Register Today! uwosh.edu/go/asrr Adult Student Recruitment & Retention Conference March 23–24, 2015 Madison, Wis. The ASRR Conference is brought to you by Adult Student Recruitment & Retention Conference Greetings! Registration is now open for the Midwest’s leading adult student and recruitment conference. Join attendees, speakers and exhibitors from around the U.S. and the world to learn what works, what’s next, and what’s new for recruiting, retaining and marketing to adult students. For 2015, the ASRR Conference brings you three keynote speakers and three educational tracks in the areas of your interest and expertise: recruitment, retention and marketing. Each track consists of five breakout sessions. Stay on one track through the entire conference, or move between tracks to meet your personal and professional interests. New this year is increased time for discussion and networking, even as session lengths and number of sessions offered remains the same. ASRR continues to focus on best practices and policies that you can apply at your institutions. Learn what top colleges and universities are doing to attract adult learners and ensure they are successful. Who should attend? Past participants include staff from technical, community and comprehensive institutions. This program is specifically designed for higher education staff and faculty who work with adult nontraditional students in many capacities, including: • Admissions • Adult student services • Advising • Career services • Counseling services • Distance and online programs • Financial aid • Graduate schools • Marketing • Minority or diversity affairs • Outreach and recruitment • Registrar’s office • Veteran’s office New for 2015: Register two attendees from your institution and a third may attend for free! uwosh.edu/go/asrr Conference Schedule Monday, March 23, 2015 8–9:30 a.m. Registration and networking in the exhibitor’s hall (coffee and tea provided) 9:30–10:45 a.m. Welcome and Keynote Address (coffee, tea and refreshments provided) 11 a.m.–Noon Breakout Sessions I 12:15–2 p.m. Lunch and Lunchnote Address (lunch provided) 2:15–3:15 p.m. Breakout Sessions II 3:15–3:45 p.m. Networking break in the exhibitor’s hall (refreshments provided) 4–5 p.m. Breakout Sessions III 5 p.m. Join colleagues and new friends in the hotel lounge (dinner on your own) Tuesday, March 24, 2015 7:15–8:15 a.m. Breakfast in the exhibitor’s hall (coffee, tea and breakfast provided) 8:30–9:30 a.m. Breakout Sessions IV 9:45–10:45 a.m. Breakout Sessions V 10:45–11 a.m. Networking break in the exhibitor’s hall (refreshments provided) 11 a.m.–12:15 p.m. Endnote Address and farewell until next year 12:15 p.m. Please feel free to continue to network and share (lunch on your own) Keynote Speakers Our distinguished general session speakers will inspire and energize as they address the topics of education and citizenship, doing what you love and loving what you do, and the trends that are shaping our work and demographic landscape. Stephen J. Black, president of Impact Alabama Stephen Black, grandson of U.S. Supreme Court Justice Hugo L. Black, grew up in New Mexico after most of his family left the state in the 1950s and 1960s following his grandfather’s role in controversial Civil Rights decisions, including Brown v. Board of Education. Despite growing up more than 1,000 miles away, from a very young age he was fascinated by Alabama and the legacy of his family’s commitment to public service in their home state. Mr. Black received his bachelor’s degree from the University of Pennsylvania where he graduated magna cum laude, and he received his Juris Doctorate from Yale Law School in 1997. Following his graduation from law school, he returned to Alabama to join the Birmingham law firm, Maynard, Cooper & Gale, PC. After three years with the firm, he was called to public service—serving for a brief time as an assistant to the Governor, focusing on policy and economic development projects. Encouraged by the enthusiasm of thousands of students he encountered when speaking across the state, he turned his focus to founding and leading the Center for Ethics & Social Responsibility at the University of Alabama, where he has served as director since 2004. In 2013, Mr. Black was asked by Chancellor Robert E. Witt to serve as Special Advisor to the University of Alabama Chancellor for Outreach and Community Engagement. Rovy Branon, vice provost for educational outreach at the University of Washington After serving for more than seven years as associate dean at the University of Wisconsin-Extension, Rovy Branon packed up and headed west to become the Vice Provost for Educational Outreach at the University of Washington. Rovy returns to Wisconsin for the first time since taking his new job for a fifth appearance at the Adult Student Recruitment and Retention Conference. He will bring his unique mix of technology futurism, humor, and reality-based perspective to discuss the imperative to continuously innovate. Fred Bayley, senior consultant at LERN Fred Bayley is a Senior LERN Consultant leading the Certified Program Planner and providing customer-service training experiences. As President of Kiteline Consulting he is certified in Meyers-Briggs, working with non-profits, and facilitating team building. Fred is a speaker and author; adding humor to life, getting ideas adopted, and building the ideal team. He is a former Dean at Community College where he created a truckdriving program and built it into one of the prominent schools in the southeast. Fred is an internationally-known speaker dealing with organizational change, community building, and self-empowerment. Fun, having folks involved, and providing something practical that can be used immediately are trademarks of Fred’s presentations. Breakout Presentations Presenters at the 2015 ASRR represent sixteen different institutions from throughout the United States. Breakout presentations were selected by a multi-institution panel of your peers. During each breakout, one session from each of the three tracks will be offered. Marketing Track Numbers are Worth 1,000 Words: Lessons Learned on the Path to Reaching Adult Learners— Anissa Kuhar, manager of outreach marketing, and Meryl Sussman, assistant vice president of outreach adult and non-credit programs, Northern Illinois University Are you satisfied with the number of new adult students generated by your communications strategies? The NIU Outreach promotions team was not. We implemented several credit-program communications campaigns that generated strong initial inquiries. But the true story was in the data: high numbers of inquiries were not always converting to robust numbers of qualified prospects. So, the promotions team decided to test several approaches. Find out what tools and strategies NIU Outreach used to generate the right adults for its programs. Sharing the Stories of Adult Students —Amelia Fontella, recruiter/preadvisor, University of Wisconsin Oshkosh The use of student stories as part of a marketing plan is nothing new. Your institution likely already features profiles or stories of current students and alumni on its website and in other marketing pieces. But are you maximizing your students’ stories as a marketing tool? Are you showcasing the unique perspectives of adult students? Presented by a writer with nearly ten years of experience writing for higher education, this session provides tried-and-true tips for finding and sharing the stories of your students. Key topics include: identifying adult students with compelling stories, facilitating the interview process, essential components of an impactful story, overcoming challenges in the storygathering and crafting processes, and maximizing the use of the student story. An Analysis of Adult and Traditional Student Satisfaction in Online Courses —Christina Trombley, director, and Steven VandenAvond, associate provost, University of Wisconsin-Green Bay As online education has grown, public universities have used it as a way to reach a new marketplace of students, especially the growing number of adults who are seeking a degree or looking to change direction. UW-Green Bay’s Adult Degree Program began a mixed methods research approach to analyze the differences in course satisfaction between traditional and adult students in their online degree program. This analysis provides answers to the question of whether adult students respond differently to various teaching methods, philosophies and frameworks in the online environment. As traditional and nontraditional students continue to blend in online classrooms, retention will be a critical reflection on how faculty revises teaching strategies that satisfy both groups. How to Build a Performance-Driven Marketing Website—Chris Hoffman, director of marketing, University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning A performance website is essential to marketing success in the PCE space. This session will show you how to build a site that delivers the results you need. Unique selling proposition, keyword research, device responsive design, onpage SEO, blogging, video and conversion-centered design will all be covered. Creating Successful Statewide Adult Learner Public Awareness Campaigns—Rosalind Barnes Fowler, director of public awareness and outreach, Board of Regents of the University System of Georgia Promoting a single institution’s programs for Adult Learners can be daunting— scaling to a broader audience is even tougher. This session will examine the careful development of an adult learner public awareness campaign. From the arduous task of gathering statewide marketing research through honest conversations with college dropouts, to developing a comprehensive communications plan that encompasses marketing to a diverse population – this session will review the elements needed to create an awareness/outreach campaign that is far reaching and lasting. Finally, the session will explore ways to maximize limited resources through collaboration and partner engagement. Recruitment Track Build It and They Will Come: Adult Program FYI Sessions— Angela Nackovic and Justin Hardee, adult admissions representatives, College of DuPage College of DuPage has been offering information sessions to prospective and current adult students for more than 15 years. In 2014, we wanted to change things up and offer sessions that spoke to the programs and careers adult students were interested in learning about. We also created a well-oiled, and marketsegmented publicity plan that drives the right students to their desired area of interest. This has resulted in an increase in application and enrollments. Catfish Noodling in a New Area-Teege Mettille, director of admissions, Northland College Recruiting students from a new area is a challenge very similar to catfish noodling. With one, you can find yourself wading through murky waters, reaching for one thing only to find another, while always fearing being dragged underwater. The other is fishing with your bare hands. This session will discuss the trials, tribulations, and best practices with starting new initiatives and recruitment plans. Extraordinary Customer Service— Fred Bayley, senior consultant, LERN Transform your customer service into something extraordinary. As a result more repeat business will improve your bottom line. Customer service separates you from your competition. Extraordinary customer service comes from focusing on the few essential elements that yield big results. Discover how easy it is to tweak your customer service from the ordinary to the extraordinary. You’ll take away a customer service plan that will help you focus on the key elements that will get you started on your pathway to success. Virtual Advising and Recruiting: Opportunities to Increase Recruitment and Retention of Adult Learners—Cathi Jones, marketing coordinator and general transfer advisor, University of South Alabama Baldwin County The number of adult learners who participate in online learning has increased in the last two decades due to its many advantages. However, a high dropout rate in online learning still persists in higher education. Due to the large numbers of students many campuses serve, ensuring successful advising and retention is difficult. Virtual advising and recruiting can be an effective tool for decreasing the dropout rate by keeping students engaged. This program explores how educators can use online technology to increase retention by providing flexible, efficient contact with the online adult learner. Promoting Credit for Prior Learning for Recruiting Adult Students— Louise Bradley, credit for prior learning and English instructor, Chippewa Valley Technical College; Rebekah Phillips, adult advisor and prior learning, Western Technical College; Jenna Kulasiewicz, credit for prior learning and grant coordinator, Southwest Wisconsin Technical College In a recent survey, 62% of adults identified credit for prior learning as a reason they chose the school they attend. As recruiting the adult student becomes more competitive, having a strong credit for prior learning program in place is increasingly important. In this workshop Jenna, Rebekah and Louise plan to share the CPL strategies they have developed/ used as they have remodeled the credit for prior learning programs at their colleges. Come and find out what has worked well and what hasn’t in order to increase enrollment of adult learners at your college through credit for prior learning. Retention Track Marooned on the Undecided Island: Assisting Adult Learners to Navigate a Career Change—Meryl Sussman, assistant vice president of outreach adult and non-credit programs, and Anissa Kuhar, manager of outreach marketing, Northern Illinois University Do you have adult prospects who check “undecided” as their program choice? The Outreach Promotion Team at Northern Illinois University worried about the adult learners who wanted to start on a new path but were unsure which direction to take. We developed the Navigator as a communication vehicle for adults to learn about employment trends, career paths and NIU programs that might help them reach their goals. For those still “exploring,” Navigator offers upbeat newsletters, links to articles and surveys, webinars on new careers, and personalized support to regain confidence. All this is done within tight institutional budgets by maximizing automated communications. Our Journey Down the Road Less Traveled: Supporting Adult Students at a Traditional 4-Year University— Amy Meyer, academic and career advisor, and Jenny Lamberson, program development and advising coordinator, Winona State University Winona State University is recognized for providing a quality education and experience to students, primarily traditional-aged learners. How and why then do we attempt to move a 156 yearold institution in a direction to better serve the unique needs of adult learners? Join us to learn about WSU’s journey in paving the way for adult students by building support from the ground up. We will share our two years of research and advocacy efforts, rewarding successes, frustrating disappointments, and where we want to go next. A demonstration of our new online orientation for adult learners will be shared. Evidence-Based Change: Case Studies in Improving Service to Adult Learners—Donna Younger, associate vice president of higher education, CAEL This session will present examples of institutional use of survey data to make decisions and implement change projects to focus academic programs, student support, and institutional infrastructure on the adult learner. The case studies of two institutions that have used the Adult Learner Inventory and the Institutional Self-Assessment Survey within the ALFI Toolkit (Adult Learner Focused Institutions) will provide the foundation for a discussion about linking evidence and institutional culture to direct improvement efforts. Participants will also engage in an interactive exercise in interpreting and using evidence from surveys. Retention Management on a Dime—Amy Griswold, outreach program manager, University of Wisconsin-Platteville The University of Wisconsin-Platteville Distance Learning Center (DLC) serves more than 2,500 online students annually. The DLC utilizes delivered functionality within PeopleSoft (PASS) to leverage the needs of a CRM with functionality that already exists. This presentation will show how to leverage the 3Cs within PeopleSoft to create a solid communication plan, provide students with up to date resources, and to ensure advisors have the most up to date information on their student with tracking of comments and communications. Best Practices in Adult Online Student Orientation— Jennifer Schubert, student services coordinator, University of Wisconsin Oshkosh A growing number of universities recognize the need to offer baccalaureate degrees in online format. Understanding the needs of adult, degree-seeking students is important in online degree planning, including the need for effective orientation. Not only is it critical to implement, it is just as critical to continually monitor for effectiveness. Research suggests the theory of self-efficacy is a key element in the design of effective online student orientation. This session will present the planning, implementation and measurement of an online orientation developed to enhance self-efficacy. Attendees are invited to share their own successes and exchange contact information so that we might work together to achieve greater success in this area of our work. Hotel Information Madison Concourse Hotel 1 West Dayton Street Madison, WI 53703 (800) 356-8293 A block of rooms has been reserved for conference attendees at the Madison Concourse Hotel at a special rate of $70 for single or $110 double occupancy. These rates are available until Feb. 20, 2015. For hotel reservations, call (800) 356-8293. Be sure to mention the Adult Student Recruitment and Retention Conference to receive conference rates. The Madison Concourse Hotel is in the heart of downtown Madison near the State Capitol, State Street, Overture Center, University of Wisconsin campus and Monona Terrace Convention Center. It is located five miles from the Dane County Regional Airport. Registration Information New for 2015: Register two attendees from your institution and a third may attend for free! We ask that each group of three registers on the same order. You will need to gather the information for your group of three before you sit down to register. For assistance, please call us toll-free at (800) 633-1442 and ask for the ASRR conference registration desk. To receive the discount on the third registration, use the promotion code 3RDFREE when you register. Registration deadline The deadline for registration is March 9, 2015. After this date, please call the UW Oshkosh Division of Lifelong Learning and Community Engagement for conference availability. Fee payment must be received by the registration deadline. Questions and more information: Conference registration: Monday, March 23, 2015, 8–9:30 a.m. contact the UW Oshkosh Division of Lifelong Learning and Community Engagement at (920) 424-1129, tollfree at (800) 633-1442 or via e-mail at [email protected]. Conference Fees Conference Manager Conference dates: Monday, March 23 and Tuesday, March 24, 2015 Register today for our early registration discount! For Professionals On or before Feb. 23: $245 After Feb. 23: $265 For Students On or before Feb. 23: $95 After Feb. 23: $125 Fees include all conference sessions and materials; Monday’s coffee, refreshments, and lunch; and Tuesday’s coffee, refreshments, and breakfast. Jason Kauffeld, Division of Lifelong Learning and Community Engagement, UW Oshkosh Sponsors University of Wisconsin Oshkosh, Division of Lifelong Learning and Community Engagement University of Wisconsin-Green Bay University of Wisconsin-Extension Cancellation policy If notice of cancellation is received by the registration deadline, you will receive a full refund of fees minus a $35 processing charge. No refunds will be made for cancellations received after March 9, 2015. Registrations may be transferred to another person in your organization at any time at no charge. If possible, please inform us of such transfers in advance of the conference. UW Oshkosh reserves the right to cancel any program due to insufficient enrollment, as well as the right to limit enrollment due to excessive demand. UW Oshkosh is an affirmative action/ equal opportunity institution. If you desire special assistance and/or accommodations, please notify us by the registration deadline. Requests are kept confidential. Register by February 23rd and receive an early registration discount! uwosh.edu/go/asrr Are your recruitment and retention strategies meeting your institution’s goals and your students’ needs? Learn about new and successful approaches for reaching this important demographic. Go online to register, view session descriptions, and download the conference brochure. uwosh.edu/go/asrr Please indicate your method of payment: Registration fee enclosed. Check No._____________Amount________________ Please charge the registration fee to: VISA MasterCard Card No._____________________________________________________________ Expiration date________________________CVS code_______________________ Cardholder’s name (please print)________________________________________ Cardholder’s signature_________________________________________________ Purchase order attached. Purchase order No._ ____________________________ Printable Registration Form Bill my employer. Adult Student Recruitment & Retention Conference Monday and Tuesday, March 23–24, 2015, Madison, Wis. You can also register online at uwosh.edu/go/asrr Attention_ ___________________________________________________________ Employer____________________________________________________________ New this year – if two participants from your institution register, a third can register for free! If you are registering as a group of three, please send all three registration forms together. Use promo code 3RDFREE. (Please PRINT legibly) Name________________________________________________________________ Job Title______________________________________________________________ Institution_____________________________________________________________ Employer’s address____________________________________________________ _ ____________________________________________________________________ Mail or fax to: UW Oshkosh, LLCE, 800 Algoma Boulevard, Oshkosh, WI 54901-8623; Fax: (920) 424-1803. Please make your check payable to UW Oshkosh LLCE. Unless otherwise requested, your canceled check will be your receipt. For more information call Lifelong Learning and Community Engagement at (920) 424-1129 or toll-free at (800) 633-1442. Address______________________________________________________________ City/State/Zip_________________________________________________________ The University of Wisconsin Oshkosh/Extension asks that you voluntarily respond to the questions below. The cumulative demographic information will be used to enhance our programming efforts. Office phone__________________________________________________________ Gender: Mobile phone_________________________________________________________ E-mail address ________________________________________________________ Special dietary needs:__________________________________________________ Promo Code: ______________ Male Female Are you enrolled in this program primarily for career purposes? Yes No Race/ethnicity: Age: Under 18 18-34 35-49 50-64 65+ Black (not of Hispanic origin) Asian or Pacific Islander American Indian or Alaskan Native Hispanic White (not of Hispanic origin) If you require special accommodations, please contact us at (800) 633-1442. The Madison Concourse Hotel is located just five miles from the Dane County Regional Airport in the heart of the city. 1 West Dayton St., Madison, Wis 53703, (800) 356-8293, concoursehotel.com Fees: Register today for our early registration discount! For professionals For students On or before Feb. 23: $245 On or before Feb. 23: $95 After Feb. 23: $265 After Feb. 23: $125 A block of rooms has been reserved for conference attendees. Call before Feb. 20, 2015 to reserve rooms at the special rate of $70 for single / $110 for double occupancy. Please mention the Adult Student Recruitment and Retention Conference to receive these conference rates.
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