Workmen’s Insurance E-commerce insurance platform Direct sales portal - Ancillary services, graphic design and marketing Workmen’s Auto Insurance Direct sales portal solution Workmen’s Auto Insurance company (www.waic.com) is a regional insurance carrier with 60 years of operation under their belt. Its main product line consists of providing auto insurance to individuals via their agent network of hundreds of producer’s across 12 states. The challenge Homeowner’s insurance did not represent a main line of business for WAIC, additionally agents were not closing great numbers of HO business. Due to this lack of performance, the sales and marketing team was having a tough time justifying any investment to the HO line. After an in-depth analysis, together we decided to take the HO business unit and give it a new spin. The solution The project had limited budget and aggressive timeframe. Based on these project constraints we proposed a simple direct sales portal via a new website (www.mydowntowninsurance.com) with its own look and feel, that could provide full quote and bind functionalities. Using web services to communicate with the client’s rating engine the portal sent the information provided by the user, which went directly to the client’s AS400 platform and returned quotes in real time. Via this new portal, users are now able to quote, purchase and print their HO insurance policy. Since then the HO line has taken its own path and is constantly generating premium dollars with minimum efforts and administration time. The result As of today, ancillary services have included e-marketing, graphic design, creation of brand concept and overall site promotion. With this new e-commerce tool WAIC has been able to: Gain new business Reduce store operations Increase profit margin Provide better customer experience Create a new communication channel This project resulted in considerable cost reduction ArkusNexus 3065 Beyer Blvd Suite B-103-1 San Diego CA, 92154 619.623.4066 | 619.900.1164 ext. 202 ArkusNexus Centro de desarrollo Rio Suchiate 13 Colonia Revolución Tijuana B.C, 22015 +52.664.681.3494 ext. 202 [email protected] www.arkusnexus.com
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