Employer Career Fair Tip Sheet

Career Services
403-220-3700
[email protected]
Employer Career Fair Tip Sheet
1. Ensure that any email communication about the career fair is being forwarded to the attending
individual.
We find that small, but important details, can easily fall through the cracks! Ensure that any email
communication about your participation in an upcoming career fair is relayed to the attending
individual(s). Email [email protected] if your contact information should be switched for
someone else’s.
2. Review the confirmation package right away.
We want to keep you well-informed, so we sent all the details directly to your inbox! If you haven’t
already, be sure to thoroughly review the information enclosed in our confirmation package. To be
sure you’re ahead of the game, keep your eye open for any deadlines, shipping information and
catering info. You can also find the confirmation package here, listed under the career fair you’ve
registered for.
3. Make the fair a part of your larger recruitment strategy.
The best way to draw students to your booth is brand recognition. To get the most out of your
presence at the upcoming career fair and fairs in the future, consider participating in additional
events on campus throughout the academic year. We offer plenty of campus recruitment
opportunities for employers, as well as a number of forums to connect with students & raise your
corporate profile! Find more information on our upcoming events and opportunities here and be
sure to promote your involvement when you are meeting students at the fair!
4. Consider creating a ‘handbill’ for your upcoming information session (or other events) on campus.
Students love invitations that come directly from employers. If you’ve got another campus
appearance coming up, be sure to advertise to students at the career fair! Giving them a small
printed handbill ensures they won’t forget the time or date. Tip: Contact Andy at [email protected]
to find out if you should include a student registration link or not for your information session or
other event!
5. Create a QR code for your job posting.
We all carry our smartphones around with us everywhere we go… why not use this to your
advantage? Creating a QR code for your job posting enables students to pull it up on the spot. Plus,
you’d be helping us contribute to a sustainable campus! We’re into saving trees.
6. Engage U of C students on social media before you come to campus.
Career Services utilizes our social media channels as the chief advertising tool. It’s the most engaging,
cost effective and easiest way to reach students. Facebook mention, Instagram tag and especially
Tweet at student clubs, faculties and high social media ranking individuals on campus.
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7. Participate in our Live Twitter/Instagram Feed at the fair.
Use designated hashtag indicated on our Twitter and other social media channels at the fair to see
content displayed to everyone live on our social media wall. This is a very easy way to get
engagement from students and takes minimal effort for great visual kick-back.
8. Check out our campus map before you come.
We know that campus can be confusing (who designs these things, anyway?). Check out our
interactive room finder to ensure you know where to go on the day of your event, or feel free to
contact us at 403-220-8020 in advance for more detailed directions!
9. Dress appropriately for the weather.
I know, I know. This is something you’d expect from your mother… not us! We respect that, but we
always hate seeing shivering employers unloading their cars on a cold winter day. We just want you
to be happy (and comfortable)! We’ll have volunteers there to assist you, but please plan ahead and
prepare for our notoriously shifty Calgary weather!
10. Make sure your signage is bright & colorful. Bring SWAG & visual aids!
Bright lights, noise, interaction! Be fun! Just about every exhibitor will have pens to give away, so
when thinking of swag to bring to a Career Fair, try to think about what fun items will set you apart
from other booths. Even if the students take your free stuff and leave, if the promotional giveaway
item is awesome they’ll think of you every time they look at your logo on the side of it.
11. Consider bringing a wifi hotspot.
If you’ve got one, a hotspot is handy to have at a career fair. We do offer wifi to employers, and will
ensure you’ve got the login information at your fingertips when you arrive. However, some fairs will
accommodate upwards of 1500 people at any given time, all using the same wifi- which may cause
your connection to be slow or spotty.
12. Bring a water bottle and a snack.
At most fairs, we offer catering (check your confirmation package to find out). However, you may find
yourself wanting to stick around your booth if the traffic is good! No one wants to be hungry, so
make sure to pack a healthy snack.
We also provide water for employers, so a re-fillable water bottle will ensure you stay hydrated while
you introduce yourself five thousand times.
13. Location, Location, Location.
The best booths get booked early, so reach out to one of our Employer Relations Specialists as soon
as possible to secure some prime real estate at the career fair. The most accessible spots are
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reserved for our sponsors- Consider a sponsorship package today! Regular registrants are placed in
order of registration date.
14. Electrify your booth.
Do you need electrical? For regular registration spots, be sure you’ve included a request for electrical
in your CareerLink registration. If you haven’t already, you can log into your account and adjust your
career fair registration to include access to power for a $35 fee. Note: Electrical is available at no cost
to sponsors. Please ensure you’ve indicated on your registration if you’d like this included at your
booth!