edible -FEAST- Simple and Revolutionary Eat Better, Live Better edibleFEAST celebrates local food culture season by season, community by community. We focus on the people--farmers, fishers, chefs, vintners, and food artisans who live and work the land. We give voice to local food inspirations, trends, and challenges. We offer rare access to the most influential and interested food and drink enthusiasts, all the while creating an authentic, vivid, enticing and enriching culinary experience. Our Beginnings Part Inspiration, Part Mission Founded in 2002, edible Communities began in Ojai, California to document and bring to life the rising interest in farm-to-table, organic & natural foods, to chronicle and celebrate the people and communities who feed us and sustain us. This simple and revolutionary concept has now manifested itself in over 80 markets across North America, from big towns to little cities, and everywhere in between. From the West Coast to the Great Plains to the rocky shores of New England, countless people discover the simple pleasure that comes from eating fresh foods cultivated in living soil by people who care about our local food systems. Our brand honors those who are diligently working to create a world where the power of good food can change our lives for the better. edible -FEAST- Our Audience edible -FEAST- Over 1.5 million influential food enthusiasts From the pantries and farms of chefs and food artisans, to the • and men rooftop gardens and kitchens of avid home cooks, edible consumers are concerned, • influence their friends, telling them where to shop, where to eat, what to cook, what to buy • Median age is 34 • Average household income is over $100,000 and why. They aspire to live healthy, connected and sustainable lifestyles. And frankly, they trust us. They • Over 80% are college graduates • Over 80% are professionals, entrepreneurs, educators, and know we are devoted to artists chronicling authentic food stories and highlighting the people who enrich our local communities. Over 50% of our audience is between 25-40 years old connected, savvy, and community-minded. They Even readership between women • Majority audience would pay more for a product that has a story behind it Our competition How we rank... edible -FEAST-feast- 1,500,000 1,500,000 Our Markets Northwest Region Idaho South Portland Seattle Southern Region Blue Ridge (VA) Charlotte (NC) Louisville Memphis Nashville New Orleans Orlando Ozarkansas (AR) Palm Beach (FL) Piedmont (NC) Richmond Sarasota South Florida (Miami, FL) Tampa Bay Upcountry (SC) Southwest Region Aspen Austin Baja Arizona Dallas & Fort Worth Front Range (Denver, CO) Houston Oklahoma City Phoenix Reno-Tahoe (NV) San Antonio Santa Fe Southwest Colorado Tulsa Wasatch (UT) edible California East Bay Marin & Wine Country Monterey Bay Ojai & Ventura County Orange County Sacramento San Diego San Francisco San Luis Obispo Santa Barbara Shasta-Butte Silicon Valley Westside (Los Angeles) Mid-Region Chicago Cleveland Columbus Door (WI) Grande Traverse (MI) Indy (Central IN) Iowa River Valley Kansas City (MO) Madison (WI) Michiana (IN & MI) Milwaukee Ohio Valley Omaha WOW (MI) Hawaii & Canada Hawaiian Islands Ottawa Toronto Vancouver Northeast & Mid-Atlantic Regions Allegheny (Pittsburgh, PA) Baltimore Brooklyn Capital District (Albany, NY) DC East End (Hamptons, NY) Finger Lakes (Upstate NY) Hudson Valley Jersey Long Island Manhattan Philly Queens New England Region Berkshires (MA) Boston Cape Cod Green Mountains (VT) Nutmeg (CT) Pioneer Valley (MA) Rhody (RI) Seacoast (NH) South Shore (MA) Vineyard (MA) -FEAST- edible -FEAST- Print Online National/Local edibleFEAST.com TV/Video Radio “Victory Garden’s Ave16K+ Monthly Downloads Pre/Post Placement Opportunities edibleFEAST” on PBS Custom Events Impact Programs Tailored to Your Brand In-Market, Year-Round Multi-Platform National and Local edibleFEAST.com edible -FEAST- • Brings the world of edible to a global audience • Discover each edible community from the experts who live and breath their community • Visitors can find information and details on local farmers markets, recommended shops • Access to edible recipes • Listings on where to go & eat in every edible community • Find the best products from artisans in the edible community • edibleFEAST ad network reaches 2.4MM monthly uniques. edible -FEAST- edible -FEAST- edible TELEVISION • Airing on PBS beginning December 2014 • 13 episodes, every week through November 2015, on both PBS main stations and Create Channel • Coverage: 86% of US, 0.5HH AA rating • Day-part slots skewed weekend & lifestyle programming clusters • Features Edible stories from across the USA and Canada, produced by James Beard Award winning film maker Daniel Klein • 4 category exclusive sponsorship positions, with 2-15 second ad units per show, plus sponsor logos in all web and print advertising edible -FEAST- edible MAGAZINES • Developed national scale with a true local focus • Content is Highly Reflective of the Local Market & Community • Available on National + Local Basis • Any Market Combination • 1.5MM Distribution Per Quarter edible -FEAST- edible events • Connect with the edible community through our custom events • Opportunities are available throughout the edible network, throughout the year edible -FEAST- edible RADIO • Broadcasting edible stories from local communities • 10,000 Monthly Downloads, Pre/Post Ad Placement Opportunities • New podcast episodes distributed via iTunes, Feedburner & Huff Post Host of The Drink Tank" Host of Blue Plate " Special" " Our Testimonials Don’t Take Our Word For It... QUALITY TRUST “Edible Publications are an ideal form of advertising for us. Their passion-filled pages echo the message that we are trying to relay to our community, that you can make a difference with the way you eat. Their commitment to promoting and supporting small artisan producers sets them apart from other food publications out there.” —Sam Mogannam, Bi-Rite Market “Edible is the best publication around these days. Really. It’s incredibly honest and informative.” — Dan Barber, Blue Hill and Blue Hill at Stone Barns “I just love reading [Edible Communities] publications cover to cover - they are some of the best things I’ve ever read..” — Julia Child “The mission of the Edible publications supports the mission and values of Whole Foods Market. It’s a great fit for our advertising budget, it targets exactly those local residents we want to reach, which makes it highly effective for us.” — Angela Rakis, Whole Foods Market INSPIRATION I can’t keep copies of Edible San Francisco on my shelves for more than five minutes before my customers wipe me out. It is the Bay Area’s premier food publication, and has its finger on the pulse of all the local food news and issues. As a bookseller, I see first hand how many people are seeing my ad as the magazine flies out of the store quicker than I can restock it! —Celia Sack, Omnivore Books edible -FEAST- edible -FEAST- Rates and Specifications Rate Card Print • Full Page Color 1x Insertion: $135,000 • Quarterly Rate Base: 1,500,000 • All rates are gross rates, before agency commission. Rates effective with 2015 issues. • All advertising transactions are subject to Edible Media’s advertising copy and contract terms and conditions. edible -FEAST- Rate Card Television • Total Sponsorship: $150,000 • National Category Exclusivity • On Air Presence 52-Weeks • Two (2) :15 second spots per episode • 0.5HH AA rating • Logo placement on “edibleFEAST on PBS” homepage on edibleFEAST.com • Logo Placement on Facebook Homepage • Logo Placement on Print Promotional Ad Units in Local Edible Magazines edible -FEAST- Rate Card edibleFEAST.com • Display Ad Units • • 300X250, 300X600, 728X90 Pre-roll Video • • curated video collections companion display positions • Social Media Programming • Local market placement options edible -FEAST- Our Team Alyssa Caram Director, Brand Partnerships--East Coast 847-302-2094 [email protected] Mandy Evans Director, Brand Partnerships--West Coast 913-568-6606 [email protected] Tracey Ryder Founder, Edible Communities, Inc. 805-705-9178 [email protected] edible -FEAST-
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