Corporativo del Fuerte Pre-sale and distribution automation platform Pre-sale and distribution automation platform Corporativo del Fuerte Mobile platform of pre-sale and distribution automation platform Corporativo del Fuerte (CDF) is a bottling group part of the Coca Cola Company, servicing the northern states in Mexico such as Chihuahua, Baja California and Sinaloa. CDF has a territory of 200+ routes and a base of 13,000 sales and delivery locations. Additionally, ArkusNexus suggested providing client access to the new web-portal for self-serve actions; the client approved the idea and a user-friendly interface was created and made available for CDF’s clients. The challenge No visibility of constantly changing business rules No available information for pre-sales team (customer intel, purchase statistics, service order and order suggestions) No segmentation available (many customers with multiple available product opportunities) Lack of time and motion data Complex interfaces and hidden processes No mobile friendly software Limited on-site functionalities No way to classify and group client clusters Painfully slow and cumbersome communication of existing mobile platform with central database engines These and other pain points were causing CDF to inefficiently spend time and resources derived from the lack of proper planning and order prediction based on statistics. Additionally, in-house resources were limited to some extent and mainly focused on other priority projects, which did not meet the sales and marketing team sense of urgency for the solution. The solution Android tablet After a thorough analysis, ArkusNexus submitted a proposed solution plan, which included the development of a custom sale and distribution application that runs on a parallel mobile and web platforms. The solution was developed with ASP.net / C# utilizing SQL server, JQuery and Ajax. The @Mobile solution is a custom operating platform created with the purpose of automating the pre-sale process at CDF. The tool is primarily focused on enabling client management and workflow automation. The detailed solution is comprised of two key components: a mobile application designed specifically to run on pocket PC devices and a centralized web based portal. The mobile application’s core functionality is controlling the data entry process for product orders and managing inventory levels. The application was made available for Windows Mobile platform and supported on Motorola MC65, Intermec 730 and CN3 devices. The portal solution was built as a means to link the mobile interfaces and Coca Cola’s corporate back-end proprietary systems, database engine and ERP as well as to automate approval processes, report generation, route and client admin among other features. Reduced sales team response time from 2.5 days to 1 day on average Corporativo del Fuerte Mobile platform of pre-sale and distribution automation platform The results Visibility of pre-sale and full sales cycle via reports On-site order processing capability Flexible business rule implementation Route optimization - reduced 5% of pre-sale routes Pre-sales team focused on strategies - portfolio integration improved availability by 10% Sales team’s response time dramatically reduced by one day - average was 2.5 days High-level architectural framework @Mobile functionalities Enable client / workflow automation Allow inventory levels management Route and client admin Control data entry processes for product orders ERP and other proprietary system integration - transparent info flow Approval process automation Reports ArkusNexus 3065 Beyer Blvd Suite B-103-1 San Diego CA, 92154 619.623.4066 | 619.900.1164 ext. 202 ArkusNexus Centro de desarrollo Rio Suchiate 13 Colonia Revolución Tijuana B.C, 22015 +52.664.681.3494 ext. 202 [email protected] www.arkusnexus.com
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