1. No category

Operations
YEAR
Transaction/Deal/Startup
WE ADVISED
1971
Foundation of “Voz e imagen S.A.”
Below-the-line Company specialised in PR., sales
promotion and market research.
"Ortiz, Scopesi, Ratto/Ogilvy &
Mather" with the aim of
establishing a marketing
communicational group.
1979
50 % acquisition of “Apsa-Asesores Publicitarios
S.A.” by “Ortiz, Scopesi & Cia./Ogilvy & Mather”.
"Ortiz, Scopesi/Ogilvy & Mather"
with the aim of complementing the
group’s operations.
1981/82
20 % sale of "Pragma Publicidad S.A" and
international association with "F.C.B.
INTERNATIONAL".
"Pragma Publicidad" and its
partners.
1982
Foundation of “Espacios S.A.”, the first media
buying company belonging to a group of advertising
agencies.
"Ortiz Scopesi y Cia.",
"Pragma FCB",
"Lautrec Publicidad",
"Nexo Publicidad", "Colonnesse y
Asociados" and David Ratto, its
original founders.
1983
Foundation of “Mercadopostal S.A.”, a Publishing
company.
"Ortiz, Scopesi y Cia. / Ogilvy &
Mather "
1984
24 % sale of "Ortiz Scopesi y Cia." from Tito
Scopesi to "Ogilvy & Mather Int.".
"Ortiz, Scopesi y Cia" and Tito
Scopesi.
1984
50 % sale of "Apsa Asesores Publicitarios S.A." by
"Ortiz, Scopesi y Cia./Ogilvy & Mather" to the
original founders.
"Apsa” and “Ortiz, Scopesi y Cia.
S.A. / Ogilvy & Mather”.
1984
Merger between “Argen Publicidad S.A.” and
“Headline S.A.”, two advertising agencies.
"Argen Publicidad" and "Headline".
1984
Foundation of “Respuesta Directa S.A.”, a Direct
Marketing Company.
"Ortiz, Scopesi/Ogilvy & Mather" to
complement their marketing
communicational group.
1985
Merger between “Argen/Headline” with “Soares
Gache, Zimmermann”, two advertising agencies.
"Argen/Headline" and "Soares
Gache, Zimmermann".
1986
Company reorganisation of "Lautrec Publicidad"
from a Limited Liability Partnership to a Company
by Shares.
"Lautrec Publicidad".
1986
Foundation of “Auditoría de Vía Pública S.A.”, the
first auditing company for the outdoor monitoring
advertising.
Tito Scopesi y Mabel Astesiano.
1986
20 % sale of "David Ratto S.A." and international
association with "BBDO Int."
"David Ratto S.A.".
1987
Share part sale of “Lautrec Publicidad S.A.” to its
local managers.
"Lautrec Publicidad".
1989
50 % sale of “Apsa Asesores Publicitarios S.A.” and
retirement of Horacio Luna.
"Apsa-Asesores Publicitarios".
1990
Joint venture between "Basualdo & Asociados SRL"
and “AF y Asociados S.A.” in order to complement
the services rendered to a common client.
"Basualdo y Asociados" y "AF y
Asociados".
1990
Valuation of “Fontanarrosa, Capurro y Asociados
S.A.” for Carlos Fontanarrosa retirement.
"Fontanarrosa, Capurro y
Asociados".
Pag. 1 of 4
1991
Sale of share part and retirement of Jorge Dell’Oro
from "Soares Gache, Dell’Oro, Zimmermann S.A.".
Jorge Dell’Oro.
1991/92
Association between Raul López Rossi and Carlos
Nesci in order to found the advertising agency
“López Rossi, Nesci S.A.”.
Raul López Rossi and Carlos
Nesci.
1992
Foundation of “Dell’Oro, Trigo SRL”, the first
corporative identity agency in our market.
Jorge Dell’Oro and Beba Trigo.
1994/95
40 % sell of “Pragma Publicidad S.A.” to "F.C.B.
INTERNATIONAL".
"Pragma Publicidad".
1995/96
Horacio Luna retirement of "Graph Makers" and
incorporation to the advertising agency “Mollá &
Mollá S.A.”.
Horacio Luna and “Mollá & Mollá”.
1996
Incorporation of Carlos Nesci to "Soares Gache &
Zimmermann S.A.".
Carlos Nesci.
1996
20 % sale of “Ratto/BBDO S.A.” to “BBDO Int.”.
"Ratto/BBDO S.A." and vendor
partners.
1997/98
Sale of “O.N. Marcovecchio SAPyC” and merger
with “Ogilvy & Mather Argentina S.A.”.
"O.N. Marcovecchio SAPyC" and
Oscar Marcovecchio.
1998
Merger between "Grupo Creativo S.A." and "H.G.S.
Publicidad S.A.” (Solanas).
"Grupo Creativo" and "Solanas".
1998
Selection of a promotional marketing agency for
"McCann/Momentum".
"McCann/Momentum".
1998/99
100% sale of "Soares Gache Publicidad S. A." to "J.
Walter Thompson Argentina S. A.".
"Soares Gache Publicidad".
1998/99
Foundation of "Baraldo Dell' Oro Trigo S. A. " the
first integral corporate identity company of our
country. Joint of "Baraldo & Asociados S.A.”, a PR
company, with "Dell' Oro Trigo S. A.”, an institutional
advertising agency.
"Baraldo & Asociados" and "Dell'
Oro Trigo".
1999/00
Association and sale share-part of "Promocionar S.
A." to "McCann Erickson Argentina”.
"Promocionar S. A.".
2000
Selection of an internet developing company.
"Zentropy" (McCann Group).
2002/03
Search and appraisal of special marketing services
companies to associate or acquire.
“Grey Argentina” Group.
2003
Merger between SOARES GACHE S.A. and JWT
ARGENTINA.
“JWT Argentina”.
2003
Foundation of Bplacement SA
Partners
2003/04
Alejandro Iglesias retirement from “Visual Express”.
Alejandro Iglesias.
2004
Joint – venture between "IBOPE ARGENTINA" and
"ALBERTO SCOPESI Y CIA" to create the outdoor
monitoring advertising rating and the product
“SMAPE”.
“Alberto Scopesi y Cia S.A”.
2004
Partner retirement from "ADN PUBLICIDAD" and
acquisition of its shares by the other partners.
“ADN” and its partners.
2006
Foundation of "VANCAR" promotional marketing
company to complement the advertising activities of
"SC ARGENTINA".
“SC Argentina”.
Pag. 2 of 4
2006
Partners incorporation to the advertising agency
"VERA & PARTNERS".
“Vera & Partners” and its partners.
2006
Foundation of Moth & Co.
Partners
2007
Retirement and incorporation of partners from
"ALBERTO SCOPESI Y CIA".
“Alberto Scopesi y Cia S.A.”.
2007
Separation of the media agency "MEDIACOM
ARGENTINA" from the agency "GREY
ARGENTINA" for its performance as an independent
company belonging to "GROUP M".
“GROUP M”.
2007
Creation of the division "VULGARIA" from the
communicational marketing agency "VANCAR S.A."
of "Grupo Vertical", specialised in relational
marketing.
“SCA", "Grupo Vertical", Martín
Guerra and Cynthia Delmas.
2007
Foundation of “Maki Global SA”
Partners
2007
Foundation of "PAFF BTL" to complement the
advertising services of the agency "VERA &
PARTNERS".
“Vera & Partners”.
2008
Foundation of the agency "BTLANDIA" to
complement the advertising servicies of the agency
"ADN PUBLICIDAD".
“ADN Publicidad”.
2008
Foundation of "DIGITAL MC" interactive / digital
marketing company for the media agency "MEDIA
COMMUNITY".
“Media Community”.
2008
Foundation of “Buschannel SA”
Partners
2008
Foundation of the company "POSITIF PLANIFIER",
dedicated to the realisation of business events, to
complement the activities of "GRUPO VERTICAL".
“SCA" and "Grupo Vertical”.
2009
Partner retirement from "Maki Global" and
acquisition of its shares by the other partners.
“Maki Global” and its partners.
2009
Foundation of “Exponencial 4 SA”
Partners
2010
Foundation of “Rugby Fun SA”
Partners
2010
Foundation of “Black Elephant SA”
Partners
2010
Foundation of “Baúl de Ideas SA”
Partners
2011
Partner retirement from "Smash BTL/Totalcom" and
acquisition of its shares by the other partners.
“Smash BTL” and its partners.
2011
Partner incorporation in “Exponencial 4 S.A.”
"Exponencial 4".
2011
Foundation of “Parson Latinoamérica SA”
WPP
2012
Partner retirement from "Rugby Fun SA" and
acquisition of its shares by the other partners.
“Rugby Fun” and its partners.
2012
Foundation of “Maxus Argentina SA”
WPP
2012
Foundation of “The Futures Company SA”
WPP
2012
Foundation of “David Argentina SA”
WPP
Pag. 3 of 4
2012
Foundation of “Hogarth Worldwide Argentina SA”
WPP
2012
Foundation of “GroupM Trading Argentina SA”
WPP
2013
Partner retirement from "Alberto Scopesi y Cia" and
acquisition of its shares by the other partners.
“A. Scopesi y Cia” and its partners.
2013
Foundation of “Hermida Movies SA”
Partners
2013
Foundation of “Paseos de Buenos Aires SA”
Partners
2013
Partner retirement from "Rugby Fun SA" and
acquisition of its shares by the other partners.
“Rugby Fun” and its partners.
2013
Foundation of “GVD SA”
Partners
2013
60 % acquisition of “Nerd Interactive S.A.” by an
investment group
Investment Group
2013
Foundation of “Sparkradius SA”
Spark International
2013
Foundation of “Mildmay SA”
Partners
2014
Foundation of “F.Biz Argentina SRL”
WPP
Pag. 4 of 4