Marketing Opportunities Calendar

MEMBERS OPPORTUNITIES
MEMBERSHIP YEAR 2015/16
DATE
ACTIVITY
LEAD
CONTACT
SUPPORT
CONTACT
MARKET
£
JANUARY
2015
PCMA
Chicago
Represented at event by
Best Cities Global Alliance
LW
-
IA(US)
MICE Agency
(US)
No participation
by members
21
Making the Most of Membership
KM
CF
Inclusive of
Membership
11
Meet the Team Member Event
KM
CF
16 – 19
Joint Sales Trip with members,
London
Edinburgh in London
To coincide with CONFEX
LH
EO/NG
EO/LJW
LH/NG
Conference Matters Newsletter
Created in house for member
distribution
Corporate Matters Newsletter
5000 contacts
Created in house for client
distribution
TBC
Circulated to
members
Inclusive of
Membership
Own Travel &
Accommodation
£450+VAT
Own Travel &
Accommodation
Inclusive of
membership
TBC
National
Circulation
Meeting
Planners &
MICE Agents
Sponsorship of
letter £300+vat
News included
as inclusive
membership
benefit
Destination Edinburgh Client
Workshop
EO/LJW
ALL
MICE agency
(E, US, UK)
£560+vat
FEBRUARY
2015
18 – 19
End
End
NA/MICE
agency
ALL
MARCH
2015
6–8
(GF)
12
Members Seminar
LJW
HB
19
Members Portal Training
KM
CF
26 - 27
ICCA UK&I Winter Debate
LW
LW/EM
IA
25 - 26
GANG Meeting
EM
EM
IA
Inclusive of
Membership
Inclusive of
Membership
No Participation
by members
No Participation
by members
APRIL 2015
13 – 17
North America Sales Trip
Joint with members and VS
LH
LW/EM
22 – 23
21 - 23
IA (US)
Own Travel &
Accommodation
VisitScotland Expo Aberdeen
Edinburgh & Lothians Street
HB
LJW
European Sales Trip with
members (EICC)
FF(LW)
LW/NG
IA (E) MICE
agency(E)
Associations Congress with Best
Cities Global Alliance
Activity tbc
IMEX Frankfurt incorporating
Best Cities Global Alliance Dinner
LW
FF
IA (E)
No Member
Participation
LW
LH
ALL
National Association Sales Trip
with members
LH
NG
NA
Stand Space
through
VisitScotland
Member
support for
itinerary
Meet the Marketing Edinburgh
Team
ICCA Destination Marketing
Workshop - European
KM
CF
LW/FF
NG/FF
IA(E)
28-29
Pre M&IT Fam trip
NG
MICE Agency
(E under
300pax)
29
Making the Most of Membership
EO till
end
March
FF/LJW
KM
(GF)
Payment
through
VisitScotland
Own Travel &
Accommodation
MAY 2015
6–7
16 – 21
Dates tbc
June 2015
11
25 – 27
CF
Inclusive of
Membership
Participation on
behalf of
members
Organised on
behalf of
membership
Inclusive of
Membership
Edinburgh Ambassador
Newsletter
EM
29 June – 3
July
M&I Forum
LW
FF/NG
MICE Agency
(ALL)
3–5
Post M&I Forum Fam trip
NG
MICE Agency
(ALL, over 300
pax)
7–9
The Meetings Show with
Edinburgh in London event (EIL)
EO till
end
March
FF/LJW
LJW/FF
EM/NG
ALL
12 – 15
ICCA Research, Sales and
Marketing Seminar
tbc
-
July 2015
Attendance of
behalf of
members
Member
support for
itinerary
£450+vat for EIL
event
16
Member Portal Training
KM
End
Conference Matters Newsletter
Created in house for member
distribution
Corporate Matters Newsletter
5000 contacts
Created in house for client
distribution
TBC
Circulated to
members
TBC
National
Circulation
Meeting
Planners &
MICE Agents
Sponsorship of
letter £300+vat
News included
as inclusive
membership
benefit
IA(US)
Attendance on
behalf of
membership
End
CF
Inclusive of
Membership
Inclusive of
membership
AUGUST
2015
8 – 11
ASAE Annual Meeting, Detroit
LH
(either or with M&I Forum
Americas)
(GF)
Members Seminar
LJW
LW/EM/NG
w/c 24
Best Cities Group Alliance Client
Workshop
LW
EM/AM
IA
30 August
– 3 Sept
M&I Forum Americas, St
Petersburg FL
(either or with ASAE)
LH
LW/EM/NG
IA(US)
Edinburgh Ambassador Program
Annual Dinner
Making the Most of your
Membership
EM/LJW
IA
KM
FF/LH/LW/
NG
CF
Meet the Marketing Edinburgh
Team
IMEX America
KM
CF
LH
LW/EM/NG
ICCA Annual Congress
LW
tbc
Member Portal Training
KM
CF
20
HB
Inclusive of
Membership
Participation on
behalf of
members
Attendance on
behalf of
membership
(GF)
September
2015
Date tbc
24
TBC
Inclusive of
Membership
October
2015
7
13 – 15
31 Oct – 4
Nov
IA(US) MICE
Agency(US)
Inclusive of
Membership
Participation on
behalf of
members
Participation on
behalf of
members
November
2015
11
Inclusive of
Membership
17 – 19
EIBTM
FF
NG/LH
ALL
27 – 29
NA Fam trip
NG
LH/LW
NA
End
Conference Matters Newsletter
Created in house for member
distribution
Corporate Matters Newsletter
5000 contacts
Created in house for client
distribution
TBC
Circulated to
members
Inclusive of
membership
TBC
National
Circulation
Meeting
Planners &
MICE Agents
Sponsorship of
letter £300+vat
News included
as inclusive
membership
benefit
Destination Edinburgh Client
Workshop
LJW/LH
NG/LW/FF
MICE agency
(E,UK)
£460+vat
Member
Itinerary
Support
Date tbc
PCMA with Best Cities Group
Alliance
LH
LW
Date tbc
Edinburgh Ambassador Program
New Year event
EM
LW/AM
IA(US)
MICE
Agency(US)
IA
Participation on
behalf of
membership
£TBC
Meet the Marketing Edinburgh
Team
KM
CF
5-7
Destination Edinburgh
Client Workshop
LJW/NG
LW/LH/FF/
EM
Date tbc
17
International Confex
Members Seminar
LJW
LW
End
Participation on
behalf of
members
Member
support for
itinerary
December
2015
11 – 13
January
2016
February
2016
10
Inclusive of
Membership
March
2016
MICE Agency
(US,E,UK)
£460+vat
Member
Itinerary
Support
Inclusive of
Membership
LW – Lesley Williams HB – Hillary Bett NG – Name Gowans FF – Fiona Fraser EM – Elaine Miller
LJW – Luci Williams KM – Katie Morris CF – Caroline Fountain LH – Laura Henry AM Alex Moore
EO – Emma Oosterling