SNAPCIOUS, LLC http://snapcious.com/platform Snapcious is a mobile/social technology platform for brands, NGOs and media companies: Gamified photo-sharing creates actionable data, and drives strong consumer engagement across 10 top social networks. Customer Problems: 1) Current tools for socialmedia marketing deliver push-only messaging, which is easily and widely ignored by consumers. 2) Facebook and Instagram photo contests lack multi-network sharing and CRM capabilities. 3) Mobile-gaming and social photography are currently disconnected - representing a powerful opportunity for execution of disruptive and engagingintegrated marketing strategy. Business Solution: Snapcious’ white-label photochallenge system enables brands to deliver continuous engagement throughout the consumer life cycle. It builds and strengthens relationships with consumers, incentivizes and rewards them through gamification and nurtures brand loyalty and advocacy. Distributed on a SAAS basis, Snapcious delivers stronger, more-measurable brand/consumer data through each engagement. Product/Services (B2B): An engaging, customizable photo-challenge game - augmented with multiplatform social-sharing capabilities: Brands set up photo missions for consumers to snap and share via white-labeled iOS and Android Apps. The platform delivers the brand’s message and hashtags across the world’s top 10 social networks in the words and photos of real people. Localizable to any social-marketing use and language, this technology gives the brand a strong, magnetic bond with consumers on a long-term, strategic basis and delivers superior engagement, metrics and CRM capabilities. Product/Services: (B2C) A B2C global photo game “Snapcious” delivers the B2B functionality to consumers on an ad-campaign level. This global game drives multi-platform photosharing with daily, crowd-sourced photo missions. We further capitalize this platform with a freemium model and in-app purchases. COMPANY PROFILE Industry: Mobile marketing Employees: 3 Founded: March 11, 2011 Contact: Yael Swerdlow - [email protected] Financial information (USD): Stage: Going to market, US utility patent pending Previous Capital: $350,000 Monthly Net Burn: $25,000 Capital seeking: $1.2 million Management: Yael Swerdlow, CEO/Co-founder Mack Reed, CTO/Co-founder Eric Silverstein, Dir. of Business Development Advisors: Legal: Emily Yukich - Fox/Rothschild Financial: Liat Aaronson - Zell Entrepreneurship Program, IDC Herzilya Brands: Keith Boesky - Boesky and Company Gaming: Chris Archer - Activision, U4ia Games Location: 8581 Santa Monica Blvd., #715 West Hollywood, CA 90069 US TARGET MARKET Target market: People share nearly 2 billion photos every day. Branded photo challenges on Instagram and Facebook return an impressive 100-1 ratio of people reached per photo posted. Yet neither offers CRM, universal cross-platform sharing or ongoing strategy or support. Smarter brands - particularly in emerging markets - are seeking stronger, longer-lasting consumer engagement than they get with Facebook Likes and Twitter re-tweets, which are losing trust in the marketplace while social recommendations are fast outstripping traditional marketing messages on all indices of consumer trust. CUSTOMERS BUSINESS MODEL Brands: Customers in the fashion, automotive, travel & tourism, food-service and sports industries are already experimenting with alternative marketing platforms in a bid to overcome the erosion of traditional mass marketing’s traction. The Snapcious platform can be customized and deployed in world-scaleable configurations on an extremely cost-effective business model via cloud services. We can deliver stand-alone apps or integrate our technology directly into brands’ existing apps. One-time setup fees will range from $10,000 to $20,000, depending on complexity. Our simple licensing model bills on a monthly basis, to create flexibility and establish trust with brands and agencies, at a rate of $5,000 to $50,000, depending upon the reach involved. Because our platform delivers continuous engagement, increasing the value of the data it collects, we work with clients to develop new features and remain a long-term solution, securing our own long-term financial success. NGOs: As traditional marketing tools for NGOs are increasingly overwhelmed and out-shouted by well-funded transmedia commercial marketing campaigns, these organizations are turning to crowd-funding and social communication to reach their target audiences. Media companies: As online marketing erodes traditional ad-revenue models, news and entertainment companies are seeking greater reach and traction in social media. Our platform can be used to crowd-source citizen journalism, build stronger fan communities and deliver better audience segmentation. SALES/MARKETING STRATEGY B2B: Snapcious is building strategic partnerships with brands and media companies. Companies are making significant investments in digital marketing for 2015 with a clear focus on better mobile engagement, strengthening relationships in order to drive brand loyalty. We are building a direct-sales team to create, grow and close leads for license sales generated with these tools in the U.S. and strategic markets in China, Europe, Central/South America, southeast Asia, Africa and the Middle East. B2C: Snapcious is augmenting the viral marketing power of the platform itself (players sharing photos across 10+ social networks) with a contentfirst marketing strategy for social, experiential and push-marketing, growing audience with these tools and a small spend on audience-acquisition services. The resulting audiences will be sold to brands via sponsored photo challenges by our B2B sales team. COMPETITORS Instagram and Facebook offer brands massive platforms and audiences for engaging with consumers via photo challenges. But gameplay is ad-hoc, consumers must be educated to insert hashtags, there is no control over content and the brand’s relationship with the players ends when the contest ends. COMPETITIVE ADVANTAGES Snapcious publishes photos with custom hashtags and messaging to 10 social networks from one button. It supports long-term consumer-engagement strategies around photo-sharing and can be expanded to support video-sharing. It provides social listening and metrics services not provided by its competitors. It can be augmented with e-commerce, and integrated directly with customers’ existing apps and systems. MANAGEMENT The Snapcious team are experienced entrepreneurs and managers in the realms of social technology, professional photography, mobile development, user experience design, nation branding/ public diplomacy, entertainment and gaming, business intelligence and overall customer service, led by Swerdlow and Reed, who have worked together for more than 23 years. 3-YEAR PROJECTIONS Q4 2015: 12 B2B licenses Q4 2016: 100 B2B licenses Q4 2017: 500 B2B licenses (with initial $1.2M investment) 150,000 B2C players 1.5 million B2C players 10 million B2C players Sales Revenue Operating Expenses EBITDA 609,000 6,527,000 30,160,000 (1,237,250) (5,313,000) (14,289,000) -628,250 1,214,000 15,871,000
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