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February 2, 2015
Network Ten Announces Shark Tank Sponsors.
Optus, Samsung And Officeworks Join The New Must-Watch TV Series.
Optus, Samsung and Officeworks will join the hunt for the next big Australian invention
when Network Ten’s exciting new family entertainment series, Shark Tank, premieres at
8pm on Sunday, February 8.
The three companies have agreed to sponsor the must-watch event television series that
turns the spotlight on the next generation of great Australian ideas and their inventors.
Hosted by Studio 10’s Sarah Harris, Shark Tank features five of Australia’s most successful
self-made multi-millionaires on the hunt for the next big idea.
Janine Allis (Boost Juice), Steve Baxter (internet pioneer), Andrew Banks (Talent2), John
McGrath (McGrath Estate Agents) and Naomi Simson (Red Balloon) are Australia’s first
“Sharks”.
Network Ten Chief Sales Officer, Louise Barrett, said: “We’re thrilled to welcome Optus,
Samsung and Officeworks on board for this compelling and entertaining series that’s a
massive hit around the world.
“Shark Tank has helped re-invigorate entrepreneurship in dozens of countries across the
globe. It is the perfect platform for our sponsors to showcase their businesses and connect
with viewers keen to discover the next great Australian invention or idea.”
Optus Head of Brand and Communications, Sue Bailey, said: “At Optus, we believe that big
ideas can come from anywhere and have the power to make a real impact in the way people
live, work and play.
“Shark Tank has been such a hit overseas, we can’t wait to see the local response from both
viewers and contestants. Optus is excited to support entrepreneurial Australians by hosting
Your Shark Tank, where people will be invited to pitch their big ideas to be supported by us.
“The team at Network Ten understand our brand and business, and over the past year we
have partnered on exciting events including the Sochi Winter Olympics, the Commonwealth
Games and now Shark Tank. We look forward to the successful sponsorship of Shark Tank
in Australia,” she said.
Samsung Chief Marketing Officer, Arno Lenior, said: “As a brand that is driven by passion for
innovation, Samsung is extremely proud to be a part of the Shark Tank program in 2015.
Technology can play a key role in turning an idea into a reality, so we are excited to support
Australian innovation in the spirit of entrepreneurship.”
Officeworks National Marketing Manager, Karl Winther, said: “Officeworks is really excited
to be teaming up with Shark Tank in 2015 to support Australia’s ambitious entrepreneur
community.
“It made complete sense for us to get involved because Officeworks is all about helping
people achieve their big ideas, we’ve provided start-ups and businesses of all shapes and
sizes with tools for their success through our wide range of products at the lowest prices for
more than 20 years.”
Annick Perrin, Managing Director, Starcom, said: “We are thrilled to partner with Network
Ten and Shark Tank with two of our highly innovative clients.
“Both Optus and Samsung are market leaders in their respective fields and the opportunity
to align with promising Australian entrepreneurs further strengthens both brands’
credentials in that space. We have focussed on creating true integration and a strong
partnership with Network Ten.”
For more information, please contact:
Rob Sharpe
Corporate Communications Executive
P: (02) 9650 1226. M: 0431 173 242
E: [email protected]
@Ten_Corporate