1. Healthcare

24-25 March, 2015
Grand Hyatt Jakarta
JAKARTA
The Global Conference Series Designed by
Digital Marketers, for Digital Marketers
New digital strategies to deliver business success
Gold Sponsors
Sponsor & exhibitor
“First hand insights are priceless.
Benchmarking vs the industry is a matter of
winning or losing. Lots of action points, lots of
networking. SES Jakarta was great.”
Daniel Tumiwa, Vice President E-Commerce,
Garuda Indonesia Airlines; Chairman,
Indonesian E-commerce Association (idEA)
www.clickzlive.com/jakarta
24 – 25 March 2015
New digital strategies to deliver business success
Introduction to
JAKARTA
Live Jakarta:
The newest next generation online marketing conference ClickZ Live Jakarta, formerly SES
Conference & Expo, returns to Jakarta this March for the second year following the outstanding
success in 2014. This leading global conference series brings you international perspectives and
best practices from leaders in their field as well as key insights and actionable tips and strategies
from local innovators. Join over 300 marketing professionals in Indonesia for the ultimate
educational knowledge sharing experience, and transform your marketing reach and ROI.
What’s New for 2015?
• Expert speaker faculty: Featuring leading marketing experts from Telkomtelstra, Coca Cola,
Mercedez Benz, Reckitt Benckiser, PT. Mitra Adiperkasa, Singgasana Hotels & Resorts,
XL Axiata, OLX, AXA, FWD Life, eBay, Google…..and many more!
• Deep dive into 4 major topics:
o Content Marketing
o E-Commerce
o Big Data & Analytics
o Performance-Based Marketing
• Supercharged Track Sessions: Each 35 minute session has been designed with learning
outcomes at their forefront. Our aim is to ensure we deliver ROI—not just on the event as whole
—but for every individual session that you attend.
• Training Workshops: A one-day seminar with a chance to choose 2 half day workshop and
gain in-depth practical insights into specific digital marketing disciplines. Register independent
of the conference or as part of the all access pass.
We look forward to welcoming you.
Live Team
www.clickzlive.com/jakarta
Fax: +852 3411 4811
www.sesjakarta.com
Tel: +852 3411 4844
email: [email protected]
24 – 25 March 2015
New digital strategies to deliver business success
JAKARTA
Meet our Speakers
Ari Fadyl
Head of Digital Transformation &
Innovation
AXA
Ronald C. Vining
Chief Brandaffeine
BrandInflux @RonaldVining
Cara Mayega
Group Integrated Marketing Content &
Connections Manager
Coca-Cola Indonesia
Yuko Saito
Managing Director for Southeast Asia
Criteo
Remko Weingarten
Managing Director
Dot.us Indonesia
Darren Fifield
Head of Marketing Solutions
Asia Pacific
eBay Enterprise
Dian Gemiano
Head of Digital Marketing
FWD Life Indonesia
Patrick Searle
Co-Founder
GetCRAFT
Vigo Luviadha
Web Consultant - Head of Analytics & IT
Google Advertising (DGtraffic)
Ridho Putradi
Founder and CEO
InboundID
Ajie Wibowo
Head of Digital Media Marketing
Interact Media
Bachtiar Rifai
Head of Digital Marketing
Lazada Indonesia
Bayu Pangestu
Digital Marketing & CRM Manager
Mercedes-Benz Indonesia
Doan Siscus
Head of BI, Analytics & CLM
OLX Indonesia
Jarot Utomo
Head of Product & Business
PT Indosat
Jasmina Dewi Nashya
E-Commerce Marketing Head
PT. Mitra Adiperkasa
Pungkas Riandika
Digital Manager
Reckitt Benckiser
Razi Thalib
Co-Founder & CEO, Setipe.com;
Head of Digital, TuronTangan.com
Ivana Novida
Corporate Digital Marketing
Manager
Singgasana Hotels & Resorts
Greg Baxter
Director of Business Optimization
APAC
Sitecore
Sri Safitri
Chief Marketing Officer
Telkomtelstra
Lukasz Zelezny
Head of Organic Acquisition
uSwitch.com
www.clickzlive.com/jakarta
Fax: +852 3411 4811
www.sesjakarta.com
Tel: +852 3411 4844
email: [email protected]
24 – 25 March 2015
New digital strategies to deliver business success
JAKARTA
Training Program – Tuesday, March 24
08:00
Breakfast and Registration
09:00
Performance-Based Marketing 101
Marketing on Facebook
Performance marketing is quickly becoming a key component to
building a successful digital marketing program, but what does it mean
and how does it work?
Facebook is by far the number one social medium in Indonesia. Are
you getting the most out of it?
Join this session and:
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Learn the fundamentals of performance-based marketing
View, analyze and critique current campaigns
Understand how to integrate performance marketing into
your business
Bachtiar Rifai, Head of Digital Marketing, Lazada Indonesia
Join this session and:
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Understand why you sometimes return 200 engagements
per dollar, and others only 3
Learn how Facebook insight actually works
Take home secret tips and tactics to use Facebook at
reduce costs
Remko Weingarten, Managing Director, Dot.us Indonesia
12:30
Lunch
13:30
Mobile Engagement for a Connected Future
SEO for Web and Mobile...Make Sure People Can Find You!
Tablets, smartphones and wearables have significant influence on
buyers’ decisions along the path to purchase. They have become the
key channel to enable mobile attraction, engagement, conversation
and loyalty. Effectively marketing on mobile has become the
indispensable element in an integrated omni-channel marketing
communications campaign and the must have strategy for reaching
your consumers.
Although search engine algorithms have changed a lot in the past few
years, SEO is still the most cost-effective channel for getting quality
traffic.
Join this session to get your company started on a mobile path by:
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Discovering how mobile enables 24/7/365 brand
engagement
Understanding mobile marketing nuances over other
channels
Exploring how seamless search on mobile devices,
paired with WiFi, iBeacons and eWallets can amplify
customer engagement and increase sales
Learning how to effectively use mobile responsive sites,
Web-based vs. dedicated Apps
Developing best practices around mobile Website
optimization and integration with compelling content,
social and traditional media
Ronald Vining, Chief Brandaffeine, BrandInflux, a Learnami
Interactive Technologies company, Singapore
www.clickzlive.com/jakarta
Join this session and:
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Learn the secrets of getting SEO traffic under the current
search engine world
Take away the essential tactics for making sure that your
customers can find you
Discover how mobile traffic differs from web traffic, and
learn how to optimize your key search words for better
results
Vigo Luviadha, Web Consultant - Head of Analytics & IT, Google
Advertising (DGtraffic)
Fax: +852 3411 4811
www.sesjakarta.com
Tel: +852 3411 4844
email: [email protected]
24 – 25 March 2015
New digital strategies to deliver business success
JAKARTA
Conference Program – Wednesday, March 25 2015
New digital strategies to deliver business success
08:00
Registration
08:45
Welcome remarks: Vivien Peters, Regional Director and Head of Asia-Pacific, Incisive Media
08:50
Chairman’s Opening Remarks
09:00
Keynote: Digital entrepreneur’s vision – success story of building an e-commerce business
09:45
Panel: The rise of “social performance marketing” - how social can deliver tangible results
Unlike traditional advertising, we all know that digital is highly trackable. Mature digital channels such as search, email and display are all
working on some form of performance metrics. Social media, a rapidly rising digital channel, needs to prove its business value to brands in
order to stay sustainable in the marketing mix.
During this panel, our experts will discuss the growth of spending on social media publishers in Indonesia and analyze why and how advertisers
are investing in the space. They will look closely at how and why social has started to take a larger and larger share of performance marketing
dollars and what the future holds for the emerging concept of “social performance marketing”
Key takeaways from this session include:
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How the role of social media has evolved to deliver value to brands
How social platforms are optimizing marketers’ ad spends against key conversion events
Innovative ways to use social to create targeting groups customized to your target market
Deep dive into measuring social media performance
It’s not just about impressions, likes and followers - using social to create “life-long value” for your brands
Razi Thalib, Co-Founder & CEO, Setipe.com; Head of Digital, TurunTangan.org
Rade Tampubolon, Head of Digital Marketing at Kalbe Nutritionals, Co-founder of sociabuzz.com
Pungkas Riandika, Digital Manager, Reckitt Benckiser
10:30
11:05
Networking Break
Track 1: Ronald Vining, Chief Brandaffeine, BrandInflux
Track 2: Patrick Searle, Co-Founder, GetCRAFT
Turn customer engagement into purchasing power, and have
them come back for more!
Bringing e-commerce into your business
We find ourselves in a world where our customers are truly hyperconnected, demanding revolutionary e-commerce experiences while
becoming more and more challenging to reach. Customers demand
more: more attention, more relevance, more personalization and more
care in the way you communicate with them. So, what’s the secret in
demystifying customer engagement?
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How to effectively engage your target customers in a
digital marketing sense
Marketers struggle with knowing how best to achieve
one of these steps without having to focus on all four.
What is the key correlation among these four elements
that can help you sustain a long-term customer
relationship?
What has been successful and what is new that
marketers can add to their marketing arsenal?
Once you’ve got the customer, how do you ensure the
experience is one that will have them coming back again
and again?
Darren Fifield, Head of Marketing Solutions, Asia-Pacific, eBay
Enterprise
11:40
Today, everything and anything can be bought online. With around
100m Indonesian Internet users, if e-commerce isn’t an option for
your brand, then you are missing a trick.
Join this session and:
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Learn how to build and execute an e-commerce strategy
that is right for your customer and product
Understand the best e-commerce sites for your product
Use imagination and inspiration to cross sell products
to those consumers who wouldn’t traditionally be on
your client list. Why shouldn’t Red Bull target consumers
buying fitness gear and sell them energy drinks?
Doan Siscus, Head of BI, Analytics, and CLM, OLX Indonesia
Changeover
www.clickzlive.com/jakarta
Fax: +852 3411 4811
www.sesjakarta.com
Tel: +852 3411 4844
email: [email protected]
24 – 25 March 2015
New digital strategies to deliver business success
11:45
The secret recipe of Instagram e-commerce
Big data and privacy
In the era of big data, the battle for privacy has already been fought
and lost—personal data are routinely collected and used to reach
potential customers, and there are few effective controls over how the
data are used or secured.
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JAKARTA
Privacy and regulation around data usage in Indonesia
The impact of data misuse on the relationship with your
customers
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Unique characteristics of Instagram vs. facebook vs.
Twitter in driving e-commerce salesdi
Harnessing the power of #hashtags
Responding to users’ content and Leading customers to
a purchase point
How to connect consumers to relevant product
purchase suggestions
Case studies: Launching a campaign on Instagram
Sri Safitri, Chief Marketing Officer, Telkomtelstra
Senior representative, XL Axiata
12:20
Changeover
12:25
How digitally savvy marketers turbocharge business success
Conversion rates optimization
There is no doubt today’s marketers are under increasing pressure
to prove return on marketing investment (ROMI). It’s no longer
enough to raise brand awareness or social reach and hope that
revenue flows in!
Conversion rates are on everybody’s mind. Your content may look
great and you may be working with some great partners, but if you
aren’t pulling the sales in, something needs to change. Join this
session and learn:
In a connected-customer world, the marketer who can definitively
prove that their online skill has increased business revenue will be
king.
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Join digital marketing veteran Greg Baxter for a deep dive into how
brands that deliver connected-customer journeys drive significant
revenue outcomes, and learn how major businesses are using
ground-breaking customer experience management techniques to
deliver real business success—integrating and personalizing the
web, mobile, social and customer engagement analytics to drive
incredible sales increases of between 60% and 400%.
Greg Baxter, Director of Business Optimization, APAC, Sitecore
13:00
Lunch Break
14:00
Keynote Address
How to pull practical business value out of theory
Best practice for converting leads across multiple
disciplines
Real-life examples of how failing campaigns can be
turned around
Ajie Wibowo, Head of Digital Media Marketing, Interact Media
Cara Mayega, Group Integrated Marketing Content & Connections Manager, Coca-Cola Indonesia
14:45
Changeover
14:50
Performance display ads: achieve one-to-one communication
with customers in a cross device world
Ecommerce sites face the challenge that up to 97% of users leave
their site without purchasing. In addition, the market dynamics of
Ecommerce are rapidly changing; purchases are increasingly shifting
from desktop to mobile platforms and there is a growing importance
for marketers to incorporate real time big data analysis into their
campaigns. Another key challenge facing marketers is the customer
journey today is more of a labyrinth in which they research, browse
and shop online on multiple devices.
This session will examine keys challenges for online retailers and
demonstrate how Criteo can provide clear and transparent ROI. Key
take aways include:
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Making sense of your analytics
Failing to make sense of data can lead to plenty of missed
opportunities as brands are unable to take the correct actions. This
session will guide you on how to deep dive into your web visitor
information and will illustrate basic web analytics tactics that can
help you meet business objectives and determine future strategic
decisions.
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How do you make more sense of the visitor information
you have collected?
How do you segment your visitors into meaningful
groupings and tell a story from the data?
How do you interpret results and take actions to meet
your organization’s needs and objectives?
Learn how to engage recent visitors with relevant and
personalized display ads
Understand Criteo’s solution for cross device to deliver a
seamless message across all consumer touch points.
Case studies showcasing how Criteo can be used
across any device, browser and social platform
Yuko Saito, Managing Director for Southeast Asia, Criteo
www.clickzlive.com/jakarta
Lukasz Zelezny, Head of Organic Acquisition, uSwitch.com
Fax: +852 3411 4811
www.sesjakarta.com
Tel: +852 3411 4844
email: [email protected]
24 – 25 March 2015
New digital strategies to deliver business success
15:25
JAKARTA
Meet the Experts Roundtables & Coffee Break
Join us at the Meet the Experts roundtables, where you will have a unique opportunity to learn, network and share information with your peers
and leading industry specialists over a glass of something refreshing. With a choice of several roundtable discussions focusing on different key
topics hosted by our industry experts, in addition to our free flow refreshments, this session is not to be missed! Simply choose the roundtable
of most interest to you and join the discussion. After 20 minutes we will ring a bell to signal time to swap tables if you would like to meet a
different advisor.
Topic to be confirmed
Darren Fifield, Head of Marketing Solutions, Asia-Pacific, eBay Enterprise
PPC for e-Commerce
Ridho Putradi, Founder and CEO, InboundID
Getting Started on Content Marketing Strategy
Ronald Vining, Chief Brandaffeine, BrandInflux
Native Advertising in Indonesia
Patrick Searle, Co-Founder, GetCRAFT
Perfecting Your Customer Service
Speaker to be confirmed, XL Axiata
Monetizing digital channels
Jarot Utomo, Head of Product & Business, PT Indosat
e-Commerce vs. Social Commerce vs. Mobile Commerce
Speaker to be confirmed
16:30
Mobile marketing in Indonesia: Is the Indonesian experience the same as that of developed countries?
This session will look into the mobile user experience in Indonesia, covering some of the most pressing questions such as:
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Technology penetration vs. market behavior: whilst Indonesian’s are massive consumers and still use their mobile phones as
if they were a TV-on-hand, in addition, providing a means of communication is also key. Behavior-wise, smartphones aren’t
really that smart, and at the end, brands are often trapped in a technology boom instead of listening to what the consumer
really needs, which most often comes to basic.
Mobile Penetration Bias: The penetration rate of 120% isn’t well translated. Whilst it sounds as if each of Indonesian would
therefore hold 1-2 phones, in the big cities some are using 2-3 handsets, whilst in rural people are still sharing mobile
phones with their family and sometimes even the whole village
Keep it simple & relevant: Don’t spend on mobile ads if you don’t have mobile platform. Perhaps SMS works effectively than
MMS for some people. Don’t sell big data unless it reveals relevance
Ari Fadyl, Head of Digital Transformation & Innovation, AXA
17:10
Brand strategy panel: How brands in Indonesia should prepare to embrace the digital future
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How is the relationship between brands and agencies changing? What agencies should do to value add?
The true value of social media – design, measure, monitor and reinvent
Uncovering secrets to creating powerful video content marketing
How brands should engage their customers through digital channels and outperform competition
Moderator: Bayu Pangestu, Digital Marketing & CRM Manager, Mercedes-Benz Indonesia
Dian Gemiano, Head of Digital Marketing, FWD Life Indonesia
Jasmina Dewi Nashya, E-Commerce Marketing Head, PT. Mitra Adiperkasa
Ivana Novida, Corporate Digital Marketing Manager, Singgasana Hotels & Resorts
Sponsors
www.clickzlive.com/jakarta
Fax: +852 3411 4811
www.sesjakarta.com
Tel: +852 3411 4844
email: [email protected]
Booking Form
24 – 25 March 2015
New digital strategies to deliver business success
Super Early-Bird
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JAKARTA
Early-Bird Rate
(20% off)
(Book on or before
30 January 2015)
4
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(Book on or before
27 February 2015)
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USD 325
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USD 469
Training (full day)
USD 315
USD 359
USD 449
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