24x7 Learning developed highly interactive customized eLearning courses for Vodafone, on various aspects of their products and services, enabling the sales staff to serve their customers better. These eLearning courses provided a cost-effective, engaging and an easily accessible training solution for the workforce. Business Need Vodafone About Company: Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest mobile network operator in India. The company now has operations across the country with over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. Industry: Telecommunications Headquarters: Mumbai, India Employees: 11,500+ Train the dispersed workforce on the Unique Selling Propositions (USPs) Create an engaging learning experience for the workforce Maintain consistency and uniformity of the courses offered Solutions Customized eLearning courses on various USPs and product services Offered 22 business skill eLearning courses to more than 10000 users Solutions Deployed: Custom eLearning Courses Off-the-shelf Business Skill courses Results 11% of the total learning in the organization is delivered through eLearning Significant reduction in existing training costs Improved knowledge retention and productivity of the employees www.24x7learning.com IMPROVE SALES FORCE READINESS relevant, interesting and engaging. Vodafone, the world's second-largest mobile telecommunications company with a customer base of 150 million in India needed to train their dispersed workforce on the their USPs i.e. their Value Added Services and Vodafone Data Services. It was important for their customer care to have an in-depth knowledge of each of the services offered and the core selling points which would enable them to attract the customer base from worldwide. 24x7 Learning built another course to train Vodafone employees on the Data Services offered by Vodafone. The course content revolved primarily around the latest 3G services offered by Vodafone, using a highly animated approach to communicate this content. Using conceptual graphics, scenarios and step-bystep animations, complex concepts were broken into simple, logical and easy to understand topics to help the learner absorb and retain the information. Additionally, checkpoints were included every few pages to reinforce recall and aid better learning. The company wanted to quickly accelerate this initiative using eLearning or the online training program. There were many reasons to consider the eLearning mode - firstly, it was more affordable than traditional classroom training, with savings of over 60%. Secondly, online courses could be taken in multiple sittings and was available 24x7, to better accommodate the busy schedule of the employees. Lastly, online training could take place anywhere and at any time - in a café, while travelling or at any place where the employee had an internet-accessible computer. CUSTOM CONTENT SOLUTIONS Vodafone chose 24x7 Learning to customize eLearning modules that strengthened the product and services knowledge of the workforce. The first one was the 'Vodafone Induction Course' that introduced new employees to Vodafone's history as a global organization, what the brand stood for, the consumer and market insights and most importantly, the science behind the Telecom Structure at Vodafone. A customized eLearning character called Susan was introduced to take the learners through the course, mirroring a classroom instructor. The second eLearning module encompassed Vodafone's Value Added Services (VAS), designed with a series of animated episodes based on the daily life of a typical Indian family. Each character in the story was modeled on a regular telecom service user and each Value Added Service was mapped to a character. By weaving the learning into a story with characters that learners can relate to, the course built was highly [email protected] http://lnkd.in/6qD2pY www.24x7learning.com Each of these customized eLearning modules equipped the learner with necessary skills that they could relate to in the day-to-day scenarios they face. Other offerings from 24x7 Learning also include, 20+ business skill courses offered to more than 10000 users. These courses helped in effective training specific to business skills and competencies relevant to the industry. IMPROVING RESULTS, REDUCING COSTS Vodafone has seen tremendous results since the implementation of the customized courses from 24x7 Learning. The company has successfully delivered these courses to its geographically dispersed workforce, resulting in 11% of the total learning in the organization done through eLearning. This eLearning initiative improved knowledge retention and productivity of the employees, standardised the content with real time access and accelerated personalized learning. It has helped Vodafone to drive the National Agenda and Strategy to all employees at all locations seamlessly. In addition to reducing existing training costs significantly, 24x7 Learning was able to deliver the promise of ease of use and an engaging learning experience. The feedback from the learners has been very positive at all levels.
© Copyright 2021