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World Association For Case Method Research & Case Method Application
W A C R A
®
“Learning by Doing The Art and Craft of Interactive Teaching
Aprender Haciendo Arte y Estrategias de la Enseñanza Interactiva"
Thirty-Third International Conference
July 3 – 8, 2016
Pontificia Universidad Católica del Perú
Av. Universitaria 1801
SAN MIGUEL, LIMA PERU
WACRA® 23 Mackintosh Avenue NEEDHAM (BOSTON) MA 02492-1218 U.S.A.
Tel. +781-444-8982 e-mail: [email protected] Fax +781-444-1548 http://www.wacra.org
Conference Office: 3817 Tonsley Place, HIGH POINT, NC 27265-9278 U.S. A.
Tel. +336-404-6256 e-mail: [email protected]
15
Sunday – July 3, 2016
10:00 - 13:30
WACRA® Executive and Advisory Board Meeting and Lunch
Melia Lima Hotel
Session 1
16
Monday – July 4, 2016
Arrive at conference hotel - Meliá Lima Hotel
(Plan your day according to your interests)
No Sessions Planned
Sightseeing / Cultural Immersion
18:00
REGISTRATION
Pick up conference materials, name tags, admission tickets, information
DINNER AT CONFERENCE HOTEL
(at your leisure - pay as you go)
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Tuesday – July 5, 2016
8:30
Bus for registered delegates and registered spouses leaves from the Melia Hotel Lima for
PUCP - walk from bus stop to Lecture Hall
9:00
Late Registration at PUCP
9:03 - 11:00
Opening Session
Session 2
Auditorium A-100
WELCOME ADDRESS
®
Dr. Hans E. Klein, President & Executive Director, ACT-WACRA , Needham (Boston), U.S.A.
Dean Martín Beaumont, Pontificia Universidad Católica del Perú, Lima, Perú
Prof. Levy del Aguila, Department Head, Pontificia Universidad Católica del Perú, Lima, Perú
¿COMO SON LOS PERUANOS? WHAT ARE PERUVIANS LIKE?
Prof. Jorge Yamamoto, Pontificia Universidad Católica del Perú, Lima, Perú
Prof. Jorge Mendoza Woodman, Pontificia Universidad Católica del Perú, Lima, Perú
10:30 - 11:00
Refreshments
Morning Concurrent Sessions
11:30 - 12:30
- Tracks A, B and C
Track A
Session 3
Conference Room (A503)
Moderator:
Dean Martín Beaumont, Pontificia Universidad Católica del Perú, Lima,
Perú
Presenters:
ACTIVITY BASED LEARNING AND DISTANCE EDUCATION:AN ANDROGOGICAL
PERSPECTIVE
Dr. John Walsh, University of Guelph-Humber, Toronto, Ontario, Canada
LA GERENCIA ESTRATÉGICA EN ASPECTOS CULTURALES EN PROCESOS DE
FUSIÓN
Dr. Juan Alejandro Cortés, Universidad Pontificia Bolivariana, Medellín, Antioquia,
Colombia
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Tuesday – July 5, 2016
11:30 - 12:30
Track B
Session 4
Conference Room (A506)
Moderator:
Dr. Mejai B. M. Avoseh, University of South Dakota, Vermillion, South
Dakota, U.S.A.
Presenters:
MILLENNIAL STUDENTS AND THE CHALLENGES OF POVERTY:
USING A MULTIMEDIA CASE TO BRIDGE GAP
Dr. Al Rosenbloom, Dominican University, River Forest, Illinois, U.S.A.
PEÑARANDA S.A.: LUCRO CESANTE
Juan Antonio Lillo Paredes, Pontificia Universidad Católica del Perú, Lima, Perú
11:30 - 12:30
Track C
Session 5
Conference Room (A507)
Moderator:
U.S.A.
Dr. Judith A Yturriago, Northeastern Illinois University, Chicago, Illinois,
Presenters:
EL CANAL MODERNO DEL SECTOR RETAIL DE CONSUMO MASIVO DE PERÚ Y
COLOMBIA (2010-2014)
Regina M. Soriano Rivera, Pontificia Universidad Católica del Perú, Lima, Perú
¿QUIÉN CONTROLA A QUIÉN? MIDIENDO EL DESEMPEÑO DEL PROGRAMA
“MUJERES EMPRENDIENDO POR EL DESARROLLO ECONÓMICO” EN EL PERÚ.
UN ESTUDIO DE CASO
Juan Carlos Rivero Isla, Pontificia Universidad Católica del Perú, Lima, Perú
12:30 - 14:00
Lunch
Afternoon Concurrent Sessions
14:00 - 15:00
- Tracks A, B and C
Track A
Session 6
Conference Room (A503)
Moderator:
Prof. Ashok Som, ESSEC Business School, Paris, France
Presenters:
ADVANCING ONLINE AND ON-SITE COLLABORATIONS ACROSS CULTURES AND
LANGUAGES: THE IMPORTANCE OF CULTURAL METACOGNITION
Dr. Patricia Ann Brock, Pace University, New York, New York, U.S.A.
Anita Lakra, University of Calgary, Calgary Alberta ,Canada
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Tuesday – July 5, 2016
LOS RETOS DE CRECIMIENTO Y SOSTENIBILIDAD EN “DOÑA JULIA”
Leonidas Manuel Arteaga Valencia, Jorge Eduardo Mendoza Woodman,
Pontificia Universidad Católica del Perú, Lima, Perú
15:00 - 15:30
Refreshments
15:30 - 16:00
THE ART AND CRAFT OF INTERACTIVE TEACHING AND LEARNING IN
INDIGENOUS PEDAGOGIES
Dr. Mejai B. M. Avoseh, University of South Dakota, Vermillion, South Dakota, U.S.A.
14:00 - 15:00
Track B
Session 7
Conference Room (A506)
Moderator:
Prof. Bernd R. Ferner, Portland State Unioversity, Portland, Oregon,
U.S.A.
Presenters:
BEHAVIOR IN AN EMERGENCY: A SCENARIO FOR INTRODUCING BEGINNING
STUDENTS TO THE PSYCHOLOGY OF SOCIAL DILEMMAS
Dr. Robert W. Hendersen, Grand Valley State University, Allendale, Michigan, U.S.A.
.
“FUNDACIONES COMUNITARIAS: EL CASO DE ESPAÑA Y PORTUGAL”
Dr. Ricardo Hernández Mogollón, Universidad de Extremadura, Cáceres, España
15:00 - 15:30
Refreshments
15:30 - 16:00
INNOVATIVE NETWORK STRATEGY AND CO-VALUE CREATION – LESSONS FROM
THE CULTURAL HERITAGE SECTOR
Jim McLoughlin, University of Brighton, United Kingdom
14:00 - 15:00
Track C
Session 8
Conference Room (A507)
Moderator:
Prof. Michel Berthiaume, Université de Sherbrooke, Sherbrooke,
Québec, Canada
Presenters:
DAY-TO-DAY STORIES UNDER THE VEIL: ACADEMIC, SOCIAL AND CULTURAL
EXPERIENCES IN SAUDI ARABIA
Dr. Ana Gil Garcia, Northeastern Illinois University, Chicago, Illinois, U.S.A.
LA APLICACIÓN DEL CASO EN EL DESARROLLO DE LAS COMPETENCIAS
DIRECTIVAS
Marina Cadenillas, Pontificia Universidad Católica del Perú, Lima, Perú
15:00 - 15:30
20
Refreshments
Tuesday – July 5, 2016
15:30 - 16:00
“LA INFLUENCIA DEL CRECIMIENTO ECONÓMICO, A TRAVÉS DEL PBI POR TIPO
DE GASTO, EN LA POBREZA: CASO DEL PERÚ EN EL PERÍODO 1990-2013”
Emiliano Gaitán Cruz, Universidad Nacional de Barranca (UNAB), Lima, Perú
Luis Ángel Wong Valdiviezo, Pontificia Universidad Católica del Perú, Lima, Perú
16:00 - 17:00
Walk from lecture hall to bus stop – 16:15 take bus to Meliá Lima Hotel
19:00 H.I.
GALA DINNER AND AWARDS AT MELIÁ LIMA HOTEL
(for registered delegates & registered partners/spouses
Dress code: Business Attire
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Wednesday – July 6, 2016
8:30
Bus for registered delegates and registered spouses leaves from the Melia Hotel Lima for
PUCP - walk from bus stop to Lecture Hall
Morning Concurrent Sessions
9:30 - 11:00
- Tracks A, B and C
Track A
Session 9
Conference Room (A503)
Moderator:
Prof. Luis Ángel Wong Valdiviezo, Pontificia Universidad Católica del
Perú, Lima, Perú
Presenters:
IMPLEMENTING AN UNDERGRADUATE CASE COMPETITION IN STRATEGIC
MANAGEMENT: EARLY LESSONS
Dr. Douglas N. Ross, Towson University, Towson, Maryland, U.S.A
Dr. Al Rosenbloom Dominican University, River Forest, Illinois, U.S.A.
SCHOLARSHIP OF CASE TEACHING
Dr. Amelia Klein, WACRA, Neeham, Massachusetts, U.S.A.
CHILDREN UP PERÚ: CUANDO SE INTERRUMPE UN PROCESO EXITOSO DE
CONTRATACIÓN
Gerardo Arroyo Andonaire, Solang Orihuela Rubio, Pontificia Universidad Católica Del
Perú, Lima, Perú
9:30 - 11:00
Track B
Session 10
Conference Room (A506)
Moderator:
Prof. Juan Carlos Rivero Isla, Pontificia Universidad Católica del Perú,
Lima, Perú
Presenters:
TOUGH MOTHER: NEW LEADERSHIP STYLE FOR COLOMBIA SPORTSWEAR
Dr. Shirley D. Ezell, Dr. Marcella Norwood, University of Houston, Houston, Texas,
U.S.A.
PROSIM – A PRODUCTION SIMULATION
Guy Maltais, Michel Berthiaume, Université de Sherbrooke, Sherbrooke, Québec,
Canada
CANCIONES Y FORMACIÓN DE SENTIDOS EN EDUCACIÓN INICIAL
Luzmila Mendivil Trelles de Peña, Pontificia Universidad Católica del Perú, Lima, Perú
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Wednesday – July 6, 2016
9:30 - 11:00
Track C
Session 11
Conference Room (A507)
Moderator:
Dr. Jolanta Aritz, University of Southern California, Los Angeles,
California, U.S.A.
Presenters:
SABMILLER: EXPANSION IN LATIN AMERICA
Ashok Som, ESSEC Business School, Paris, France
COFIDE: UTILIDADES DEL EJERCICIO
Julio Cesar De La Rocha, Universidad de Lima, Lima, Perú
Juan Antonio Lillo Paredes, Pontificia Universidad Católica del Perú, Lima, Perú
HISTORIAS SOBRE EL LIDERAZGO: ENTRE LOS RASGOS DE PERSONALIDAD
AFABLES O LA APLICACIÓN DE LA AUTORIDAD FORMAL
Dr. Juan Alejandro Cortés, Universidad Pontificia Bolivariana, Medellín, Antioquia,
Colombia
11:00 - 11:30
Refreshments
11:30 - 12:30
Plenary Session
Session 12
Auditorium A-100
Moderator:
Dr. Michel Bedard, University of Quebec at Montreal, Montreal, Quebec,
Canada
COMPACT CASES: RETHINKING CASES FOR TODAY’S STUDENTS
Dr. Rebecca J. Morris, Westfield State University, Westfield, Massachusetts, U.S.A.
12:30 - 14:00
Lunch
Afternoon Concurrent Sessions
14:00 - 15:00
- Tracks A, B and C
Track A
Session 13
Conference Room (A503)
Moderator:
Dr. Ricardo Hernández Mogollón, Universidad de Extremadura, Cáceres,
España
Presenters:
A PROJECT MANAGEMENT APPROACH TO DEVELOPING VIRTUAL TEAM SKILLS
Peter W. Cardon, Jolanta Aritz, University of Southern California, Los Angeles, California,
U.S.A.
23
Wednesday – July 6, 2016
MEJORANDO RESULTADOS DE APRENDIZAJE: APLICACIÓN DEL MÉTODO DE
CASOS Y DEL “JUEGO SERIO” EN LA ENSEÑANZA DE GESTIÓN DE SERVICIOS DE
INFORMACIÓN
Edilberto Casado, Pontificia Universidad Católica del Perú, Lima, Perú
15:00 - 15:30
Refreshments
15:30 - 16:00
LAS MICROFINANCIERAS SOCIALES COMO UNA ALTERNATIVA DE FUENTES DE
FINANCIAMIENTO PARA LAS MICRO EMPRESAS SOCIALES ESTUDIO
COMPARATIVO ENTRE MÉXICO Y ESPAÑA CASO IKNEXTIA
Jorge Carlos Lozano Lain, Tecnológico de Monterrey, Monterrey, Mexico
14:00 - 15:00
Track B
Session 14
Conference Room (A506)
Moderator:
Prof. Anita Lakra, University of Calgary, Calgary Alberta, Canada
Presenters:
SYMPOSIUM: CASES FROM TRANSFORMATIONAL LEADERSHIP IN EDUCATION
Samuel Henry, Bernd Ferner, Portland State University, Portland, Oregon, USA
15:00 - 15:30
Refreshments
15:30 - 16:00
OPEN TIME SLOT
14:00 - 15:00
Track C
Session 15
Conference Room (A507)
Moderator:
Dr. Levy Del Aguila Marchena, Pontificia Universidad Católica del Perú,
Lima, Perú
Presenters:
FACILITATING BILITERACY AND MULTILITERACY THROUGH WRITING FOR
NON-NATIVE ENGLISH LEARNERS
Dr. Ana Gil Garcia, Judith A Yturriago, Northeastern Illinois University, Chicago, Illinois,
U.S.A.
RETHINKING TEACHING METHODOLOGIES IN BUSINESS EDUCATION
Beatrice E. Avolio, Percy Marquina Feldman, Pontificia Universidad Católica del Perú,
Lima, Perú
15:00 - 15:30
Refreshments
15:30 - 16:00
OPEN TIME SLOT
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Wednesday – July 6, 2016
16:00 - 17:00
Walk from lecture hall to bus stop – 16:15 take bus to Meliá Lima Hotel
18.30 - 22:30
Departure for Optional Folkloric Dinner Show from Melia Hotel
La Dama Juana
(pre-registration required)
(Show starts at 19:30 - return to Melia Hotel approx. 22:30)
25
Thursday – July 7, 2016
8:30
9:30 - 11:00
Bus for registered delegates and registered spouses leaves from the Melia Hotel Lima for
PUCP - walk from bus stop to Lecture Hall
The Case Environment Panel Discussion
Session 16
Auditorium A-100
Moderator: Dr. Amelia. Klein, Professor Emeritus, Wheelock College Boston, U.S.A.
Participants:
Dr. John Walsh, Vice Provost University of Guelph-Humber, Toronto, Ontario, Canada
Mag. Daniel McBride González, Director de Estudios, Pontificia Universidad Católica del
Perú, Lima, Perú
Dr. Ana Gil Garcia, Professor Northeastern Illinois University, Chicago, Illinois, U.S.A.
Dr. Juan Alejandro Cortés Ramírez, Director de la Facultad de Administración, Universidad
Pontificia Bolivariana, Medellín, Colombia
Dr. Rebecca J. Morris, Editor-in-Chief of the CASE Journal, Professor Westfield State
University, Westfield, Massachusetts,U.S.A.
11:00 - 11:30
Refreshments
11:30 - 12:30
Session 17
CLOSING SESSION
Dr. Efrain Gonzales de Olarte, Vicerrector Académico, Pontificia Universidad Católica del Perú, Lima,
Perú
Dean Martín Beaumont, Pontificia Universidad Católica del Perú, Lima, Perú
Levy del Aguila, Department Head, Pontificia Universidad Católica del Perú, Lima, Perú
®
Dr. Hans E. Klein, Executive Director, ACT-WACRA , Needham (Boston), U.S.A.
Professor Jorge Mendoza Woodman, Pontificia Universidad Católica del Perú, Lima, Perú
12:30 - 14:00
Lunch. Conference adjourns.
14:00
Walk from lecture hall to bus stop – 14:15 take bus to Colonial Lima Tour
14:15 - 19:45
OPTIONAL GUIDED TOUR - Colonial Lima (pre-registration required)
or take taxi to your favorite destination
FREE TIME
17:30
Dinner at El 10 Restaurant across from the Cathedral (Plaza des Armas, Lima)
(pay as you go)
19:00 –
Return to Melia Hotel
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Friday, July 8 – Monday, July 11, 2016
POST CONFERENCE TOUR
LIMA – CUSCO – SACRED VALLEY – MACHU PICCHU – CUSCO – LIMA
Flight to Cusco, July 8, 2016 08:40 AV 809
DAY 1 – Friday 8th July 2016
LIMA – CUSCO – SACRED VALLEY: PISAQ & OLLANTAYTAMBO
Early in the morning, meeting with our assistant at Lima’s Airport, check-in and departure on flight to Cusco, the
Ancient Capital City of the Incas (3,400 masl / 11,155 fasl).
Welcome by our guide at the airport and transfer to the Sacred Valley of the Incas (2,700 masl / 8,858 fasl) along
the Urubamba River. Stop in panoramic points to enjoy of a beautiful landscape.
Guided tour of Pisac, an Inca village with more than 30 independent settlements spread out over the mountain
slopes. Today it is possible to walk through the ruins of the ancient village and visit of the local agricultural and
handcraft market that take place every day. Transfer to Urubamba town for lunch. We continue to the village of
Ollantaytambo, where we climb up to the top of the huge Inca construction probably used as a sacred place during
the XV Century. The site and village represent some of the best of Inca architecture, with fine examples of
beautifully carved polygonal stones and monumental rocks.
Transfer to the hotel located in the valley and accommodation.
Buffet lunch in restaurant. Overnight in Hotel Casa Andina Private Collection Valle.
DAY 2 – Saturday 9th 2016
SACRED VALLEY – MACHU PICCHU – CUSCO
Breakfast in the hotel. Short transfer to the Ollantaytambo train station to board our regular shared coach train:
Vistadome Class. We continue until Machu Picchu Town (2,400 masl /7,874 fasl) where we arrive after one hour
and a half. Enjoy a snack during the trip. Upon arrival, walking transfer to the shuttle bus departure point and 30
minutes trip to the majestic site of Machu Picchu.
The impressive Inca citadel is placed on the side of a mountain. Its Quechua name means “Old Mountain”, but it is
also known as “the Lost City of the Incas” since it remained hidden from the West until discovered by Hiram
Bingham in 1911. It was built in the fifteenth century, and is attributed to the Inca Pachacutec. The archeological
complex is divided into two zones that are contained within approximately twenty hectares. On the sides of the
mountain, you can see up to four meters high agricultural terraces. Several plazas and buildings, the most
important being the Temple of the Sun, the Intihuatana or solar clock and calendar, the Temple of the Three
Windows, the Main Temple and the Condor Sector, make up the urban sector. In order to build Machu Picchu, the
Incas had to use blocks of stone brought from long distances. The finish of the walls features different quality
levels and techniques. One of the highest quality walls is the central one of the Main Temple where the stones fit
together perfectly. Machu Picchu Historic Sanctuary in not only a priceless archeological site, it is also associated
with rich animal and plant life. In 1983, UNESCO placed it on the World Cultural and Natural Heritage Lists.
In the afternoon, return to Machu Picchu Town for lunch.
Walking transfer to the train station to board our Vistadome train back to Ollantaytambo station. Enjoy a snack and
local entertainment during the trip. Meeting with our transportation at the station and transfer to the hotel located
in the monumental area of Cusco. Buffet lunch in restaurant. Overnight in Hotel Casa Andina Private Collection
Cusco.
DAY 3 – Sunday 10th 2016
CUSCO: NEARBY RUINS AND CITY TOUR
Breakfast in the hotel.
During the morning we will have the sightseeing of the Cusco city and the surrounding archaeological sites. We will
first visit the fortress of Sacsayhuaman identified as a great sacred place and from where we enjoy an amazing
view over Cusco, the amphitheater of Kenko, Tambomachay, with its two distinctive aqueducts that to this day
continue to provide clean water to the area and Puca Pucara, a strategically located “red fortress” that dominates
the entire area. We continue with the visit of the historic city centre, strolling through the elegant Plaza de Armas,
surrounded by colonial buildings dominated by the majestic Cathedral. Guided tour of the Koricancha Temple or
Temple of the Sun, an important site of worship of the Inca Empire and the Cathedral.
Walking transfer to the restaurant located in the Main Square of Cusco and rest of the afternoon at leisure.
Buffet lunch in restaurant. Overnight in Hotel Casa Andina Private Collection Cusco.
DAY 4 – Monday 11th 2016
CUSCO - LIMA - OUT Flight at 12:50 AV836 arrival in Lima 14:15
Breakfast in the hotel. At proper time, transfer to the airport for the flight back to Lima for the international
connection flight.
END OF Il Tucano Peru SERVICES
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