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DEADLINE ADVERTISEMENT BOOKING & MATERIAL
Issue
Booking Deadline
Material Deadline
Apr 2015
(Spring/Summer)
23 Jan 2015
30 Jan 2015
Oct 2015
(Fall/Winter)
27 Jul 2015
03 Aug 2015
MECHANICAL SPECIFICATIONS
Size
Trimmed
Text Area
Bleed
Full Page
275 x 205 mm
255 x 185 mm
281 x 211 mm
Double-Page Spread
275 x 410 mm
255 x 390 mm
281 x 416 mm
"For DPS ad, a gutter allowance of 5mm per page is recommended."
For ad booking assistance, please contact Wendy Ong DID: 6319 6340, email :
[email protected]
Technical Specifications on Material Submission
The Advertiser shall submit to SPHM at the Designated Address a compliant PDF/X-1a file
before the Copy Deadline. The following list details the main criteria for a compliant PDF/X-1a
file, but is not exhaustive:
Format & Compatibility
1. A PDF file shall be compliant with the ISO PDF/X-1a:2001 standard as defined by ISO
15930-1, colour value as derived from Fogra 39L dataset.
2. A PDF file shall not be created with the Adobe PDFWriter product.
3. A PDF file must be prepared for process colour (CMYK) separations with all graphics and
images saved in Grey scale or CMYK mode. Special arrangements need to be made
when advertisements are booked with special colors.
4. The size of a PDF file must comply with the specifications of the respective publication.
SPHM shall not take any responsibility if any file type or artwork exceeds the type area
specified and is trimmed away.
5. A PDF file must either have no crop box defined or have a crop box set to the same size
as the Media Box.
6. Register and trim marks must appear on all files, located 6 points outside the trim area.
7. No object in a PDF file shall be transparent.
8. A PDF file shall not use layers.
9. A PDF file shall not contain annotations that are set to print.
10. The number of pages in a PDF file shall be exactly one.
SPH MAGAZINES PTE LTD 82 GENTING LANE, LEVEL 7 MEDIA CENTRE, SINGAPORE 349567 TEL:(65) 6319-6319 FAX:(65) 6319-6345
11. Total area of coverage (TAC) of elements on a page should not exceed 330 per cent.
12. EPS files should be saved with no extra channels and halftone screen, image flatten and
do not include transfer function.
13. For Double-page Spread, the type or product shots should always clear the spine area
and never be split. Any critical cross over should be double imaged across the gutter with
an allowance of 5mm from each side of the centre. The spread should carry a minimum
10mm common image through the centre of the spread.
Pictures & Images File Format
1. Images using 16 bits per sample shall not be used in PDF files.
2. Resolution of color and grey scale images shall not be below 150 dpi.
3. Resolution of 1-bit images (either regular images or image masks) shall not be below 550
dpi.
4. 1-bit images shall not use JBIG compression and images shall not use JPEG2000
compression.
5. Images should be TIFF or composite EPS and should not be compressed.
Fonts Treatment
1. All fonts should not be artificially stylised.
2. A PDF file shall not use Multiple Master fonts or Multiple Master instances.
3. A PDF file shall not contain True Type fonts, fonts, which are not embedded, and elements
saved in RGB or LAB colour mode instead of CMYK.
4. Embedded composite fonts, which are not sub-set, shall not be used in a PDF file.
5. A PDF file shall not contain white text set to overprint.
6. Coloured text with a black drop shadow on colour background should be set to “Overprint”.
7. White text/elements are set to “Knockout”.
8. All type should be above 8 points and reverse lettering should be above 10 points with no
more than two colors.
9. Black text on 4 colour background, must be set to “overprint”
Proofs
A copy of colour digital proof with Ugra / Fogra Mediawedge V3 should be supplied for colour guidance on press,
complete with standard trim and bleed marks. Proof supplied must be within SPHM’s proof tolerance. SPHM will not be
held responsible for any colour discrepancies or inconsistency if a colour digital proof is not supplied.
Fogra Standard.
The SPH Magazines Colour Standard has been updated to Fogra Standard (July 2012) and is our initiative to raise the
standard of print reproduction in Singapore. It is aimed at bringing about improvements in print quality of magazines, as
well as streamlining the efficiency in advertisements material workflow.
We will be using this standard as a pre-requisite for all advertisement materials submitted for publication in all our
titles*. To have a better understanding of the standard and procedures, you can download the user’s guide kit from
http://www.sphmagazines.com.sg/advertising-specs
* Fogra Standard is applicable to all magazine titles produced by SPH Magazines Group. Exceptions are: •
Singapore Health, as it is printed on newsprint by Singapore Press Holdings (SPH) and will therefore adhere to
SPH's technical requirements. Click here to download SPH's technical requirements.
Electronic File Transmission (EFT)
Starting with the January 2011 issue of our magazines, SPH Magazines will be accepting advertisement materials
only via two appointed vendors, Adstream's Quickcut and Datamation's EADS. Both applications have the ability to
validate and transmit your files electronically to us according to our technical specifications at a small fee.
As our advertisers, you will enjoy special rates from both Quickcut and EADS. For more information or to set up an
account, please contact the following persons:
SPH MAGAZINES PTE LTD 82 GENTING LANE, LEVEL 7 MEDIA CENTRE, SINGAPORE 349567 TEL:(65) 6319-6319 FAX:(65) 6319-6345
For Quickcut
Gilbert Chee at 6327 7256 or email at [email protected]
You can download Quickcut’s users guide from http://www.sphmagazines.com.sg/advertising-specs
For EADS
Simon Tung at 6270 0008 or email at [email protected]
Fischer Lee at 6270 0008 or email at [email protected]
Raymond Tang at 6270 0008 or email at [email protected]
You can download EADS’s users guide from http://www.sphmagazines.com.sg/advertising-specs
SPH MAGAZINES PTE LTD 82 GENTING LANE, LEVEL 7 MEDIA CENTRE, SINGAPORE 349567 TEL:(65) 6319-6319 FAX:(65) 6319-6345