1. Art and Diseño

KIDLAT AWARDS 2015
INNOVATIVE, CREATIVE
THE BIG CHANGE:
BRAND OVER MEDIUM
Since its inception 25 years ago, The
Creative Guild of the Philippines Award
competition has been committed to raising
the standards of creativity in the country.
The Diwa Award, an initiative of Miss
Dedes Zobel and the Creative Guild of the
Philippines back in 1997, recognizes the
best of public service advertising each
year with prize money from Miss Zobel’s
It first launched the Ads of the Month and foundation.
the Ads of the Year for Television, Print
and Radio back in 1987.
This year however, we are the challenging
the creative community to tackle the
Renamed KIDLAT in 2008, it continued to worthy causes of the Enrique Zobel Founcelebrate local creativity using a format dation.
employed by most international award
shows, namely determining winners per So the 2015 DIWA will be awarded to
medium.
most creative idea that can best solve the
current brief.
This year, things change, as KIDLAT
becomes the first advertising award show The winning idea will receive the DIWA
that judges work according to the product trophy and a $15,000 grant to fund its
category it is in, regardless of the medium execution and production. This year’s
used.
brief along with submission guidelines will
be available for download sometime in
By doing so, KIDLAT seeks to mirror the March. Please await further details.
market place and determine which brands
triumph with their breakthrough ideas.
Under the main product categories,
participants can choose from either:
ENTRY FEES
THE E. ZOBEL DIWA AWARD
KEY DATES
Kidlat 2015 makes its return to Boracay,
a.) Single Medium entry (composed of Caticlan.
one or more pieces of work using
only one medium)
Opening: March 4, 2015
Awards Ceremony: March 6, 2015
b.) Multi-Media entry (composed of at
least 3 pieces of work from different Early Bird Deadline: January 15, 2015
Final Deadline: February 6, 2015
media)
Single Medium
4As Member
Non 4As member
P 5,000
P 6,000
Multi-Media
4As Member
P 7,000
Non 4As member
P 8,000
Early Bird Entry Discount:
P500 off per entry
All fees are subject to 12% VAT.
Kindly make checks payable to:
4As PHILIPPINES or ASSOCIATION OF
ACCREDITED ADVERTISING
AGENCIES-PHILS.
4. Only Philippine entries that have first
aired, gone live, been posted online, or
made available for public download
between January 1, 2014 and January
31, 2015 are qualified for the 2015
Kidlat Awards. Private screenings or
previews are not eligible.
5. Work entered in previous years are not
qualified even if its implementation date
falls within the dates of eligibility.
6. Work can only be entered once
EXCEPT in the case of corporate image
ads, which may be entered in its
product category and in the Corporate
Image category.
7. All entries must have been created
within the context of a normal paying
contract with a client who has covered
all media and production costs, except
RULES & ELIGIBILITY
in the case of self-promotion and
1. KIDLAT is open to all 4As and non 4As
non-profit ads.
member agencies. This includes
creative agencies, production houses, 8. The organizers may contact the client
media, PR, and design shops.
related to any entry at the request of the
jury at any time during the voting
2. All entries should have prior permission
process should any questions about the
of the client/owner of the rights of the
implementation or presentation of the
work. (see requirement)
work arise.
3. Entries are subject to pre-screening. 9. To be eligible, a piece of work must be
The organizers may refuse entries
accompanied by a fully accomplished
which can offend national or religious
entry form, complete supporting docusentiment, public taste or which breach
ments, material requirements and
in the organizer’s opinion any applicable
payment, and must be submitted by the
laws or ASC rules. Work may also be
final entry deadline. Please refer to the
re-classified if deemed necessary.
requirements chart.
KIDLAT AWARDS 2015
INNOVATIVE, CREATIVE
THE KIDLAT CATEGORIES
1. Food Products
meats, fish, seafood, soups, cold-cuts, fruits & vegetables,
rice, pasta, sauces, mayonnaise, vinegar, spices, frozen,
canned, dried foods, spreads, diet and health foods,
chocolate, candy, chewing gum, chips and snacks, nuts,
biscuits, cookies, desserts, sugar, jam, honey, peanut
butter, syrup, bread, flour, baking ingredients, donuts,
breakfast cereals, baby foods, cooking oil
2. Dairy Products
ready-to-drink milk, chocolate milk, flavored milk, baby
formula milk, adult milk, powdered milk, butter, cheese,
margarine, yoghurt, ice cream
3. Alcoholic Beverage
beer, flavored beer, diet beer, non-alcholic beer, alcomix,
wine, champagne, liquor
4. Non-Alcoholic Beverage
coffee, tea, iced-tea, carbonated drinks, fruit & vegetable
juices, mineral water, flavored water, energy drinks, colas
5. Household Products/ Appliances
furniture, washing machines, dryers, dishwashers, fridges,
freezers, cookers, microwaves, utensils, appliances,
glassware, linen, baths, toilets, bathroom tissue, home
décor, wall & floor coverings, heaters, air conditioners,
lamps, clocks, smoke detectors, tools, clothing detergents,
cleaning products, shoe polish, air fresheners, insecticides,
food packaging, foil, light bulbs, batteries (not car batteries),
paint, varnish & wood protectors, adhesives
6. Telecommunication & Data Services
fixed-line services, mobile phone services, internet service
providers, cloud services, corporate data solutions, international and domestic call services, GPS services, app-based
services, search engines, email, messaging apps, social
media platforms
7. Consumer Electronics
mobile phones, software and hardware, computer desktops,
laptops, tablets, GPS devices, wearables, mp3 players,
alarm clocks, CCTV, televisions, cameras, video cameras
8. Cosmetics, Personal Care and Beauty products
make-up, skin & nail care products, perfumes, eau de
toilette & aftershaves, deodorants & body sprays, shampoos
& conditioners, hairspray, gel, mousse, hair color, soap,
shower & bath products, sunblock & tanning products,
hairdryers, hair curlers, hair straighteners, hairbrushes,
combs, wigs, toothpaste, toothbrush, mouthwash, tampons,
pantiliners & sanitary napkins, baby & adult diapers, tissues,
toilet paper, wet tissue, razors & shaving products, hair
removal products, anti-hairloss lotions, baby oil, earbuds,
cotton balls,
9. Pharmaceuticals & Industrial Pharmaceuticals
OTC oral medicines & tablets, OTC applications, OTC
products and devices, nutraceuticals, vitamins & herbal
remedies, diet supplements and products, insect repellents,
adhesive plasters, skin remedies, condoms, pregnancy
tests, other pharmaceutical products, prescription drugs,
contact lenses, hearing aids, clinics & hospitals, healthcare
services
10. Automotive Products & Services
cars, 4-wheel drives, pick-up trucks, vans, motorbikes,
scooters, tires, spare parts, accessories, in-car hi-fi, petrol
stations, petrol, gasoline, oil batteries, automotive paint,
breakdown & servicing companies, car dealers and car
finance and leasing, automotive GPS systems, automotive
apps
11. Clothing, Footwear and Accessories
clothing, sports wear, tailoring services, sleepwear,
footwear, tights, stockings and socks, footwear, fabrics and
sewing materials, jewelry, watches, bags and luggage,
designer sunglasses and spectacle frames
12. Retail Stores, Franchise and Rental companies
department and specialist stores, shopping centers and
malls, beauty salons, tattoo parlors, laundry service,
supermarkets, convenience stores, DIY stores, drugstores,
opticians, hairdressers, grocery shop, specialty stores,
photo-processors, TV, video & other rental stores, mail-order
companies and catalogs, second hand stores, online stores
and auctions
13. Fastfoods and Restaurants
fastfoods, artisanal and formal dining restaurants,
quick-service restaurants, food stores, food stalls, food
festivals, food trucks, pop-up restaurants, weekend markets,
jollijeeps
14. Financial Products and Services,
Property Development
banks, credit cards, current & savings accounts, mortgages
& loans, investment companies, personal, health & building
insurance, car insurance, medical insurance, pension &
retirement plans, buildings development, real estate
investment, property, real estate developments, housing and
condominium projects
15. Travel & Tourism
airlines, train & bus companies, cab services, ferry & cruise
lines, travel agencies, travel online services including sites
and apps, tourist boards, hotels, resorts, spas
16. Entertainment & Leisure
leisure & theme parks, gyms, health clubs, sporting events,
music services, music festivals, arts festivals, concerts,
orchestras and instruments, exhibitions and shows, clubs,
bars, museums, art galleries, cinemas & theaters, sports
equipment, bicycles, boats, caravans, toys, board games,
computer
games,
game
consoles,
lotteries,
gambling/casinos, golf & country clubs, sex toys, dating
services, social networking sites, film trailers
17. Publications and Media
News, online news, magazines on print and online, books,
cable and satellite TV, TV networks and programmes, TV
and cable programs and services, radio stations, online
forums, blogs
18. Business Equipment and Services
business computers, & software, printers, photocopiers, fax
machines, business phone equipment, office furniture and
stationery, courier services, employment agencies,
advertising agencies & production companies, use of
advertising, media space, award competitions, image
libraries
19. Utilities and Commercial Public Services
directories, postal services, electricity, gas, power & water
companies, universities, private schools and colleges,
language schools, vocations, legal services, architectural
service, landscaping, photographers, libraries,
20. Corporate Image
Non-product based company image, competition & event
sponsorship, company mergers, flotation & relocation, TV
program sponsorship, seasonal greetings, company and
individual calling cards
21. Fund-raising and Appeals
anti-smoking, anti-drugs, anti-drink driving, road safety,
health, hygiene, AIDS awareness, political and religious
messages, special interest groups, environmental
awareness, disability awareness, sex equality, domestic
violence, child abuse, charities, blood & organ donation,
calamities and disaster preparedness, anti-cyberporn,
donation appeals, funds and foundations, volunteers, animal
rights appeals
22. Others
tobacco & associated products, school supplies, arts and
crafts supplies
There are 22 different product categories in which you can
enter work regardless of which medium was used. Under
these categories, you can now choose to enter:
a.) SINGLE MEDIUM: a single piece of work or a campaign
of 2 or more pieces of work using a one medium
b.) MULTI-MEDIA: a campaign of at least three pieces of
work using more than one medium
KIDLAT AWARDS 2015
INNOVATIVE, CREATIVE
THE KIDLAT CRAFT CATEGORIES
1. Best Direction
2. Best Cinematography
3. Best Editing
4. Best Viusal Effects
5. Best Animation/3D Imaging
6. Best Production Design
7. Best Casting
8. Best Use of Music in Film
9. Best Sound Design in Film
10. Best Sound Design in Radio
11. Best Vocal Performance in Radio
12. Best Photography
13. Best Illustration
14. Best Art Direction in Print, Poster,
Outdoor
15. Best Copywriting
KIDLAT AWARDS
E. ZOBEL DIWA AWARD
KIDLAT AGENCY OF THE YEAR
Awarded to the agency with the most
number of points based on metal wins
excluding craft categroies.
KIDLAT ADVERTISER OF THE YEAR
Awarded to the client with the most
number of points based on metal wins
excluding craft categroies.
KIDLAT PRODUCTION HOUSE
OF THE YEAR
4. Ensure your digital image, audio or
Awarded to the production partner with
video files conform to the technical
the most number of points based on metal
requirements below:
wins in the craft categories only.
These winners will be determined by
tallying their cumulative wins during the
night.
Shortlist
Bronze
Silver
– 1 pt.
– 3 pts.
– 5 pts.
Gold
– 7 pts.
Grand Kidlat – 10 pts.
The Grand Kidlat is awarded to the most
outstanding Gold winner from the different
categories, excluding public service and
craft.
PREPARING YOUR ENTRIES
This year, we will accept entries in digital
format only submitted on a USB.
1. Create a folder for the competition you
are entering in.
Kidlat
Kidlat Craft
the Philippines_multi-media.mpg
Submission Client
Type
Endorsement
Letter
ASC
Tear
Clearance Sheet
IMAGE REQUIREMENTS:
JPEG
300 DPI
Longest side measuring approximately
420mm
AUDIO REQUIREMENTS:
MP3
64 Kbps BitRate
VIDEO REQUIREMENTS*:
MPEG 2
NTSC 24fs
720 X 576
H.264 Compression
Applies to TV ads, web films, AVPs,
presentation videos etc.
Presentation videos must not exceed 3
minutes. If entering a short film,
webisodes, branded TV shows or
movies make sure your entry is edited
so as not to exceed 3 minutes
5. Supply English translations when
necessary. Translations for videobased entries must be included as
subtitles. For image-based entries like
print, include translation along the
margins of your entry jpeg. For audio
1. Food Products 9. Best Sound Design
entries like radio, include 1 word docuin Film
ment per submission with your scripts in
3. Place your entry/entries within their
both its original language and English.
respective category folders labeled in
this order: Client, Title of Work,
6. Submit the necessary supporting docuSingle/Multi-Media
ments i.e. tear sheet, ASC clearance,
client
endorsement letter, as broken
down by medium in the requirements
table below:
DOT_More Fun in
2. Within this folder, create folders
according to the category of your entry.
Medium
Type
TV
MPEG2
YES
YES
NO
PRINT
JPEG
YES
NO
YES
RADIO
MP3
YES
YES
NO
POSTER
AMBIENT
OUTDOOR
POP
JPEG/
YES
NO
NO
YES
NO
NO
YES
YES
(for TV
and
radio
components)
YES
(for
print
components)
MPEG2
DIRECT
JPEG/
MPEG2
PROMO
ACTIVATION
Digital ads,
DIGITAL
whether
MEDIA
banner,
DESIGN
social
PR
media
campaign
etc. must
be
presented
in case
video form.
You may
include a
link if you
feel it is
necessary.
INTERGATED
MPEG2