Conference Schedule Venue: Institute Seminar Hall January 29, 2015 REGISTRATION AND WELCOME TEA: 10 am to 11.30 am INAUGURATION: 11.30 am to 1.30 pm Chief Guest: Prof P Chakrabarti, Director, MNNIT Allahabad Keynote Speaker: Prof Rukmani Gounder, Massey University, Auckland Session Chair: Prof R K Srivastava, MNNIT Allahabad Conference Chair: Prof Geetika, MNNIT Allahabad Lunch: 1.30 pm to 2.30 pm TECHNICAL SESSION (FINANCE AND COMMERCE): 2.30 pm to 4.30 pm Session Chair: Prof A K Mukherjee, University of Allahabad, Allahabad DOCTORAL COLLOQUIUM: 2.30 pm to 4.30 pm (LHC 1) Session Chair: Prof Sajal Kabiraj, Dongbei University of Finance and Economics, PR China January 30, 2015 TECHNICAL SESSION (HUMAN RESOURCE): 9.30 am to 11.30 am Session Chair: Prof Kalpana Mathur, Jai Narain Vyas University, Jodhpur TECHNICAL SESSION (STRATEGY, GROWTH AND ENTREPRENEURSHIP):12.00 am to 1.30 pm Session Chair: Prof Usha Kiran Rai, Banaras Hindu University Varanasi Lunch: 1.30 pm to 2.30 pm TECHNICAL SESSION (MARKETING AND BRANDING): 2.30 pm to 4.30 pm Session Chair: Prof J N Bhargava, University of Allahabad January 31, 2015 TECHNICAL SESSION: ISTD-‐HELPING PEOPLE GROW: 9.30 am-‐10.30 am Session Chairs: Mr Vijoy Kumar, Chairman, ISTD Allahabad Chapter Dr Arun Kumar, MONIRBA, Allahabad Mr Ashok Kumar, National Council Member, ISTD TECHNICAL SESSION (TECHNOLOGY AND MANUFACTURING): 11.00 am to 12.30 pm Session Chair: Prof R R K Sharma, IIT Kanpur VALEDICTORY: 12.30 pm to 1.30 pm Chief Guest: Prof Pradeep Bhargava, Director, GBPISS, Allahabad Guests of Honour: Prof S Bumrungkit, Khon Kaen University, Thailand Prof R R K Sharma, IIT Kanpur Lunch: 1.30 pm to 2.30 pm Schedule of Sessions Date/Time/Venue 29/1/2015, 2.30 pm to 4.30 pm, Institute Seminar Hall Session FINANCE AND COMMERCE Session Chairs Prof A K Mukherjee, University of Allahabad ID Title Author(s) 59 A Study of Causal Relationship between Selected Variables Peeush Ranjan Agrawal and Tanu and Foreign Institutional Investment in India Agarwal 39 An Examination of Currency Futures Market in India Tanuj Nandan and Puja Agrawal 13 Does Ownership Structure Affect Capital Structure: Evidence Saurabh Chadha and Anil K Sharma from India 23 Analysing the Characteristics of Working Capital Utkarsh Goel and Anil K Sharma Management in Indian Manufacturing Sector 8 Global Transmission of Volatility: An Empirical Investigation Amarnath Mitra and Vishwanathan Iyer 45 Consumers’ Attitude and Financial Planning: Risk Tolerance Kumar Saurabh and Tanuj Nandan and Financial Satisfaction 31 Qualitative Aspects of Corporate Information on Corporate Shilpi Srivastava Disclosure Practices with Special Reference to MNCs (Multinational Corporations) & Indian Corporate 42 Relevance of Net Operating Cycle – A Theoretical Discussion Vikas Chaubey 47 Social Implication of Micro-‐Insurance in India Ruby Singh and Amit Gautam 61 An Analysis of CSR Spending in Banking Sector in India Namrata Singh, Rajlaxmi Srivastava and Rajni Rastogi 9 Financial Inclusion and Its Determinants: A Bangladesh Md. Nur Alam Siddik, Sajal Kabiraj and Perspective Gang Sun Date/Time/Venue 29/1/2015, 2.30 pm to 4.30 pm, LHC 1 Session DOCTORAL COLLOQUIUM Session Chairs Prof Sajal Kabiraj, Dongbei University of Finance and Economics, PR China Date/Time/Venue 30/1/2015, 9:30 am to 11:30 am, Institute Seminar Hall Session HUMAN RESOURCE Session Chairs Prof Kalpana Mathur, Jai Narain Vyas University, Jodhpur ID Title Author(s) 67 The Social Route for Employer Branding Strategy Kalpana Mathur and Arti Sharma 14 Work Adjustment Satisfaction of Indian Expatriates in Anvita Gupta and Geetika Information Technology Sector 58 A Conceptual Framework for Teacher’s Talent Retention in Rupali Singh and Tripti Singh Management Education Entities in India 72 Role of Trainee Self-‐efficacy on Transfer of Training: A Review Piyali Ghosh and Ragini of Literature 43 Are Attributes of Transformational Leader Instrumental in Sangeeta Sahu and Avinash D. Developing Attachment by Engaging Employees? Pathardikar 49 HR Strategies for Managing the Multigenerational Ginni Chawla Workforce: A Conceptual Study 50 The Progression of Human Resource Management: A Review Sonal Agarwal and Tripti Singh 71 Are All Job Demands Related Positively to Engagement? A Alka Rai Retrospective Discourse 19 Role and Effectiveness of Emotional Intelligence in Training Ravi Chaudhary and Jaspreet Kaur Puri 21 E-‐HRM: A Start-‐Up Tool for Green HRM Monica Bhadoriya, Manoj Patwardhan and Naval Bajpai 77 Worklife Balance among Teachers: An Empirical Study Abeeda Irfan and F. T Azmi 75 Managing Growth of Organizations-‐ the Plant Way: Diffusion Akshat Bhargava through Strategic HR Interventions Date/Time/Venue 30/1/2015, 12:00 noon to 1:30 pm, Institute Seminar Hall Session STRATEGY, GROWTH AND ENTREPRENEURSHIP Session Chairs Prof Usha Kiran Rai, Banaras Hindu University ID Title Author(s) 73 Growth and Poverty Dynamics: Evidence from Thailand Siraprapa Bumrungkit and Rukmani Gounder 60 Determinants of Sustainable Competitive Advantage in Indian Ashish Mohan Dubey, Geetika and Aviation Industry Ganesh P. Sahu 34 Conversion of Threat into Opportunities: A Case of Lenovo Sandeep Choudhary 65 Identifying Key Factors for Successful International Joint Dileep Singh Venture in India 57 Impact of Corruption on the Economy of a Nation: A Study Prabhudatt Dwivedi, Amit Kr Arora and Ganesh P. Sahu 70 Global Wings through International Modes of Entry and Mayank Kumar Pandey and Dileep Expansion Singh 76 Technology Adoption and Newspaper Industry: A Strategic Rajesh Tripathi and Geetika Thinking View 2 Business Incubators as Allied in Reducing the Transaction José G. Vargas-‐Hernández Costs in Mexican Entrepreneurs 5 A Conceptual Model of Determinants of Women Nidhi Tiwari and Geetika Entrepreneurship Based on Literature Review 40 Implementation of Quality Systems in Indian MSMEs: A Critical Tripti Singh and Alok Agrawal Analysis of Successful Case Studies 36 Integration of Lean and Discrete Event Simulation for R. Arun, N. Sandeep and K. S. Kishan Improving the Value Stream Profit of a Production Line Doss Date/Time/Venue 30/1/2015, 2.30 pm to 4.30 pm, Institute Seminar Hall Session MARKETING AND BRANDING Session Chairs Prof J N Bhargava, University of Allahabad ID Title Author(s) 66 A Paradigm Shift from Physical Markets to Virtual Markets and Prabhat K. Dwivedi Its Business Implications 68 Understanding Mall Shopping Experiences: Examining the Vibhuti Tripathi and Anushree Tandon Effect of Gender on Mall Attractiveness of Shoppers in a Tier III City 46 Marketing Oriented Strategic Planning: The Need of the Hour Dilip Nandkeolyar and Neeraj Pandey for Indian SMEs in the Face of Globalization 55 A Study of Factor Affecting Consumer Satisfaction amongst Shefali Nandan and Pravin Kumar College Students with Online Shopping Agrawal 24 Attitude and Purchase Behaviour of Customers of Industrial Sanjay Kumar Yadav, Ramesh Kumar Products in Chattisgarh Region Chaturvedi and Anupam Srivastava 62 Cause Branding: Gaining Momentum towards Corporate Sheetal Soni and Abhishek Soni Citizenship 35 Awareness and Perception of Organic Baby Food among Ruchi Khandelwal Women 16 Analyzing Technological Environment for Effective Inventory Priyanka Kochhar, Ashish Gupta and Management: A Study of Semi-‐Organized Retail Outlets in Anushree Tandon Uttar Pradesh (India) 18 From Marketing Mix to E-‐Marketing Mix: A Literature Rashmi Gupta Overview and Classification 25 Impact of Consumer Involvement in Purchase Decision on Usha Patel Price Behavior 22 Emotional Selling Proposition Anupam Srivastava 56 On-‐Line Retail Service Quality Measurement and Consumer H. C. Purohit Satisfaction 11 Diagnosing Effectiveness in Pharmaceutical Sales Training 7 Komal Khandelwal Das, Ashwani Kumar Upadhyay and Subrata Das Sandeep Sikerwar Branding-‐ Getting Stronger by Striking Right Cord with Technology (Case Study of Laptop’s Branding in India) 48 A Conceptual Approach to Export Marketing Strategy Neelanjali Jaiswal and Amit Gautam 74 Trend of Online Shopping Behavior in India: With Special Navaneet Singh Patel and Naveen Reference to Young Consumers Kumar Date/Time/Venue 31/1/2015, 9.30 am to 10.30 am, Institute Seminar Hall Session ISTD-‐HELPING PEOPLE GROW Session Chairs Mr Vijoy Kumar, Chairman, ISTD Allahabad Chapter Dr Arun Kumar, MONIRBA, University of Allahabad Mr Ashok Kumar, National Council Member, ISTD Date/Time/Venue 31/1/2015, 11.00 am to 12.30 pm, Institute Seminar Hall Session TECHNOLOGY AND MANUFACTURING Session Chairs Prof R R K Sharma, IIT Kanpur ID Title Author(s) 51 Application of Information Technology and Social Media in Deepak Sundrani Marketing of Houses in India 12 Customer Prioritization for Order Preference using AHP and Manish Gupta and Chandresh Tripathi DEA Approaches 1 Lean Planning and Comparison of Production Flow Analysis Nirpeksh Shukla and Manish Sagar Between Blast Furnace Process & Corex Process: A Steel Sector Case Study 37 Power Sector Engineering: Interrelating Project Risk Shwetank Parihar, Chandan Bhar and Management and Project Maturity Levels in a 110 Kilo Volt Randhir Kumar Ampere Electrical Transmission Line Installation 20 Conceptual Framework for Green Disposal of Fly Ash: Reusing Jaspreet Kaur Puri, Ravi Chaudhary and Industrial Waste of A Thermal Power Plant Shwetank Parihar 53 Innovative Approach of Biometric Technology in e-‐banking Swatantra Kumar, Sanjay Baijal and and its Role in Financial Inclusion Arjumand Bano 78 Recent Advances in ZnO Thin Films based Ultraviolet Photo Shaivalini Singh and Si-‐Hyun Park Detectors Instruction to Delegates Note: Please prepare a PowerPoint presentation for 10 minutes duration.