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CONNECT TODAY.
SHAPE TOMORROW.
Connecting the world’s foremost CMOs and C-Suite
peers to inspiring experiences and new perspectives
that are driving the future of retail.
2015 Executive Leadership Forum
May 13–15, 2015 | St. Pete Beach, Florida
GLOBAL RETAIL MARKETING ASSOCIATION
If you’re passionate about leveraging the latest trends
and techniques for marketing, digital, mobile and more
to build your business and engage your customers,
then the GRMA Forum is a must-attend.
AGENDA
Register online at www.thegrma.com/register
Wednesday, May 13, 2015
Thursday, May 14, 2015
Friday, May 15, 2015
10:00 am–2:00 pm
Registration 7:00–8:00 am
Meet & Greet Breakfast 7:00–8:00 am
Breakfast
1:45–2:00 pm
Opening Remarks 8:00–9:00 am
Speaker Session 5
8:00–9:30 am
Team Collaboration
2:00–2:25 pm
Speaker Session 1
9:00–10:00 am
Speaker Session 6
9:30–10:30 am
Speaker Session 9
2:25–3:25 pm
Speaker Session 2
3:25–4:25 pm
Speaker Session 3
Break
Break
Break
10:15–11:15 am
Speaker Session 7
10:45–11:30 am
Speaker Session 10
11:15 am–12:00 pm
Speaker Session 8
11:30 am–12:30 pm
CMO Speaker Panel
4:40–5:40 pm
Speaker Session 4
12:00–1:00 pm
CEO Speaker Panel
12:30 pm
Forum Adjournment
5:40–6:00 pm
Team announcements
and case objectives for
Collaboration Session
1:00–2:00 pm
Lunch
12:45–2:30 pm
2:00–6:00 pm
Networking Activities
6:00–7:00 pm
Reception
Dinner Awards &
Entertainment
Advisory Board
Luncheon
(Board Members Only)
6:00–9:00 pm
9:00–11:00 pm
Reception/Dinner
Casino Night
7:00–9:00 pm
More speakers to be announced soon.
Visit www.thegrma.com for updates.
2015 Executive Leadership Forum
May 13–15, 2015 | St. Pete Beach, Florida
Dear Colleague,
For ten years the GRMA has been the leader in connecting the world’s foremost CMOs and
C-Suite executives with inspiring experiences and new perspectives that enlighten strategic
thinking and accelerate their leadership and impact. Through compelling discussions, best
practice sharing and collaborative exploration, executives learn to harness new trends,
technologies, retail strategies and omnichannel movements that are shaping the future of retail.
Globally acclaimed futurists, innovators and visionary experts present market-leading insight
on customer behavior, cultural shifts, analytics, digital advancements, social media and CRM,
which fosters the highest-caliber peer exchange. The result? GRMA attendees take away
actionable tools and innovative solutions for driving growth and transformation.
Join your peers as we celebrate our 10th Anniversary delivering an unparalleled thought
leadership experience.
STEPHANIE FISCHER
Julie Lyle
President and CEO
Global Retail Marketing Association, Inc.
Chief Marketing Officer, hhgregg
Chair, Global Retail Marketing Association, Inc.
DR. ANDREAS WEIGEND
Transforming Smart Data Into Smart Decisions
Former chief scientist,
Amazon and founder,
Social Data Lab
If you had all the data in the world at your
fingertips, what would you do to delight
your customers? Dr. Andreas Weigend
is an expert on the future of big data,
social-mobile technologies and consumer
behavior. As Amazon’s chief scientist, he
helped create the firm’s data strategy
and customer-centric culture. He advises
innovative startups and large companies —
including Alibaba, GE and Lufthansa — on
how to leverage the Social Data Revolution.
Dr. Weigend will share his insight on the
untapped power of data and its irreversible
impact on individuals, business and society.
He will analyze emerging trends and the
ways in which businesses can harness the
power of data and social-mobile technologies.
He’ll focus on decisions and actions arising
from the abundance of data, including data
ownership, privacy and identity. He’ll take
companies beyond the traditional transaction
economy, rewriting the equations of business
in “customer-centric” terms of the new
relationship economy.
“THRILLED. He had a phenomenal reception, and the team thought he was fantastic.”
— Mashery, Inc.
BIOGRAPHY
Dr. Weigend teaches at Stanford University, UC Berkeley and China’s Cheung Kong Graduate School
of Business (CKGSB). He founded the Social Data Lab, which connects faculty and students with
companies seeking to find new forms of engagement with their customers. He received his Ph.D.
in physics from Stanford after studying in Germany and Cambridge, UK.
JOSEPH GRENNY
INFLUENCER: THE NEW SCIENCE OF LEADING CHANGE
Leading social scientist and
four-time best-selling author,
Crucial Conversations,
Influencer, Crucial Accountability
and Change Anything
Every leader wants to be an influencer — to
create widespread and lasting change. And
yet few leaders possess more than a handful
of techniques for getting others to change.
What truly influential leaders understand
is that influence has little to do with pep
talks, bribes or system updates but rather
the capacity to systematically, rapidly and
sustainably change a handful of key behaviors.
By drawing from the skills of hundreds of
successful leaders, thousands of successful
change efforts and more than six decades
of the best social science research, Grenny
teaches a proven model for leading change.
Grenny will provide insight as to how leaders
can tap into their power of influence by
identifying these high-leverage behaviors.
He’ll share how to apply strategies for
influencing thoughts and actions as well as
how to marshal the six sources of influence
making change inevitable.
“Joseph is one of the best speakers in the world on leadership and conflict resolution.”
— José Salibi Neto, Chief Knowledge Officer, HSM Brasil
BIOGRAPHY
Topping The New York Times best-seller list an impressive four times, Joseph Grenny is a dynamic
keynote speaker and leading social scientist for business performance. For thirty years, Grenny has
conducted research focusing on human behavior with the goal of helping leaders and organizations
achieve new levels of performance.
DR. JEFFREY COLE
ENTERTAINMENT MEDIA AT THE TIPPING POINT . . . AGAIN!
Center for the Digital
Future, research professor,
USC Annenberg School
for Communication
and Journalism
The subject of media convergence is
dominating conversations from Wall Street
to boardrooms worldwide. Cable operators,
terrestrial networks and streaming video
powerhouses continue to compete for
dominance among advertisers and consumers.
At the same time, the Internet and social
channels add further complexity to an already
cluttered media landscape. When the smoke
clears from this fierce battle, who will
emerge as winners? How will operating
and subscription models need to shift to
accommodate new entrants in the space?
What do retail advertisers need to know
to extract the greatest advantage for their
brands amid the confusion — while ensuring
that their investments don’t get lost in
the fray?
Drawing on 14 years of data from over
40 countries, Dr. Jeffrey Cole addresses
these issues and more. He will examine
how entertainment media, especially video,
is at the tipping point, again.
“A true visionary providing the public with information on how to understand the impact of media.”
— Al Gore, 45th Vice President of the United States
BIOGRAPHY
Dr. Jeffrey Cole has been at the forefront of media and communication issues for 25 years. An expert
in the field of technology and emerging media, he serves as an advisor to governments and companies
worldwide. He is director and CEO of the Center for the Digital Future, and a research professor at the
USC Annenberg School for Communication and Journalism.
CHARLES DUHIGG
THE POWER OF HABIT: WHY WE DO WHAT WE DO IN LIFE AND BUSINESS
In The Power of Habit, Charles Duhigg,
best-selling author and award-winning
business reporter for The New York Times,
brings to life a whole new understanding
of human nature and its potential
for transformation.
Best-selling author of The
Power of Habit and Pulitzer
Prize-winning business
reporter, The New York
Times
From consumers to corporations to society,
Duhigg takes us to the thrilling edge of
scientific discoveries that explain why habits
exist and how they can be changed, and
why instilling the right habits is crucial to
the success of our companies.
With engrossing narratives and success
stories of leading companies like Starbucks
and Procter & Gamble, he’ll examine the
cues and rewards that shape automatic
behaviors of our employees and our
customers. We’ll learn why some people
and companies struggle to change while
others transform overnight, why customers
keep coming back for some products
again and again, and how successful leaders
teach organizational habits through design
that promote productive and strong
corporate cultures.
“Once you read this book, you’ll never look at yourself, your organization or your world
in quite the same way.”
— Daniel H. Pink, author of #1 New York Times best-sellers, Drive and A Whole New Mind
BIOGRAPHY
Charles Duhigg is a Pulitzer Prize-winning reporter and author of The New York Times best-seller
The Power of Habit. He is the winner of the National Academies of Sciences, National Journalism
and George Polk awards, and a frequent contributor to television and radio. He is a graduate
of the Harvard Business School and Yale College.
SALIM ISMAIL
EXPONENTIAL DISRUPTION IN MARKETING
As we turn the world into information, we
are seeing increasingly disruptive technology
breakthroughs impacting every line of
business. We are witnessing how the
convergence of reputation and payment
systems, location awareness and social
media are transforming industries.
Founding executive director,
and global ambassador,
Singularity University,
author of Exponential
Organizations
The retail sector is ripe for transformation
from a set of accelerating technologies
like virtual reality, sensors, 3D printing,
autonomous vehicles and drones.
Salim Ismail, author of Exponential
Organizations: Why new organizations are
ten times better, faster and cheaper than
yours (and what to do about it), will describe
these technologies and the timing and
intensity of their impact on retail. He’ll
also cover how new organizational models
are allowing cutting-edge companies to
take advantage of this pace of change.
“Salim totally electrified the group. His insight on the Internet and coming breakthroughs
in accelerating technologies were mind-blowing.”
— Anonymous
BIOGRAPHY
Salim Ismail is the founding executive director and current global ambassador at Singularity
University (SU) at NASA’s Ames Research Center. SU is training a new generation of leaders
to manage exponentially growing technologies. He advises Fortune 500 executives and many
world governments on the future of technology. He is the author of Exponential Organizations.
DR. DAVID AGUS
A SHORT GUIDE TO A LONG LIFE
As we face an onslaught of demands in our
high-profile careers, how can we manage
stress and maintain healthy lives? Modern
life is full of hassles, frustrations and deadlines. For many people, stress has become
a way of life, but when you’re constantly
running in emergency mode, long-term
stress can lead to serious health problems.
Leading cancer doctor
and biomedical researcher,
best-selling author of
The End of Illness and
A Short Guide to a Long Life
David Agus, M.D., one of the world’s
leading cancer doctors, researchers and
technology innovators, tackles fundamental
questions, challenges long-held wisdoms
and dismantles misconceptions about
what “health” means. Dr. Agus presents
an eye-opening picture of the complex and
endlessly enigmatic human body, the ways it
works — and fails — showing us how a new
perspective on our health will allow each of
us to achieve the goal of a long, healthy life.
Dr. Agus also offers insight into powerful
new technologies that will transform medicine
in our generation.
“David Agus is one of America’s great doctors and medical researchers, a man dedicated to improving
the health of as many people as he can. The End of Illness presents a dramatic new way of thinking
about our own health — a way that could lead to greatly improving the quality of life for millions, starting
right now.” — Al Gore, 45th Vice President of the United States
BIOGRAPHY
Dr. David Agus is the best-selling author of The End of Illness and A Short Guide to a Long Life.
He is a professor of medicine and engineering at the Keck School of Medicine of USC and
the USC Viterbi School of Engineering, where he leads the institution’s Norris Westside Cancer
Center and Center for Applied Molecular Medicine.
TOM KOULOPOULOS
THE GEN Z EFFECT
One of the most profound changes in
business and society is the emergence of the
post-Millennial generation, Gen Z — the first
generation to have the ability to connect to
everyone and everything, and in the process,
drive a truly global marketplace.
Founder, Delphi Group,
best-selling author of The
Gen Z Effect and Cloud
Surfing
What might this mean for business, markets,
and society? Tom Koulopoulos will help us
understand the context that ties together
the many themes and presenters of the
forum, providing a comprehensive vision
of a future where innovation touches every
aspect of how we will work, live and play.
Get ready for a mind-bending view of
why you need to embrace Gen Z in order
to prepare yourself and your business for
the greatest era of disruption, prosperity
and progress that the world has ever
experienced.
“Makes you question not only the way you run your business but the way you run yourself.”
— Peter Drucker, American Management Consultant
BIOGRAPHY
Tom Koulopoulos is the author of ten books and founder of Delphi Group, a think tank focusing on
emerging trends. He teaches at Boston University, is an executive in residence at Bentley University,
and the past executive director of the Babson College Center for Innovation.
Team Collaboration
Competition
A highlight of the Forum for the past five years, this exercise enables attendees to learn from
the thought-provoking main stage presentations and then collaborate with peers to seek practical
solutions to opportunities that can build market share and profitable growth.
FORMAT:
Prior to the Forum, all attendees are divided
into 8- to 10-person teams with a team leader.
The teams will be announced prior to the forum
and introductions will be made on-site. Friday
morning, teams will discuss and develop a
practical solution to the team’s assigned task.
DESCRIPTION OF TASK:
Based on a retailer preforum survey, critical
topics will be first divided among teams.
Sample topics might include: a. Develop a
fresh, distinctive customer loyalty program
that enhances customer engagement while
delivering incremental profit; b. Develop the
ideal connected insight/measurement solution
to target and execute multichannel marketing
programs; c. Develop an enterprise cultural
transformation blueprint for Retail CMOs.
TEAMS:
Teams will build a case for why practical and
sustainable solutions are important; develop
KPIs that are measurable and can contribute
to exponential growth; and then be prepared
to present their findings. The one and half
hour session will be divided into 45 minutes
of development discussion, and then the teams
will be prepared to present their summary
in 3–5 minutes.
ACCOMMODATIONS &
REGISTRATION
Room reservations: 800-282-1116
Mention that you are with the GRMA Forum
for discounted room rates. For further
information, please call 619-318-1108
or email [email protected]
• No
registration fee
sessions include interactive Q & A
and discussion
• CEO & CMO panel discussions
• Peer collaboration round tables
• Cocktail receptions and casino night
• Dinner, awards and entertainment
• Golf tournament, sailing, spa and beach
networking activities
• Meals included
• Complimentary town car ground transportation
• Speaker
2015 Executive Leadership Forum
May 13–15, 2015 | St. Pete Beach, Florida
Lowes Don CeSar Hotel
3400 Gulf Blvd.
St. Pete Beach, FL 33706
Register online at
www.thegrma.com/register