1. Healthcare

UTAH’S LARGEST
Grassroots
STARTUP FESTIVAL
W E L C O M E T O S TA R T S L C ,
StartSLC is the largest startup and technology festival to ever be held in Utah. Hosted
by Beehive Startups, Grow Utah, Zions Bank, and numerous friends and leaders within
Utah’s startup community, this three-day event will bring together entrepreneurs,
hackers, designers, marketers, musicians, filmmakers, bloggers, makers, thought
leaders, and foodies to have fun, learn from one another, and create lasting connections.
F E AT U R E D E V E N T S
4
SCHEDULE
6
M A P O F T H E G A T E W AY
10
SPONSORS
10
F E AT U R E D S P E A K E R S
12
2
FEATURED EVENTS
6:00PM JAN. 31
IZENI MAIN STAGE
THE $ 250K PITCH COMPETITION
3
FEATURED EVENTS
9:00PM JAN.31
IZENI MAIN STAGE
Enjoy the finale of StartSLC’s $250,000 Pitch Competition and
THE UTAH STARTUP AWARDS
Beehive Startups, Startup Ogden, Grow Utah, and Zions Bank
Utah Startup Awards, along with dinner, keynote speaker Aaron
are excited to present the 1st Annual Utah Startup Awards
Skonnard (CEO, Pluralsight) and an epic after-party hosted by
on the final night of StartSLC in the Izeni Ballroom at the
SLUG Magazine, Overstock, and SpinGo!
Gateway in downtown Salt Lake City.
The program will kickoff with the pitch competition, followed
by keynote Aaron Skonnard, the Utah Startup Awards ceremony,
and then the revealing of the pitch competition winners!
The judges’ choice for winner of StartSLC’s pitch competition
will receive a grand prize of $150,000, with the runner-up
receiving $50,000. Only those who RSVP to this event will be
able to vote on the Audience Choice Award, which will award
another $50,000.
THURSDAY, JAN. 29 - SCHEDULE
AT CHURCH & STATE
6:00 PM
ENDS: 5PM JAN. 31
THE UTOS & AT&T ® HACKATHON
6:30
AT ZIONS BANK VENUE
THE FUNDING DEBATE
Revenue based financing, equity funding,
venture debt, and convertible notes.
7:00
StartSLC is thrilled to host the three-day UTOS & AT&T®
Hackathon. A HACK is an event where people can get
together and work on improving the project itself. Open
Source software is made possible by people doing what they
love to do. Working together in a community, bit by bit, they
combine their efforts (what ever that may be) and put forth a
project that all can be proud of.
Please visit the www.Hack.UTOS.org for more details on
this event.
7:30
PITCH COMPETITION FINALISTS
ANNOUNCED
8:00
START SLC KICKOFF PARTY
8:30
Church & State supports startup companies
striving to achieve sustainability with a full suite
of services – furnished office space, mentors
and the opportunity to leverage an extensive
network of business, media and investor
contacts – completely free of charge.
9:00
9:30
10:00
10:30
11:00
HACKATHON BEGINS
4
FRIDAY, JAN. 30 - SCHEDULE
BEEHIVE STARTUPS
GROW UTAH
KICKSTART SEED FUND
SHUMWAY VAN &
HANSEN
OVERSTOCK
ZIONS BANK
DEV MOUNTAIN
DEV MOUNTAIN - IOS MINI BOOTCAMP
BITCOIN
PANEL
5:00
5:30
6:00
6:30
7:00
7:30
8:00
LaunchUp is an event for entrepreneurs, aspiring
entrepreneurs, startup junkies, cool people,
miscreants, rapscallions, and the occasional
lost dog.
4:30
LAUNCHUP
SALT LAKE CITY
4:00
CLOSING KEYNOTE:
3:30
Overstock Chairman Jonathan Johnson
3:00
THE SHIFTING MEDIA LANDSCAPE
2:30
HARNESSING THE MEGAPHONE
2:00
STARTUP LEGAL
1:30
FINDING A VALUED PRIVATE EQUITY
PARTNER
1:00
TASK EASY CEO KEN DAVIS
12:30
WILDWORKS CEO CLARK STACEY
12:00
AMY REES ANDERSON
11:30
WO R K S H O P S
LESSONS FROM STARTUP ACCELERATORS
11:00
KEYNOTE:
10:30
SURVIVING SHARKTANK
(GRAND BALLROOM)
10:00
Zenefits CEO Parker Conrad
IZENI MAIN STAGE
9:30
PA N E L
Managing Director Gavin Christensen
INBOUND SLC
9 AM
Make immediate improvement to your
marketing efforts.
VENUE
F E AT U R E D
OPENING KEYNOTE: Kickstart Seed Fund
SPEAKER
5
FRIDAY, JAN. 30 - SCHEDULE
8:30
9:00
SLC ANGELS PITCH COMPETITION
BIG DATA UTAH HACKATHON: GOES UNTIL 11:00 PM
START SLC HEADQUARTERS
WOMENS TECH COUNCIL STARTUP WORKSHOPS
2 MILLION CUPS
HACKATHON CONTINUES
OUTLIER POD CAST
OVERSTOCK LOUNGE
SALT LAKE CITY COWORKING CRAWL
STARTING AT SUSTAINABLE STARTUPS
Just like a Pub Crawl, but instead of visiting the bar you’re
joining us, the Salt Lake Coworking Coalition, on a tour of
downtown SLC’s coworking spaces.
6
SATURDAY, JAN. 31 - SCHEDULE
BEEHIVE STARTUPS
ZIONS BANK
GROW UTAH
DEV MOUNTAIN
SHUMWAY VAN &
HANSEN
OVERSTOCK
KNOCK TWICE
KICKSTART SEED
FUND
GAME WORKS
SUSTAINABLE
STARTUPS
GIRL DEVELOP IT
JUMPSEARCH
GLOBAL
CHAMBER PANEL
3:30
2ND STORY
CAPITAL
4:00
4:30
5:00
5:30
SILICON SLOPES HOW
REAL IS THE HYPE
HACKATHON CONTINUES
PRESS RELEASE
WORKSHOP
TOM NIED CYBER
SECURITY
STARTUP
GRIND
ASENATH
HORTON
OUTLIER POD CAST
WOMENS TECH COUNCIL STARTUP WORKSHOPS
KICKSTARTER ALLEY
FAMILY CODING BOOTCAMP
DRONE FLYING
WORKSHOP
START SLC HEADQUARTERS
PADDLE BATTLE
KIMBALL
KJAR
THE UTAH
STARTUP
AWARDS
DINNER
BEGINS
6:00
6:30
7:00
7:30
8:00
8:30
9:00
10:00
THE START SLC AFTER PARTY
3:00
UTAH STARTUP AWARDS
2:30
Awards will recognize the achievements of startups,
entrepreneurs, and community leaders throughout the
Beehive State.
2:00
START SLC KEYNOTE: Pluralsight CEO
1:30
PITCH COMPETITION VOTING
1:00
$250K PITCH COMPETITION
(GRAND BALLROOM)
12:30
UTAH WOMEN IN TECH PANEL
OPENING KEYNOTE: HireVue Chairman
IZENI MAIN STAGE
12:00
COTOPAXI CEO DAVIS SMITH
11:30
CLASSROOM 2.0 - EDTECH
11:00
THE FUTURE OF HEALTH TECH
10:30
LIFE AFTER SEED FUNDING
10:00
WO R K S H O P S
QUALTRICS CEO RYAN SMITH
9:30
DROPSHIP CEO JEREMY HANKS
9 AM
PA N E L
David Bradford
VENUE
F E AT U R E D
STANDING OUT IN THE FUNDING WORLD
SPEAKER
7
SATURDAY, JAN. 31 - SCHEDULE
THANKS TO OUR GRACIOUS SPONSORS
FOR MAKING THIS HAPPEN
IZENI DEVELOPMENT
BEEHIVE STARTUPS
Izeni has been involved in information technology
and custom software development since 2008,
building flagship technical products for businesses that have become major contributors in their
markets. Izeni understands the realities of startups
as well as the needs of established organizations.
Our clients love that we function as their technical
partners by offering strategic consulting while
planning, developing, testing, and deploying their
custom-built, high-quality technical products.
www.Izeni.com
Beehive Startups is an independent organization
committed to covering Utah’s startup and tech
ecosystem — we believe a community is strongest
when every member has a voice and the opportunity to be heard. If you’re an entrepreneur in the
Beehive State, we’re here to tell your stories, to
celebrate your success, and to learn from your
failures.
www.BeehiveStartups.com
GROW UTAH
SHUMWAY VAN & HANSEN
We envision a robust Utah entrepreneurial eco-system that encourages entrepreneurial talent to step
forward. Our mission is to accelerate the creation
of innovative, entrepreneur-led, high-growth businesses that will strengthen and expand the future
growth of Utah’s economy.
www.growutahventures.com
Shumway Van & Hansen was founded in 2008 with
the goal of providing clients with exceptional “big
firm” results for a reasonable “small firm” price.
Formed on the primary principles of honor, service,
trust, and value, our firm has been growing rapidly
since that day.
www.shumwayvan.com
ZIONS BANK
DEV MOUNTAIN
From the vision of founder Brigham Young to the reality of one of the nation’s most impressive banking
organizations, Zions continues to be a pioneer in
banking. In addition to a wide range of traditional
banking services, Zions offers a comprehensive
array of investment and mortgage services and
has a network of loan origination offices for small
businesses nationwide.
www.ZionsBank.com
DevMountain is an industry-leading code school
nestled in the heart of the Wasatch Mountains.
Founded by fellow coders, DevMountain’s expert
faculty love sharing their craft and in doing so
empowering the next wave of programmers and
entrepreneurs. Learn to code.
www.Devmounta.in
10
SPONSORS
KNOCK TWICE
KICKSTART SEED FUND
Knock Twice is a hybrid agency that goes beyond
conventional communications: we’re creative strategists, content experts, and media hackers. Our
team has a proven record of bringing tech startups
to market, growing user bases, building strong
brands, and creating innovative content programs
for some of the world’s biggest companies.
www.knock2x.com
We are a seed fund. Our mission is to kickstart
companies in Utah and the Mountain West by
aligning technology creators, industry, entrepreneurs, and capital sources behind the funding and
mentoring of seed investments.
www.kickstartseedfund.com
FOXTAIL MARKETING
Foxtail Marketing is a digital marketing firm that
provides content marketing, digital marketing,
and lead generation services for B2B focused
companies. The content they create focuses on
engagement and lead generation. Their sole goal
for their clients is to enhance their brand, drive
traffic, and increase revenues.
www.foxtailmarketing.com
SLUG MAGAZINE
SLUG Magazine, an acronym for Salt Lake
UnderGround, is one of Utah’s longest running and
most experienced independent magazines that
continues to publish regularly, covering music,
action sports, art, and subculture with a mostlyvolunteer staff of freelancers.
www.slugmag.com
SALT LAKE CITY WEEKLY
City Weekly provides thorough, relevant, and
interesting reporting and writing on local news,
arts, and entertainment for the wonderful residents
of Salt Lake City and the environs. In the process,
we also set the standard for journalistic quality in
this community.
www.cityweekly.net
CHURCH & STATE
Church & State is a no-strings-attached business
incubator and entrepreneur center in Salt Lake City,
a place where startups looking for resources and
community support can seek refuge from predatory
investors and incubators that demand position or
percentage in exchange for services.
www.cs1893.com
SPINGO
We noticed that there wasn’t a single great way
to find, promote, and share events, so we started
curating events and building products that empower
others to experience life. We put our products and
event information into the hands of news media
sites, travel sites, search engines, etc., empowering
them to help users find something to do.
www.spingo.com
USTAR
The Utah Science Technology and Research initiative (USTAR) is part of the Governor’s commitment
to help Utah lead the nation as the best performing
economy and be recognized as a premier technology ecosystem that enables ideas to seed, grow and
thrive. USTAR supports technology entrepreneurs
through training, funding, incubator and accelerator programs and brokers technology transfer by
connecting capital, management and industry.
www.innovationutah.com
11
SPONSORS
UTAH VALLEY CHAMBER
OF COMMERCE
clients with extended geographic reach through elite,
commercial real estate professionals and high-quality,
comprehensive services.
DevMountain is an industry-leading code school nestled
in the heart of the Wasatch Mountains. Founded by
fellow coders, DevMountain’s expert faculty love sharing
their craft and in doing so empowering the next wave of
programmers and entrepreneurs. Learn to code.
www.cushmanwakefield.com
www.thechamber.org
WALLAROO
We began in 2008 doing search engine optimization
and social media management for just one small local
company in northern California — that company is now
ranked number one in Google for all its primary search
phrases nationwide! Wallaroo now has local, national, and
international clients and takes pride in claiming the title
of best Utah SEO company.
www.wallaroomedia.com
SIGNAL PEAK
Signal Peak is a venture capital and growth equity firm
with over $500 million of capital under management. We
help passionate entrepreneurs build leading companies
with enduring value.
www.signalpeak.com
FIG POS
Financial Innovations Group was started with one ideal;
provide a better product, with better service, creating a
better way for merchants to do business in the world of
electronic payments. FIG’s management team has over 30
years of industry experience working with numerous ISOs,
banks, associations, network groups and merchants.
www.figpos.com
KUNZLER LAW GROUP
We take pride in our client process — we work with you
and immerse ourselves in every aspect of your project.
We take a highly focused, results-oriented approach, and
are strongly committed to efficient use of resources in
obtaining for each client the optimal solution for their
particular legal situation.
www.kunzlerlaw.com
CUSHMAN & WAKEFIELD COMMERCE
The Cushman & Wakefield Alliance is a fully integrated
extension of the C&W global platform and consists
of specially-selected independent firms who provide
CACHE VALLEY ELECTRIC
Cache Valley Electric was founded in 1915 as a family
electrical business based on a few simple principles:
work hard, make everything top quality and get it all
done on time. Since then, we’ve created “a tradition of
excellence” by having the best equipment, advanced
technical skills, effective processes, and most
importantly, the best employees.
www.cve.com
UTAH ANGELS 2
The Utah Angels have successfully funded and grown
startups for decades; we can help get you to the
next level and accelerate your growth. No matter
what business you are starting up, making the right
connections is crucial. Even if we can’t get you the
money you need, we can help get you connected with the
right people in your industry.
www.ua2.co
SILICON VALLEY BANK
Banking the world’s most innovative companies and
exclusive wineries, SVB’s diverse financial services,
knowledge, global network, and world class service
increase our clients’ probability of success. Forbes
Magazine ranks us among America’s Best Banks and
Fortune considered SVB one of the best places to work.
www.svb.com
SOFTLAYER
SoftLayer, an IBM Company, provides cloud infrastructure
as a service from a growing number of data centers
and network points of presence around the world. Our
customers range from Web startups to global enterprises.
www.softlayer.com
INFUSIONSOFT
Infusionsoft is the leading sales and marketing
software for small businesses, designed to help them
get organized, grow sales and save time. Unlike other
software providers, Infusionsoft is solely focused on small
business success and provides one easy-to-use system
for sales and marketing.
www.infusionsoft.com
12
F E AT U R E D S P E A K E R S
DAVID BRADFORD
AARON SKONNARD
HIREVUE CHAIRMAN
11:00 AM - SATURDAY
OPENING KEYNOTE
PLURALSIGHT CEO
8:00 PM - SATURDAY
STARTSLC KEYNOTE
PARKER CONRAD
GAVIN CHRISTENSEN
ZENEFITS CEO
11:40 AM - FRIDAY KEYNOTE
KICKSTART SEED FUND
FOUNDER
11:00 AM - FRIDAY OPENING
KEYNOTE
JONATHAN JOHNSON
MARK NEWMAN
AMY REES ANDERSEN
MARK GORENBERG
OVERSTOCK CHAIRMAN
6:55 PM - FRIDAY CLOSING
KEYNOTE
AMY REES ANDERSEN
1:50 PM - FRIDAY
HIREVUE CEO
7:00 PM - LAUNCHUP KEYNOTE
ZETTA VENTURES MANAGING
DIRECTOR
3:30 PM - FRIDAY
DAVIS SMITH
RYAN SMITH
RACHAEL HERRSCHER
JEREMY HANKS
COTOPAXI CEO
4:10 PM - FRIDAY
TODAY’S MAMA FOUNDER
4:50 PM - SATURDAY
QUALTRICS CEO
1:00 PM - SATURDAY
DROPSHIP CEO
12:25 PM - SATURDAY