRY ANALYSIS The US beverage industry is broadly divided into alcoholic and non-alcoholic segments. The alcoholic segment includes beer, wine, and spirits. The non-alcoholic segment includes carbonated soft drinks (CSDs), fruit beverages, bottled water, milk, sports drinks, energy drinks, ready-to-drink (RTD) tea, and RTD coffee. The industry has around 4000 manufactures and distributors generating upwards of $140 billion in annual revenue. The industry is highly competitive on pricing, packaging, marketing, and developing new products. The two biggest players are Coca-Cola (KO) and PepsiCo (PEP), which together hold more than 50% of the market. REVENUE GROWTH AND EBITDA MARGIN* PEP Beta 0.59 BUD BREW BF.A BF.B TAP TAP.A PEP 8% ABEV CCU Ticker SAM CCU BREW BUD BF.A BF.B PEP THST TAP.A TAP ABEV Recent Company Name Price ($) BOSTON BEER INC 318.34 COMPANIA CERVECERIAS UNIDAS 19.09 CRAFT BREW ALLIANCE INC 12.46 ANHEUSER-BUSCH INBEV 123.47 BROWN-FORMAN 91.00 BROWN-FORMAN 90.44 PEPSICO INC 96.03 TRUETT-HURST INC 3.50 MOLSON COORS BREWING CO 82.38 MOLSON COORS BREWING CO 78.03 AMBEV SA 6.81 Market Cap ($M) 2,972 3,527 238 198,570 19,354 19,354 143,719 13 12,827 12,827 107,003 Price/ Earnings 48.09 16.32 77.88 22.21 29.26 29.08 21.25 NM 27.83 26.36 26.19 Net Sales TTM ($M) 890.57 2,141.36 196.80 46,756.00 3,053.00 3,053.00 66,853.00 23.15 4,200.90 4,200.90 14,597.36 Net Income TTM ($M) 89.75 213.00 3.11 9,208.00 668.00 668.00 6,944.00 -0.60 551.40 551.40 4,181.53 The peer group comparison is based on Major Brewers companies of comparable size. Earnings Yield (TTM) Companies that exhibit both a high earnings yield and high revenue growth are generally more attractive than companies with low revenue growth and low earnings yield. Companies for this scatter plot have revenue growth rates between -7% and 29.7%. Companies with NA or NM values do not appear. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 1, 2015 PAGE 2 February 1, 2015 NYSE: SAM BOSTON BEER INC Sector: Consumer Non-Discretionary Brewers Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA COMPANY DESCRIPTION The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States, Canada, Europe, Israel, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The company sells approximately 50 beers under the Samuel Adams or the Sam Adams brand names; 10 flavored malt beverages under the Twisted Tea brand name; and 8 hard cider beverages under the Angry Orchard brand name. It sells its products to a network of wholesale distributors, who in turn sell to retailers, such as pubs, restaurants, grocery stores, convenience stores, package stores, stadiums, and other retail outlets. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts. BOSTON BEER INC One Design Center Place, Suite 850 Boston, MA 02210 USA Phone: 617-368-5000 http://www.bostonbeer.com Beta 0.59 Market Capitalization $3.0 Billion 52-Week Range $202.78-$325.00 Price as of 1/29/2015 $318.34 STOCK-AT-A-GLANCE Below is a summary of the major fundamental and technical factors we consider when determining our overall recommendation of SAM shares. It is provided in order to give you a deeper understanding of our rating methodology as well as to paint a more complete picture of a stock's strengths and weaknesses. It is important to note, however, that these factors only tell part of the story. To gain an even more comprehensive understanding of our stance on the stock, these factors must be assessed in combination with the stock’s valuation. Please refer to our Valuation section on page 5 for further information. FACTOR SCORE 5.0 Growth out of 5 stars weak Measures the growth of both the company's income statement and cash flow. On this factor, SAM has a growth score better than 90% of the stocks we rate. strong 5.0 Total Return out of 5 stars weak Measures the historical price movement of the stock. The stock performance of this company has beaten 90% of the companies we cover. strong 5.0 Efficiency out of 5 stars weak Measures the strength and historic growth of a company's return on invested capital. The company has generated more income per dollar of capital than 90% of the companies we review. strong 4.5 Price volatility out of 5 stars weak Measures the volatility of the company's stock price historically. The stock is less volatile than 80% of the stocks we monitor. strong 5.0 Solvency out of 5 stars weak Measures the solvency of the company based on several ratios. The company is more solvent than 90% of the companies we analyze. strong 0.5 Income out of 5 stars weak Measures dividend yield and payouts to shareholders. This company pays no dividends. strong THESTREET RATINGS RESEARCH METHODOLOGY TheStreet Ratings' stock model projects a stock's total return potential over a 12-month period including both price appreciation and dividends. Our Buy, Hold or Sell ratings designate how we expect these stocks to perform against a general benchmark of the equities market and interest rates. While our model is quantitative, it utilizes both subjective and objective elements. For instance, subjective elements include expected equities market returns, future interest rates, implied industry outlook and forecasted company earnings. Objective elements include volatility of past operating revenues, financial strength, and company cash flows. Our model gauges the relationship between risk and reward in several ways, including: the pricing drawdown as compared to potential profit volatility, i.e.how much one is willing to risk in order to earn profits; the level of acceptable volatility for highly performing stocks; the current valuation as compared to projected earnings growth; and the financial strength of the underlying company as compared to its stock's valuation as compared to projected earnings growth; and the financial strength of the underlying company as compared to its stock's performance. These and many more derived observations are then combined, ranked, weighted, and scenario-tested to create a more complete analysis. The result is a systematic and disciplined method of selecting stocks. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 1, 2015 PAGE 3 February 1, 2015 NYSE: SAM BOSTON BEER INC Sector: Consumer Non-Discretionary Brewers Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA Consensus EPS Estimates² ($) IBES consensus estimates are provided by Thomson Financial 1.33 6.60 E 7.98 E Q4 FY14 2014(E) 2015(E) Market Capitalization $3.0 Billion 52-Week Range $202.78-$325.00 Price as of 1/29/2015 $318.34 FINANCIAL ANALYSIS BOSTON BEER INC's gross profit margin for the third quarter of its fiscal year 2014 is essentially unchanged when compared to the same period a year ago. The company managed to grow both sales and net income at a faster pace than the average competitor in its industry this quarter as compared to the same quarter a year ago. BOSTON BEER INC has weak liquidity. Currently, the Quick Ratio is 0.87 which shows a lack of ability to cover short-term cash needs. The company's liquidity has increased from the same period last year, indicating improving cash flow. At the same time, stockholders' equity ("net worth") has greatly increased by 46.53% from the same quarter last year. Overall, the key liquidity measurements indicate that the company is in a position in which financial difficulties could develop in the future. STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. To learn more visit www.TheStreetRatings.com. INCOME STATEMENT Net Sales ($mil) EBITDA ($mil) EBIT ($mil) Net Income ($mil) Beta 0.59 Q3 FY14 269.73 71.82 62.23 37.93 Q3 FY13 216.41 50.56 43.54 25.69 Q3 FY14 57.18 572.30 0.58 412.38 Q3 FY13 43.73 432.43 0.64 281.42 Q3 FY14 56.57% 26.62% 23.07% 1.56 15.68% 21.76% Q3 FY13 56.56% 23.36% 20.12% 1.59 15.99% 24.58% Q3 FY14 1.53 0.00 NA NA Q3 FY13 1.39 0.00 NA NA Q3 FY14 13 0.00 2.79 31.77 NA 85,137 Q3 FY13 13 0.00 1.89 22.09 NA 45,670 BALANCE SHEET Cash & Equiv. ($mil) Total Assets ($mil) Total Debt ($mil) Equity ($mil) PROFITABILITY Gross Profit Margin EBITDA Margin Operating Margin Sales Turnover Return on Assets Return on Equity DEBT Current Ratio Debt/Capital Interest Expense Interest Coverage SHARE DATA Shares outstanding (mil) Div / share EPS Book value / share Institutional Own % Avg Daily Volume 2 Sum of quarterly figures may not match annual estimates due to use of median consensus estimates. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 1, 2015 PAGE 4 February 1, 2015 NYSE: SAM BOSTON BEER INC Sector: Consumer Non-Discretionary Brewers Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA RATINGS HISTORY Our rating for BOSTON BEER INC has not changed since 8/6/2009. As of 1/29/2015, the stock was trading at a price of $318.34 which is 2.1% below its 52-week high of $325.00 and 57.0% above its 52-week low of $202.78. 2 Year Chart BUY: $140.80 $400 $300 $200 2013 2014 MOST RECENT RATINGS CHANGES Date Price Action 1/29/13 $140.80 No Change Beta 0.59 Market Capitalization $3.0 Billion Price/Earnings 1 2 3 premium Price reflects the closing price as of the date listed, if available RATINGS DEFINITIONS & DISTRIBUTION OF THESTREET RATINGS (as of 1/29/2015) 29.29% Hold - We do not believe this stock offers conclusive evidence to warrant the purchase or sale of shares at this time and that its likelihood of positive total return is roughly in balance with the risk of loss. 1 2 3 TheStreet Ratings 14 Wall Street, 15th Floor New York, NY 10005 www.thestreet.com Research Contact: 212-321-5381 Sales Contact: 866-321-8726 4 Price/Book 1 2 5 3 4 5 1 2 3 4 5 3 4 5 discount SAM 30.33 Peers 19.73 • Premium. The P/CF ratio, a stock’s price divided by the company's cash flow from operations, is useful for comparing companies with different capital requirements or financing structures. • SAM is trading at a significant premium to its peers. Price to Earnings/Growth 1 2 3 premium 4 5 discount SAM 1.75 Peers 4.14 • Discount. The PEG ratio is the stock’s P/E divided by the consensus estimate of long-term earnings growth. Faster growth can justify higher price multiples. • SAM trades at a significant discount to its peers. Earnings Growth 1 2 3 4 lower 5 higher SAM 29.80 Peers -2.51 • Higher. Elevated earnings growth rates can lead to capital appreciation and justify higher price-to-earnings ratios. • SAM is expected to have an earnings growth rate that significantly exceeds its peers. Sales Growth discount SAM 4.64 Peers 4.16 • Premium. In the absence of P/E and P/B multiples, the price-to-sales ratio can display the value investors are placing on each dollar of sales. • SAM is trading at a premium to its industry on this measurement. 2 premium discount SAM 10.02 Peers 5.96 • Premium. A higher price-to-book ratio makes a stock less attractive to investors seeking stocks with lower market values per dollar of equity on the balance sheet. • SAM is trading at a significant premium to its peers. Price/Sales 1 Price/CashFlow discount SAM 39.92 Peers 22.61 • Premium. A higher price-to-projected earnings ratio than its peers can signify a more expensive stock or higher future growth expectations. • SAM is trading at a significant premium to its peers. premium 22.83% Sell - We believe that this stock is likely to decline by more than 10% over the next 12 months, with the risk involved too great to compensate for any possible returns. 5 SAM 48.09 Peers 23.88 • Premium. A higher P/E ratio than its peers can signify a more expensive stock or higher growth expectations. • SAM is trading at a significant premium to its peers. premium 47.87% Buy - We believe that this stock has the opportunity to appreciate and produce a total return of more than 10% over the next 12 months. 4 discount premium To Buy Price as of 1/29/2015 $318.34 VALUATION BUY. BOSTON BEER INC's P/E ratio indicates a significant premium compared to an average of 23.88 for the Beverages industry and a significant premium compared to the S&P 500 average of 19.08. For additional comparison, its price-to-book ratio of 10.02 indicates a significant premium versus the S&P 500 average of 2.69 and a significant premium versus the industry average of 5.96. The current price-to-sales ratio is well above the S&P 500 average and above the industry average, indicating a premium. Upon assessment of these and other key valuation criteria, BOSTON BEER INC proves to trade at a premium to investment alternatives within the industry. Price/Projected Earnings From Buy 52-Week Range $202.78-$325.00 1 2 3 lower 4 5 higher SAM 29.69 Peers 4.40 • Higher. A sales growth rate that exceeds the industry implies that a company is gaining market share. • SAM has a sales growth rate that significantly exceeds its peers. DISCLAIMER: The opinions and information contained herein have been obtained or derived from sources believed to be reliable, but TheStreet Ratings cannot guarantee its accuracy and completeness, and that of the opinions based thereon. Data is provided via the COMPUSTAT® Xpressfeed product from Standard &Poor's, a division of The McGraw-Hill Companies, Inc., as well as other third-party data providers. TheStreet Ratings is a division of TheStreet, Inc., which is a publisher. This research report contains opinions and is provided for informational purposes only. You should not rely solely upon the research herein for purposes of transacting securities or other investments, and you are encouraged to conduct your own research and due diligence, and to seek the advice of a qualified securities professional, before you make any investment. None of the information contained in this report constitutes, or is intended to constitute a recommendation by TheStreet Ratings of any particular security or trading strategy or a determination by TheStreet Ratings that any security or trading strategy is suitable for any specific person. To the extent any of the information contained herein may be deemed to be investment advice, such information is impersonal and not tailored to the investment needs of any specific person. Your use of this report is governed by TheStreet, Inc.'s Terms of Use found at http://www.thestreet.com/static/about/terms-of-use.html. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 1, 2015 PAGE 5
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