There are two parameters that decide the fate of any business: 1).Acquiring new customer (Lead Generation and New Customer Acquisition) and 2).Providing excellent customer service to existing customers (customer retention.) Whether it’s a large or small business, the rules remain the same. CRM software has been around for more than a decade but its use was restricted to businesses having national or international presence. In today’s world were the competition is fierce and customer demands high, even the small business needs to work aggressively and innovatively. For some time now, small companies have kept themselves isolated from CRM, presuming that it is only for bigger companies. Since 2010, CRM technology has evolved considerably, thereby destroying the idea of it being a complex system with extensive data base, difficult to manage and hard to learn. Onsite CRM is the perfect small business CRM, which offers affordable solution for small businesses. Features like a fast dialer, auto e-mailer, and responsive design makes Onsite CRM the best CRM software both for large and small businesses. Ways in which CRM can help small business? i.) Lead Conversion: Increase in number of quality sales. Better profile management of prospective and existing customers will boost the number of sales. This system too helps you to get referrals from the existing customer through follow-up emails. ii.)Customer Retention: Better customer service over a long period. Long term relationship and loyal customer base as this software allows you to be in touch with existing customers through emails and phone contacts. iii.) Employee Efficiency & Accountability: A user friendly, intuitive and simple interface like in OnsiteCRM helps your sales team as well as front desk employees provide better customer service. Analyzing the efficiency of sales team becomes uncomplicated and one can even keep a track his own performance on daily basis. Therefore, one becomes accountable for achieving his set targets. iv.)Marketing Strategy: Based on solid data available over time you can analyze and determine tactics or strategies producing better results than the one which are complete waste of time. Hence, it plays a decisive role in your marketing strategy too. v. )Revenue Increase: With better employee efficiency, quality customer acquisition and retention, better marketing strategies and excellent customer service revenue are surely going to rise provided you implement this system with proper planning and train your employees regularly. Article Resource:-http://onsitecrm.blogspot.in/2015/01/how-can-crm-helpyour-small-business.html