1. Art and Diseño

Connect.
Innovate.
Evolve.
#IFA2015
#IFA2015
#IFA2015
WHY ATTEND?
At #IFA2015, you will:
•
CONNECT with leading franchise executives who will share their stories of
success, mistakes and lessons learned. There is no better venue than IFA
2015 to increase your knowledge and portfolio of contacts.
•
Discover the latest INNOVATIONS in the marketplace for taking your franchise system to the next level. How can these innovations change the way
you run your business? How can you be more efficient? How do you make
your brand stand out and appeal to new customers and new franchisees?
Innovation is the key to success and you will learn strategies and trends
that will inspire you back home.
•
EVOLVING and staying ahead of the curve is crucial in today’s competitive
environment. IFA 2015 features creative ways to evolve your brand so you
can grow, increase your customer base and increase your bottom line. It’s
time – your time – to make a change and IFA 2015 will show you the way.
•
Meet cutting-edge, smart and savvy supplier members in our Exhibit
Hall who can help build your brand and provide solutions to better your
business.
•
Hear from first-class business and thought leaders during our high-energy
and dynamic general session programs. These are unique venues for gathering thousands of franchisors, franchisees and suppliers to the industry
– we will unite and discuss the state of franchising and how we can rally
together to protect our time-tested and proven business model.
•
Engage in in-depth discussions during interactive concurrent sessions and
business solution roundtables on topics ranging from operations, franchise
relations, digital marketing & technology, sales & development, international development and more! Our sessions will provide real nuggets of
take-home value that will make a difference for your brand.
•
Get to know other franchise professionals at a variety of networking events
like the one-and-only Taste of Franchising. Everyone is experiencing the
same challenges and IFA 2015 will allow time for you to meet your fellow
attendees to gain insights, talk through your challenges while making new
friends.
•
Have fun, learn new business practices and feel inspired!
Dear Colleagues,
We would like to invite you to Las Vegas to join
thousands of franchise business leaders at the 55th IFA
Annual Convention, February 15-18, 2015, for what will be the
most rewarding and entertaining meeting you will attend all
year.
This year’s Convention theme is “Connect. Innovate. Evolve.” In
light of current legislative, regulatory and economic pressures,
now, more than ever, it is essential that we expand our
networks and strengthen our existing connections to unite
our industry and promote innovation. IFA’s Convention—
specifically designed for franchisees, franchisors
and our steadfast supplier partners that support the
franchise industry—is the forum to build and enrich these
relationships and ideas. The program will provide information
and tools that will allow the franchising community to continue
evolving, while we remain diligent and resilient as an industry
against the multiple efforts to damage the franchise model.
As always, IFA’s Convention will draw top speakers who will share
best practices as the industry continues to work its way out of these still
challenging economic and public policy times. Our Convention is filled
with educational sessions, roundtables, summits and mini-super sessions
designed to give you the latest trends and information in the areas of
franchise relations, management and leadership, financing, multi-unit
growth, international growth, franchise development, social media and
more.
You’ll also find the industry’s premier exhibit hall showcasing nearly 250
companies offering state-of-the-art tools and resources that franchise
professionals need to grow their business.
The Convention Committee has done an excellent job filling the
program with top-flight speakers, high-level interactive programming,
energizing roundtables, and the best networking anywhere. Our sincere
congratulations to the committee for making the 55th IFA Annual
Convention a must-attend event.
You don’t want to miss the best franchising event of the year. Register
today at convention.franchise.org, or use the form found at the back of this
brochure. We look forward to seeing you in Las Vegas in February, where
we will deliver another meaningful program for our great industry.
Stephen J. Caldeira, CFE
President & CEO
International Franchise
Association
2 convention.franchise.org#IFA2015
Stephen Joyce
IFA Chairman
CEO, Choice Hotels International
TABLE OF CONTENTS
4
SPONSORS
5
SCHEDULE-AT-A-GLANCE
CONNECT
Connect with other franchise professionals through a variety of collaborative and interactive networking events.
6
INNOVATE
7
GENERAL SESSIONS
7
8
8
8
10
Programming for summits and breakout sessions are grouped together by areas of focus. Areas of focus are denoted below by color-coding and can also be found on the Schedule-At-A-Glance.
ANNUAL LEADERSHIP CONFERENCE
EDUCATIONAL SESSIONS BY TRACK
GENERAL
FINANCE
FRANCHISE DEVELOPMENT
FRANCHISE RELATIONS
FRANCHISEES
NEXTGEN IN FRANCHISING
INTERNATIONAL
LEGAL
OPERATIONS
MARKETING & TECHNOLOGY
EVOLVE
MINI SUPER SESSIONS
2015 LIST OF EXHIBITORS
CONNECT, INNOVATE, EVOLVE...AND MORE!
REGISTRATION INFORMATION
Registration and hotel information, Mobile app and more!
11
13
14
15
15
16
17
18
19
20
“
“I urge anyone who is driven to grow and
develop their franchise brand to make the IFA
Convention a “must attend” event every year.
After 20 years in franchising - and having
attended the Convention almost every year I have always come away with valuable input
that I could put to use immediately to help
grow and develop my franchise system.”
”
-Rosemarie Hartnett, CFE
President, abrakadoodle
“
“I’m taking back a lot of great information
and things that we can use in our franchise
organization day in and day out and passing
that along to the other members of my
team.”
-JIM TATeM
President, Signarama
”
21
22
CONNECT • INNOVATE • EVOLVE3
chicken
THANK YOU TO OUR SPONSORS
®
EST OF THE
EST
UALITY
General Session Production
Opening General Session Speaker
Tuesday Super Session`
Hall of Fame Award
Sponsor Tower
Escalator Run
Executive Committee Dinner
Mobile App
Wednesday Super Session Keynote
Speaker
Lobby Banners
Convention Program Book
Franchise Party Title Sponsor
Registration Bags
Mobile App Title Sponsor
Wednesday Super Session
Entrepreneur of the Year Award
Taste of Franchising Title Sponsor`
Leadership Conference Lunch
Opening General Session Speaker
Bonny LeVine Award
Event Sponsor
Technology Summit
Ronald E. Harrison Award
VetFran Chairman’s
Corps Reception
Convention Badge Lanyards
Opening General Session
Leadership Conference Program
Leadership Conference Program
International Reception
Board of Directors’ Dinner
Convention At-A-Glance Pocket
Guides
New Member and First Timer
Reception
Convention Badge Lanyards
®
Franchise Development Summit
Crystal Compass Award
Exhibit Hall Footprints
Mobile App
International Reception
Business Solutions Roundtables
New Member and First Timer
Reception
International Summit - Track 1
“You Are Here” Signs
Lobby Banner
Guest Room Drops
TOF Cash Sponsor
Board of Directors’ Amenities
International Lounge
Leadership Conference Program
Escalator Run
Escalator Runs
Small Screen Promotions
Exhibit Hall Footprints
Scooters
Scooters
Leadership Conference Reception
Gift Certificates
This list is current as of press time. For sponsorship opportunities please contact Lynette James at [email protected] or 202-662-0782.
Registration Lounge/Email Kiosks/
Print Stations
Business Solution
Roundtables
FranPAC 365 Club Event
Twitter Feed
TOF Cash Sponsor Exhibit Hall Footprints
Registration Lists
Registration Lists
SCHEDULE AT-A-GLANCE
FRIDAY, FEBRUARY 13, 2015
9:00 am – 5:00 pm
World Franchise Council Meeting*
7:00 pm
World Franchise Council Dinner*
SATURDAY, FEBRUARY 14, 2015
7:30 am – 10:00 am
ICFE Registration
8:30 am – 5:30 pm
Concurrent ICFE Special Sessions**
9:00 am – 5:00 pm
World Franchise Council Meeting*
11:30 am – 4:30 pm Franchising Gives Back**
11:30 am – 1:00 pm
ICFE Special Session Lunch**
7:00 pm
Executive Committee Dinner (by invitation only)
7:00 pm
World Franchise Council Dinner*
SUNDAY, FEBRUARY 15, 2015
7:00 am – 7:00 pm
Registration
8:00 am – 10:00 am
VetFran Committee
8:00 am – 10:00 am
Membership Committee
8:00 am – 10:00 am
Legal Legislative Committee
8:00 am – 10:00 am
Marketing & Information Technology Committee
8:00 am – 10:00 am
Diversity Institute Advisory Board
8:00 am – 10:30 am
Finance Committee
8:30 am – 10:30 am Women’s Franchise Committee
8:30 am – 5:30 pm
Concurrent ICFE Special Sessions**
10:00 am – 12:00 noon Franchise Relations Committee
10:00 am – 12:00 noon Franchising in the Social Sector Task Force
10:00 am – 12:00 noon IFA Executive Committee 11:30 am – 1:00 pm
ICFE Special Sessions Lunch**
11:30 am – 12:45 pm
Leadership Conference Lunch**
12:00 noon – 5:00 pm IFA Board of Directors’ Meeting
1:00 pm – 5:45 pm Annual Leadership Conference**
FINANCEINTERNATIONALMARKETING & TECHNOLOGY
FRANCHISE DEVELOPMENTLEGALFRANCHISEES
FRANCHISE RELATIONSOPERATIONSGENERAL
3:00 pm – 4:00 pm
Supplier Forum Orientation
4:30 pm – 5:30 pm
New Member Orientation
5:30 pm – 6:30 pm
New Member and First-Time Attendee Reception
5:30 pm – 6:30 pm NextGen in Franchising Reception
6:30 pm – 8:30 pm
Taste of Franchising
8:00 pm – 10:00 pm IFA Board of Directors’ Dinner with the World Franchise Council (by invitation only)
MONDAY, FEBRUARY 16, 2015gistration
7:00 am – 7:00 pm
Registration
7:00 am – 7:30 am
Supplier Forum Executive Committee
7:15 am – 8:45 am
Prayer Breakfast**
7:30 am – 9:00 am Supplier Forum Advisory
Board & Membership Meeting
8:00 am – 10:00 am
Franchisor Forum
9:00 am – 12:00 noon International Summit – Track One
9:00 am – 12:00 noon International Summit – Track Two
9:00 am – 12:00 noon Franchisee Leadership
Summit
9:00 am – 12:00 noon Digital Marketing & Technology Summit
9:00 am – 12:00 noon New Markets Summit
9:00 am – 12:00 noon NextGen in Franchising Summit
9:00 am – 12:00 noon Elements of Successful Franchising
9:00 am – 12:00 noon Franchise Relations Summit
9:00 am – 12:00 noon Financial Summit
9:00 am – 12:00 noon Franchise Development/
Sales Summit
9:00 am – 11:00 am
Past Chairmen’s Council
10:30 am – 12:00 noon Mini Super Sessions
• Getting Your Front Line to Care About Your Bottom Line:
How Great Leaders in Franchising are Attracting Superstar
Employees and Motivating them to Perform Better, Work
Harder, and Stay Longer
• The C-Suite With Jeffrey Hayzlett
• 7 Traits of a Successful Leader
11:30 am – 12:30 pm
FranPAC VIP Reception**
12:30 pm – 2:30 pm
Opening General Session & Luncheon
2:45 pm – 4:15 pm
CONCURRENT SESSIONS
• International - News From Around the World
• Milestone & Mindsets: How to Generate Qualified,
Coachable Candidates Who Become High-Performance
Franchisees
• SF Best Practices Workshop: Effective Use of
Outsourced Suppliers
• Best Practices for Newer Franchisors
• Preventing Fraud – How Secure Are Your Company’s
Assets?
• Recruiting and Hiring “Best Practices” of Veterans & How
a Franchise Brand Can Better Engage
• Getting Things Done: Creating a Culture of Execution
and Accountability
• Employees Make or Break Your Brand: Real Life Lessons
from Undercover Bosses
• Failure is Not an Option: How to Get Past Tragedy to
Triumph
• How to Adapt Your Franchise Sales Process to Changing
Buyer Behavior
• Harnessing the Power of Your System: How to Gain
Franchisee Support for Strategic Initiatives
• From Strategy to Execution: Delivering Super-Charged
Grand Openings
• Think Big: Creative Social Media Campaigns
• The Meeting of the Future: It’s An Art and a Science
• Casting a Wider Net – The Rules of the Road to NonTraditional Venues
• People-The Essential Element for Growth
• Convention Strategies—Retention, Growth and Changed
Outcomes; Are You Getting Results from Your Annual
Meeting?
• Social Sector Franchising
• Franchising Under Attack: How Recent & Proposed
Legislation Affects Your Bottom Line
• Where is The Point of No Return in Guiding Franchisees
in People Matters?
• Human Productivity – The Secret Sauce of the Successful
Franchisor
• Referral Networks: Maximizing Growth and Candidate
Quality from this Important Lead Source
• SF Best Practices Workshop: Cyber Security & Data Privacy
Protection: Practical Steps to Manage This Potentially
Brand Threating Risk
• Marketing Best Practices for Driving More Leads and
Sales: SEO, SEM, Mobile, Social Media and Reputation
Management
• How to Win Customers from Rivals: Using Technology to
Gain an Advantage
• Settling Franchise Disputes: Business Solutions to Legal
Claims
• Improving Franchisee Performance & Profitability
(Managing Financial Performance at the Unit Level)
• CEO Best Practices Roundtable Session
• Property. People. Protection
• Point of View: Inspiration & Insights from Successful
Athlete Franchisees
2:45 pm – 4:15 pm
NextGen in Franchising Roundtables
4:30 pm – 6:30 pm
International Committee Meeting
4:30 pm – 8:00 pm Chairman’s Reception w/
Exhibitors
8:00 pm – 9:30 pm
International Reception
8:00 pm – 9:30 pm
VetFran Chairman’s Corps Reception
12:00 noon – 2:30 pm Networking Lunch with Exhibitors
1:00 pm – 2:30 pm
EF Board of Trustees & Capital Campaign Committee
1:00 pm – 2:30 pm
Franchisee Forum
1:15 pm – 2:15 pm
International Delegations Meeting
2:45 pm – 4:45 pm
Business Solution Roundtables
5:00 pm – 7:00 pm
Reception with Exhibitors
8:00 pm – 11:00 pm
Franchise Party
TUESDAY, FEBRUARY 17, 2015
WEDNESDAY, FEBRUARY 18, 2015
7:00 am – 6:00 pm 8:00 am – 10:00 am 10:15 am – 11:45 am
Registration
Super Session w/ Continental Breakfast
CONCURRENT SESSIONS
• Kiss, Bow or Shake Hands: Negotiating, Managing and
Communicating Internationally
• SF Best Practices Workshop: Nontraditional Sources for
Franchise Leads
• Optimizing Franchisor and Franchisee Performance
Through Good Communications
7:00 am – 10:30 am Registration
8:00 am – 10:00 am Super Session w/ Continental Breakfast
10:00 am – 11:30 am
ICFE Board of Governors
10:15 am – 12:15 pm
Business Solution Roundtables
12:15pm
Convention Adjourns
* Open to World Franchise Council Members Only
** Events with separate registration and/or fee required
CONNECT • INNOVATE • EVOLVE5
CONNECT.
VetFran Chairman’s Corps Reception
New Member & First Time Attendee Reception
Sunday, February 15 5:30pm – 6:30pm
New IFA members and first-time convention attendees are invited to get acquainted with their
franchise community colleagues, meet their Ambassador and other IFA Leaders and find out how to
make the most of their IFA membership and Convention experience!
Taste of Franchising
Sunday, February 15 6:30pm – 8:30pm
The Taste of Franchising is one of the most popular events during the IFA Annual Convention. It
is the first opportunity for attendees to catch-up with old friends and meet new contacts during
the unique networking reception that showcases the many savory and sweet delights franchise
companies have to offer. Franchisor members generously provide branded food and beverage items
making this the perfect beginning to your convention experience.
If you would like to participate in the Taste of Franchising to showcase your product or to increase
your visibility within the franchise community, please contact Catherine Murphy at 202-662-0786 or
[email protected].
Title Sponsor
Prayer Breakfast
Monday, February 16 7:15am – 8:45am
A non-denominational event, the Prayer Breakfast is a great way to start the day with music,
reflection, inspirational speakers and food for both body and mind. Please join Past IFA Chairman
and Managing Partner for Insight to Execution, Michael Isakson, for reflection and preparation for
the full day ahead with his presentation of “Servant Leadership”. The Prayer Breakfast is offered on a
complimentary basis to the first 400 fully-registered convention attendees on a first-come, firstserved basis (advance registration is requested)
Sponsored by:
Co-Sponsored by:
Mike & Jinny Isakson
Mike & Dina Owens
Brian & Sally Oxley
Todd Recknagel
Ken & Vickie Walker
Ben Litalien
HomeTask.com
Parable Christian Stores
MSA Worldwide
Join thousands of other franchise professionals at one or more of our
unique networking events and make connections that will help your
business last a lifetime.
Two Men And A Truck
Servant Systems
Tasti D’Lite
6 convention.franchise.org#IFA2015
Monday, February 16 8:00pm – 9:30pm
Please join the Chairman’s Corps reception honoring our veterans and celebrating
the success of VetFran’s Operation Enduring Opportunity campaign. Thanks to the
efforts of VetFran members, and our sponsors, IFA has reached its goal of helping
80,000 veterans and military spouses start careers in franchising. IFA honors our
nation’s heroes with respect and action -- offering opportunities to help veterans
become leaders of our civilian economy and, through franchising, create the jobs America needs.
We are excited to highlight some of the leading companies that have made this program a success.
International Reception
Monday, February 16 8:00pm – 9:30pm
INTERNATIONAL COMMITTEE
Network with leaders in international franchising at this reception
to make connections and learn about trends and developments in franchising across borders.
Attendees will be key players in international franchising including members of the World Franchise
Council, international investors, high-level franchisor executives and U.S. Commercial Service staff.
All registered Convention participants are welcome to attend.
Franchise Party
Tuesday, February 17 8:00pm – 11:00pm
You asked for more engagement, more networking time at the convention and we listened!
Join us on Tuesday evening to network and mingle with fellow convention-goers at our all-new
revamped Franchise Party. Join us on the MGM Pool Deck for a fabulous Las Vegas style party
where you can relax and get to know other franchise professionals while sampling the best of
the MGM Grand’s restaurants. At IFA 2015’s party, you can connect and expand your portfolio of
contacts; forge new relationships and learn what innovations your peers are capitalizing on to
gain an edge; talk to your colleagues and discover new trends and strategies so you can evolve
your brand and be more successful in the future. You can’t miss it! This will be the franchise
party of the year!
INN VATE.
NEW THIS YEAR!
General Session Host
ALEXIS GLICK
Alexis Glick, Former Anchor and Vice President of Business News, will serve as a facilitator for the General Session programs and bring her knowledge and business experience to the
stage. While at Fox Business Network Glick helped launch the largest cable news network in history and anchored Money for Breakfast and The Opening Bell. Prior to joining FOX, Glick
served as a correspondent for The Today Show and co-anchored the third hour of that program. Before her stint at NBC News, she was the senior trading correspondent for CNBC and
reported from the floor of the New York Stock Exchange, providing live daily updates for Squawk Box.
Business Journalist
Former Anchor and Vice President of
Business News, FOX Business Network
GENERAL SESSIONS
CONVENTION 2015: CONNECT. INNOVATE. EVOLVE.
IFA’s general sessions offer exciting, compelling programming that meet
the wide-ranging needs of our diverse membership. At the general sessions,
attendees will Connect with their peers, learn new ways to improve and
Innovate for business success and gain best practice tips from some of the
most qualified and experienced speakers.
Our Opening General Session Monday afternoon will kick-off our 55th
Annual Convention and feature powerhouse speaker Mike Duke, Retired CEO
of Walmart, discussing what it takes to be an inspiring and effective leader in
today’s challenging environment. Attendees will become aware of how to face
the challenges and problems that threaten their businesses head-on. After
attending one of our general sessions, you will be motivated to Evolve and take
your business to the next level!
GENERAL SESSION SPEAKERS
MIKE DUKE
Retired CEO of Walmart, Chairman of Walmart’s Executive Committee of the Board of Directors
Ranked No. 10 on Forbes’ list of “The World’s Most Powerful People” in 2013, Mike Duke built his expertise by learning from
and interacting with everyone from Walmart customers around the world to officials in the highest levels of government. Duke
led the world’s largest retail business and largest private employer from 2009-2014. While having retired from the company,
he continues to work with Walmart as the Chairman of their Executive Committee. During our Opening General Session, he will
share his insights on how to create a lasting corporate culture that values integrity, responsibility, inclusion, and innovation. From communication, training,
and information sharing to incorporating culture into everyday management activities, he will take a look at how culture is top-down driven (and how
managers should handle this), how to address variants from culture, and how to deal with differences in how business is done in other countries.
PAUL BROWN
CEO, Arby’s Restaurant Group
During the Tuesday Super Session, Paul Brown will share his extensive experience in leading brands from his roles at Hilton
Worldwide, Inc., InterContinental Hotels Group and now as CEO of Arby’s Restaurant Group. Brown will inspire your own brand’s
innovation by sharing how he has focused his team on building the Arby’s system and taking its revitalization to the next level
over the past year and now into the future. You’ll walk away with real-world information that you can bring back to your business
- such as how this iconic brand has sustained 16 consecutive quarters of positive same-store sales that helps Arby’s keep their loyal franchisees. You don’t
want to miss this rising star’s perspective on the franchise industry!
SALIM ISMAIL
AWARD PRESENTATIONS
The most prestigious awards in franchising will be presented at our General
Sessions. Join us for the following to celebrate some of franchising’s best
and brightest:
Hall of Fame Award
Monday, February 16
Bonny LeVine Award
Wednesday, February 18
Entrepreneur of the Year Award
Tuesday, February 17
Ronald E. Harrison Award
Wednesday, February 18
Technology Strategist and Executive Director of Singularity University, Former Vice President of Yahoo!
This final Super Session is a must-attend! Salim Ismail is the director of Singularity University and a former Yahoo! executive who
built and sold his company to Google. The author of Exponential Organizations, he works to solve humanity’s greatest challenges
as he looks at how to innovate, turn cutting edge ideas into thriving startups, and apply leading-edge thinking to invigorate
entire industries. He shares informative, entertaining, and downright jaw-dropping insights on the future of technology and its
social impact—all while showing us how these changes are creating opportunities along the way. He will look at today’s fastest growing technologies and
the social impact they will have on organizational, political, legal, educational, and medical systems. From artificial intelligence to biotech, Salim will share
how these technologies are changing the face of many industries and creating new innovations and opportunities.
CONNECT • INNOVATE • EVOLVE7
SUNDAY, FEBRUARY 15, 201511:30am – 5:45pm
ANNUAL LEADERSHIP CONFERENCE Beyond the Blunders: From Mistakes to Great
Joan Collins once said: “Show me a person who has never made a mistake and I’ll show you someone who has never
achieved much.” Successful leaders will grow not only from their mistakes but also from examining and learning
from mistakes made by others. As leaders in your organization, how do you use mistakes to refine relationships,
develop a unified company culture with a strong level of accountability all while encouraging your system to rally
around one vision that leads to overall growth? Join some of franchising’s top leaders in a candid discussion about
how mistakes can serve as a platform for success. Participate in a real-world case study roundtable session where you
will engage with other attendees to brainstorm solutions to a unique challenge presented by a well-known franchise
executive. You will walk away with tangible solutions that will help you be a better leader and strengthen your
relationships and overall business. Missing this conference will be a big mistake!
SCHEDULE OF EVENTS
11:30am – 12:45pm
Opening Luncheon featuring the Crystal Compass Presentation
12:45pm – 1:00pm
Break
1:00pm – 2:00pm
Keynote Address
Guest Speaker: Amit Kleinberger, CFE, CEO, Menchie’s Frozen Yogurt
Our keynote address will set the stage for an exciting and informative day. We will feature Amit
Kleinberger, CEO of Menchie’s Frozen Yogurt, one of franchising’s rising stars who is highly
respected for building his brand by developing strong relationships, creating a culture of
collaboration and setting a clear vision for the system’s growth and getting the buy-in needed to
succeed. Kleinberger will share the tools and strategies he used to his advantage as he learned
how to develop his own leadership style. He will discuss the bumps he encountered during his
journey, his best practices for overcoming those challenges and what he learned about himself
along the way. Kleinberger is truly passionate about franchising and surrounds himself with
positive people. You won’t want to miss this riveting presentation during which Kleinberger will share his unique
philosophy for leading a franchise system to success.
2:00pm – 2:15pm
2:15pm – 3:15pm
Break
“Brass Tacks” Council
Join us as three experienced senior-level franchise executives take the stage to share their mistakes, lessons learned
and best practices in leadership and business development. We will focus on a variety of key areas including:
building and managing relationships; corporate culture and how to instill accountability into your everyday
operations; managing growth and getting your team to rally around you to follow your vision; and more!
Moderator: Nancy Bigley, CFE, CEO, Bottle & Bottega & 2015 Leadership Conference Chair
Speakers: John Rotche, CFE, President & Partner, TITLE Boxing Club; Meg Roberts, President, Molly Maid, Inc.;
Heidi Ganahl, Founder & CEO, Camp Bow Wow
3:15pm – 4:00pm
Roundtable Discussions
Participants will discuss a real-world case study of an actual franchise system (the system in question will remain
a mystery until the end of the event!). Drawing on the content of the day, groups will be charged with arriving at
solutions to address the challenge presented. Conclusions will be shared and the mystery case study will be revealed
before our closing remarks.
4:00pm – 4:10pm
4:15pm – 5:45pm
5:45pm
Closing Remarks
Networking Reception
Conference Adjourns
EDUCATIONAL & PROFESSIONAL
DEVELOPMENT OPPORTUNITIES
Listed on the following pages are the current educational sessions to help you further your business. They are
grouped in categories such as “Franchise Relations,” “International” and “Legal” to help you find the sessions
that best suit your needs.
GENERAL
MONDAY , FEBRUARY 16, 2015
9:00AM – 12:00 NOON
The 24th Annual Elements of Successful Franchising
• What’s happening right now? Trends franchisors are facing today.
• What are the characteristics of the up and coming franchises?
• How are we affected by the world around us?
• Franchisors and Franchisees -The changing patterns of ownership.
• Government and Franchising.
• Going international: Yes? No? When? Where? How?
• Growth trends of the top 200 franchise companies.
Speakers: John Hamburger, President, Franchise Times; Rich Greenstein, CFE, Partner & Chairman,
Franchise and Distribution Practice, DLA Piper LLP; Phillip Zeidman, Senior Partner, DLA Piper LLP;
Melanie Bergeron, CFE, Chair of the Board Two Men And A Truck International, Inc.™
MONDAY , FEBRUARY 16, 2015
2:45PM – 4:15PM
Best Practices for Newer Franchisors
• Essential building blocks for creating success as a newer franchisor.
• The importance of business planning for the younger franchisor.
• Effective lead generation strategies to support a small to medium size marketing budget.
• Creating an effective franchise sales and qualification strategy.
• Strategies for maintaining quality control as the system begins to grow.
• Developing an effective support program for franchisees.
• Maximizing franchisee relationships.
• Business planning with franchisees.
• Creating a best-in-class communications strategy with franchisees.
• The potential impact of strong third-party vendor programs.
Moderator: Dave Hood, President, iFranchise Group
Speakers: Robert Stidham, President & Chief Development Officer, Franchise Dynamics, LLC; Scot Crain,
Vice President, Franchise Relations, Auntie Anne’s, Inc.
The Leadership Conference is developed by the Women’s Franchise Committee and is
open to fully-registered convention attendees only. The fee to attend this event is $100.
WOMEN’S FRANCHISE COMMITTEE
8 convention.franchise.org#IFA2015
Recruiting and Hiring “Best Practices” of Veterans & How Franchise Brand Can Better
Engage
Developed by the VetFran Committee
• Ranking your Brand to VetFran’s Standards of Excellence.
• Veteran Franchise Owners Tell Their Story & Help You Learn What They Want.
• Successful Franchisors Recruiting Veterans, Achieve Growth by Doing the Right Things.
Getting Things Done: Creating a Culture of Execution and Accountability
In this session, we will discuss the following:
• Giving accountability a positive connotation within your organization.
• Properly evaluating your team to ensure the necessary balance of talent.
• Articulating your strategy in a way everyone understands.
• Translating budgets into actionable plans that make an impact.
• Setting the right expectation.
• Striking the balance between developing people and sweating the key details.
• Effective performance tracking and recognition.
Moderator: Scott Frith CFE, CEO, Lawn Doctor Inc.
Speakers: Bryon Stephens, President and COO, Marco’s Pizza; Brian Spindel, CFE, President & COO,
PostNet International Franchise Corp. RoseMarie Hartnett, CFE, President, Abrakadoodle
Moderator: Joe Lindenmayer, Marine Veteran, President/COO, TSS Photography, Inc.
Speakers: Derek Weida, Veteran Franchisee, Anytime Fitness; Jeff Bevis, CFE, President & CEO, FirstLight
HomeCare; Jon Rucker, Airforce Veteran, Military Program Manager, Snap-On-Tools Company, LLC; David
Posin, Founder/Partner, Soldierfit Franchise, LLC; Danny Farrar, Founder/Partner, Soldierfit Franchise, LLC
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Supplier Forum Best Practices Workshop: Effective Use of Outsourced Suppliers
Developed by the Supplier Forum
This discussion allows the suppliers to show the depth of their expertise across the
board and franchisors to attest to their results from outsourcing. Most franchisors are
SUPPLIER FORUM
neither funded properly, nor have the expertise to do everything in house, and the
proper use of the appropriate outsourced professionals can enhance their survival/
growth throughout their development.
• When outsourcing is appropriate.
• The advantages and disadvantages of outsourcing.
• How to determine when it’s the best option.
• How to choose the best supplier.
• How to take the process back in house.
Human Productivity – The Secret Sauce of the Successful Franchisor
Human Capital – It’s our most precious resource at the Franchisor, Franchisee and Supplier level.
We will discuss culture creation, key competencies and best practices in:
• Hiring
• Training
• Coaching/Mentoring
• Relationship Development
Moderator: Mary Ann O’Connell, CFE, President, FranWise
Speakers: Mike Skitzki, CFE, Vice President, TITLE Boxing Club; Larry Myer, VP of New Business
Development, F.C. Dadson, SIB, LLC; Adam Robinson, CEO, Hireology, Inc.; Tim Johnson, CFE, President,
Process Peak LLC
The PAFI Session will examine franchising from the point of view of the successful
athlete-franchisee. From recruitment to opening, an athlete panel will share insights,
experiences and triumphs. The session will dive into the advantages and drawbacks as
well as strategies for success. Participants will be privy to a thoughtful discussion about
engaging the professional athlete space as a franchisor. The Session will conclude with the introduction
of the Professional Athlete Franchisee of the Year Award. PAFI will honor its first award winner and include
a keynote address by the recipient.
• Effectively Engaging and Developing Successful Professional Athlete Franchisees
• Learn how to successfully engage the professional athlete franchisee
• Get a feel for how your brand can become professional athlete-franchisee friendly
• Get a first hand perspective from the team behind the professional athlete
• Athlete Franchisee of the Year Award Ceremony
• Presentation of the 1st Annual Athlete Franchisee Award
The Meeting of the Future: It’s an Art and a Science No format is more compelling, drives business results, and cements relationships more effectively than
a live meeting. This owned media channel has the power to tell a story that changes behavior. But risk
always gets in the way of change; good ends up being good enough. And budgets will never be high
enough. What if you could learn a methodology for creating a true meeting experience that incorporates
a real theme, engages the audience with video and graphics, takes advantage of shared spaces to
create real connections, and elevates your brand all at the same time? And what if you could deploy
this skill across and through your organization consistently for your current budget? This session from
Leading Authorities, Inc. will share the principles that guarantee strong experience design, best practices
from leading conferences like TED and SXSW, techniques for building a shared vision for all event
stakeholders, and resources, tips and tactics for staying true to your objectives.
Moderator: Cynthia Gartman, CFE, Publisher, Seniors Blue Book Franchising
Speakers: Harvey Homsey, CFE, Vice President Franchise Systems, Express Services, Inc.; Kory Kogon,
Global Productivity Practice Leader, Franklin Covey; Ken Walker, IFA Past Chairman of the Board
Point of View: Inspiration & Insights from Successful Athlete-Franchisees
Moderator: Stan Friedman, CFE, President, FRM Solutions
Speaker: Helena Lehman, Senior Vice President, Leading Authorities Inc.
CONNECT • INNOVATE • EVOLVE9
Franchising at the Bottom of the Pyramid – Solving the Challenges in the
Developing World.
Developed by the Social Sector Task Force
Attendees will learn:
• How commercial franchising is dealing with health and quality of life
SOCIAL SECTOR TASK FORCE
International Franchise Association
issues around the world.
• How social franchising is creating opportunities for women in the emerging markets.
• How mentoring by IFA members is having an impact in the third world?
• What the IFA is doing and how you can become involved.
Moderator: Marla Rosner, CFE, Senior Consultant, Training and Development, MSA Worldwide
Speaker: Greg Starbird, COO, HealthStore Foundation; Julie McBride, Senior Social Franchise Advisor,
PSI; Peter Holt, CFE, President & CEO, Planet Smoothie/Tasti D-Lite
Property. People. Protection
Representatives from Automatic Data Processing Insurance Agency (ADPIA), a leading insurance broker,
will discuss key needs and considerations when securing businesses insurance. The 60 minute session
will explore what business owners need to know when securing Property & Casualty solutions (including
Workers’ Compensation) as well as key Health & Benefit considerations, including the impact of the
Affordable Care Act (ACA).
Speaker: Jarett Weinpel, Vice President Product Management and Carrier Relations, Automatic Data
Processing Insurance Agency
CEO Best Practices Roundtable Session (for c-level franchise executives only)
• Tools and Tactics on system wide communication, including candid franchisee input and
collaboration.
• How do you lead and motivate through changing times?
• How do you maintain and promote your core values so they resonate throughout your
system?
• Unit level economics- What best practices have you implemented on gathering this data and
how do you use it?
• What ‘Best Practices’ do you have in place that lets you know it’s time for an infrastructure
change?
Moderator: Sam Ballas, CFE, President & CEO, East Coast Wings & Grill
Speakers: Shelly Sun, CFE, CEO & Co-Founder, BrightStar Franchising, LLC; Rob Israel, Founder, Doc
Popcorn; Meg Roberts, President, Molly Maid, Inc.; Marla Topliff, President, Rosati’s Franchising, Inc.
10 convention.franchise.org#IFA2015
FINANCE
MONDAY , FEBRUARY 16, 2015
9:00AM – 12:00 NOON
Financial Summit
This session will deliver presentations on current finance best practices that specifically relate to
franchisees, franchisors, and shareholders. Attendees will have the opportunity to participate in
roundtable breakout sessions to share best practices on specific finance related topics. A diverse
panel will complete the program by sharing their thoughts and best practices on a variety of subjects
including franchise financing, real estate, and franchisor profitability.
Speakers:
Kathleen Gilmartin, CEO & President, Interim Healthcare, Inc.- Managing the Due Diligence Process
with Private Equity Transactions; Stephen Blahunka, Vice President, Financial Advisor- Merrill Lynch
Wealth Management - Small Business Retirement Programs; Michael Fieweger, Partner, Corporate &
Securities, Baker & McKenzie – Strategies for Buying, Selling, and Structuring Your Franchise
Roundtable topics to be discussed include:
• Crowdfunding in franchising
• Managing the Due Diligence process with Private Equity transactions
• Franchisor Business Metrics for established operations
• Franchise Development financing strategies
• Effective corporate structuring
• Strategies for reducing current taxable income
• Retirement Plans for Small Businesses
• Strategies in buying and selling your franchise
• How to prevent, detect, and deter fraud and internal financial loss
• Improving franchisee performance and profitability
• Maximizing financial credits and incentives available to franchises
• Minority investments in established franchise concepts
• Planning capital expenditures to maximize return on investment
Panel Discussion
Moderator: Stephen Blahunka, Vice President, Financial Advisor- Merrill Lynch Wealth Management
Panelists: Greg Danziger, President, Battery Giant Franchise, LLC; Randy Jones, Partner, Funding
Solutions LLC; Kathleen Gilmartin, CEO & President, Interim Healthcare, Inc.
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Improving Franchisee Performance & Profitability (Managing Financial Performance at
the Unit Level)
Driving unit-level economics and franchisee performance is much easier said than done. In this
session, we’ll explore the psychology of managing financial performance at the unit-level, and a
tactical approach to help your franchisees run more profitable businesses. We will cover…
• Setting realistic financial expectations from day one.
• How to tie-in personal goals to help achieve business goals.
• Having franchisees create a 10-Year financial plan.
• Collecting and sharing the right financial KPIs for your business.
• Using peer-driven performance groups to maximize revenue and profit.
Attendees will receive case study information, as well as all the tools and steps they need to launch a
successful financial performance program in their network.
Session 2
Franchise Development: More than Closing the Deal
What happens after the candidate is approved? How do you have a well-orchestrated process to
ensure a smooth start for your franchisee? In this session we’ll look at the other side of the process
and how impactful members of your company outside the franchise sales group can be.
• Site Selection – When is the best time? If you can’t find the right location, does your
candidate get his/her money back?
• What can you do to lessen the risk of a legal claim?
• What does a great store opening process look like?
• Who is in charge of the final approval?
• When does your candidate come to training? What works best?
• How much involvement does Operations want from Franchise Sales once the sale is
made?
Moderator: Eric Stites, CFE, CEO, Franchise Business Review
Speakers: Mary Kennedy Thompson, CFE, Executive Vice President, The Dwyer Group & President, Mr.
Rooter; Freddy Dupuy, Director of Unit Level Economics/Quality Assistance, East Coast Wings; Tamra
Kennedy, Owner, Twin City TJ’s Inc.
Moderator: Brian Balconi, CFE, Vice President, General Counsel of Little Caesar Enterprises, Inc.
Speakers: Amy Cheng, Partner, Cheng Cohen; John Teza, Chief Development Officer, Jersey Mike’s
Subs; Peter Lindsey, Vice President, Franchising, Sport Clips
New Markets Summit
Diversity and Buying Power: How Much Money are You Leaving on
the Table?
I N S T I T U T E
Developed by the Diversity Institute
Successful companies understand the value of reaching diverse communities
in this global economy. Has your company explored the buying power of diverse groups such as
racial/ethnic minorities and/or LGBT community? Consider this, when you don’t actively engage
N S T IAfrican
T U T E
the LGBT community, you miss out on the buying power of an $830 million dollarI block;
Americans ‘buying power is estimated at $1 trillion and Hispanics’ is $1.2 trillion. Can any company
afford to leave that much money on the table?
In this session attendees will:
• Learn how to translate opportunities to positive financial outcomes. I N S T I T U T E
• Understand how to optimize the reach potential.
• Receive tips to influence these consumers or how diverse groups set trends.
• Leverage knowledge learned to increase market-share.
• Hear first-hand what other companies are doing to attract diverse audiences.
FRANCHISE DEVELOPMENT
MONDAY , FEBRUARY 16, 2015
Accelerating the Mission of Franchising
9:00AM – 12:00 NOON
Franchise Development Summit
Defining Franchise Development – How It Impacts Your Entire Organization
Accelerating the Mission of Franchising
Session 1
Solutions for Today’s Franchise Development Professional
The process and features of successful Franchise Development Professionals, including:
• How to Get More Leads – It has Changed!
• Qualifying Your Prospect – Who is a Good Candidate?
• The Discovery Day Process – What Works Best and Why?
• Evaluating Your Candidate – Does it take More than Just Money?
• When do you do Background Checks?
• Do You Profile Candidates? Why/why not?
• When does the Job of a Franchise Sales professional end?
Accelerating the Mission of Franchising
Moderator: Mark Liston, CFE, President of Glass Doctor, A Dwyer Group Company
Speakers: Mike Hawkins, VP of Franchising, Dwyer Group; Kevin Drudge, CFE, VP of Franchise
Development, AdvantaClean Systems; Steven Cox, CFE, Director, Franchise Development, Aerus
Franchising, LLC
Moderator: Gerry Fernandez, President, Multicultural Foodservice and Hospitality Alliance
Speakers: Justin G. Nelson, Co-Founder and President, National Gay and Lesbian Chamber
of Commerce; Pamela Gore, CFE, Senior Manager, Franchisee Recruitment, Dunkin’ Brands;
Cheryl Pearson-McNeil, Senior Vice President, U.S. Strategic Community Alliances and Consumer
Engagement, Nielson; Ron Busby, Sr., President, U.S. Black Chambers, Inc.
CONNECT • INNOVATE • EVOLVE11
MONDAY , FEBRUARY 16, 2015
2:45PM – 4:15PM
Casting a Wider Net – The Rules of the Road to Non-Traditional Venues
This program will explore the pros and cons as well as lessons learned from concepts expanding into nontraditional venues such as airports, event centers, stadiums, military bases, casinos, hospitals and urban areas.
• How do you assess the risk vs. rewards?
• How will the brand or service need to be modified?
• How will the economics differ?
• This program will provide insight from the perspective of brands experienced in nontraditional
venues as well as those new to non-traditional venues.
Moderator: Earsa R. Jackson, CFE, Partner, Strasburger & Price, LLP
Speakers: Brian Boycan, VP, Non-Traditional Development, Auntie Anne’s, Inc; John Draper II, President of
Operations, V&J Holdings, Inc.; Connie Alires, CFE, Director of Franchise Development, Which Wich Franchise,
Inc.
Milestone & Mindsets: How to Generate Qualified, Coachable Candidates Who Become HighPerformance Franchisees... Faster!
Who’s wearing the pants? A 12-Step System for turning the tables in your favor to produce coachable
candidates who become winning franchisees... faster! Turn lackluster leads into faithful and motivated
followers ready to apply your system now. Avoid the headaches and longterm misery of continually selecting
the wrong candidates for your brand. It’s all about running candidates through the paces long before they
sign on the bottom line. 12-Steps to qualifying and motivating coachable franchisees who get up-to-speed
in half the time. Specific tips and strategies you can apply immediately. A must-attend Franchise Executive
Forum session designed for both start-up and established franchise organizations.
Moderator: Dan Martin, CEO & Founder, IFX Franchise Management Systems
Speakers: Shane Evans, President & COO, Massage Heights Corporate LLC; Patrick Walls, CFE, President/COO,
Capriotti’s Sandwich Shop, Inc.
How to Adapt Your Franchise Sales Process to Changing Buyer Behavior
A majority of franchise candidates now make key purchase decisions well before they opt in to any franchisor’s
development process. During this session we will address how this evolution of the way people research and
purchase franchises impacts the traditional franchise sales process and what you can do to adapt to these
changes. Our best practices, “make a difference” discussion will focus on:
• How you can effectively connect with a candidate well before the candidate goes through the
more traditional steps of a franchise development process.
• Understanding the evolution of the behavior of buyers, including the how, why, when and where,
is critical and often overlooked by franchisors.
• The important role that technology can play in these behavior changes, so that you can
distinguish your brand and your opportunity from the competition.
• Shaping the attitude of your brand messaging and your culture that goes far beyond initial
impressions and becomes a key component in your development process.
• Steps you can take immediately to begin to see a meaningful difference in the next 60 days.
Moderator: Brian Schnell, CFE, Partner, Faegre Baker Daniels, LLP
Speakers: Joseph Mathews, CFE, Founding Partner, Franchise Performance Group; Jennifer Durham, Vice
President of Franchise Development, Checkers & Rally’s Restaurants, Inc; Josh Wall, CFE, VP of Franchise
Development, Christian Brothers Automotive Corporation Geoff Hill, Vice President, Roark Capital Group
12 convention.franchise.org#IFA2015
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Supplier Forum Best Practices Workshop: Nontraditional Sources for Franchise Leads
Developed by the Supplier Forum
Benefits of grassroots marketing efforts.
• How to develop an influencer communications strategy to network
SUPPLIER FORUM
with development authorities, industry associations, community
banks and financial planners.
• Partnering with non-competing brands to co-exhibit to promote development
opportunities.
• Targeting executive recruiters, 401K and Retirement Plan Specialists to network for
qualified candidates.
Moderator: Ryan Cunningham, President, Javelin Solutions
Speakers: Larry Schwartz, Director & Senior Consultant, Franchise Services Group; Jeff Sturgis,
CFE, Chief Development Officer, McAllister’s Corporation; Charles Watson, CFE, Vice President of
Development, Tropical Smooth Café
Referral Networks: Maximizing Growth and Candidate Quality from This Important Lead
Source
A blockbuster panel featuring the heads of three major referral networks and two ultra-talented
franchisors working within them, will explore the basic premise and value equation of referral
networks, the pros and cons of the candidates they provide to franchisors and the secrets of
maximizing results from this type of lead source.
• How do you know if your concept is a good fit for a referral network?
• How to calculate the true value equation of using referral networks.
• What changes may need to be made to your sales system with regard to referral
networks to maximize results?
• How to “build your brand” within the networks to generate more leads.
• What is the lifecycle of a brand within a referral network? How to move from high growth
to incremental deal flow.
Moderator: Geoff Seiber, CEO, FranFund, Inc. Speakers: Jania Bailey, CFE, President & COO, FranNet Franchising, LLC; Jeff Elgin, CEO, FranChoice;
Terry Powell, CFE, Founder, FranchisEsource; Doug Schadle, CEO, Rhino 7; Michael Mudd, Senior
Franchise Development Manager, Menchie’s Frozen Yogurt
FRANCHISE RELATIONS
MONDAY , FEBRUARY 16, 2015
9:00AM – 12:00 NOON
Franchise Relations Summit
Franchisees Engaged, Productive and Profitable
Developed by the Franchise Relations Committee
FRANCHISE RELATIONS COMMITTEE
• What Franchisees Really Want.
• How to Create the Right Culture… the Core of the Franchise Relationship.
• The “Tools” of Engagement: Franchise Advisory Councils, Two-Way Communication,
• Trust and Transparency.
• How to Increase Franchisee Productivity … and Keeping Them Motivated.
• How the “You Win, We Win” Culture Builds Profit - A Mutual Alignment of Goals.
• How to Deal with Conflict and Change.
Summit Host: Jim Squire, CFE, Executive Vice President & CDO, Firestorm
Panel of the Pros Moderator: Jack Pearce, CFE, Executive Director, Franchise Integration, Annex
Brands, Inc.
Panelists: Barbara Moran-Goodrich,CFE, CEO, Moran Family of Brands; Catherine Monson, CFE, CEO,
FASTSIGNS International; Paul Mangiamele, President & CEO, Bennigan’s Franchising Company;
David Barr, Chairman, PMTD Restaurants; Barry Miller, President, Sylvan Learning Center of Girard,
OH; Mitch Cohen, Owner, Baskin Robbins / Dunkin’ Donuts of Bay Shore, NY
Performance Groups Moderated by: Greg Nathan, CFE, Founder, Franchise Relationships Institute
MONDAY , FEBRUARY 16, 2015
2:45PM – 4:15PM
Harnessing the Power of Your System: How to Gain Franchisee Support for Strategic
Initiatives
Change is often difficult for a franchise system, particularly when you are asking franchisees to
contribute additional monies to a marketing fund or invest in new software. Franchisees may hold
different versions of contracts, they have different sales volume and profit margins and they may
have different personal goals regarding growth and performance. Right at Home recently completed
a two year process to develop a centrally coordinated, national marketing program that required an
addendum to their existing franchisee contracts. Amazingly, almost 100% of the system agreed to
participate. This panel will share the process taken to achieve franchisee support and discuss why it
worked from a corporate, legal and franchisee perspective.
People - The Essential Element for Growth
Spend a “day in the life” of large multi-unit franchisees and learn what they think about, how they
plan, what gets them out of bed in the morning, and what keeps them up at night. Our panel of
multi-unit operators, developed by Franchise Update Media Group, will share their experiences on
culture, core values, work/life balance, implementing change, and the similarities and differences
between managing a smaller and a larger multi-unit or multi-brand organization – especially in
the areas of your people needs (talent development, compensation, and retention). Learn to avoid
“rookie mistakes” as you prepare yourself and your organization for growth at the pace you need to
succeed.
Moderator: Therese Thilgen, CEO and Co-Founder, Franchise Update Media
Speakers: Robert Branca Jr., President, Dunkin Donuts of Worcester, MA
David Grimaud, President, Grimaud Enterprises Inc, Precision Tune Auto Care of Chapin, SC; Aslam
Khan, CEO, Falcon Holdings, LLC
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Optimizing Franchisor and Franchisee Performance Through Good Communications
Developed by the Franchise Relations Committee
• Think about communication like an orchestra—each channel
FRANCHISE RELATIONS COMMITTEE
has its purpose and when used together they blend
beautifully.
• Invite your community into the conversation by making your communications
interactive.
• Reduce the amount of communication (so franchisees aren’t “drinking from a fire
hose”), while ensuring the important information is received and read.
• Make your conventions an effective communication tool.
• Create a culture of communication in your franchise system.
• Maximize social media for the benefit of your franchise system’s communication.
Moderator: Evan Hackel, CFE, Founder & Principal, Ingage Consulting
Speakers: Dawn Uremovich, President, Häagen-Dazs Shoppe Co.; Jim Satterfield, President & COO,
Firestorm; Kathy Schneider, CFE, Franchisee, Instant Imprints of Fullerton, CA
Moderator: Janet Muhleman, CFE, President, re:group, inc.
Speakers: Brian Petranick, CFE, President & COO, Right At Home, Inc.; Michael Juceum, Owner,
Right at Home Franchisee; Jeff Brimer, CFE, Counsel, Faegre Benson Daniels LLP
CONNECT • INNOVATE • EVOLVE13
FRANCHISEES
At this year’s Annual Convention we have developed specific programming for our Franchisee Members. These
sessions and networking events will give the franchisee perspective a voice within our convention, tackling topics
like customer service skills, digital control as well as real life stories from both franchisees and franchisors.
MONDAY , FEBRUARY 16, 2015
9:00AM – 12:00 NOON
Franchisee Leadership Summit
Developed by the Franchisee Forum
Come In and Try the WORST Meatball Sandwich That One Guy On YELP Ever Had In His LIFE
In addition to expert speakers on capitalizing on the latest in customer service skills and digital
control to build brand loyalty, time during this Summit will be devoted to breakout groups to
discuss, present thoughts and raise questions for our speakers.
• Breakthrough Customer Service to Build Trust, Confidence, Customer Loyalty and
increase your Bottom Line in the Digital Age.
• How to establish a comprehensive Online Presence and Monitor, Manage and Control
your Digital Reputation.
• How do you choose a vendor to establish your online presence, build your digital
reputation and develop a social media strategy to build customer loyalty?
Part 1 – Customer Service/Customer Loyalty
Guest Speaker: Shep Hyken, Founder, Shepard Presentations, LLC and Customer Relations Expert
Panelists: Jeffrey Tews, Multi-Unit Franchisee, BrightStar Care of Madison, WI; Tim Lightner,
Owner, Two Men And A Truck of Madison and Racine/Kenosha, WI; Mariana Huberman,Owner, UPS
Store of Washington, DC
Part 2 – Digital Marketing
Guest Speaker: Ford Saeks, President and CEO, Prime Concepts Group, Inc.
Panelists: Jon Carlston, CFE, VP of Brand Development, Process Peak LLC; Edwin Nissanoff, VP of
Brand Sales, Local Market Launch; Todd Juneau, President, Mindstream INTERACTIVE
MONDAY , FEBRUARY 16, 2015
TUESDAY , FEBRUARY 17, 2015
Franchising
Building local businesses,
one opportunity at a time.
FRANCHISEE FORUM
10:15AM – 11:45AM
Franchising Under Attack: How Policies and Politics Impacts Your Bottom Line…and How You
Can Fight Back!
Developed by the Franchisee Forum
The purpose of this session is to educate franchisees and engage them in discussion about
recent and proposed legislation and regulation that impacts the franchise industry in general,
and franchisees in particular. Matt Haller, SVP of the IFA, will kick off the session with a review of
legislation affecting our industry and showcase examples of franchise owners who have helped
fight back through IFA’s Franchise Action Network. We will follow with a panel discussion of experts
including heavy audience participation. Hot topics to be discussed include (among others):
• Joint Employer status: It’s not just the NLRB, but the cities and states are pursuing
policies that would destroy the franchise model.
• Minimum wage issues: The battle to raise the minimum wage, and how this will impact
your bottom line.
• Department of Labor proposal re: overtime rules: How this effects your employee’s
exempt/non-exempt status, what tasks your Managers can and cannot do, and how this
impacts your pay structure.
• Government intrusions in franchise contracts: A California proposal was vetoed by the
Governor, but his veto ruling left the door open to continued further legislation. Are
other states on the horizon?
Moderator: Matthew Patinkin, Owner, Auntie Anne’s Pretzels Franchisee/Double P Corporation
Panel Discussion: Tom Baber, Franchise Owner, Money Mailer of Mercer, Somerset County; Bill
Spae, CFE, Owner, Dairy Queen of Irving, TX; Matt Haller, Senior Vice President Communications &
Public Affairs, International Franchise Association
2:45PM – 4:15PM
Failure is Not an Option: How to Get Past Tragedy to Triumph
Developed by the Franchisee Forum
• Hear real life stories from both franchisees and franchisors of how they went from
tragedy to triumph.
• Key takeaway action steps to protect your brand quickly in crisis.
• Gain best practices from both franchisees and franchisors to mitigate risk.
• Increase awareness in the art of managing the franchisee/franchisor relationship for
success.
• Learn the role a franchisor must play when a franchisee is in crisis.
Moderator: Saunda Kitchen, CFE, Owner, Mr. Rooter of Sonoma County, CA
Speakers: Debbie Shwetz, CFE, Co-Founder, Nothing Bundt Franchising, Inc.; Mara Fortin, Nothing
Bundt Cakes Franchisee; Lorne Fisher, CFE, CEO/Managing Partner, Fish Consulting; Robin
Blanton, Senior Director of Marketing Services, McAlister’s Corporation
14 convention.franchise.org#IFA2015
Don’t miss these educational and networking opportunities to
further your professional growth and development!
Sunday, February 15 Monday, February 16
Tuesday, February 17
Tuesday, February 17 Tuesday, February 17 Tuesday, February 17 Wednesday, February 18
Wednesday, February 18
Monday, February 16 Tuesday, February 17 6:30pm – 8:30pm
Taste of Franchising
12:30pm – 2:30pm
Opening General Session and Luncheon
8:00am – 10:00am
Super Session with Continental Breakfast
10:30am – 12:00 noon
Mini-Super Sessions
2:45pm – 4:45pm
Business Solutions Roundtables
8:00pm – 11:00pm
Franchise Party
10:15am – 12:15pm Business Solutions Roundtables
8:00am – 10:00am
Super Session with Continental Breakfast
Exhibit Hall Schedule
4:30 pm – 8:00 pm Chairman’s Reception with Exhibitors
12:00 noon – 2:30 pm Networking Lunch with Exhibitors
2:30 pm – 5:00 pm Optional Hours for Exhibitor Appointments
5:00 pm – 7:00 pm Reception with Exhibitor
Take advantage of the franchisor/franchisee package: one franchisor plus three franchisees
from the same system can register together for a special discounted rate of $2200 for all 4
attendees!
NEXTGEN
NextGen In Franchising Networking Reception
Sunday, February 15 5:30pm – 6:30pm
Please join us to welcome the NextGen In Franchising contest winners and participants. These
young men and women represent a huge talent pool from which to seek future franchise owners,
employees, and entrepreneurs with ideas and energy for new franchise concepts.
NextG e n I n Fra n c h i sin g Su m m it
Monday, February 16 9:00am – 12:00 noon
The IFA Educational Foundation is excited to launch the NextGen In Franchising program at the
Annual Convention. The Summit program will feature:
• Learn about NextGen and how your company can participate to engage the next
generation of franchising industry leaders and entrepreneurs.
• Panel presentation about the exciting opportunities to Work, Invest, and Build Brands in
the franchising industry.
• Panel presentation by the top winners of the First Young Entrepreneurs In Franchising
Global Competition. The top prize winners for the most innovative, best new franchise
concepts and the best marketing ideas will give brief demos of the winning entries.
• Keynote speaker (surprise) will present additional cash prizes to the winning entries
and share an amazing story about building an iconic brand from start to finish. Lessons
learned.
With global youth employment and entrepreneurship education being touted as critical challenges
to solve on the world stage, the IFA Educational Foundation is stepping forward to present the
franchising industry, overflowing with entrepreneurial opportunities and jobs at all levels, as a
powerful network that can make a serious impact.
The NextGen In Franchising program is sponsored with generous donations from:
The Stewart & Jane Bainum Fund
The Stephen P. Joyce Fund
The Choice Hotels Foundation
The J. Willard and Alice S. Marriott Foundation
Tariq Farid, Edible Arrangements
Charlie Chase, FirstService Brands, Inc.
Aziz Hashim, NRD Holdings
Amit Kleinberger, Menchie’s Frozen Yogurt
Joe Bourdow, Valpak
Melanie Bergeron, Two Men & A Truck
Amit Pamecha, FranConnect
Lawrence “Doc” Cohen, DOC & Associates
NextGen In Franchising Roundtables – What’s Your Idea?
Monday, February 16 2:45pm – 4:15pm
During this interactive session, IFA members – franchisees, franchisors, and suppliers -- will exchange
ideas with NextGen contest winners about new franchise concepts and new ways to take franchising
into the future. Case studies will show how the franchise business model is being used in new
industries, in new markets, and in new frontiers.
INTERNATIONAL
MONDAY , FEBRUARY 16, 2015
9:00AM – 12:00 NOON
International Summit – Track One
(For Those Considering International Expansion)
Developed by the International Committee
Session 1
INTERNATIONAL COMMITTEE
Know When Your Franchise Is Ready To Go Global
• Reasons to expand internationally (and reasons not to).
• When is the right time to take your brand international?
• What does international expansion involve in terms of sales, operations and
finance?
• How can you maximize success and avoid mistakes?
Moderator: Bill Edwards, CFE, CEO, Edwards Global Services
Speakers: Jeff Kolton, Principal, Franchise Market Ventures; Brian Duckett, Director, The
International Franchising Centre (UK)
Session 2
How to Analyze an International Market for Expansion- Best Practices
• How to evaluate which markets are the best fit for your brand
• How to decide which markets to avoid.
• Adapting to new markets and cultures.
Moderator: Carl Zwisler, Principal, Gray Plant Mooty
Speakers: Jim Hartenstein, Vice President - International, Little Caesars Enterprises, Inc.;
Benjamin Simon, Senior Director – International Development, Radio Shack Corporation; Charlie
Weeks, World of Beer Development (Intl), World of Beer Franchising, Inc.
International Summit – Track Two
(For Those Already Franchising Internationally)
Developed by the International Committee
Session 1
Training and Supporting International Licensees
• International operations best practices.
• Supporting development after you sell a license.
• Efficiently and effectively supporting master franchisees.
• Hot markets to find new licensees.
INTERNATIONAL COMMITTEE
Moderator: Ned Lyerly, CFE, President- International, CKE Restaurants Holding, Inc.
Speakers: John Kersh, Vice President, International Development, Anytime Fitness, LLC; Donna
A. Infurchia, Director of International Support & Training, The ServiceMaster Company
CONNECT • INNOVATE • EVOLVE15
Session 2
If I Knew Then What I Know Now: The Biggest Mistakes I Made • IFA member success stories and pitfalls.
• Partner selection lessons learned.
• Market and concept adaptation.
• Trusted advisors – where do you turn when things go wrong.
The answer to all of these questions will be focused on things that they didn’t consider, that they
wished they would have. If we had known then what we know now, what aggravation, pain or
expense could have been avoided?
Moderator: Jason Zickerman, CFE, President & CEO, The Alternative Board
Speakers: Hair Parra, Vice President of International Development, Wing Zone Franchise
Corporation; Tony Foley, CFE, International Director, United Franchise Group; Rogelio Martinez, CFE,
VP of International Franchise Development, Tutor Doctor Systems, Inc.
MONDAY , FEBRUARY 16, 2015
2:45PM – 4:15PM
International - News From Around the World
Developed by the International Committee
• Country Trends.
INTERNATIONAL COMMITTEE
• Business Climate.
• Opportunities for International Franchisors.
• Legislative and Regulatory Updates.
• Learn the latest country updates from World Franchise Council Executives who will
serve as panel members.
Moderator: Michael Isakson, CFE, Partner, Insight to Execution & Chairman, IFA International
Committee
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Kiss, Bow or Shake Hands: Negotiating, Managing and Communicating Internationally
Developed by the International Committee
How do you break the ice in the UAE? When should you bring out a contract
INTERNATIONAL COMMITTEE
in China? How close should you stand in South Korea? Terri Morrison turns
her attention to sales and marketing, providing the information and advice professionals need to
ensure their intended meaning comes through in every form of communication with customers,
partners and team members around the world.
Terri will offer straightforward advice for the professional who is doing business in foreign countries.
With wit and wisdom she’ll discuss icebreakers, negotiating, global trade etiquette, advertising
taboos and how to deliver successful presentations in the global environment.
Whether your work connects you with one country or many, you will benefit from Terri’s extensive
experience. Terri will host a Question & Answer session as part of the program.
Introduction: Phil Zeidman, Senior Partner, DLA Piper LLP (US)
Speaker: Terri Morrision, Author, Kiss, Bow or Shake Hands
16 convention.franchise.org#IFA2015
LEGAL
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Where is The Point of No Return in Guiding Franchisees in People Matters?
With the recent cases and administrative matters suggesting that a franchisor can be a joint employer
along with its franchisees and thus, responsible for “people matters” at a franchised location, and
the longstanding concerns about a franchisor being held vicariously liable for injuries sustained
by employees or customers at a franchised location, franchisors must take a fresh look at how they
interact with their franchisees and control certain aspects of their franchisees’ business. Franchisors
are asking “Can we give any guidance to franchisees for people matters?” In this panel discussion,
we will review technical elements of joint employer liability and vicarious liability and review how
franchisors should approach the areas of hiring, firing, compensating, staffing, managing and
training of the franchisee’s employees. The presenters will provide recommendations, “best practices”
and business tips for how franchisors should approach these matters with franchisees in order
to balance the need to protect the brand by providing consistent consumer experiences without
unnecessarily exposing the franchisor to liability as a joint employer or on a theory of vicarious
liability.
Moderator: David W. Oppenheim, Shareholder, Greenberg Traurig, LLP
Speakers: Michael Seid, CFE, Managing Director, MSA Worldwide, Kevin Feher, Attorney, Greenberg
Taurig, LLP
Supplier Forum Best Practices Workshop: Cyber Security & Data Privacy Protection:
Practical Steps to Manage This Potentially Brand Threating Risk
Developed by the Supplier Forum
This workshop will address the operational and legal issues involved in protecting
franchise systems, including franchisors, franchisees, and company-owned outlets,
SUPPLIER FORUM
from data breaches and privacy pirates. We will address:
• Lessons learned from large and small retailer data breaches, and identifying the privacy,
cyber security and payment card (PCI) risks for all brands.
• Best practices for evaluating and selecting the right vendors, implementing new
• equipment, software and processes, and monitoring compliance at all levels in the
franchise network.
• Current issues and trends with PCI compliance, including the new and updated rules for
use of mobile payment systems.
• First response practical steps a franchisor should take in the face of a data breach.
• Cyber Liability Insurance – what does it do, and how it fits in the overall solution.
• The legal underpinnings of the applicable laws and rules, and how a franchisor can
incorporate those into the franchise system documents, policies and procedures.
Moderator: Mark Kirsch, CFE, Principal, Gray Plant Mooty
Speakers: Tom Epstein, CFE, CEO, Franchise Payment Network; Bruce Daise, Chief Privacy Officer &
Assistant General Counsel, H&R Block, Inc.
Settling Franchise Disputes: Business Solutions to Legal Claims
The session will address:
• Potential business solutions available to resolve “typical” types of franchise disputes
ranging from non-payment of fees, failure to meet operating standards, system
modifications and transfers.
• The early warning signals of potential franchise disputes and how to identify and get “in
front” of them before they rise to the level of “dispute.”
• The importance of understanding the interests, values and needs of the parties behind
franchise disputes in order to find long –lasting business solutions.
• The role of the business person and counsel (and, relatedly, transactional counsel and
the litigation counsel) in settling franchise disputes.
Moderator: Len MacPhee, Partner, Perkins Coie LLP
Speakers: Stephen Hagedorn, General Counsel, Jani-King International, Inc; Robert F. Salkowski,
Partner, Zarco, Einhorn, Salkowski & Brito, P.A
OPERATIONS
MONDAY , FEBRUARY 16, 2015
2:45PM – 4:15PM
Employees Make or Break Your Brand: Real Life Lessons from Undercover Bosses
The people side of your business can make or break your brand. So why then are leaders not
spending more deliberate time with their team on the front line to get the real story? During this
session you will:
• Learn what CEOs learned when they had the courage to become Undercover Bosses to
better understand the true cultures operating in their organizations.
• Gain insights about what employee brand engagement means.
• Learn strategies and proven tactics for how to build bonds with your team in a franchise
system, and bond them to your brand.
• Discover what you need to do to go below the surface to know what people really think.
• Take away insights about changes 4 different Undercover Bosses made to ensure they
stay better connected to the people who make or break their brand.
Moderator: Steve Greenbaum, CFE, CEO, PostNet International Franchise Corp.
Speakers: Amit Kleinberger, CFE, CEO, Menchie’s Frozen Yogurt; Dina Dwyer-Owens, CFE, Executive
Co-Chair, The Dwyer Group; Catherine Monson, CFE, CEO, FASTSIGNS International
Preventing Fraud – How Secure Are Your Company’s Assets?
Although high profile technology breaches of customer data dominate the news, your company’s
financial data and assets are also at risk through other types of breaches. Your business may be
susceptible to misappropriation of assets by employees, vendors or others. As a business owner, you
need to protect yourself and be proactive in the prevention of fraud and limitation of risk. From fraud
within the realm of your accounting department to fraud from outside contract compliance, this session
will detail proactive steps to help strengthen or create policies and procedures that Franchisors and
Operators should consider to help keep your company’s financial data and assets secure.
• Essential building blocks for creating success as a newer franchisor.
• The importance of business planning for the younger franchisor.
• Effective lead generation strategies to support a small to medium size marketing budget.
• Creating an effective franchise sales and qualification strategy.
• Strategies for maintaining quality control as the system begins to grow.
• Developing an effective support program for franchisees.
• Maximizing franchisee relationships.
• Business planning with franchisees.
• Creating a best-in-class communications strategy with franchisees.
• The potential impact of strong third-party vendor programs.
Moderator: Lane Fisher, CFE, Partner, FisherZucker LLC
Speakers: Maryellen Sebold, Managing Director, BDO, USA LLP; Parker Pieri, CFE, Vice President of
Finance, The Dwyer Group; Keith Mueller, CEO, Bookkeeping Express Enterprises, LLP; Jamie Sutherland,
US President, Xero
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Convention Strategies - Retention, Growth and Changed Outcomes; Are You Getting Results
from Your Annual Meeting?
A panel of high level executives discusses their strategies for overall successful conference initiatives to
grow their franchises.
• How do you successfully use our annual conference as a marketing tool for your brand?
• What are the top brands doing for their annual conference that you are not doing?
• Learn what you are not doing that can make the difference in growing your brand and
getting past that 500 mark!
• What is the perfect combination of education, motivation and entertainment for a changed
outcome at your annual conference?
• Leading Franchise Liaisons discuss their successes and missed opportunities for their annual
conference.
Moderator: Bonnie Siegel, President & CEO, ASE Group, Inc.
Speakers: Renee Maloney, CFE, Co-Founder, Painting with a Twist, LLC; Tom Schad, Director of
Communications, DineEquity; Victoria Blackwell, Senior VP Talent & Chief Legal Officer, Papa Murphy’s
International, Inc.
CONNECT • INNOVATE • EVOLVE17
MARKETING & TECHNOLOGY
MONDAY , FEBRUARY 16, 2015
9:00AM – 12:00 NOON
Digital Marketing & Technology Summit
Developed by the Marketing & Technology Committee
An expert speaker on the future of digital marketing and technology will
join us for the first half of this popular summit to discuss the items listed MARKETING & TECHNOLOGY COMMITTEE
below. Roundtable discussions allowing for in-depth interactive dialogue between attendees will
follow.
• What digital Transformation means (define it).
• The financial results of organizations that have done well with transformation, vs those
who have not.
• How digital marketing is changing the revenue engine for franchisors.
• How data can be used as a weapon in the market to gain a competitive advantage.
• The critical role of leadership in driving a digital transformation.
Keynote Speaker: Scott Klososky, Partner, Future Point of View, LLC
MONDAY , FEBRUARY 16, 2015
2:45PM – 4:15PM
Think Big: Creative Social Media Campaigns
Everyone’s heard about the big impact social media can have on local business. From contributing to
sales, instilling brand trust and loyalty and creating brand ambassadors, social media is a powerful
tool. Meet some of the companies that do it the best. In this panel, we’ll give you examples of some
of the most thought-provoking, engagement-driving social media campaigns. The audience will
have a better understanding of social marketing trends and how to implement the best in their own
franchise system. Not only will you leave encouraged and motivated to do more with social media
programs but you will know how! This session should be attended by anyone navigating the maze of
digital marketing!
Moderator: Deb Evans, CFE, President, Franchise Foundry
Speakers: Alissa Ramsay, CFE, Director of Marketing & Branding, MilliCare Textile and Carpet Care;
Taylor Hulyk, Social Media Director, re:group, inc.; Haley Hughes, Marketing Director, Pinot’s Palette
From Strategy to Execution: Delivering Super-Charged Grand Openings
• Creating a dynamic and effective Grand Opening Strategic Plan.
• Establishing the GO budget and communication timeline.
• Utilizing PR and grassroots marketing pre-event to build awareness and gain trial.
• Leveraging social media and cause marketing to drive GO success.
• Managing GO expectations and formulating key GO performance indicators.
Moderator: Susan Black-Beth, CFE, COO, Super Wash, Inc.
Speakers: Robert Fish, CEO, Biggby Coffee; Shelby Reno, Marketing and Communications Director,
Two Men and A Truck International, Inc.™; Eric Ersher, CEO & Founder, Zoup! Fresh Soup Company
TUESDAY , FEBRUARY 17, 2015
10:15AM – 11:45AM
Marketing Best Practices for Driving More Leads and Sales: SEO, SEM, Mobile, Social
Media and Reputation Management
• Are your franchise prospects and customers able to find you easily in the digital world?
• When they find you, do they click and become leads?
• Does your brand have a strong social and reputation factor?
• This session defines strategies for leveraging digital marketing best practices to drive
more leads and sales including hype vs reality; some common pitfalls; and how to try
and do it all on a low budget.
Moderator: Amit Pamecha, CFE, CEO & Co-Founder, FranConnect
Speakers: Jayson Pearl, CFE, CMO, Brightstar Franchising, LLC; Philip St. Jacques, CFE, Partner, St.
Jacques Marketing
How to Win Customers from Rivals: Using Technology to Gain an Advantage
This session shows how to drive traffic and increase customer frequency and retention with visit
detection technology
You’ll learn how to:
• Win larger share of wallet by capturing GPS data consumers willingly share via
smartphone apps.
• Benchmark your customer experience versus named competitors, down to day of week
and time of day.
• Gain insights about where, when and why customers drive past your locations to visit
competitors.
• Drive incremental sales by increasing your conversion of non-purchasers and partial
purchasers.
• Measure your changing share of total customer visits in your competitive set as a result
of changes you make.
Moderator: Joe Sciara, Senior VP, Brand Research, SMG
Speakers: Don Fox, CEO, Firehouse Subs; Barbara Williams, VP Performance Analysis, Sonic
Corporation
18 convention.franchise.org#IFA2015
THREE MINI-SUPER SESSIONS
Getting Your Front Line to Care About Your Bottom Line: How Great Leaders in
Franchising are Attracting Superstar Employees and Motivating them to Perform
Better, Work Harder, and Stay Longer
The new emerging workforce has the energy, the desire, and the talent to help you grow
your brand, but most haven’t been taught how to work at home or at school and they
don’t possess the critical soft skills needed to achieve at their remarkable potential. This
leads to poor quality, unacceptable customer service, rampant employee turnover, and
legions of frustrated franchisees.
After working in-depth with more than 70 leading franchised brands, Eric Chester has
uncovered the secrets of the most successful concepts and will reveal what sets them
apart when it comes to attracting, developing, and retaining the best and the brightest
young team members and future leaders. In this session, Chester will expose these best
practices and show you how to create a workplace culture that will literally transform
your brand into a talent magnet for the kind of people you want and need throughout
your organization.
Presented by: Eric Chester, Award-Winning Speaker and Bestselling
Author of On Fire at Work, Reviving Work Ethic and Getting Them to Give
A Damn
Delve deeper into the following subjects in these 1.5-hour sessions. Each session provides a
unique opportunity to learn from professional speakers from outside the franchise community in
an interactive environment, providing a comprehensive marketplace and business prospective.
7 Traits of a Successful Leader: Engaging Within Your BRAND – Do you have all 7 Traits?
An expert in customer service and engaging the customer, Nancy Friedman, the Telephone
Doctor is back at IFA this year with a unique session for both the Franchisor and the Franchisee. A
bare bones bottom line lady with a flair for humor and fun, this session will give you the common
sense tools to get you thinking.
How do you handle growth and change? What about bad news? Or other obstacles that come
your way? Does “Apathy” sound familiar? In this program, Nancy shares how to handle these
things, with grace, style and humor. She uncovers the strategies behind these 7 leadership traits:
•
•
•
•
•
•
Choose Your Attitude In AdvanceVisualize Success
Demonstrate Humor, Energy and Enthusiasm
Resist Negative Tendencies
Be a “Whatever It Takes Person”
Embrace Change; Expect It and Accept It
Be Grateful For What You Have
You probably have many of these traits – few folks have all of them. Nancy
helps you find how we can recognize these traits in others as well as ourselves.
Don’t leave early prizes and surprises run throughout the program!
Presented by: Nancy Friedman, Keynote Speaker, Author & President, The
Telephone Doctor
The C-Suite With Jeffrey Hayzlett
Join the host of Bloomberg’s #1 primetime business television show, the C-Suite with
Jeffrey Hayzlett, for an eye-opening and unique look inside the boardroom. C-Suite
with Jeffrey Hayzlett is an original primetime series on Bloomberg Television that
brings viewers unprecedented access into the c-suite’s of some of the most powerful
companies that are changing the business landscape. Hayzlett has spent time with the
executive teams of such well-known brands as Dunkin Brands, Dominos, and Cadillac
and CrossFit in order to discover new perspectives on boardroom decision-making from
top executives who candidly have shared their key learnings along the way. What tough
decisions have they had to make? How did they take ownership of those decisions?
What innovative strategies have they adopted to keep their brands relevant and evolve
with the marketplace? How did they gain buy-in for their new vision? How have they
communicated and led their companies through the ups and downs? Learn these
insights and more during this compelling session that will keep you
on the edge of your seats.
Presented by: Jeffrey Hayzlett, Expert Speaker and TV Host of the
C-Suite with Jeffrey Hayzlett
BUSINESS SOLUTION ROUNDTABLES
Tuesday , February 17
Wednesday, February 18
2:45pm - 4:45pm
10:15am – 12:15pm
Hosted by both Franchise Executives & Supplier Forum Members, don’t miss this unique opportunity
to sit down -- at literally a round table of 10-12 people -- and exchange ideas, challenges, solutions
and best practices with some of franchising’s most accomplished professionals including CEO’s,
Presidents and COO’s of leading companies in the industry. Pose questions and listen to their
success stories, lessons learned, innovative business solutions, and where they see the future of
franchising. Discussion topics include such issues as franchise sales, credit/lending, operations,
legal issues, branding, technology and much more! Many say these are the most valuable and
rewarding sessions offered at the convention so don’t miss your change to learn from franchise icons
and thought leaders – what they share can really have an impact on your franchise brand’s future!
CONNECT • INNOVATE • EVOLVE19
EV LVE.
EXHIBIT HALL
The IFA Exhibit Hall offers something for everyone— accounting, business and legal services, financial services, insurance programs, marketing
and public relations specialists, software and technology providers, human resources experts, franchise development resources, and travel,
hotel and special event services. Stroll the aisles for new ideas, inspiration and some fun while learning about products and services that can
help you better achieve your business goals. Stop by our new Franchise Solutions Think Tank, visit with your current business partners and meet
potential new ones. While you’re there, don’t forget to enter the exciting door prize drawings for $1,000 held during official exhibit hours!
BDO USA, LLP
Public Reputation
LightSpeed VT
Franchise Direct
Benetrends,
Inc.
Qiigo, Inc.
Lipscomb
&
Pitts
Insurance,
LLC
Franchise
Gator
LLC
Monday, February 16
The Bernard Group
Quatrro FPO Solutions
Listen360
Franchise Marketing Systems
4:30 pm – 8:00 pm
BFC
Randal Retail Group
Local Market Launch
Franchise Opportunities Network
Chairman’s Reception with Exhibitors
BizBuySell
RBZ, LLP - Franchise Services Group
Location3 Media
Franchise Payments Network
Join IFA’s Chairman of the Board for the official
BizVision
ReachLocal, Inc.
LoyaltyGenerator, Inc.
Franchise Software Systems
opening of the Exhibit Hall. This is your first
Bluewater
Rehmann
m2M Strategies
Franchise Solutions
opportunity to meet with service providers who
BoeFly LLC
Remote Quality Bookkeeping
Management 2000
Franchise Times
offer innovative and cost-effective products and
Booker Software
Rhino 7 Franchise Development Corp.
Manalto Inc.
Franchise Update Media
solutions to help your company achieve its strategic
Bridgeline Digital
RingCentral
MarComet
Franchise.com
BuildASign.com
goals.
Rio SEO
Marquette Group
FranchiseBlast
Bullseye Telecom
RME360
Marron Lawyers
FranchiseHelp.com
Buxton
ROIC analytics LLC
Master Lock Company
FranchiseRanking.com
Tuesday, February 17
CallidusCloud
Royal Caribbean International
Meet AC
FranConnect
12:00 noon - 2:30 pm
CallTrackingMetrics
Safeguard
MFV Expositions
FRANdata
Networking Lunch with Exhibitors
Certilearn, Inc.
Safeguard by Team/MHC
Mindstream Interactive
FranFund, Inc.
Take advantage of the second opportunity to meet
Choice Hotels International
Scorpion Design, LLC
Modernistic, Inc.
FranWise
the vendors, enter raffle drawings and learn what
Citrin Cooperman
SDCooper Company
MyPayRollHR.com LLC
FRM Solutions
our service providers can offer to help build your
Clarity Voice
Servant Systems, Inc.
Naranga
G. Neil Poster Guard Compliance Protection
brand and run a more streamlined operation.
Cockrell Enovation
Service Management Group (SMG)
National Association of Professional
G/O Digital
Constant Contact, Inc.
ShopperLocal, LLC
Employer Organizations
Gallagher
2:30 pm – 5:00 pm
Creative Producers Group
Siegel Financial Group
National Event Management, Inc.
GbBIS
Optional Hours
CruiseOne/Pollin Group
SignPro, Inc.
NCR Corporation
GetCompanyUniforms.com
DataSphere Technologies, Inc.
The Exhibit Hall will remain open for optional
Silvercrest Advertising
NetSearch Direct
Global Cash Card
Dawson Franchise Insurance Division / SMB Franchise Advisors
New Image Marketing Research, Corp.
Grand Sierra Resort & Casino
appointments and additional networking time.
An AssuredPartners Company
Soffront Sof
Newmark Grubb Knight Frank
Gravity Works Design & Development
DECA
Specialized Office Systems Inc.
No Limit Agency
Gray Plant Mooty
5:00 pm – 7:00 pm
Direct Capital Franchise Group
St. Jacques Marketing
Northwood University
Guidant Financial Group, Inc.
Reception with Exhibitors
Direct Connect Franchise Financing
Standard Register
Online Image
Heartland Investigative Group
Your final chance to visit with our exhibitors and
DirectMail2Go
Strategic Meetings Solutions
OpsMatrix
Higher
Logic
enter the drawings to win $1,000!
DirecTV
Surefire Social
Order With Me
HigherVisibility, LLC
Distribion, Inc.
Sympateco, Inc.
Our Town America
Hireology
5th Avenue Leads, LLC
Divvy by Alexander’s
Tortal Training
Out
of
the
Box
Technology
Hot
Dish
Advertising
8x8, Inc.
E3 Local Marketing Solutions
TransFirst
Pavilion
Development
Company
Hylant
Group
919 Marketing Company
Ecolab Inc.
Uniserv, Inc.
Paychex, Inc.
iConnect POS
A Closer Look
EDU Certified
United States Postal Service (USPS)
Paycom
iFranchise Group
Actio Marketing
Engage121
Universal Backgound Screening, Inc.
Paycor
IFX
Software
&
Strategies
AdGeo
Entrepreneur Media, Inc.
The UPS Store, Inc.
Pegasus Communication Solutions, Inc.
IMN
ADP, Inc.
Executive Leads LLC
Valpak
(PCS)
INFINITI HR
AppliePie Capital
F.C. Dadson, SIB, LLC
VF Imagewear, Inc.
PlayerLync
Infogroup
Aranco Productions
Faegre Baker Daniels LLP
Visualogistix
PODS
Initial Impression
Associated Luxury Hotels International
FGP Commercial Leasing
The Wall Street Journal
POSitive Technology
Integra Business Systems, Inc.
Audio Video Unlimited
Fidelity Bank
Web.com
Precision
Services
Group
International
Council
of
Shopping
Centers
Availe, Inc.
FisherZucker LLC
WebPunch
Primary Color
Intuit, Inc.
Avitus Group
Fishman PR
Where 2 Get It, Inc.
PrintComm/Marketing Impact
JobOn
Baker, Donelson, Bearman, Caldwell &
Fort Worth Convention & Visitors Bureau
Worklogic
PrintingForLess.com
KD
Kanopy
Inc.
Perkowitz, PC
Forum Analytics, LLC
World Manager
Profit Mastery
Keyser
Balboa Capital
Foundry Local
WSI Digital Marketing
ProfitKeeper
Konnect Public Relations
The Bancorp Bank
Franchise Business Review
Yodle
PROGRADE
Leading Authorities
Bank of America
Franchise Clique, LLC
ZeeWise, Inc.
Programmers
On
Call
LearningZen
Baum Realty Group
Franchise Council of Australia
ZOOM.7, Inc.
Proven Match/Franchise Works (FranNet)
LED Source
BBES (AdSmart)
Franchise Development Services Ltd.
LiftForward, Inc.
This list is current as of press time. For exhibiting opportunities please contact Lynette James at [email protected] or 202-662-0782.
20 convention.franchise.org#IFA2015
EXHIBIT HALL SCHEDULE
AND M RE!
FRANCHISING GIVES BACK
WORLD FRANCHISE COUNCIL MEETING
IFA is honored to host the meeting of the World Franchise Council at its 55th
Annual Convention. The meeting coincides with the 21st anniversary of the
establishment of the World Franchise Council at IFA’s Convention in Las Vegas
in 1994. IFA is also pleased to welcome a host of international delegations.
By attending IFA’s Convention, international delegations and World
Franchise Council members act as ambassadors, facilitating dialogue across
the international franchise community. We encourage convention-goers
to capitalize on this unique opportunity to network with our international
delegates to learn more about franchising around the world and to gain an understanding of how
you can build your business in locations perhaps you never considered before.
FRANPAC EVENTS
All proceeds from FranPAC events help IFA support franchise-friendly candidates and Members of Congress as
well as educate lawmakers about legislative issues important to your business and the franchise community.
SATURDAY, FEBRUARY 14 11:30 AM – 4:30 PM
The franchise industry contributes to local communities throughout the year by supporting local
charities and donating time and resources to those in need. Now it’s time once again for IFA
Convention-goers to come together at the Franchising Gives Back event.
Get your convention experience off to a great start and plan to connect with your fellow
attendees Saturday, February 14 as we help to build the community and enrich lives. This year we
will devote our time to helping veterans in the Las Vegas area. Not only will you leave a lasting
impact but this is a good opportunity to network with other attendees before the convention
kicks into high gear. A boxed lunch, transportation, t-shirt and supplies are all included. There
is no additional fee* to participate and space is limited to the first 100 people to sign up. To
indicate your participation, simply check off the box on our registration form and watch for more
details about Franchising Gives Back coming soon!
*While there is no registration fee to participate in Franchising Gives Back, we do reserve the
right to charge a $100 “no show” fee in the event you fail to participate. All fees collected will be
donated to the local charity we will be helping in Las Vegas.
Silent Auction
The FranPAC Silent Auction returns in 2015. Held in the Exhibit Hall during regular exhibit hours, the silent
auction is a fun way to support FranPAC. You will have the opportunity to bid on an array of travel packages,
electronics and other spectacular prizes donated by IFA members.
VIP Reception
Another excellent opportunity to support FranPAC is during the VIP Reception with our guest of honor, opening
general session keynote speaker, Mike Duke. Mingle with other FranPAC supporters during this intimate
reception and have your photo taken with Mr. Duke before he takes the main stage during lunch.
For more information about signing up for any of our FranPAC events, please contact Erica Farage at
202/662-0760 or [email protected].
CONNECT • INNOVATE • EVOLVE21
WHAT YOU NEED TO KNOW
BEFORE YOU GO
STAY CONNECTED BEFORE, DURING AND AFTER THE SHOW!
IFA is offering a mobile app again this year. You can download the app (at no cost) to your iPad,
iPhone, Droid, or use a hybrid for web-based app for blackberries and other web-enable phones.
Enhance your convention experience by using the IFA Convention app for the following:
• Schedule of Events
• Exhibitor Listings
• Exhibit Hall Floor Plan
• Session Descriptions
• Speaker Bios
• Speaker Handouts
• Connect with other attendees
• Convention Announcements and more!
Please stay tuned for more information on how and when you can access our convention app as it
becomes available!
15
#IFA20
PRE-REGISTRATION
To register for all events described in this brochure, please visit http://convention.franchise.org
and click on the registration link. Our pre-registration deadline is January 30, 2015. Once you
have registered you will receive a confirmation packet via email. For questions, please call IFA’s
Conference Assistant, Haleema Murtaza, at 202/662-0763 or [email protected].
REGISTRATION FEES
Registration Fees* are per person and include:
• Entry into all convention general sessions and educational sessions including the
Summits and Mini-Super Sessions.
• Exhibits and evening networking events.
• Educational session instruction and materials.
• Continental Breakfast Tuesday & Wednesday.
• Lunch on Monday.
• Tuesday Franchise Party.
• Sunday Taste of Franchising.
• Refreshment breaks.
*Pertains to full convention registration fees only. This excludes our Spouse Rate (applicable to
evening social events only) and our Exhibit Hall Access badge rate (provides booth workers entry
into the Exhibit Hall and Taste of Franchising only).
22 convention.franchise.org#IFA2015
ADDITIONAL EVENT FEES/INFORMATION
The Annual Leadership Conference on Sunday is an additional $100 for fully registered convention
attendees. The Prayer Breakfast is offered on a complimentary basis to the first 400 fully registered
convention attendees on a first-come, first-served basis.
Robert Nevadomski, CFE
ICFE SPECIAL SESSIONS
Attendance at the ICFE Special Sessions Saturday and Sunday is not included in the
convention registration fee. There is a separate registration fee of $550 for members,
$800 for non-members for these sessions. Go to www.franchise.org/certification.aspx or
call Rose DuPont at 202/662-0771 for more information.
REGISTRATION / CONVENTION CHECK-IN
The registration desk will be open at the following times:
Sunday, February 15th 7:00 am – 7:00 pm
Monday, February 16th
7:00 am – 7:00 pm
Tuesday, February 17th 7:00 am – 6:00 pm
Wednesday, February 18th 7:00 am – 10:30 am
HOTEL ROOM RESERVATIONS – BOOK YOUR ROOM NOW!
Make your reservations at our host hotel, the MGM Grand, online by visiting convention.franchise.org
and clicking on the hotel drop down box. You can also call the hotel directly at 1-800-929-1111 and hit
1 twice for general reservation and mention block code IFA0215A. The room rates are as follows:
February 14, 15, 16 & 17: $189/night
February 12, 13, 18, 19 & 20: $139/night
Booking through the IFA room block also allows you to receive a discounted resort fee of $10 per night
which includes:
• In-room complimentary high speed internet access
• Daily newspaper available for pick up
• $15 beverage credit per room per stay applicable at any MGM Grand owned bar/lounge
• Complimentary printing of boarding passes, copies and faxes up to 5 pages (excluding
color), and notary services at the Business Center
• Unlimited local and toll free calls
• Complimentary daily access to the Cardio Fitness room
Check-in is available after 3:00 pm and check-out is required by 11:00 am.
The deadline for booking your room at one of our convention hotels is January 19, 2015 (or when
the room blocks sell out, whichever comes first). All guests are responsible for submitting a credit card
number, or a deposit equal to one night’s room rate, plus tax as a guarantee, at the time the reservation
is made. Deposits will be refunded for rooms cancelled more than 48 hours prior to arrival.
#IFA2015
REGISTRATION FORM
Please complete one form per person. Pre-Registration closes on January 30, 2015. Registrations received after this date will be
processed onsite and subject to an additional $100 fee. For up-to-date convention news or to register online, please visit
convention.franchise.org.
Full Name: _________________________________________________________________________________________
qFranchisor qFranchisee q Supplier
q
Check here if you are a U.S. Veteran
Nickname for Badge: __________________________________________________________________________________
Job Title: __________________________________________________________________________________________
Spouse (if registering): ________________________________________________________________________________
Company: __________________________________________________________________________________________
Address: ___________________________________________________________________________________________
City: __________________________________ State/Province: __________________ Zip/Postal Code: _______________
Country (if not U.S.): __________________________________________________________________________________
Telephone: __________________________________________________ Fax: ___________________________________
Email: _____________________________________________________________________________________________
(An individual email address for the actual person attending convention is required for confirmation
packets.)
q
Please mark the appropriate boxes to indicate your participation and fees. Registration fees are PER PERSON.
IFA Member (Franchisor/Supplier)
q 1-3 registrants when registering together
$1040
q 4-9 registrants when registering together
$940
q 10 or more registrants when registering together $849
q Franchisee Member
$590
q Franchisor/Franchisee Package (includes one
$2200
franchisor and three franchisees from the same system)
q Non-Member
$2250
q Member Exhibitor Badge (tradeshow access only)
$250
q Member Exhibitor
$690
q Spouse (includes evening social events only)
$500
q Moderator/Speaker (does not apply for
$650
roundtable facilitators)
q University Faculty
$840
q Annual Leadership Conference (Sunday)
$100
q Prayer Breakfast (Monday)
Complimentary
q Franchising Gives Back (Saturday)
Complimentary*
*Requires a credit card number. A $100 “no show” fee will be charged post-Convention
for non-participation.
q Media
Complimentary
upon approval
q
Check here if you do not wish to receive emails on Convention events and issues of interest.
Total Fee $_________________________________
PAYMENT METHOD
CANCELLATION POLICY: Convention registration
refunds (minus a $100 processing fee) will be
granted for cancellations received in writing by
January 11, 2015. Cancellations received after this
date are subject to a 50% penalty. No refunds are
permitted after February 6, 2015. Substitutions
are permitted at any time, but are subject to a
$50 fee. All registrations received after January
30, 2015, including those that would have been
complimentary if submitted by the due date,
will be handled onsite and are subject to a $100
additional onsite processing fee.
HOTEL RESERVATIONS: To make your reservations at our host
hotel, the MGM Grand, call 1-800-929-1111, hit 1 twice for
general reservation and mention block code IFA0215A. To make
your reservation online, please visit convention.franchise.org
and click on the hotel drop down box. The deadline for booking
your room at one of our convention hotels is January 19, 2015
(or when the room blocks sell out, whichever comes first). All
guests are responsible for submitting a credit card number, or a
deposit equal to one night’s room rate, plus tax as a guarantee,
at the time the attendee makes the reservation. Deposits will
be refunded for rooms cancelled more than 48 hours prior to
arrival.
q
Check payable to IFA (Federal Tax ID # 36-6108621)
q
Credit Card: q
AMEX
q Visa
q
MasterCard
q Discover
Account # _______________________________ Security Code_____________________
Expiration Date _____________________________________________________________
Cardholder’s Name __________________________________________________________
Cardholder’s Billing Address _________________________________________________
____________________________________________________________________________
Signature __________________________________________________________________
SEND YOUR COMPLETED FORM(S) WITH PAYMENT TO: INTERNATIONAL FRANCHISE
ASSOCIATION, 1900 K Street, NW, Suite 700, Washington, DC 20006
Phone: 202/628-8000 • Fax: 202/628-0812 • franchise.org
Questions? Call IFA’s Conferences Department at 202-662-0763
INTERNATIONAL FRANCHISE ASSOCIATION
1900 K STREET, NW, SUITE 700
WASHINGTON, DC 20006
www.franchise.org
About Las Vegas
Las Vegas attracts more than 36 million visitors
a year by offering the grandest hotels, the
biggest stars in entertainment, the highest
caliber of award-winning chefs and master
sommeliers, and, of course, the brightest
lights. Las Vegas also boasts some of the best
shopping and gaming in the U.S. For more
information and reasons to join us in Las Vegas,
go to www.visitlasvegas.com.
2015 Convention Committee Members
CHAIR: Melanie Bergeron, CFE, Chair of the Board, Two Men And A Truck
International, Inc., IFA Incoming Chair
VICE CHAIRMAN: Aziz Hashim, Vice Chair, President & CEO, NRD Holdings, LLC, IFA Treasurer
Brian Balconi, CFE, Vice President-General Counsel, Little Caesar Enterprises, Inc.
Sam Ballas, CFE, President & CEO, East Coast Wings & Grill
Steve Blahunka, Vice President - Financial Advisor, CPR®, Merrill Lynch, Bank of America
Charlie Chase, President & CEO, FirstService Brands
Deb Evans, CFE, President, Franchise Foundry
John Fitzgerald, CFE, Principal, Gray Plant Mooty
Scott Frith, CFE, CEO, Lawn Doctor, Inc.
Cynthia Gartman, CFE, President, Keep in Step
Earsa Jackson, Partner, Strasburger & Price
Saunda Kitchen, Owner, Mr. Rooter of Sonoma County
Amit Kleinberger, CFE, CEO, Menchie’s Frozen Yogurt
Mark Liston, CFE, President, Glass Doctor
Joyce Mazero, Partner, Perkins Coie LLP
Mary Ann O’Connell, CFE, President, FranWise®
David Oppenheim, Shareholder, Greenberg Traurig, LLP
Amit Pamecha, CFE, CEO & Co-Founder, FranConnect
Lisa Parker Gates, Partner, Baker & McKenzie
Matthew Patinkin, Owner, Auntie Anne’s Pretzels - Double P Corporation
Meg Roberts, President, Molly Maid, Inc.
Brian Schnell, CFE, Partner, Faegre Baker Daniels LLP
Geoffrey Seiber, CEO, FranFund, Inc.
Bonnie Siegel, President & CEO, ASE Group
Jim Squire, CFE, EVP & Chief Development Officer, Firestorm
Eric Stites, CFE, CEO, Franchise Business Review
Jeffrey Tews, Multi-Unit Franchisee, BrightStar Care and Mr. Handyman
Jason Zickerman, CFE, President & CEO, The Alternative Board (TAB)