1. Healthcare

INVESTMENT COMPANY INSTITUTE (ICI)
WASHINGTON, DC
POSITION:
Senior Director, Media Relations
INTRODUCTION:
The Investment Company Institute (ICI) is the world’s leading association of regulated
funds, including mutual funds, exchange-traded funds (ETFs), closed-end funds, and unit
investment trusts (UITs) in the United States and similar funds offered to investors in
jurisdictions worldwide. ICI’s U.S. fund members manage total assets of $17.7 trillion
and serve more than 90 million U.S. shareholders. Members of ICI Global, ICI’s
international arm, manage total assets of US$1.5 trillion.
The Institute engages in three core missions: encouraging adherence to high ethical
standards by all industry participants; advancing the interests of funds, their shareholders,
directors, and investment advisers; and promoting public understanding of mutual funds
and other investment companies.
These three objectives are essential organizing principles for the many and varied
activities in which the Institute participates on behalf of funds and their shareholders.
The Investment Company Institute website is www.ici.org.
REPORTS TO:
Chief Public Communications Officer
DIRECT REPORT(S): Director, Media Relations (3); Media Specialist (1); shared
Administrative Assistant (1); all based in Washington, DC
SUMMARY:
The Senior Director, Media Relations is responsible for initiating and managing all media
initiatives for the Institute, both domestically and globally. S/he sets the organizational
media relations strategy and establishes, manages and cultivates long-term relationships
with key personnel at leading business and financial media outlets that result in enhanced
coverage for ICI, its membership and its policy agenda. S/he also participates in shaping
ICI’s communications and messaging strategies, including interacting with
communications peers at ICI and ICI Global member firms.
INVESTMENT COMPANY INSTITUTE – SENIOR DIRECTOR, MEDIA RELATIONS
PREPARED BY HEYMAN ASSOCIATES
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RESPONSIBILITIES:
o Working closely with the Chief Public Communications Officer, assist in the
development and execution of the global strategic communications plan with specific
responsibility for executing a strategy designed to create consistent media
opportunities for senior management around significant policy issues, ICI research
and events.
o Work in a collaborative, consensus-building manner with a wide variety of
constituencies within the Institute, its membership, and the policy opinion-making
communities.
o Assist the President and other senior ICI staff who serve as Institute spokespersons in
dealing with media, while also serving as a principal public spokesperson for the
Institute. Prepare and train senior leadership for media events.
o Work with Public Communications colleagues to develop public policy
communications for Institute communications with external audiences, including
legislators, media, members and the general public.
o Oversee media strategy, outreach, and development for ICI Global in key jurisdictions
to advance policy, membership, and business goals.
o Assist in managing the activities of external PR firms, both domestic and global, and
other vendor relationships, utilizing their services on both a tactical and strategic
level.
o Manage the global media relations team and the day-to-day press inquiries related to
ICI, its policies and relevant industry issues.
o Ensure preparedness and manage the implementation of crisis communications as
appropriate.
o Coordinate with the industry public relations and shareholder communications
executives to leverage communications initiatives by the Institute and members and to
ensure strategic consistency in the approach to messaging and positioning of industry
issues and policies.
o Support ICI’s industry outreach through the Public Communications Committee,
contributing to the logistics, programming and leadership of the committee.
INVESTMENT COMPANY INSTITUTE – SENIOR DIRECTOR, MEDIA RELATIONS
PREPARED BY HEYMAN ASSOCIATES
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o Collaborate closely with Senior Directors for Design, Policy Writing and Editorial
and Investor Education, particularly on writing, social media and broadcast efforts.
o Travel as needed to support media and member relations goals.
REQUIREMENTS:
o Bachelor’s degree and 15-20 years of experience in public relations, including media
relations or crisis management experience in corporate, government, trade association,
or other public sector organizations dealing with policy issues in a highly regulated
industry; or an equivalent combination of related education and experience.
o Proven successful communications track record and extensive media relations,
communications and crisis management experience.
o Ability to rapidly develop a more in-depth understanding of key issues. Knowledge
of financial and investing issues is preferred.
o Articulate presentation style with the presence and poise to collaborate and interact
with the senior levels of the Institute staff and the member organizations. Outstanding
written and verbal skills.
o Insightful strategic thinking abilities.
o Demonstrated leadership and management skills; proven ability to manage and
develop staff.
o Well-organized, self-directed approach, with the initiative and commitment to make
an impact within the organization.
The above statements are intended to describe the general nature and level of work being
performed by the individual(s) assigned to this position. They are not intended to be an
exhaustive list of all duties, responsibilities, and skills required. Management reserves
the right to modify, add, or remove duties and to assign other duties as necessary.
For more information, please contact Heyman Associates:
Jamie Wernet
Senior Associate
212-784-2704
[email protected]