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@FeriaARCOmadrid 2015
GENERAL INFORMATION
34th International Contemporary Art Fair
Dates:
25 February - 1 March 2015
Professional Visit:
Open to the public:
Wednesday 25 | Noon to 8 pm
Thrusday 26 | Noon to 8 pm
Friday 27, Saturday 28 and Sunday 1 | Noon to 8 pm
Venue:
Halls 7 and 9 of Feria de Madrid
Website:
www.arco.ifema.es
Admission prices:
Friday 27 and Saturday 28: 40 euros
Sunday 1: 30 euros
Admission + Catalogue: 66 euros
GALLERIES
The selected works range from historical avant-garde through contemporary classics to present-day art.
From 29 countries, the 160 galleries included in the General Programme and the 62 forming part of the
curated programmes will show paintings, sculpture, installations, photography, video, new media,
drawings and prints.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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GENERAL PROGRAMME
Spanish and international galleries selected by the Organising Committee of ARCOmadrid 2015.
CURATED PROGRAMMES
#ArcoColombia: In partnership with Government of Colombia, ARCOmadrid 2015 will present a
selection of 13 colombian galleries, bringing us into contact with the country’s most important collectors,
curators and critics.
Curated by Juan A. Gaitán, director of Museo Tamayo (Mexico).
#SoloProjects: With the partnership of the Spanish Agency for International Development
Cooperation (AECID), this section is more than ever a space for exploration of the work of Latin American
artists. A team of three curators of international renown directed by Irene Hofmann and Lucía Sanromán
has selected 24 projects. #SoloProjects also serves as a space for cultural exchange between Latin
America and Europe, with a professional meeting for museum directors, critics and curators.
Directed by Irene Hofmann, U.S.A | Lucía Sanromán, Mexico |
Curated by Miguel A. López, Peru | Kiki Mazzucchelli, Brazil | Emiliano Valdéz, Guatemala
#Opening:
This programme widens its horizons to include 28 international galleries which have
been open for less than seven years.
Alongside this section is As Tables Are Shelves, a small pop-up fair presented as an experiment to bring
printed word and image into the context of an art fair. A selected group of artist book publishers from
different countries are invited to participate for three days –Thrusday to Saturday– in this event as an
attempt to draw a dialogue and bring together these two more alternative parts of the fair.
Curated by Luiza Teixeira de Freitas (Portugal/ United Kingdom) | Chris Sharp (Mexico)
ACTIVITIES
INTERNATIONAL COLLECTOR’S PROGRAMME
ARCOmadrid 2015 offers an exclusive International Collectors' Programme. This programme includes
exclusive visits to institutions and private collections, and preferential access to the Fair. In this way,
ARCOmadrid ensures the presence of a large group of active collectors and purchasers, suggested by
participating galleries, who will visit the Fair, increasing the volume of its business.
13th EXPERT´S FORUM
FORUM
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
ARCOmadrid 2015 offers a space for debate on contemporary creation and the art market. The Collector’s
Forum, developed in partnership with Fundación Banco Santander, is a meeting place for the
international artistic community. Thanks as well to the collaboration of #ArcoColombia and “Ámbito
Cultural” of El Corte Inglés, the Collector’s Forum is a perfect place where prestigious professionals can
share ideas and projects, besides interact with participating galleries, increasing their networks of
contacts. This wide-range programme of activities also includes Artist’s Talks, directed by Mª Inés
Rodríguez.
#ARCOmeetings
The Professional Meetings are consolidated as a meeting place for curators and art experts worldwide.
Reserved for professionals and by invitation only, these platforms for debate offer an opportunity to share
reflections, exchange experiences and outline new projects. The programme includes a Museum Work
Session co-organised by AC/E in collaboration of the Spanish Association of Contemporary Art
Directors (ADACE), as well as the 4th Meeting of European and Ibero-American Museums.
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ORGANISED BY: IFEMA
Organised by IFEMA and due to be held from 25 February to 1 March
ARCOmadrid confirms the growing confidence of the
Spanish art market
Domestic and international companies and collectors express their interest and
commitment to acquiring works at the fair
IFEMA allocates 1.5 million of a total budget of 4.5 million to international
promotion and business development for the fair, increasing the number of invited
guests by 30%: 300 collectors from 33 countries - over half of which will be attending
the fair for the first time - and 285 professionals from 41 countries.
In total, 218 galleries from 29 countries will take part, of which 160 belong to the
General Programme; 10 to #ArcoColombia; 28 to #Opening; and 24 to #SoloProjects,
thereby consolidating ARCOmadrid as a benchmark for discovering new talent with
over 87 booths focusing on just one or two artists.
The growing participation by galleries from Latin America should be noted, which is
up 52% to a total of 47 galleries from 10 countries. In addition, the presence this year
of Colombia has provided a significant boost in this regard
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
Follow us:
According to the report on the Spanish art market in 2014, drafted by Clare
McAndrew for the Art and Patronage Foundation, ARCOmadrid generated an
impact for Madrid and the Spanish economy worth over 100 million in induced
revenue. The report states that ARCOmadrid accounts for 60% of all sales generated
at art fairs in Spain
Madrid, February 2015. From 25 February to 1 March, Madrid will be the focus of
attention for art collectors and professionals as the 34th International Contemporary
Art Fair, ARCOmadrid, takes place in the city. Organised by IFEMA, this latest
edition brings some major changes and a stronger purchase commitment from
companies and collections that confirms a growing interest in the Spanish art market.
In total, 218 galleries from 29 countries will take part, of which 160 belong to the
General Programme; 10 to #ArcoColombia; 28 to #Opening; and 24 to #SoloProjects. It
is worth highlighting two significant facts about this particular selection: the
incorporation of 29 new galleries in the General Programme; and the 87 booths
focusing on just one or two artists across the fair, confirming the event as an
increasingly renowned destination for discovering new creative talent.
This is joined by the growing loyalty of participating galleries and the presence of
emerging countries as the main differentiating factors of this latest edition with respect
to previous years. The fair is also beginning to show signs of the art market's recovery,
evinced by the presence of galleries such as Bo Bjerggaard, Corkin Gallery, Jocelyn
Wolff, Continua, Lelong, Leon Tovar, Luisa Strina, Esther Schipper, GB Agency,
Lucía de la Puente, Luisa Sintra, Mai 36, Nicolai Wallner, Nils Staerk, Thomas
Schulte, Vermelho and Zak Branicka.
It is also worth highlighting the increased participation by overseas galleries this year,
which account for 71% of the total, and in particular the 52% growth in those from
Latin America, this year making up 30.5% of the international section. A total of 47
galleries from 10 Latin American countries will be attending the next edition, a figure
that consolidates the role played by ARCOmadrid as a gateway to the European and
Asian markets. On top of this there is the special participation of Colombia this year as
guest country, in collaboration with the Colombian Government, as well as the
#SoloProjects programme dedicated to researching Latin American artistic production.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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Purchase Commitment
The positive expectations fostered by the confirmation of a global economic recovery
have been key to the interest in strengthening the purchase commitment at the fair
from some of the most significant companies and collections. Such commitments have
been made by Asociación 9915, Colombia's Banco de la República, CA2M, DKV
Seguros, the Mapfre Foundation, the Helga de Alvear Collection, the María Cristina
Masaveu Foundation, Iberdrola, Inelcom, the Reina Sofía Museum and the Pérez Art
Museum. These have been joined by others whose purchase support manifests itself
through awards, such as those organised by NH Hoteles, Ron Barceló Imperial, illy
caffè, Beep, the Region of Madrid; and Audemars Piguet, as well as various
museums and public institutions. Furthermore, Fundación ARCO and IFEMA will
once again acquire pieces at ARCO and continue their micro-patronage efforts though
such actions as the Fundación Platforma Lunch to raise funds to acquire works at the
fair.
International Collectors and Professionals
ARCOmadrid has a budget of 4.5 million euros, of which 1.5 million euros have been
allocated to an international promotion programme targeted at collectors, opinion
leaders and institutions in the main art markets. In this regard, the number of guests
has been increased by approximately 30% to 285 professionals from 41 countries,
including directors and patron collectors in a total of 19 delegations from American
and Canadian museums, as well as 300 collectors from 33 countries, over half of
whom will be attending the fair for the first time.
All this paints an encouraging picture of returning confidence, which we hope to see
reflected in the number of sales. In this regard, and according to the Report on the
Spanish Art Market in 2014 drafted by Clare McAndrew for the Art and Patronage
Foundation, the impact generated by ARCOmadrid on the Spanish art market in
2014 represented 60% of all sales generated by art fairs in Spain, bearing in mind that
such fairs generated 33% of all sales in the sector. The report also estimates the impact
generated by ARCOmadrid in terms of induced revenue for the city of Madrid and
the Spanish economy at over 100 million euros.
Evidence of this recovery can be seen in the emergence of new museums, such as the
Malaga Pompidou Centre and the University of Navarre Museum, which will be
represented at ARCOmadrid.
Galleries and Artists
ARCOmadrid maintains a commitment to the SOLO/DUO section, which presents
projects by individual artists or pairs in dialogue with one other, thereby strengthening
its position as a fair for discovering and researching new talent. From a total of 218
galleries from 29 countries selected by the Organising Committee and the curators of
the various programmes, 87 will be presenting just one or two artists at their booths.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
Follow us:
Of the 160 galleries forming the General Programme, 31 projects follow this curatorial
line. They include: Leonor Antunes and Adriana Lara (Air de Paris), Elena Bajo and
Michal Budny (Annex 14), Fernando Bryce and Teresa Burga (Barbara Thumm),
Albrecht Schnider and Cristian Andersen (Bob Van Oursouw), Richard Mosse and
Michel François (Carlier Gebauer), Barbara Probst (Kuckei + Kuckei), Teresa
Margolles and Erika Verzutti (Peter Kilchmann), and Mariana Castillo Deball and
Jimmie Durham ( Wien/Lukatsch).
The commissioned sections will also include individual presentations and dialogues.
#ArcoColombia, with the participation of 10 galleries selected by Colombian curator
Juan A. Gaitán, Director of the Tamayo Museum (Mexico), will present 20 artists - two
per booth - to be discovered by the international visitors. These artists will include:
David Peñaat La Galería, Ícaro Zorbar (Casas Riegner), Jaime Tarazona
(Nueveochenta), and Ricardo León (Jenny Vilà).
Artists such as Anna Maria Maiolino (Raffaella Cortese), Armando Andrade Tudela
(Elba Benítez), Jaime Davidovich (Henrique Faria Fine Art), Sergio Zevallos (80m2
Livia Benavides), Roberta Lima (Charim), Pablo Accinelli (Luisa Strina), and Lenora
de Barros (Millan) will form part of the #SoloProjects project curated by
Irene Hofmann, USA; Lucía Sanromán, Mexico; Miguel A. López, Peru; Kiki
Mazzucchelli, Brazil; and Emiliano Valdés, Guatemala, and which will bring together
works from 24 galleries. This section, organised in collaboration with the Spanish
Agency for International Development Cooperation (AECID), will focus on three main
topics: The Legacy of the Latin American Avant Garde; Rethinking Formalism: Abstraction
and Vernacular Sources, and Gender Performativity and Research Practices in Latin America.
Alongside these, a number of projects will be shown at #Opening, a programme that
comprises 28 galleries selected by Luiza Teixeira de Freitas (Portugal/United
Kingdom) and Chris Sharp (Mexico) with projects by Alexander Gutke
(Belenius/Nordenhake), Belén Rodríguez González (Josh Lilley), Laura Lamiel
(Marcelle Alix), Martin Soto Climent (Clifton Benevento), Matias Duville (Barro),
Sofia Hulten (Daniel Marzona), and Óscar Murillo (Carlos/Ishikawa).
Furthermore, ARCOmadrid will again play host to the Artists’ Talks series of round
table discussions that will explore the relationship between the creation and
presentation processes of works at the fair. Directed by María Inés Rodríguez, director
of CAPC in Bordeaux, they will become a space for reflection on works present at
ARCOmadrid through different cross-cutting dialogues with such artists as Carolina
Caycedo, Esther Ferrer, Naufus Ramírez-Figueroa; Armando Andrade Tudela,
Mariana Castillo Deball and Mateo López.
Professional Meetings
The presence at ARCOmadrid of prominent art world professionals allows an intense
schedule of meetings and debates to be established, and offers an extraordinary
opportunity for knowledge to be shared among the galleries and professionals invited
to the fair - 285 from 41 countries this year - including curators, museum directors,
journalists, critics and other art professionals.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
Follow us:
The Professional Meetings will include the participation of a team of directors who
will again gather carefully selected experts: Brooke Davis Anderson, executive
director, Prospect New Orleans/US Biennial; Ziba Ardalan, founder, director, curator,
Parasol Unit Foundation for Contemporary Art (London); Sara Arrhenius, director,
Bonniers Konsthall, Stockholm; Simon Castets, director and curator, Swiss
Institute/Contemporary Art (New York) and co-founder of 89plus; Juan A. Gaitán,
director of the Tamayo Museum, Mexico; Olga Hatzidaki, curator with the Biennial
Foundation; Christian Kobald, independent curator (Berlin);
Miguel A. López, writer, artist, researcher and member of the Red Conceptualismos
del Sur network (Lima); Natalia Majluf, director, MALI Art Museum (Lima); Kiki
Mazzucchelli, curator and writer (London/Sâo Paulo); Manuel Segade, independent
curator (Rotterdam); Chris Sharp, writer and independent curator, co-director of the
Lulu projects space (Mexico City); Hans Ulrich Obrist, co-director of exhibitions and
programmes, director of international projects, Serpentine Galleries (London) and cofounder of 89plus; Emiliano Valdés, head curator, MAMM in Medellin and associate
curator of the 10th Gwangju Biennale; and Marieke van Hal, director of the Biennial
Foundation.
The 4th Conference of European and Latin American Museums, led by João
Fernandes, Deputy Artistic Director at the Museo Nacional Centro de Arte Reina Sofia
(MNCARS), and Cuauhtémoc Medina, head curator at MUAC University Museum of
Contemporary Art-UNAM, will be held for the fourth consecutive year, representing
another significant opportunity to enhance the Latin American aspects of the fair. This
will be joined by the Museums Work Session, jointly organised by AC/E in
collaboration with ADACE, to gather approximately 50 museum directors and
representatives in Madrid.
Furthermore, a total of 19 delegations from American and Canadian museums have
confirmed the attendance of their directors and curators, accompanied by patron
collectors, to be joined by the Latin American acquisitions committees of the Tate, the
Pompidou Centre, the Bonniers Konsthall and the Collectors Forum of NINU in Texas,
among others.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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ForoARCOmadrid
The ARCOmadrid Forum will complete the calendar of professional activities with
sessions on art collecting organised in conjunction with the Banco Santander
Foundation and attended by, among others, Estrella de Diego, essay writer and
professor of contemporary art (Madrid); Carolina Ponce de León, visual art advisor of
the Colombian Culture Ministry; and Judith Benhamou-Huet, a journalist specialised
in the art market. Furthermore, the Forum will host other sessions led by Berta Sichel,
art director for the 1st Cartagena de Indias Contemporary Art Biennale 2014; Menene
Gras, director of culture and exhibitions for Casa Asia; and another by the
#SoloProjects curators, Irene Hofmann, Lucía Sanromán, Miguel A. López, Kiki
Mazzuchelli and Emiliano Valdés.
Public
The event will dedicate three days (27 and 28 February and 1 March) to lovers of
contemporary art and the general public, who will be offered certain services and
advantages for making the most of their visit. Furthermore, in order to provide access
to the largest possible number of visitors, the price of admission will be 30 euros on
Sunday, 1 March.
During the fair, ARCOmadrid is once again offering First Collector by the Banco
Santander Foundation, a consultancy service on art buying for those interested.
Similarly, a space will once again be provided for youngsters at the ARCOkids
workshops. These workshops are designed by the Pequeño Deseo Foundation and
promoted by DKV Seguros to introduce children to the world of contemporary art.
Furthermore, the virtual Artsy.net platform will offer an opportunity this year to
explore the fair and the exhibited works via its website and the free Artsy app.
In addition, both professionals and the general public will again be able to visit
Espacio Comer to enjoy a wide variety of food and drink from Solán de Cabras and
Lateral, Sushita and Drink 6, illy caffè and NonSolo caffè, Heineken and La Lupita,
and Vilaplana, as well as Gaggenau ARCO Lunch. Furthermore, Bombay Sapphire
will have a private space for VIP guests.
SUPPORT FROM PRIVATE INITIATIVE
Once again, ARCOmadrid is being supported this year by private initiative through the
sponsorship of various spaces or actions at the fair. This edition will enjoy support from
such companies as Zara Home, Audemars Piguet, Solán de Cabras, Heineken, Ron
Barceló Imperial, Sushita, Ruinart, illycaffè, Artsy.net, Gaggenau, NH Hoteles,
Dimad, Winsor&Newton, Platea, Artika, Beep and BMW, as well as important
corporations that have placed their trust in ARCOmadrid to collaborate on patronage,
sponsorship and public relations activites, such as Banco Santander Foundation, La
Caixa Banca Privada, Banco Sabadell and DKV.
Madrid
The main museums, art centres and galleries will once again present their best
exhibitions during ARCOmadrid. Some of the most interesting collections open
themselves up to the city, such as the Fundación ARCO collection at the Region of
Madrid's CA2M Centro de Arte Dos de Mayo, the Goetz Collection at the Banco de
Santander Foundation Art Hall, and the Iberdrola Collection at CentroCentro.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
Follow us:
The Government of Colombia, in collaboration with María Wills and Jaime Cerón,
has prepared an extensive programme of exhibitions and activities in Madrid to
showcase current developments in Colombian contemporary art. These include
Waterweavers exhibition at Conde Duque, José Antonio Suárez Londoño at La Casa
Encendida, Óscar Muñoz at Tabacalera, Residencias El Ranchito with Colombian
artists at Matadero Madrid, Disguised Portrait of an Artist / Conceptual Photography in
Colombia at the Cervantes Institute, and projections of Colombian video art on the
screens in Callao, with screenings of work by Elkin Calderón, Clemencia Echeverry,
Mario Opazo and Liliana Vélez.
Other museums will also host important exhibitions, such as the Luciano Fabro show
at the Reina Sofía Museum (Palacio de Velázquez), Roni Horn at Caixa Forum, Pello
Irazu at Sala Alcalá 31, and Jeremy Deller at CA2M Centro de Arte 2 de Mayo.
For yet another year, AfterARCO by Heineken® will present artistic offerings after the
fair closes, such as On Colour: Abstraction, Monochrome and Inquiry into Colour in the
display windows of El Corte Inglés; a series dedicated to the Colombian film-maker
Sergio Cabrera at Filmoteca Española (the Spanish Film Archive); exhibitions on
Eugenio Ampudia, Glenda León and Guerrilla Girls at Matadero Madrid; DJ sessions at
Chicote and a concert by Hidrogenesse at Ochoymedio Club. In addition, the galleries
on Calle Doctor Fourquet and in the Las Letras neighbourhood will stay open until
22:00 on Tuesday 24.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
Follow us:
Also at ARCOmadrid 2015
Hall 7
VIP LOUNGE
A space created by ZARA HOME.
The VIP Lounge will comprise a number of different areas in which Solán de Cabras,
Heineken®, Ron Barceló Imperial, Sushita, Ruinart and illycaffè will offer their
products alongside the Audemars Piguet space which will display the piece by Pablo
Valbuena that won the 3rd Prize for the Production of a Work of Art.
* Exclusively for VIP cardholders.
ZARA HOME POP UP STORE
A temporary Zara Home store with products designed exclusively for the fair.
NH COLLECTION GUEST SERVICE
A service for information and booking restaurants and show tickets from NH
Collection concierges.
NH COLLECTION AWARD
The NH Hotel Group is organising the 1st NH Collection ARCOmadrid 2015
Contemporary Art Award to showcase a piece by one international artist, which will
go on to form part of the private collection of NH Hotel Group and will be exhibited at
the NH Collection VIP space during the course of the fair.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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#FORUM
A space for talks and debates at ARCOmadrid.
PRESENTATIONS ROOM
A space for events presenting cultural activities, exhibitions and books.
Check engagements on the daily events calendar.
By invitation
FIRST COLLECTOR BY THE BANCO SANTANDER FOUNDATION
A meeting place for those registered with the First Collector by the Banco Santander
Foundation programme, the independent and professional consultancy service for
purchasing art at the show with a customised plan to suit the needs of each individual.
ILLY CAFFÈ
The illycaffè space will present the winner of the illy SustainArt Award, which has been
created for ARCOmadrid and aims to raise the profile of the work by one emerging artist
chosen from the #SoloProjects section.
The projects by artists Ángel and Fernando Poyón (Galería T20), Lenora de Barros
(Galería Millan) and Sergio Zevallos (Galería 80m2 -Livia Benavides) are the finalists
this year. This selection was chosen by the directors of the #SoloProjects section, Irene
Hofmann and Lucía Sanromán, and curators Miguel A. López, Kiki Mazzucchelli
and Emiliano Valdés.
ARCO kids
An art workshop for children aged 4 to 12, with proceeds going to the Pequeño Deseo
Foundation. It is an initiative promoted by DKV insurance.
*Registration and timetables: [email protected]
DIMAD
A space to showcase the work of the Madrid Designers Association, where you can see
the objects and furniture they have spread across ARCOmadrid.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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AS TABLES ARE SHELVES – Between Halls 7 & 9
Independent Publishers Fair. A space focused on the publishing profession that brings
together booksellers, artists, publishers and book producers from all over the world. A
section commissioned by Luiza Teixeira de Freitas that not only complements the fair
but also provides important support.
Hall 9
OPENING AWARD
For the first time and in collaboration with Heineken®, ARCOmadrid will present the
Opening Award in recognition of the best booth in this section of the fair. A panel of
curators and professionals from Spain and abroad will choose the best space from
among the 28 galleries taking part in #Opening, to whom the cost of their booth at
ARCOmadrid will be refunded.
*The competition winner will be announced at 14:00 on Wednesday, 25 February, at the
Heineken® -La Lupita area at Espacio Comer (Hall 9)
GAGGENAU ARCO LUNCH
A catering space offered by Mallorca that will be open to the public on Friday,
Saturday and Sunday. In the Arco Lunch hall, Gaggenau will offer a range of activities
for VIP guests.
WINSOR & NEWTON
A booth for discovering the latest trends in Fine Arts and enjoying a ‘Té con…ArTÉ’
('Tea with... ArTEA’) with a guest artist every day.
DINING SPACE
A space in which to enjoy a range of culinary offerings from the likes of Solán de
Cabras and Lateral, Sushita and Drink 6, illy caffè and Non Solo caffè, Heineken®
and La Lupita, Vilaplana. Furthermore, Bombay Sapphire will have a private space
for VIP guests.
#ArcoColombia HALL
The institutional #ArcoColombia hall presents the settings, publications and events
that have made a decisive contribution to creating the country's contemporary art
scene. The exhibition is organised according to four main themes: museums dedicated
to contemporary art; independent spaces; art publications; and international
exhibitions.
FUNDACIÓN ARCO
A relaxation and meeting space enhanced by the Fundación ARCO that includes a space
dedicated to the artist Nestor Sanmiguel, where information can be found on the
Friends of ARCO activities
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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* Exclusively for Friends of ARCO, VIP cardholders and event guests.
ARTIKA
As a publisher that specialises in presenting works of art by major artists in
meticulous, exquisite editions, this space will host one of the most anticipated
launches: Plensa, 58. It comprises an art book, a book for study and an original
sculpture by Jaume Plensa. The edition is limited to 998 copies with Arabic
numeration plus another 200 copies in Roman numeration, all signed by the artist.
ARTSY.NET
The Artsy.net virtual platform offers users the opportunity of exploring the show and
the works presented there. The tool is available from its website and on the free Artsy
App for iPhone.
TRIBUTE TO ANA MERCEDES HOYOS
A space reserved for paying tribute to the Colombian artist Ana Mercedes Hoyos, who
passed away in September.
RON BARCELÓ IMPERIAL/ARCOMADRID AWARD
A space containing an adaptation of the exhibition entitled The Apartment (Piloto) by
Galería L21 of Palma de Mallorca, winner of the 2nd edition of the
Ron Barceló Imperial/ARCOmadrid Award for the Best Exhibition in 2014.
RON BARCELÓ IMPERIAL SELECTION OF EMERGING ARTISTS BY ALBERTO
GARCÍA-ALIX
New this year, the photographer Alberto García-Alix and Ron Barceló Imperial have
chosen a selection of works by emerging artists at ARCOmadrid. These works will be
brought together in a guidebook that will be distributed over the course of the fair.
North Entrance
BMW Space
A space where the BMW Group is hosting an exhibition of the 29th BMW Painting
Award, won this year by the artist Daniel Merlín. It will also be possible to see the
work of three other young prize-winners: Fernando Romero de Teruel (Innovation
category), Victoria Iranzo (Mario Antolín Grant for Pictorial Research) and Paloma
Ruíz Moreno (to the Youngest Talent).
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
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Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
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February in Madrid means art
Every February, ARCOmadrid brings together highlights of the international art scene.
Madrid's leading museums and art centres extend the offer beyond the halls at the fair
itself by timing some of their most important exhibitions so that they coincide with
ARCOmadrid. They are joined by a number of private and corporate collections that
undoubtedly contribute to making Madrid the international focus for contemporary
art.
#ArcoColombia in Madrid
Alongside participation by art galleries at ARCOmadrid, the guest country has
prepared an ambitious programme of exhibitions and events aimed at presenting a
broad representation of Colombian contemporary art.
MUSEO NACIONAL CENTRO DE ARTE REINA SOFÍA
Triple agent. Participatory documentary by Luis Ospina.
CAIXAFORUM – “LA CAIXA” FOUNDATION
María José Arjona. Performance: Construction of a Time.
CASA AMÉRICA
Opposite the Other: Drawings in the Post-Conflict. Joni B, Tatiana Córdoba, Andrés Frix,
Catalina Jaramillo, Manuel Kalmanovitz, Kevin Mancera, Jim Pluk, José Rosero,
María Isabel Rueda, Daniel Salamanca, Inu Waters and Angélica Zorrilla.
#ArcoColombia. Video collection of Banco de la República.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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LOPE DE VEGA HOUSE-MUSEUM
Denatuarlisation. Adrián Gaitán and Carlos Bonil
CENTRO DE ARTE DOS DE MAYO
Nominal Nature. Alberto Baraya, Carlos Bonil, Milena Bonilla and Adriana Salazar.
But, Is This Art? Performance by Milena Bonilla and Luisa Ungar.
CENTROCENTRO CIBELES FOR CULTURE AND CITIZENSHIP
The Migration of Plants. Felipe Arturo.
DAOIZ AND VELARDE MUNICIPAL CENTRE
Marching with a Purpose?... No, Just a Parade with Ethics and Aesthetics. Óscar Murillo.
CONDE DUQUE
Waterweavers: The River in Contemporary Visual Art in Colombia. Olga de Amaral,
Alberto Baraya, Alvaro Catalán de Ocón, Nicolás Consuegra, Abel Rodríguez and
more
TELEFÓNICA FOUNDATION SPACE
Art and Technology. Jimena Díaz, Santiago Echeverri and Rodrigo Facundo.
TRAPEZIO SPACE
Everything Is Very Expensive: Market Statements. An exhibition by Antonio Caro and
intervention by Ángela Cuadra.
CERVANTES INSTITUTE
Disguised Portrait of an Artist / Conceptual Photography in Colombia. Jaime Ardila, Álvaro
Barrios, Inginio Caro, Fernell Franco, Eduardo Hernández, Camilo Lleras, Óscar
Monsalve, Jorge Ortiz, Miguel Ángel Rojas and Manolo Vellojín.
LA CASA ENCENDIDA
Sampler. José Antonio Suárez Londoño.
MATADERO MADRID
El Ranchito. Matadero Madrid – AECID programme of artist residencies.
Liliana Angulo, Jorge Fuembuena, Carlos Irijalba, Catalina Jaramillo, Ana María
Millán, Asunción Molinos Gordo, John Mario Ortiz and Jorge Perianes.
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
NATIONAL DECORATIVE ARTS MUSEUM
Unas de Cal, Otras de Arena. Miguel Ángel Rojas
THYSSEN-BORNEMISZA MUSEUM
Doris Salcedo
TABACALERA. SPACE FOR THE PROMOTION OF ART
Black Colours. Oscar Muñoz.
Acorazado Patacón. Felipe Arturo, Milena Bonilla, Elkin Calderón, Natalia Castañeda,
Herlyng Ferla, Éricka Florez, Adrián Gaitán, Paulo Licona, Alejandro Mancera,
Adriana Martínez, Marco Mojica, José Olano and Bernardo Ortiz.
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Exhibitions, museums and art centres
The most important museums and art centres in Madrid will be opening some of their
best exhibitions to coincide with ARCOmadrid, extending the cultural offer
throughout the city.
MUSEO NACIONAL CENTRO DE ARTE REINA SOFÍA
Republic. Juan Luis Moraza.
The Return of the Serpent. Mathias Goeritz and the Invention of Emotional Architecture
Not Yet: On the Reinvention of Documentary and the Critique of Modernism, 1968-89.
Operating system. Daniel G. Andújar
PALACIO DE CRISTAL.
The Marionette Maker Janet Cardiff & George Bures Miller.
PALACIO VELÁZQUEZ.
Luciano Fabro
CAIXAFORUM – “LA CAIXA” FOUNDATION
Roni Horn. Everything Was Sleeping as if the Universe Were a Mistake
CENTRO DE ARTE DOS DE MAYO
Inconclusive Order. Carlos Garaicoa.
The Infinitely Variable Ideal of the Popular. Jeremy Deller
CENTROCENTRO CIBELES FOR CULTURE AND CITIZENSHIP
D Space
Feminisarte III
CÍRCULO DE BELLAS ARTES
Jorge Molder. Rich Man Poor Man Beggar Man Thief.
Pierre Alechinsky
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
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REGION OF MADRID. SALA ALCALÁ 31
Pello Irazu
REGION OF MADRID. SALA CANAL ISABEL II
Pablo Genovés. Noise and Fury.
CONDE DUQUE
Views of Asturias by Ouka Leele: The Sound Soul of Things.
TELEFÓNICA FOUNDATION SPACE
Ferrán Adrià. Auditing the Creative Process.
CAJA MADRID FOUNDATION. CASA DE LAS ALHAJAS
José Guerrero. The Presence of Black (1950-1966)
CANAL FOUNDATION
Alberto Giacometti. Individuals.
JUAN MARCH FOUNDATION
Sert: Memories and Evocations (1918-1942)
MAPFRE FOUNDATION
Swansong. Masterpieces of Academic Painting. Collections of the Musée D’Orsay.
ITALIAN CULTURE INSTITUTE
Grand Hotel et des Palmes. Luca Trevisani.
MEXICAN INSTITUTE IN SPAIN
Drawing the Distance. Jan Hendrix.
LA CASA ENCENDIDA
Generation 2015. Elena Aitzkoa, Karlos Gil, Cristina Garrido, Fermín Jiménez
Landa, Lucía Simón, Pep Vidal González, Daniel Jacoby, Nadia y Laila
Hotait, Karlos Martínez B. and Oriol Vilanova.
Counting with People. Neïl Beloufa
MATADERO MADRID
Each Word is like an Unnecessary Stain on Silence and Nothingness. Eugenio Ampudia
Each Breath. Glenda León
Guerrilla Girls. 1985-2014
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
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Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
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ABC MUSEUM OF DRAWING AND ILLUSTRATION
Narciso Méndez Bringa
Conexiones 08. Rehearsals for a Great Work. José Luis Serzo.
MADRID MUSEUM OF CONTEMPORARY ART
The Portable Museum. The Studio of Ramón Gómez de la Serna / The Order of Collection.
MUSEO NACIONAL DEL PRADO
Goya in Madrid. The Tapestry Cartoons 1775-1794.
Monumental Views of Spanish Cities. Genaro Pérez Villaamil.
Titian: Danaë, Venus and Adonis. The Early Poesie.
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THYSSEN-BORNEMISZA MUSEUM
Raoul Dufy. From the Exterior to the Interior.
ICO MUSEUM
Export. Spanish Architecture Abroad.
SAN FERNANDO ROYAL ACADEMY OF FINE ARTS
The Pop-Up Royal Academy. Alejandro Izquierdo, Aníbal Santaella, Arturo Franco,
Carmen Castañón, Federico Pozos Sanmartín, Fernando Renes, Francisco Javier
Moreno, Ingnacio González, Isabel Banal, Javier Cardenete, Javier Rubín, Jesús
Herrera, Joaquín Secall, Jorge Méndez, Jorge Tomás, Juancho Arrigue, Mar
Hernández.
YOUNG ART HALL
Curator Wanted. Irene de Andrés, El Banquete, Andrea Canepa, Claudia Claremi,
Javier Cruz, Daños Colaterales, Der Panther, El gato con moscas, Ignacio García
Sánchez, Nuria Güell, Conxita Herrero, Los hijos, Guillem Juan, Left Hand Rotation,
Alexander Ríos, María Salgado, Jorge Satorre, Taller de Casquería, Françoise
Vanneraud and Werker (Marc Roig and Rogier Delfos).
Curators: Manuela Pedrón Nicolau and Jaime González Cela.
TABACALERA. SPACE FOR THE PROMOTION OF ART
Intermedia / Social transcriptions. Marisa González
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
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Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
Collections
Some of the most interesting collections are open to the city over the course of the fair,
such as the Fundación ARCO collection, the Abelló collection and Barrié de la Maza.
Furthermore, various foundations support the effort to promote contemporary art by
hosting exhibitions at the same time as ARCOmadrid, such as the Banco Santander
Foundation.
CA2M CENTRO DE ARTE DOS DE MAYO
Colección X. Fundación ARCO Collection. Carl André, Elena Asins, Ángel Bados,
Christian Boltanski, Esther Ferrer, Dan Flavin, Donald Judd, Anish Kapoor, Ana
Mendieta, Juan Muñoz, Giuseppe Penone, Carolee Schneemann…
CENTRO DE ARTE ALCOBENDAS
Transfer Exercises: 9915 Collections. Carlos Garaicoa, Ernesto Neto, Liliana Porter,
Alfredo Jaar, Mónica Bengoa, Alexander Apostol, Tunga, Jorge Macchi and Doris
Salcedo…
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CENTROCENTRO CIBELES FOR CULTURE AND CITIZENSHIP
Iberdrola Collection. Translucent Skin. Willy Doherty, Pepe Espaliú, Equipo Crónica,
Prudencio Irazábal, Antonio López, Jorge Oteiza, Cindy Sherman, Gerhard Richter,
Thomas Ruff…
Barrié de la Maza Collection. What Do You Understand by Painting Today? Herbert
Brandel, Helmut Dormer, Perejaume...
Abelló Collection. Patronage at the Service of Art.
LÁZARO GALDIANO MUSEUM
Video-Regime. Collectors in the Audiovisual Age. Chantal Ackerman, Allora and
Calzadilla, Patricia Dauder, David Lamelas, Mark Lewis, Rafael Lozano Hemmer,
Bruce Nauman, Javier Peñafiel, Sergion Prego, Allan Sekula, Eve Sussman…
BANCO SANTANDER FOUNDATION SANTANDER ART HALL
The World is a Large Theatre. Works from the Goetz collection.
Matthew Barney, Candice Breitz, Cardiff/Miller, Stan Douglas, Elmgreen&Dragset,
Hans Peter Feldman, Rodney Graham, Candida Höfer, Mike Kelley, Ulrike Ottinger,
Markus Schinwald, Hiroshi Sugimoto, Jeff Wall, Matthias Weischer…
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
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Organising Committee ARCOmadrid 2015
REPRESENTATION OF GALLERIES
Josep Aloy
POLÍGRAFA OBRA GRÁFICA
Barcelona
Mira Bernabeu
ESPAIVISOR
Valencia
Luciana Brito
LUCIANA BRITO GALERÍA
Sao Paulo
Pedro Cera
GALERÍA PEDRO CERA
Lisboa
Christopher Grimes
CHRISTOPHER GRIMES GALLERY
Santa Monica
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
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Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
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Alex Mor
MOR . CHARPENTIER
Paris
Iñigo Navarro
GALERÍA LEANDRO NAVARRO
Madrid
Silvia Ortiz
TRAVESÍA CUATRO
Madrid (Spain) / Guadalajara (Mexico)
Guillermo Romero de Parra
GALERÍA PARRA & ROMERO
Madrid / Ibiza
Thomas SCHULTE
THOMAS SCHULTE GALLERY
Berlin
APPEAL COMMITTEE
Andrea Bellini
Director of Centre d’Art Contemporain Genève
Margarita Paz
Chief Executive of Real Asociación del Museo Nacional Centro de Arte Reina Sofía
Helmut Brokelmann
Martínez Lage, Allendesalazar & Brokelmann Abogados
INSTITUTIONAL REPRESENTATION
Arturo Fernández
President
CÁMARA DE COMERCIO, INDUSTRIA Y SERVICIOS DE MADRID
Isabel Rosell
Managing Director of Finearts, Book and Archives
MADRID REGION
José Guirao
Managing Director
FUNDACIÓN MONTEMADRID
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
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Helena Valera
International Press
Tel.: 00 34 91 722 51 74
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Pedro Corral Corral
Delegate for the Arts, Sports and Tourism
MADRID CITY COUNCIL
IFEMA REPRESENTATION
Luis Eduardo Cortés Muñoz
IFEMA’s Chief Executive Officer
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
Fermín Lucas Giménez
Managing Director of IFEMA
www.arco.ifema.es
Carlos González García de la Barga
Business Development Director of IFEMA
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Carlos Urroz
ARCOmadrid Managing Director
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
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ARCOmadrid Staff
Luis Eduardo Cortés Muñoz
Executive Chairman
IFEMA
Fermín Lucas Giménez
Managing Director
IFEMA
Carlos González García de la Barga
Business Development Director
IFEMA
Raúl Díez Vázquez
Corporate Communication and Marketing Director
IFEMA
DIRECTION
Carlos Urroz
Managing Director
Maribel López
Commercial Management and Curated Programmes
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
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Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
Carmen Tasende
Co-ordination, Partners and Special Exhibitors
Macarena Hormaechea
Galleries, Publishers, Magazines and Advertising Campaign
Gori González
Publishers, Magazines and Advertising Campaign
Gala González
Solo Projects, Opening, ArcoColombia and AfterARCO
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Ana Álvarez
Expert Forum, Professional Meetings, Special Guest and Web
Amaya Ortuondo
Collectors and VIP Programme
Maria Ana Fernández-Arias
ARCO Foundation and Social Programme
Leticia Quintero
Graphic Works
Mónica Beltrí
Marina López
Patricia Giménez
Personal de apoyo
PRESS MANAGEMENT
Marta Cacho
Press and Media Relations Officer of IFEMA
Iciar Martínez de Lecea
Press Officer of ARCOmadrid
Leyre Peletier
Press Assistant
Helena Valera
International Press
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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Julián García
Co-ordinator
Guadalupe Madueño
Secretariat
EXTERNAL COLLABORATORS
Sofía Barroso
Julieta Rafecas
Around Art, International Collectors’ Programme
Jimena Blázquez (Madrid)
Cristina Candeloro (USA)
Heather Flow (Germany)
Joelle Romba (Brazil)
International Collector’s Programme
Arts Exclusive
Guided tours
Elisa Hernando
Arte Global, First Collectors’ Programme
Maria Millán
Partners
Hey AV
Social Media Agency
Jaque Architects / Office for Political Innovation
ARCO Exhibition Design
GERMINAL
Graphic Designer ARCOmadrid 2015
ARTSY.NET
ARCOmadrid 2015 Platform
Further information:
Iciar Martínez de Lecea
Press Officer
Tel.: 00 34 91 722 51 77
[email protected]
Helena Valera
International Press
Tel.: 00 34 91 722 51 74
[email protected]
Leyre Peletier
Editor
Tel.: 0034 91 722 58 20
[email protected]
www.arco.ifema.es
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