1. Art and Diseño

CORPORATE FACT SHEET
February 2015
1971
FOUNDED 1971 in Morelia, Michoacán, under
the name of Organización Ramírez©.
Alejandro
Ramírez Magaña
Enrique
Ramírez Villalón
CHAIRMAN OF
THE BOARD
CHIEF EXECUTIVE
OFFICER
MISSION
VISION
To become a leader in theatrical
entertainment by bringing
happiness to our stakeholders.
We light up the movie of your life
with smiles and indulging
experiences.
CORPORATE
VALUES
Passion for Results, Commitment, Integrity,
Sense of Duty and Being Popcorn.
157.7
Million
patrons.
ATTENDANCE
2014
201.8
696,806
World Wide
Mexico
44.1
India, USA and Central
& South America
Million
patrons.
SEATS to the end of January, 2015.
WORLD RANK AMONG
EXHIBITION CIRCUITS
4
TH
PLACE
in terms of number
of screens
MARKET SHARE IN MEXICO*
65.76%
Cinépolis®
Cinemex®
Otros
30.94%
3.19%
MÉXICO
55.95%
Cinépolis®
Cinemex®
Otros
MONTERREY
GUADALAJARA
86.68%
Cinépolis®
Cinemex®
Otros
42.44%
11.84%
1.61%
57.28%
Cinépolis®
Cinemex®
Otros
40.32%
2.40%
1.48%
1973
1975
3,808
1979
1981
1983
1985
1987
1991
1993
1995
1997
1999
2001 2003 2005 2007 2009
2011
XTREME® FUN®
2013
21
59
1989
18
12
1977
456
3,343
3,074
2,797
CINEMAS
BY BRAND
346
2,219
2,030
1,575
1,385
1,214
1,121
960
844
704
688
547
449
368
279
203
160
136
123
118
107
103
96
82
70
57
53
53
47
42
38
30
23
16
7
5
5
5
3
1971
1,737
SCREEN TOTAL
(1971-2014)
2,461
*Last 12 months
HOYTS®
CHILE
VIP
TRAD.
TOTAL
52.81%
58.89%
68.71%
69.06%
69.32%
70.85%
71.67%
72.47%
77.55%
77.59%
78.31%
80.37%
81.53%
83.72%
86.08%
87.62%
88.87%
89.73%
96.77%
LEADERSHIP IN
OTHER CITIES
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Tecate
Tijuana
Mexicali
Cd. Juárez
Ensenada
Nogales
Hermosillo
Cuernavaca
Mérida
Hermosillo
Puebla
Torreón
León
Toluca
Veracruz
Querétaro
Chihuahua
11
12
13
14
15
16
17
18
19
Villahermosa
Tijuana
Cd. Juárez
Tuxtla Gutiérrez
San Luis Potosí
Mexicali
Morelia
Acapulco
Jalapa
CINÉPOLIS®
IN THE WORLD
San Luis
Río Colorado
Rosarito
1
2
3
4
5
6
7
8
9
10
Chihuahua
Parral
Cd. Cuahutémoc
Cd. Acuña
Cd. Obregón
Nuevo Laredo
Reynosa
Torreón
Culiacán
Saltillo
La Paz
Monterrey
Cd. Victoria
Durango
San José
del Cabo
Zacatecas
Mazatlán
Matamoros
Tampico
Aguascalientes
Puerto Vallarta
San Luis Potosí
León
Tepeji
del Río
Guadalajara Irapuato
Celaya
Querétaro
Salamanca
Pachuca
Zamora
Uriangato
Colima
Distrito
Morelia
Manzanillo
Toluca Salamanca Federal
Lázaro Cárdenas
Uruapan
Iguala
Tuxpan
Veracruz Campeche
Orizaba
Playa del
Carmen
Cancún
Cozumel
Chetumal
Xalapa
Comalcalco
Coatzacoalcos
Tlaxcala
Villahermosa
Minatitlán
Tehuacán
Puebla
Cuautla
Cuernavaca
Acapulco
Mérida
Oaxaca
San Cristóbal
Tuxtla Gutiérrez de las Casas
Tapachula
U.S.A.
INDIA
SOUTH AMERICA
CENTRAL AMERICA
Colombia
Guatemala
Honduras
El Salvador
Perú
San Diego
Brasil
India
Costa Rica
Panamá
Miami
Chile
LOCATIONS (Numbers of screens per city)
97 cities in Mexico:
Mexico City (645), Monterrey (200), Guadalajara (199), Puebla (101), Tijuana (90), ), Querétaro (62), León (60), Acapulco (59), Mexicali (59) Cd.
Juárez (58), Toluca (56), Villahermosa (52), Morelia (50), Cancún (49), San Luis Potosí (49), Aguascalientes (40), Mérida (40), Veracruz (38),
Hermosillo (34), Tuxtla Gutiérrez (34), Reynosa (33), Celaya (31), Saltillo (30), Mazatlán (29), Xalapa (29), Chihuahua (28), La Paz (28),
Matamoros (26), Torreón (25), Cuernavaca (24), Ensenada (23), Pachuca (22), Colima (19), Coatzacoalcos (18), Los Cabos (18), Tapachula (18),
Culiacán (17), Nuevo Laredo (17), Orizaba (17), Durango (15), Tampico (15), Cd. Obregón (14), Irapuato (14), Oaxaca (14), Puerto Vallarta (14),
Chetumal (13), Cd. Victoria (12), Cuautla (12), Nogales (12), Playa del Carmen (12), Tehuacán (12), Zacatecas (12), Campeche (11), Uruapan (11),
Cd. Del Carmen (10), Minatitlán (10), Rosarito (10), San Cristóbal de las Casas (10), Lázaro Cárdenas (9), Manzanillo (9), Cd. Acuña (8), Cd.
Cuauhtémoc (8), Córdoba (8), San Luis Río Colorado (8), Sahuayo (8), Zamora (8), Chilpancingo(7), Comitán (7), Cozumel (7), Iguala (7), La
Piedad (7), Parral (7), Salamanca (7), San Juan del Río (7), Tecate (7), Tlaxcala (7), Tuxpan (7), Uriangato (7), Nuevo Vallarta (6), San Francisco
del Rincón (6), Silao (6),Tepeji del Río (6), Acayucan (5), Apizaco (5), Autlán (5), Ciudad Hidalgo (5), Comalcalco (5), Jiutepec (5), Jojutla
(5),Linares (5), Macuspana (5), Martínez de la Torre (5) Montemorelos (5), Paraíso (5), Taxco (5), Tepic (5), Tlajomulco de Zúñiga (5).
8 cities in Central America:
Guatemala City (46), Guatemala; Panamá City (22), Arraiján (10), Panamá; San José (21), Cartago (8), Costa Rica; San Salvador (19), Santa Ana
(5),El Salvador, Tegucigalpa (6), Honduras.
47 cities in South America:
Bogotá (17), Cali (14), Barrancabermeja (6) , Medellín (6), Colombia; Lima (25), Arequipa (6), Pucallpa (5), Perú; Manaus(26), São Paulo (24),
São Jose (22), Barueri (18), Salvador (15), Belem (14), Riberão Prieto (14), Jaboatão dos Guararapes (12), Natal (12), Campinas (10), Fortaleza (10),
São Luis (10),Cuiabá (8). Curitiba (8), São Bernardo (8), São Gonçalo (8), João Pessoa (8), Uberlandia (8), Campo Grande (7), Blumenau (7),
Jundiai (7), Sorocaba (7), Bauru (6), Belo Horizonte (6), Caixas do Sul (6), Rio de Janeiro (6) Fortaleza (5), Marília (5), Moxuara (5), Brazil.
Santiago (94), Antofagasta (12), Calama (6), Talca (6), Puerto León (5), Temuco (5), Valparaíso (5), Melipilla (3), Arica (1), Chile.
27 cities in Asia:
Thane (19), Pune(15), Bhopal (13), Delhi (13), Amritsar (9), Mumbai (9), ), Jaipur (8), Bangalore (7), Bhopal(7), Ahmedabad (6), Bhandup (6),
Surat (6), Vadodara (6), Vijayawada (6), Coimbatore (5), Hubli (5), Hyderabad (5), Ludhiana (5), Mangalore (5), Bhatinda (4), Chandigarh (4),
Gwalior (1), Kota (4), Lucknow (4), Patna (4), Ambala (3), Bengaluru (3), Panipat (3), India.
2 states in US:
California (35), Florida (29).
NUMBER OF CINEMAS AND SCREENS
To January 31st 2015, the total number of cinemas is 456 and 3,818 digital screens,
of which 15 are IMAX®, 74 are Macro XE®, 39 are 4DXTM and 9 Junior®.
MEXICO
321 cinemas and 2,898 screens: 265 cinemas and 2,666 screens belong to the brand Cinépolis©,
44 cinemas and 193 screens belong to Cinépolis VIP© and 12 cinemas and 39 screens belong to
Xtreme Cinemas©.
CENTRAL AMERICA
In Central America there are 18 cinemas and 141 screens: Guatemala (4 cinemas and 42 screens
belong to Cinépolis© and 1 cinema with 4 screens belongs to Cinépolis VIP©), Costa Rica (3
cinemas and 26 screens belong to Cinépolis© and 1 cinema with 3 screens belongs to Cinépolis
VIP©), El Salvador (3 cinemas with 24 screens belong to Cinépolis©), Panamá (3 cinemas with
28 screens belong to Cinépolis© and 1 cinema with 4 screens belongs to Cinépolis VIP©) and
Honduras (1 cinema with 7 screens belongs to Cinépolis© and 1 cinema with 3 screens belongs to
Cinépolis VIP©).
SOUTH AMERICA
In South America there are 71 cinemas with 524 screens: Colombia (5 cinemas with 40 screens
belong to Cinépolis© and 1 cinema with 3 screens belongs to Cinépolis VIP©), Peru (4 cinemas
with 36 screens belong to Cinépolis©), Brazil (34 cinemas with 246 screens belong to Cinépolis©
and 6 cinemas with 56 screens belong to Box Cinemas©), y Chile (21 cinemas with 143 screens
belong to the brand Hoyts Chile).
ASIA
In India there are 37 cinemas with 181 screens located in India that belong to the brand
Cinépolis©, 2 cinema with 7 screens belong to Cinépolis VIP© and 18 cinemas and 71 screens
belong to FUN.
USA
In US there are 5 cinemas with 35 screens that belong to the brand of Cinépolis Luxury Cinemas©
and 3 cinemas with 29 screens that belong to the brand Paragon©.
WORLD WIDE
In the entire world, the total number of cinemas that belongs to the brand Cinépolis® are 346 with 3,284 screens, 51
cinemas with 217 screens belong to the brand VIP® , 12 cinemas with 39 screens belong to the brand Xtreme® Cinemas, 8
cinemas with 64 screens belong to the brand Cinépolis Luxury Cinemas®, 18 cinemas with 71 screens belong to the brand
FUN® y 21 cinemas with 143 screens belong to the brand Hoyts Chile®.
24,970
CORPORATE
OFFICES
EMPLOYEES
Santa Fe, DF
Morelia, Mich.
551 105 55 00
443 322 62 00
MAIN BUSINESS LINES
First run exhibition
of films in movie halls,
sales and on-screen
advertisement.
food and beverage
sales
EXHIBITION TRADEMARKS
FOOD AND BEVERAGES BUSINESS UNITS
KEY PARTNERSHIPS
• Dulcería Dulcípolis® • Cinecafé®
• Coffee Tree® • Spyral® Icecreams
• Baguis® • Sushi and Bar.
• The Coca Cola Company®
• IMAX® Corporation
• Banamex®. • 4DXTM.
INNOVATION
Cinépolis® has introduced innovative concepts to the exhibition industry, such as the first multiplexes (Multicinemas®), the
first concept of a luxury cinema (Cinépolis VIP®), the partnership with IMAX® turned into Cinépolis IMAX®, recently the first
concept of edutainment with Cinema Park®, Macro XE® screens and 4DXTM screens. More over, Cinépolis® has innovated in
the design of movie halls with stadium-seating, double-armrest, macro-screens. In sales it has innovated with the loyalty
card Club Cinépolis®, ticket sales by Internet or Mobile Phone through www.cinepolis.com, credit and debit card payments.
Last but not least, it has innovated with a wide variety of food products, from flavor popcorn to coffee and Baguis.
PRODUCTS
DULCERÍA
CINECAFÉ® AND
COFFEE TREE®
• Popcorn
• Nachos
• Hot-Dog
• Coca-Cola®
• Candy
• Chocolates
• Holanda Icecream
• Icee®
• Crépes
• Cakes
• Smoothies
• Frappés
• Coffee
• Tea
DULCÍPOLIS®
COMBOS
BAGUIS
VIP
• Sushi
• Bar
Baguis
Croissants
French Fries
AWARDS AND RECOGNITION
Top Companies and Expansión has recognized us for 7
consecutive years as a “Super Company” highlighting our
cultural practices and working environment.
WEBPAGES
CINÉPOLIS® MÉXICO
www.cinepolis.com
CINÉPOLIS® BRASIL
www.cinepolis.com.br
CINÉPOLIS® INDIA
www.cinepolisindia.com
XTREME CINEMAS®
www.xtremecinemas.com
LUXURY CINEMAS®
www.cinepolisusa.com
SOCIAL NETWORKS
7.8
MILLIONS
OF FANS
2.4
MILLIONS OF
FOLLOWERS
1.3
MILLIONS
OF FANS
TICKET SALES CHANNELS
• Box office booths in cinemas
• Official apps (iOS and Android)
• Internet and Mobile Phone through (www.cinepolis.com)
• Facebook
• Call Center 01-800-120-0220
• Call Center in Mexico D.F. 55-2122-6060
• Guadalajara 33-3540-9090
• Monterrey 81-8128-5555
• Puebla 222-309-1010
• Morelia 443-323-6060
• Tijuana 664-633-3636
• Cancún 998-193-2300
• Colombia (Bogotá 571-354-6363)
• Costa Rica (San José 506-227-89356)
• Panamá (Ciudad de Panamá 507-306-14-00)
• Automatic ticket tellers (in 62 of our main cinemas).
CORPORATE SOCIAL RESPONSIBILITY
At Cinépolis© our Corporate Social Responsibility reflects our commitment to the well-being of our people, the
environment, business ethics, and a fairer society.
Our main CSR program “Del Amor Nace la Vista©” (Sight is born out of love) is aimed at curing
cataracts in scarce resources communities throughout Mexico. To date more than 24,093 have regained
sight.
LOGO
VTAC
Another CSR program is “Vamos Todos a Cinépolis©” (Let’s all go to Cinépolis) which has
taken 3.1 million children from poor communities to the movies since 1998.
We have created expression forums for young filmmakers such as the contest “Hazlo en
Corto-metraje” (Do it in short film) and the “Festival Internacional de Cine en Derechos
Humanos” (International Film Festival of Human Rights).
AWARDS AND RECOGNITION
We have received some CSR awards such as:
• National Award to the Best CSR Brand “Anáhuac-Al Ries 2008”
• Best CSR Program by CEMEFI (Mexican Centre for Philanthropy)
• 2 Gold Effies in 2009 awarded by AMAP (Mexican Association of Advertising Agencies)
• Best Corporate Foundation by CLARES (Latin American Centre of Social Responsibility)
• 11 consecutive years with the ESR (Socially Responsible Enterprise) Seal.