Newsletter - Precision Graphics Centers
Your Sales, Marketing, and Business Management Newsletter February 2015 Inside This Issue: Page 2 Think Team over Players Did You Know? Page 3 Business Destination Page 4 Forget Climbing the Ladder—Build a Pyramid Page 5 Making Connections Page 6 Adding Up the Benefits per Impression Page 7 Books in Review: Start with Why Guess Who I Am Page 8 Conversation Is the Key Print: Quality, On Time and On Budget. 713-528-2345 Precision Graphics Centers 7051 Portwest Drive, Suite 130 Houston, Texas 77024 713-528-2345 ■ Strctly Bune ■ Dd Yo Know? Business Quotes “Don’t spend time beating on a wall hoping it will transform into a door.” —Coco Chanel YOUR PHOTO HERE Precision Graphics Centers Dallas Street 507 Dallas Street, Suite B Houston, Texas 77002 713-650-6505 > YOUR NAME HERE < “Don’t dig up in doubt all you planted in faith.” —Elisabeth Elliot Think Team over Players ■ Rain clouds can form in the NASA Vehicle Assembly Building. ■ As many as two-thirds of professional athletes are bankrupt within five years of retiring. ■ In Utah, it is illegal to fish from the back of a horse. ■ Sesame Street’s Elmo is the only nonhuman to testify before Congress. ■ President John Quincy Adams kept an alligator in the East Room of the White House for a time. ■ Human bones rebuild themselves with new cells every 10 years. ■ All of the gold mined in the Want to spot the difference between a player and a teammate? If you have ever heard someone say, “But, I did my share!,” you might have a player instead of a teammate. Even when the best and brightest do only what’s asked, a strong business can only hope to achieve 100% when everyone contributes their fair share. But why stop at just hoping? In work, business, and everyday life, great players might do their part, but strong teammates give more than their fair share, pushing expectations to guarantee their team reaches that 100%. That’s how a workplace keeps its competitve edge and keeps their customers happy. “Sometimes good things fall apart so better things can come together.” —Marilyn Monroe “You can earn a commission using a sales technique and closing a sale. You can earn a fortune building friendships and relationships.” —Dale Carnegie “Let your past make you better, not bitter.” —Anonymous “If you are not taking care of your customer, your competitor will.” —Bob Hooey “Never allow a person to tell you no who doesn’t have the power to say yes.” —Eleanor Roosevelt world could almost fit into a cube 70 feet by 70 feet by 70 feet. ■ The University of Wyoming admitted students before Wyoming was an official state. ■ In the Peanuts comic strip, Charlie Brown’s father was a barber. ■ People have spent 13,000 years of total time watching the “Gangnam Style” video. ■ The American continents were named after noted Italian explorer, Full-Service Printing at the Speed of Business Tough Goals? Tight Deadlines? You Can Do It, with Print! Amerigo Vespucci. ■ The loudest insect in the world is the male cicada. It can produce sound as loud as a jackhammer. 2 ■ Bne Forum Precision Graphics Centers Greenway Plaza 3 Greenway Plaza, Suite C-265 Houston, Texas 77046 713-960-0105 ■ The Bne Lt ■ Ge Who I Am Books in Review SevenIn Mississippi Habits ofa 14-yearin 1881, old orphan married, only to find Positive People herself widowed six years later. Simon Sinek wanted to know what’s so hard about building a reputable business with a committed team that creates loyal customers. He found the answer in a question. Great leaders start with “Why?” With his groundbreaking book, Sinek draws from real-life stories uncovered in his research. He found a Destination pattern with leaders who have had great influence. Each great leader started where no one else did. They started by finding a rock-solid answer to why they had to do what they wanted to do. Once a leader has found an unshakable “why,” the focus changes. Leaders don’t have to recruit or hire, The Capital Hotel, Little Rock, Arkansas so much as pick the team members who believe in the “why.” Customers respond from the inspiration they feel Space, satisfaction, and savory delights make Little Rock’s Capital Hotel rather than the “handling” they experience, changing the center of accommodation in the South. It’s perfect for a fulfilling family sales into longer-term and deeper relationships. getaway, captivating romantic experience, or a gratifying business retreat. Start with Why Inspiration that The elevator at the Capital Hotel in Creates Action Little Rock fits you, your family, and your horse if you bring one! From by Simon Sinek the majestic lobby with stained-glass skylight windows to the enchanting rooms, everything is made with space and comfort in mind. The staff at the Simon Sinek calls himself a teacher and an optimist. He has worked with members of Congress and staff experience that will take your breath at the Pentagon, as well as corporations such as away. Microsoft, 3M, and American Express. Each time, The Capital also has thousands he has helped leaders find the power of “why.” Start of square feet of space available for with Why is available online and in bookstores now. conferences, ballroom events, or More information about Simon Sinek and his work is meetings. When looking for something available at www.startwithwhy.com. larger, a one-minute walk down the Capital has the highest reputation in the street takes4.4 visitors impressive and stars to onthe Amazon.com city for personal, welcoming service spacious Statehouse Convention Center. and for anticipating each guest’s every The Wally Allen Ballroom comfortably need. fits over 2,000 guests or attendees, while ■ One Lookng Back Eleven is the name of the Capital’s feature restaurant. With 1630s — Governor Winthrop introduced breakfast, lunch, dinner, and coffee the fork as a dining utensil to America. and dessert menus, this restaurant has combined exclusiveFranklin quality created, with 1730s — Benjamin in accessible meals. Fresh localforce fare paid and by Philadelphia, the first police cosmopolitan the city itself. options ensure every guest will find their new favorite 1830s “America Country, dish. The — Capital Bar &(My Grill delivers’Tis of Thee)” firstand sung, in Boston, Mass. lunch, was dinner, cocktail delights with entertainment on theLions side. (then For called 1930s — The Detroit something more intimatewon and private, the Portsmouth Spartans) the first NFL step into the Capital Cellar for a wine game. Business Funnies smaller executive rooms meet every need for more exclusive groupings. Management has trained the Statehouse staff for every accommodation, from audiovisual telecommunications technology to inspired catering and any presentation needs. To experience the center of hospitality in the South, be sure to visit the hotel website at www.capitalhotel.com, where you’ll find plenty of reasons to consider the Capital on your next visit to Little Rock. “I do like the large moat.” ® While working as a laundrywoman Effective people often find personal in the 1890s, this mother of one happiness before success. Try out these daughter began losing her hair. She habits of highly positive people. managed her embarrassment with Gratitude—List the things that make a number of remedies. Nothing your life meaningful. Read them aloud. satisfied her until she tried a Think about what you do to keep these concoction from a woman named wonderful things in your life and add to Annie Malone. She became a sales your list over time. agent for Malone and moved to Good Mental Hygiene—One thought Denver, where she married Charles can change your feelings and direct your Joseph Walker. actions. Wash out negativity with visual Soon afterwards she founded her reminders or good memories that keep you own business based on a product feeling bright and positive. called Madam Walker’s Wonderful Selectively Social—Thoughts and Hair Grower. She went door-to-door feelings often reflect whatever surrounds with her product and relentless spirit us. Positive people build nurturing throughout the South and Southeast. environments where negativity cannot Her business expanded with invade. cosmetics, personal-growth Exercise—Movement makes your programs, and employment whole body work as a team. Over time, opportunities. Her company exercise improves your physical fitness employed over 3,000 people and and your mental fitness. Find exercises held a patent for a hair-wave that keep you coming back for more. machine that put “perms” into Map the Day—Map out projects or women’s hair. She was a self-made activities, even if it’s for just 10 minutes. millionaire and a role model for This will prioritize tasks and build entrepreneurs and African-American momentum. women everywhere. She continued Seize the Day—Positive people take to run her company until her death at healthy risks. Build into your weekly 52 years of age. routines chances to experience something Madam C.J. Walker, or Sarah surprising and challenging. Breedlove McWilliams Walker, Celebrate Success—Positive people let once said, “I am a woman who others know why they feel positive. One came from the cotton fields of the of the best rewards of being positive is South. From there, I was promoted that your light shines through and you can to the washtub. And from there, I be comfortable with who you are. promoted myself into the business From happiness to effectiveness, your of manufacturing hair goods and habits create the positive changes you preparations. I have built my own desire. factory on my own ground.” Febrary 2015 ■ 37 ■ In That Year ■ Web Savvy 1902 ■ Cuba gains independence from Spain. ■ Builders complete construction of the Aswan Dam in Egypt, changing agricultural production http://www.manualslib.com in the Nile River Valley. With almost 1.5 million manuals cataloged in their database, the team behind this website gets a huge thank-you note from everyone who’s ever searched for technical manuals on the Web. ■ Unemployment in the U.S. Forget Climbing the Ladder—Build a Pyramid Many people think the secret to getting ahead is http://www.stripcreator.com Strip Creator is a Web-based comic-strip creator. Choose characters, backgrounds, speech bubbles and text, and then put it all together in a snap! reaches 3.7% and federal spending reaches approximately half a billion dollars. ■ Willis Carrier invents the first air-conditioning system. putting your foot on one rung of the ladder at a time. ■ Barnum Brown finds fossils of However, a ladder might slip, tip, or turn if you move a tyrannosaurus rex in Hell Creek, your weight too much in any direction, and what Montana. happens if too many people climb a ladder at once? ■ Beatrix Potter publishes the A ladder is never as sturdy as a strong foundation. first Peter Rabbit story. Although pyramids take more time and effort, their ■ Pasadena, California hosts the foundations withstand earthquakes and their peaks first Rose Bowl. offer better views. ■ Denmark adopts fingerprinting People say everything fears time, but time fears the to identify criminals, the first pyramids. If you want something to last, build it like country to keep such records. a pyramid. If you wish to truly enjoy the view at the ■ President Theodore Roosevelt top, build your pyramid instead of climbing a ladder. becomes the first U.S. chief executive to ride in a car. http://dailycaller.com The Daily Caller delivers original reporting with fresh commentary, clear insights, along with a perceptive watch on government news, economic developments, and relevant stories that hit home. In Networking, Does Size Matter? In the book How Many Friends Does One Person Need?, Robin Dunbar suggests the trust and familiarity before we introduce others into those closer relationships. average person can only maintain meaningful In business, networking matters. Websites relationships with about 150 people. It doesn’t like LinkedIn provide incredible opportunities really matter if you live in a bustling city, for people to connect on some level. Keep reside in a quiet village, or say yes to every in mind, the size of your toolbox doesn’t say friend-invite on Facebook. much about what you can do for people. Other studies suggest name-dropping may Although you can never have a big enough http://www.studyblue.com signal someone doesn’t know the other person business network, maybe size isn’t what’s Set up your own online flash cards so you can study better. This site is useful for learners, college students, and parents who want to be involved in their children’s education. that well, or doesn’t think of them as a close, important. When making new connections, personal friend. We tend to guard the people remember value comes from how meaningful we love and care about most. It takes a level of and deep you make the relationship. 4 ■ Bne Forum Make Connections How often do you hear, “Let’s keep in ■ Prodct Ltng Teams and Events—Teams make goals touch?” Printed newsletters make a tangible possible. Feature key individuals and connection readers feel right in their hands. teams that have achieved goals. Highlight a Here is a list of suggestions for your calendar of events and milestones. newsletter that build your reputation, revenue, and response from readers. Stories—Newsletter stories work best Missions and Values—Every organization has a mission statement that motivates everyone’s efforts. Celebrate the when they focus on a problem relevant to the accomplishments that serve that mission. reader and solve the problem quickly in an A spokesperson’s brief explanatory letter entertaining way. Use information and details connects your organization to the values you that readers will quickly identify with. share with readers. Communities—Newsletters provide a perfect vehicle to show an organization’s place in the community. Gather testimonials from people or articles that illustrate your local investments. Calls to Action—A prompt to join a Facebook page calls the reader to take action, grow the relationship, and change some part of their life. Include a redeemable coupon with an article on a featured product. Print your contact information often in your newsletter. When it’s time to keep in touch, a printed newsletter creates a connection that your customers are sure to remember. We Sell Prntng to Help Yo Sell More Prodct. • • • • • • • • • • • • • • • • • • Banners Brochures Catalogs Door Hangers Flyers Full-Color Copies Gatefold Brochures Invoice Forms Labels Manuals Menus Postcards Prescription Notepads Price Lists Product Labels Rack Cards Sell Sheets Table Tents Thinking Past the Product People think of Apple as a business that be great to print one photo from your inkjet, makes devices. It’s true that Apple keeps but it is actually a lot less expensive to use coming up with amazing hardware. However, a printing company if you need multiples of Apple is one of the top five businesses that anything!) make revenue from digital content. Likewise, the price of inkjet printers has Nine out of 10 inventors are unable to get their new gadget out to the market profitably. dropped so much that, for less than $100, They may spend a lot of time “hardware you can print a beautiful photo or document. thinking” without actually considering how Inkjets are often sold at a loss. Why? Because people will respond to their product. Use inkjet manufacturers are actually making their “digital thinking” to look at the bigger picture. money from the ink—considered to be one of Market-changing innovation comes from the most expensive liquids on earth. (It might whole-business thinking. Precision Graphics Centers 7051 Portwest Drive, Suite 130 Houston, Texas 77024 713-528-2345 713-528-2345 Febrary 2015 ■ 5 Adding Up the Benefits per Impression Have you ever wondered what it actually costs to make an impression on someone? One metric used in marketing—the “cost per impression”—helps decision makers get more out of their advertising. In a recent study, the average cost per impression of printed and promotional items came to $0.002. In comparison, the cost per impression for online advertising tends to be 25% more. Products like printed pens, shirts, and hats make impressions that add up. The Direct Marketing Association found in 2010 that one dollar spent on print advertising generated over 12 dollars in sales. Those tangible, printed impressions add up to a great return on investment and build real growth for business. The next time you have to make a decision about your advertising, think about the value that comes from the impressions you make. For value that generates results, it’s time to rethink the role of printed promotional materials in your advertising. Corporate Headquarters 7051 Portwest Drive, Suite 130 Houston, Texas 77024 713-528-2345 Dallas Street 507 Dallas Street, Suite B Houston, Texas 77002 713-650-6505 Greenway Plaza 3 Greenway Plaza, Suite C-265 Houston, Texas 77046 713-960-0105 The Shops at The Houston Center 1200 McKinney, Suite 403 Houston, Texas 77010 713-650-6006 6 ■ Bne Forum ■ Ge Who I Am Books in Review In Mississippi in 1881, a 14-yearold orphan married, only to find Simon Sinek wanted to know what’s so hard about herself widowed six years later. building a reputable business with a committed team While working as a laundrywoman that creates loyal customers. He found the answer in a in the 1890s, this mother of one question. Great leaders start with “Why?” daughter began losing her hair. She With his groundbreaking book, Sinek draws from managed her embarrassment with real-life stories uncovered in his research. He found a pattern with leaders who have had great influence. Each great leader started where no one else did. They started by finding a rock-solid answer to why they had to do Denver, where she married Charles focus changes. Leaders don’t have to recruit or hire, Joseph Walker. so much as pick the team members who believe in the “why.” Customers respond from the inspiration they feel rather than the “handling” they experience, changing Soon afterwards she founded her own business based on a product called Madam Walker’s Wonderful sales into longer-term and deeper relationships. Simon Sinek calls himself a teacher and an optimist. He has worked with members of Congress and staff Hair Grower. She went door-to-door with her product and relentless spirit throughout the South and Southeast. at the Pentagon, as well as corporations such as Her business expanded with Microsoft, 3M, and American Express. Each time, by Simon Sinek concoction from a woman named agent for Malone and moved to Once a leader has found an unshakable “why,” the Inspiration that Creates Action satisfied her until she tried a Annie Malone. She became a sales what they wanted to do. Start with Why a number of remedies. Nothing cosmetics, personal-growth he has helped leaders find the power of “why.” Start programs, and employment with Why is available online and in bookstores now. opportunities. Her company More information about Simon Sinek and his work is employed over 3,000 people and available at www.startwithwhy.com. held a patent for a hair-wave 4.4 stars on Amazon.com machine that put “perms” into women’s hair. She was a self-made ■ Lookng Back Business Funnies 1630s — Governor Winthrop introduced millionaire and a role model for ® entrepreneurs and African-American women everywhere. She continued to run her company until her death at 52 years of age. the fork as a dining utensil to America. Madam C.J. Walker, or Sarah 1730s — Benjamin Franklin created, in Breedlove McWilliams Walker, Philadelphia, the first police force paid by once said, “I am a woman who the city itself. came from the cotton fields of the 1830s — “America (My Country, ’Tis of South. From there, I was promoted to the washtub. And from there, I Thee)” was first sung, in Boston, Mass. promoted myself into the business 1930s — The Detroit Lions (then called of manufacturing hair goods and preparations. I have built my own the Portsmouth Spartans) won the first NFL game. “I do like the large moat.” factory on my own ground.” Febrary 2015 ■ 7 heard happens to be shared by both of you. ■ Odd Fact Find an Elevator Question—Do you have an “elevator question”? Something to hook interest? What can you ask so your prospect drops the distractions and begins a conversation? Instead of building a case for why your offer is the best, ask your prospect, in an intriguing way, what they want changed. Chances are you might have something for Sales Conversation Is the Key Their eyes are glazed. Their pens tap on the desk. When you stop talking, they them. Breaking Through the “Win Me” Attitude—A pitch is often a one-sided Genealogy / Ancestry ■ Approximately 1 in 5 Americans come from German ancestry. ■ According to records, a woman from Shuya, Russia in the 1700s gave birth to 69 children in her life: 16 pairs of twins, seven sets of triplets, and four sets of quadruplets. Historical Laws performance. When was the last time you heard ■ In Tennessee, it was illegal for a pitch get a standing ovation? Many customers a woman to drive by herself in adopt a “win me” attitude to a pitch, and after Memphis. A man would have to walk a performance everyone goes home. The same or run in front of the vehicle, waving a attitude comes up for the next performance. red flag in order to warn approaching say, “No, thank you.” Instead of grinding That “win me” attitude changes to a “let’s through your set sales pitch, consider the win” attitude when the prospect participates in conversation your prospect wants. a conversation. When they feel someone else Pets Hearing and Being Heard Is the pedestrians and motorists. has invested something in their interests, they Goal—Conversations get people to listen ■ Smokey, a cat in the UK, was reciprocate. The sale becomes a consolidation to the ideas of one another. Don’t guess given the record for the loudest of shared goals instead of a manipulation of at a solution for your customer—listen. purr by a domestic cat, at 67.7 circumstances. decibels. This is comparable to Listening lets you hear the opportunity. People can tune out a pitch, but a The sales pitch isn’t dead, but prospects moderate highway traffic. invest a lot into any potential sales themselves. conversation isn’t the same as a pitch. ■ A Pekingese dog in Texas Let them know you are listening, use an A conversation puts your prospect into a named Puggy holds the record for elevator question, and break through attitudes listening frame of mind, too. Your chances longest pet dog tongue. Puggy’s with shared goals. The conversation your of being heard improve dramatically in a tongue measured almost 5 inches. prospect really wants could hold the secret to conversation. The goal of hearing and being success for both of you. Business Forum Advertising that Sticks! Printed Magnets! Precision Graphics Centers The Shops at The Houston Center 1200 McKinney, Suite 403 Houston, Texas 77010 713-650-6006 8 ■ Bne Forum Published by Precision Graphics 7051 Portwest Drive, Suite 130 Houston, Texas 77024 Phone 713-528-2345 Local E-mail Letters to the Editor [email protected] Customer Service [email protected] Fax 713-528-0142 24 Hour Online Ordering www.pgc1.com
© Copyright 2024