1. Healthcare

MEDIA GUIDE
PRICES 2015
CLP ADVERTISING IN 2015
GERMANY‘S MARKET LEADER
IN CITY LIGHT POSTER
ADVERTISING
Rostock
Lübeck
Hamburg
Bremen
33 Cities
47.190 Advertising spaces
10.607 Spaces in primary
CLP networks accross cities
Berlin
Potsdam
Wolfsburg
Münster
Göttingen
Dortmund
Düsseldorf
Remscheid
Cologne
Aachen
Leipzig
Dresden
Gera
Wiesbaden
Rüsselsheim
Kaiserslautern
Ludwigshafen
Mannheim
Saarbrücken
Nuremberg
Karlsruhe
Stuttgart
BadenUlm
Baden / Reutlingen Neu-Ulm
Rastatt
Freiburg
Munich: Marketing commissioned by DSMDecaux GmbH
Nuremberg: Marketing via Stadtreklame Nürnberg GmbH
Augsburg
Munich
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
CONTENTS
OVERVIEW OF CITIES
4
CITY LIGHTS
10
CITY LIGHTS SPECIALS
31
DIGITAL
48
POSTER
57
TRANSPORT
71
GTC
88
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF CITIES
CITY
Aachen
Augsburg
Baden-Baden / Rastatt
Berlin
Bottrop 1
Bremen
Dortmund / Unna
Dresden
Düsseldorf 1
Freiburg im Breisgau 1
Gera
GTC
4
CLP
CITY LIGHT
PILLLARS
CLB
DIGITAL
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF CITIES
CITY
Göttingen
Hamburg
Heilbronn
Kaiserslautern
Karlsruhe
Cologne
Leipzig
Ludwigshafen 1
Lübeck 1
Mannheim
Munich 2
GTC
5
CLP
CITY LIGHT
PILLLARS
CLB
DIGITAL
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF CITIES
CITY
Münster 1
Nuremberg 3
Potsdam
Ratingen 1
Remscheid 1
Reutlingen 1
Rostock
Rüsselsheim
Saarbrücken
Stuttgart
Ulm / Neu-Ulm 1
GTC
6
CLP
CITY LIGHT
PILLLARS
CLB
DIGITAL
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
CITY LIGHTS
OVERVIEW OF CITIES
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF CITIES
CITY
7
CLP
CITY LIGHT
PILLLARS
CLB
DIGITAL
BILLBOARDS
Wiesbaden 1
Wolfsburg
Würzburg 4
1
2
3
4
GTC
Billboard marketing via Plakatunion Außenwerbe-Marketing GmbH & Co. KG
Marketing commissioned by DSMDecaux GmbH
Marketing via Stadtreklame Nürnberg GmbH
Billboard marketing, marketing of full posting locations and general posting locations via Stadtreklame Nürnberg GmbH
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
MARKETING RESEARCH
GTC
8
ANALYSIS
Regional case
National case
OOH Market Research
During the Campaign
Cycle
STRATEGY
Post test
Poster check
Campaign test
Creative evaluation
Creaction
OCOptimizer
2
1
15
IMPLEMENTATION
20
MONITORING
Target audience analysis
MoQuest
EW
CITY LIGHTS
N
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PRICES FOR MARKET RESEARCH
TARGET AUDIENCE ANALYSIS
CREATIVE EVALUATION
MoQuest
AD IMPACT
9
Short version
Up to 10 questions, 300 cases
1,500.00 €
Long version
Up to 20 questions, 400 cases
2,000.00 €
Creaction
OCOptimizer
Post test
Summer
Campaign
GTC
5,000.00 €
Standard
3 ad image variations
4,500.00 €
Expanded
Detailed analysis
5,900.00 €
Poster check
(Ad Impact)
Ad impact of poster in comparison
to another current OOH campaign
in a test city
Campaign test
Impact contributed by OOH within 10,000 - 15,000 €
the scope of mixed media
campaign; one or several waves
Regional case
5,000 - 7,000 €
National case
10,000 - 15,000 €
6,000 - 9,000 €
EW
20
15
List prices do not include applicable VAT
N
OVERVIEW OF CITIES
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
11
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUR 1
NETWORK PRICE PER
WEEK IN EUR2
Berlin 3,375,222
1,500
23.50
246,750.00
1,000
27.00
189,000.00
750
29.00
152,250.00
Underground
250
21.40
 37,450.00
Underground
125
22.00
19,250.00
840 3
24.80
143,031.00
600
4
28.00
115,290.00
500
4
28.50
 97,370.00
820 31.50
180,810.00
500
33.00
115,500.00
250
35.00
 61,250.00
740
19.50
101,010.00
400
21.50
 60,200.00
4846
18.50
 61,012.00
300
21.50
 45,150.00
Hamburg 1,734,272
Munich 5 1,388,308
Cologne 1,024,373
Dortmund 631,102 (incl. Unna)
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
12
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUR 1
NETWORK PRICE PER
WEEK IN EUR2
Stuttgart 597,939
430
19.50
58,695.00
215
21.00
31,605.00
510
19.50
69,615.00
300
21.50
45,150.00
450
13.00
40,950.00
225
14.10
22,207.50
410
14.00
40,180.00
205
15.00
21,525.00
440
14.30
44,044.00
220
15.50
23,870.00
400
14.50
40,600.00
200
15.50
21,700.00
250
15.30
26,775.00
125
15.80
13,825.00
Düsseldorf 593,682
Bremen 546,451
Dresden 525,105
Leipzig 520,838
Nuremberg 7 495,121
Münster 296,599
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
CITY POPULATION 13
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUR 1
NETWORK PRICE PER
WEEK IN EUR2
Karlsruhe 296,033
53
14.50
 5,379.50
Mannheim 294,627
370
11.80
30,562.00
185
12.80
16,576.00
260
12.50
22,750.00
130
13.00
11,830.00
200
16.80
23,520.00
100
17.80
12,460.00
230
11.20
18,032.00
115
11.75
 9,458.75
180
16.00
20,160.00
120
17.30
14,532.00
200
14.00
19,600.00
100
15.00
10,500.00
240
10.20
17,136.00
120
10.80
 9,072.00
Augsburg 272,699
Wiesbaden 272,636
Aachen 240,086
Freiburg 218,043
Lübeck 211,713
Rostock 202,887
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
CITY POPULATION Saarbrücken 176,996
Ulm / Neu-Ulm 171,865
Ludwigshafen 160,179
Potsdam 159,456
Wolfsburg 121,758
Reutlingen 110,681
Baden-Baden / Rastatt 99,404
GTC
14
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUR 1
NETWORK PRICE PER
WEEK IN EUR2
200
10.20
14,280.00
100
11.30
 7,910.00
170
14.50
17,255.00
 90
16.00
10,080.00
170
10.00
11,900.00
115
11.00
 8,855.00
130
12.00
10,920.00
100
12.50
 8,750.00
 95
11.00
 7,315.00
 60
12.00
 5,040.00
110
12.50
 9,625.00
 60
13.50
 5,670.00
100 8
12.00
 8,400.00
 60 9
12.50
 5,250.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
15
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUR 1
NETWORK PRICE PER
WEEK IN EUR2
Kaiserslautern 97,112
100
10.50
7,350.00
 50
11.50
4,025.00
130
 9.50
8,645.00
 65
10.00
4,550.00
 20
10.50
1,470.00
Gera 95,384
Rüsselsheim 60,229
Note: 10% surcharge for carnival in Cologne, Düsseldorf and Aachen in calendar week 7 (10.02.-16.02.2015), as well as 10% surcharge for the
Oktoberfest in Munich during calendar weeks 38 to 40. Changes may result due to assembly and disassembly work.
1 per advertising space
2 plus VAT
3 incl. 30 advertising spaces in the surrounding region
at 11.50 € each
4 incl. 20 advertising spaces in the surrounding region
at 11.50 € each
5
6
7
8
9
marketing commissioned by DSMDecaux GmbH
incl. 34 advertising spaces in Unna at 11,50 €
marketing via Stadtreklame Nürnberg GmbH
incl. 48 advertising spaces in Rastatt at 12,00 € each
incl. 25 advertising spaces in Rastatt at 12,50 € each
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT PILLARS
GTC
16
CITY POPULATION ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR 1
NETWORK PRICE PER
WEEK IN EUR 2
Berlin 3,375,222
270
47.50
89,775.00
Düsseldorf 593,682
 91
39.00
24,843.00
Dresden 525,105
 25
28.00
 4,900.00
Leipzig 520,838
 50
28.60
10,010.00
Münster 296,599
 25
31.00
 5,425.00
Karlsruhe 296,033
130
23.50
21,385.00
Wiesbaden 272,636
 41
33.00
 9,471.00
Lübeck 211,713
 30
30.00
 6,300.00
Potsdam 159,456
 12
24.00
 2,016.00
Göttingen 116,650
 14
19.00
 1,862.00
Remscheid 109,352
 22
19.00
 2,926.00
Note: Subject to change due to assembly and disassembly work
1 per advertising space
2 plus VAT
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT PILLARS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION PPS-CLASS 1
up to
20,000
GTC
17
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
PPS-CLASS 5
20,001 – 30,000
30,001 – 40,000
40,001 – 50,000
50,001 – 60,000
Berlin 3,375,222
41.00
52.50
64.00
75.40
87.00
Dresden 525,105
19.20
24.60
29.80
35.20
40.50
Leipzig 520,838
19.60
25.10
30.40
35.90
41.30
Münster 296,599
20.80
26.60
32.20
38.00
43.60
Wiesbaden 272,636
23.10
29.60
35.80
42.20
48.50
Lübeck 211,713
18.90
24.20
29.30
34.60
39.80
Göttingen 116,650
12.90
16.50
20.00
23.60
27.10
Remscheid 109,352
12.90
16.50
20.00
23.60
27.10
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT PILLARS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION GTC
18
PPS-CLASS 6
PPS-CLASS 7
PPS-CLASS 8
PPS-CLASS 9
PPS-CLASS 10
60,001 – 70,000
70,001 – 80,000
80,001 – 90,000
90,001 – 100,000
100,001 +
Berlin 3,375,222
98.50
110.00
121.50
133.00
144.50
Dresden 525,105
45.80
51.30
59.00
70.80
82.20
Leipzig 520,838
46.70
52.30
60.10
72.10
84.00
Münster 296,599
49.30
55.30
63.50
76.20
89.10
Wiesbaden 272,636
54.80
61.40
70.60
84.70
99.00
Lübeck 211,713
45.00
50.40
58.00
69.60
81.00
Göttingen 116,650
30.60
34.30
39.40
47.30
55.20
Remscheid 109,352
30.60
34.30
39.40
47.30
55.20
Price per advertising space and day, in EUR; plus VAT
Note: The Performance value “Poster viewers per site” (PPS) from the MA Plakat is defined as the gross rating point of an advertising medium
in the booking period.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
19
CITY POPULATION ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR1
NETWORK PRICE PER
WEEK IN EUR 2
Berlin 3,375,222
183
 82.00
105,042.00
Hamburg 3 1,734,272
100
127.00
 84,980.00
Dresden 525,105
 15
 59.50
  6,247.50
Leipzig 520,838
 50
 59.50
 20,825.00
Nuremberg 4 495,121
 98
 59.00
 40,474.00
Münster 296,599
 8
 54.50
  3,052.00
Karlsruhe 296,033
39
54.50
14,878.50
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
20
CITY POPULATION ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR1
Mannheim 294,627
20
53.50
7,490.00
Wiesbaden 272,636
48
55.00
18,480.00
Aachen 240,086
17
48.00
 5,712.00
Freiburg 218,043
34
48.00
11,424.00
Lübeck 211,713
40
54.50
15,260.00
Rostock 202,887
18
43.00
 5,418.00
Saarbrücken 176,996
15
43.00
4,515.00
NETWORK PRICE PER
WEEK IN EUR 2
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
21
CITY POPULATION ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR1
NETWORK PRICE PER
WEEK IN EUR 2
Ulm / Neu-Ulm 171,865
16
48.00
5,376.00
Ludwigshafen 160,179
30
43.00
9,030.00
Potsdam 159,456
15
43.00
4,515.00
Würzburg 124,577
16
53.50
5,992.00
Heilbronn 117,531
15
43.00
4,515.00
Göttingen 116,650
10
39.00
2,730.00
Bottrop 116,498
10
39.00
2,730.00
Reutlingen 110,681
17
43.00
5,117.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
CITY POPULATION 22
ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR1
NETWORK PRICE PER
WEEK IN EUR 2
Remscheid 109,352
9
40.00
2,520.00
Kaiserslautern 97,112
15
42.00
4,410.00
Gera 95,384
10
42.00
2,940.00
Note: Please note the specifications for City Light Boards on page 29.
Subject to change due to the assembly and disassembly work.
1
2
3
4
per advertising space
plus VAT
incl. 8 advertising spaces in the surrounding region at 57.00€ each
Marketing via Stadtreklame Nürnberg GmbH
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION GTC
23
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
10,000 – 39,999
40,000 – 49,999
50,000 – 59,999
60,000 – 69,999
Berlin 3,375,222
53.30
65.60
73.00
75.20
Hamburg 1,734,272
82.55
101.60
108.15
115.40
Dresden 525,105
43.10
47.60
54.80
62.00
Leipzig 520,838
44.30
51.80
54.40
59.50
Münster 296,599
35.30
52.30
61.00
69.70
Karlsruhe 296,033
42.00
49.20
60.50
63.60
Mannheim 294,627
34.60
42.60
45.30
46.90
Wiesbaden 272,636
35.40
42.90
47.70
52.50
Aachen 240,086
31.30
38.50
44.20
50.30
Freiburg 218,043
46.10
50.70
62.70
73.80
Lübeck 211,713
39.00
45.60
52.60
58.10
Rostock 202,887
28.00
34.40
36.60
37.90
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION 24
PPS-CLASS 5
PPS-CLASS 6
PPS-CLASS 7
PPS-CLASS 8
70,000 – 79,999
80,000 – 99,999
100,000 – 129,999
130,000 +
85.60
101.10
130.80
164.00
130.90
161.40
201.10
254.50
Dresden 525,105
72.40
83.20
105.10
132.60
Leipzig 520,838
67.90
79.00
103.20
118.90
Münster 296,599
82.00
94.30
108.40
124.70
Karlsruhe 296,033
73.80
84.10
94.30
108.70
Mannheim 294,627
53.50
62.70
76.90
106.60
Wiesbaden 272,636
53.60
61.90
82.90
99.20
Aachen 240,086
60.60
68.30
77.00
86.80
Freiburg 218,043
82.20
90.60
99.80
110.10
Lübeck 211,713
63.90
76.50
92.60
112.10
Rostock 202,887
46.60
53.70
67.70
86.10
Berlin 3,375,222
Hamburg 1,734,272
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION GTC
25
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
10,000 – 39,999
40,000 – 49,999
50,000 – 59,999
60,000 – 69,999
Potsdam 159,456
29.40
34.40
40.40
43.70
Ulm 117,977
35.40
43.70
54.40
63.70
Heilbronn 117,531
30.20
36.00
39.70
42.40
Göttingen 116,650
25.30
31.20
39.80
46.30
Bottrop 116,498
35.90
41.00
46.10
56.40
Reutlingen 110,681
30.10
36.70
39.20
50.40
Remscheid 109,352
26.00
36.80
40.40
45.70
Kaiserslautern 97,112
35.30
41.50
45.10
54.50
Gera 95,384
27.30
31.50
35.70
42.00
Neu-Ulm 53,888
40.00
52.50
56.70
60.90
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION GTC
26
PPS-CLASS 5
PPS-CLASS 6
PPS-CLASS 7
PPS-CLASS 8
70,000 – 79,999
80,000 – 99,999
100,000 – 129,999
130,000 +
Potsdam 159,456
49.00
56.10
70.40
88.50
Ulm 117,977
70.70
74.30
77.90
96.40
Heilbronn 117,531
50.10
60.90
74.20
90.50
Göttingen 116,650
49.10
57.10
66.40
77.30
Bottrop 116,498
68.90
84.20
102.80
125.70
Reutlingen 110,681
59.00
68.70
79.80
92.90
Remscheid 109,352
50.60
55.50
69.90
88.20
Kaiserslautern 97,112
62.60
72.00
82.70
95.10
Gera 95,384
49.50
57.40
72.00
90.30
Neu-Ulm 53,888
67.90
80.20
94.70
111.90
Price per advertising space and day, in EUR; plus VAT
Note: The Performance value “Poster viewers per site” (PPS) from the MA Plakat is defined as the gross rating point of an advertising medium
in the booking period.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
BOOKING SCHEDULE (CW)
27
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
January*
2
3
4
5
February
6
7
8
9
March
10
11
12
13
April
15
May
June
28
December
29
30
31
35
39
42
40
43
46
50
27
34
38
41
45
49
26
33
37
October
22
25
32
36
18
21
24
July
November
17
20
23
August
September
16
19
14
44
47
51
48
52
53
*Calendar week 1 begins on 30th December 2014
The weekly booking of City Light Media starts between Monday and Wednesday depending on the media type and the city. The main posting
day is Tuesday.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
28
CITY LIGHT POSTER
CITY LIGHT PILLARS
Paper
format
4/1 format, 118.5 cm x 175 cm (w x h),
Visible area: 115 cm x 170 cm (w x h),
Size varies for Ulm/Neu-Ulm, Augsburg,
Hamburg. For further Information see:
www.walldecaux.de
8/1 format,118.5 cm x 350 cm (w x h),
Visible area: 113 cm x 337 cm (w x h)
Material
135 – 150 g/m² matt-white coated; specially produced
art paper for backlighting
Printing
Offset or digital printing
Recommendation: double-sided offset
color print over complete surface
Image
Overlap
Delivery
Backup
posters
GTC
Offset or digital printing
Recommendation: double-sided offset
color print over complete surface,
uniform grain direction on all sheets
Offset or digital printing recommendation: double-sided
offset color print over complete surface,
uniform grain direction on all sheets
The poster sheets must have a border of at least 8 mm
wide on the areas in which they overlap.
Posters should be delivered as one piece in 4/1 format,
laid flat on a palette with the front side down, cut to proper dimensions, separated by poster image, on separate
palettes for each customer, and in the case of more than
100 sheets per medium on different palettes; max. of
1,500 sheets per palette.Sender must bear postage costs
and the posters must be received at the proper delivery
address(es) at the latest 14 days prior to the posting start
date.
Posters should be delivered as 2-piece in 4/1 format,
laid flat on a palette with the front side down, cut to
proper dimensions, separated by poster image, on
separate palettes for each customer, and in the case
of more than 100 sheets per medium on different palettes; max. of 1,500 sheets per palette. Sender must
bear postage costs and the posters must be received
at the proper delivery address(es) at the latest 14 days
prior to the posting start date.
10% per poster image;
up to 20 posters: 20% per image
10% per poster image;
up to 20 posters: 20% per image
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
GTC
29
CITY LIGHT BOARD
Paper format
18/1 format, 356 cm x 252 cm (w x h), visible area: 340 cm x 240 cm (w x h)
Material
170 g/m² matt-white coated, special produced art paper for backlighting
Printing
Offset (4-piece) or digital printing (1- and 2-piece), recommendation: double-sided offset color print over
complete surface, uniform grain direction on all sheets
Image overlap
The poster sheets must have a border of at least 3 mm wide on the areas in which they overlap
Backup posters
10% per poster image, up to 20 posters: 20% per image
Notes
Laminating, cutting and labelling of the CLB posters must take place at a print shop that has been
certified by WallDecaux. Recommended lamination thickness: 12 μm on the back side. Please observe
clause 3 of our Special Terms and Conditions for City Light Media.
Delivery
Posters should be delivered as 1-,2- or 4-piece. Sender must bear postage costs and the posters must be
received at the proper delivery address(es) at the latest 14 days prior to the posting start date.
4-piece: Poster sheets should be dimensioned for paper format above and include additionally a
15–20 mm border on all sheet edges for cutting; posters should be separated by image; please send one
set of poster sheets per image lying face up and flat on a palette. Poster sheets should be on separate
palettes for each customer, and in the case of more than 100 sheets per medium on different palettes;
max. of 1,500 sheets per palette. 2-piece: Poster sheets should be dimensioned for paper format above
andinclude additionally a 15–20 mm border on all sheet edges for cutting; ship up to 15 pieces separated
by image in heavy duty cardboard. 1-piece: Poster sheet should be cut to the paper format listed above;
ship up to 15 pieces separated by image in heavy duty cardboard.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
NOTES
GTC
30
BOOKING
IDENTIFICATION OF THE POSTER DELIVERY
City Light Media are generally only bookable on a network basis.
The delivery note for poster deliveries to WallDecaux must contain
FlexCLB and Flex City Light Pillars are exceptions, and can be
the following details:
booked on an individual basis beginning in 2015.
– Address, telephone and fax number of the printer
City Light Boards are generally available as scrolling poster
– Advertiser and agency
displays. A certain number of City Light Poster cases are also
– Poster image (brand, product and description)
available as scrolling displays. A complete booking of all cities
– Order confirmation number(s) from WallDecaux
takes precedence over individual bookings.
– Posting date (week)
– Format
SCHEDULING
– Number of posters
City Light Media can be booked on a weekly basis in accordance
with WallDecaux’s booking schedule as shown on page 27.
Including the WallDecaux order confirmation number(s)
on the delivery note simplifies the posting process.
POSTER DELIVERY
When sending multiple deliveries, a picture of the poster
All City Light Media must be delivered postage paid at least
image should be included on the outside of each package.
14 days before the posting date.
When sending multiple poster images, a separate description
of the number of posters, poster image and posting location must
be included for each poster image and the images must be
clearly separated from each other.
Please observe our Special Terms and Conditions for City Light
Media on page 95 f.
The current delivery addresses for WallDecaux
can be found at www.walldecaux.de
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
ENGAGEMENTNET
33
YUMMIENET
35
WALLDELUXENET
37
GRP-NET 1200
38
GRP-NET 600
40
AIRPORTNET
42
SHOPPINGNET
43
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER ENGAGEMENTNET
GTC
33
ADVERTISING
SPACES
NETWORK PRICE PER
WEEK IN EUR 1
All Cities in the EngagementNet
3,747
620,000.00
CITY POPULATION
NUMBER OF
NE TWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR1
Berlin 3,375,222
600
123,606.00
Hamburg 1,734,272
400
86,800.00
Munich 2 1,388,308
250
70,000.00
Cologne 1,024,373
400
68,460.00
Stuttgart 597,939
200
34,510.00
Düsseldorf 593,682
300
50,400.00
Bremen 546,451
225
25,515.00
Dresden 525,105
200
24,500.00
Leipzig 520,838
200
25,200.00
Nuremberg 3 495,121
200
26,320.00
Explanation: The Engagement Network is a special network for interactive campaigns. It consists of posting locations inside bus and tram shelters.
Approx. 30% of the locations are pre-equipped with interaction tools (beacons, NFC technology, QR codes).
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
ENGAGEMENTNET
GTC
34
CITY POPULATION
NUMBER OF
NE TWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR1
Münster 296,599
125
16,625.00
Mannheim 294,627
185
19,230.75
Augsburg 272,699
130
14,105.00
32
4,697.28
Aachen 240,086
115
11,270.00
Lübeck 211,713
65
8,008.00
Rostock 202,887
120
10,752.00
Wiesbaden 272,636
Note: 10% surcharge for carnival in Cologne, Düsseldorf and Aachen in calendar week 7 (10.02.-16.02.2015), as well as 10% surcharge for the
Oktoberfest in Munich during calendar weeks 38 to 40. Changes may result due to assembly and disassembly work.
1 plus VAT
2 Marketing commissioned by DSMDecaux GmbH
3 Marketing via Stadtreklame Nürnberg GmbH
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
YUMMIENET
GTC
35
ADVERTISING SPACES NETWORK PRICE PER
IN NETWORK
WEEK IN EUR 1
All Cities in YummieNet
3,780
650,328.00
PRICE LIST FOR BOOKING INDIVIDUAL CITIES
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE PER
PER NETWORK
WEEK IN EUR1
Berlin 3,375,222
750
168,000.00
Hamburg 1,734,272
500
111,300.00
Munich 2 1,388,308
500
124,250.00
Cologne 1,024,373
400
 61,600.00
Dortmund 631,102 (incl. Unna)
300
 50,190.00
Stuttgart 597,939
210
 34,398.00
Explanation: Young Urban Mobiles = YUMMIES
30% of ad locations are in the immediate vicinity (within 100m) of a movie theater, museum, bar, club, or sports facility.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PRICE LIST FOR BOOKING INDIVIDUAL CITIES
GTC
36
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE PER
PER NETWORK
WEEK IN EUR1
Düsseldorf 593,682
300
50,190.00
Bremen 546,451
200
21,560.00
Dresden 525,105
200
22,820.00
Leipzig 520,838
220
25,872.00
Nuremberg 3 495,121
200
23,660.00
Note: 10% surcharge for carnival in Cologne, Düsseldorf and Aachen in calendar week 7 (10.02.-16.02.2015), as well as 10% surcharge for the Oktoberfest in Munich during calendar weeks 38 to 40. Changes may result due to assembly and disassembly work.
1 plus VAT
2 Marketing commissioned by DSMDecaux GmbH
3 Marketing via Stadtreklame Nürnberg GmbH
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
WALLDELUXENET
GTC
37
ADVERTISING SPACES NETWORK PRICE PER
IN NETWORK
WEEK IN EUR 1
All Cities in WallDeluxeNet
120
83,160.00
PRICE OVERVIEW FOR BOOKING INDIVIDUAL CITIES
CITY POPULATION
NUMBER OF
PRICE PER DAY IN
ADVERTISING SPACES EUR 1
NETWORK PRICE PER
WEEK IN EUR 1
Berlin 3,375,222
30
99.00
20,790.00
Hamburg 1,734,272
30
99.00
20,790.00
Munich 2 1,388,308
30
99.00
20,790.00
Düsseldorf 593,682
30
99.00
20,790.00
Note: 10% surcharge for carnival in Cologne, Düsseldorf and Aachen in calendar week 7 (10.02.-16.02.2015), as well as 10% surcharge for the Oktoberfest in Munich during calendar weeks 38 to 40.
1 plus VAT
2 Marketing commissioned by DSMDecaux GmbH
3 Marketing via Stadtreklame Nürnberg GmbH
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRP-NET 1200
GTC
38
NUMBER OF
NETWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR 1
All Cities in GRP-Net 1200
5,730
812,000.00
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
Berlin 3,375,222
1,202
Leipzig 520,838
210
Hamburg 1,734,272
562
Nuremberg 3 495,121
321
Munich 1,388,308
500
Münster 296,599
104
Cologne 1,024,373
403
Karlsruhe 296,033
53
Stuttgart 597,939
433
Mannheim 294,627
119
Düsseldorf 593,682
251
Augsburg 272,699
216
Dortmund 572,087
141
Wiesbaden 272,636
Bremen 546,451
212
Aachen 240,086
111
Dresden 525,105
184
Freiburg 218,043
50
2
Explanation: Network optimized for high impact with GRP average of 1200
74
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRP-NET 1200
GTC
39
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
Lübeck 211,713
61
Ulm 117,977
66
Rostock 202,887
61
Göttingen 116,650
14
Saarbrücken 176,996
64
Reutlingen 110,681
59
Ludwigshafen 160,179
66
Remscheid 109,352
10
Potsdam 159,456
66
Kaiserslautern 97,112
52
Wolfsburg 121,758
22
Gera 95,384
43
GRP-NET 1200+
NUMBER OF
NETWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR1
GRP-Net 1200 incl. ShoppingNet in GRP Cities
1 plus VAT
2 Marketing commissioned by DSMDecaux GmbH
3 Marketing via Stadtreklame Nürnberg GmbH
6,104
865,145.40
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRP-NET 600
GTC
40
NUMBER OF
NETWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR 1
All Cities in GRP-Net 600
2,864
423,500.00
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
CITY POPULATION
Berlin 3,375,222
647
Leipzig 520,838
Hamburg 1,734,272
303
Nuremberg 3 495,121
Munich 1,388,308
250
Münster 296,599
52
Cologne 1,024,373
235
Karlsruhe 296,033
53
Stuttgart 597,939
180
Mannheim 294,627
60
Düsseldorf 593,682
104
Augsburg 272,699
108
Dortmund 572,087
59
Wiesbaden 272,636
37
Bremen 546,451
88
Aachen 240,086
55
Dresden 525,105
77
Freiburg 218,043
25
2
Explanation: Network optimized for high impact with GRP average of 600
NUMBER OF
ADVERTISING SPACES
87
134
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRP-NET 600
GTC
41
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
CITY POPULATION
NUMBER OF
ADVERTISING SPACES
Lübeck 211,713
30
Ulm 117,977
33
Rostock 202,887
30
Göttingen 116,650
8
Saarbrücken 176,996
40
Reutlingen 110,681
30
Ludwigshafen 160,179
42
Remscheid 109,352
6
Potsdam 159,456
33
Kaiserslautern 97,112
26
Wolfsburg 121,758
11
Gera 95,384
21
GRP-NET 600+
NUMBER OF
NETWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR 1
GRP-Net 600 incl. ShoppingNet in GRP Cities
1 plus VAT
2 Marketing commissioned by DSMDecaux GmbH
3 Marketing via Stadtreklame Nürnberg GmbH
3,238
476,645.40
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
AIRPORTNET
CITY
42
FORMAT
ADVERTISING SPACES
PER NETWORK
PRICE
NETWORK
PER DAY PRICE PER
1 IN EUR WEEK IN EUR 2 Düsseldorf International (DUS)
39
32.00
AirportNet
3 DCLB
+ 10 CLB
Airport KombiNet IndoorOutdoor 5
3 DCLB Outdoor
+ 2 AD Board Indoor (Ankunft A+B)
Düsseldorf 3
21,206,768 passengers 4
8,736.00
8,960.00
6,244.00
Düsseldorf / Frankfurt 6,7
3 DCLB Outdoor
+ 5 Airport-Motion Drive FRA
Airport KombiNet
Motion Drive 8
32,830.00
Nuremberg 9
3,295,641 passengers 4
Nuremberg Airport (NUE)
weekly
daily
Note: Please note the specifications on page 52f.
1
2
3
4
per advertising space
plus VAT
10 % carnival surcharge for Düsseldorf in CW 07 (10.02. – 16.02.2015)
p.a; source: ADV Flughafenverband, 2013
3
165.00
3,465.00
200.00
3
5
6
7
8
costs for data acceptance and review: €100 plus applicable VAT
posting takes place through Media Frankfurt GmbH
20% surcharge during IAA (calendar weeks 38 and 39)
booking interval: 14 days; posting takes place through Media Frankfurt
GmbH; additional production costs may apply
9 marketing via Stadtreklame Nürnberg GmbH
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
43
NUMBER OF
NETWORK PRICE PER
ADVERTISING SPACES WEEK IN EUR 2
All ShoppingNet Cities
609
86,538.90
PRICE LIST FOR INDIVIDUAL SHOPPING CENTER
ADVERTISING
PRICE PER DAY NETWORK PRICE PER
SPACE PER
IN EUR 1
WEEK IN EUR 2
NETWORK
CITY
SHOPPING-CENTER
VISITOR
STATISTICS 3
Augsburg
City-Galerie
149,976
11
20.30
1,563.10
Bad Oeynhausen
Werre-Park
91,452
13
20.30
1,847.30
Berlin
Märkische Zeile &
231,888
16
20.30
2,273.60
69,312
4
20.30
568.40
Linden-Center
120,672
8
20.30
1,136.80
Eastgate
142,320
10
20.30
1,421.00
Ring-Center
118,494
12
20.30
1,705.20
Märkisches Zentrum
Allee-Center
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
44
ADVERTISING
PRICE PER DAY NETWORK PRICE PER
SPACE PER
IN EUR 1
WEEK IN EUR 2
NETWORK
CITY
SHOPPING-CENTER
VISITOR
STATISTICS 3
Berlin
Gesundbrunnen-Center
206,940
12
20.30
1,705.20
Bochum
CBO Drehscheibe / Citypoint 135,384
5
20.30
710.50
Braunschweig
Schloss-Arkaden
319,584
15
20.30
2,131.50
Bremen
Roland-Center
82,974
12
20.30
1,705.20
Waterfront
150,000
19
20.30
2,699.90
Dessau
Rathaus Center
119,454
5
20.30
710.50
Dortmund
Thier-Areal
213,834
12
20.30
1,705.20
Dresden
Altmarkt-Galerie
320,238
17
20.30
2,415.70
Essen
Allee Center
110,046
6
20.30
852.60
Limbecker Platz
318,906
17
20.30
2,415.70
Hessen Center
99,732
10
20.30
1,421.00
10
20.30
1,421.00
Frankfurt / M.
GTC
Skyline Plaza
Neu-Isenburg
Isenburg Zentrum
110,054
10
20.30
1,421.00
Sulzbach
Main Taunus Center
235,494
13
20.30
1,847.30
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
45
ADVERTISING
PRICE PER DAY NETWORK PRICE PER
SPACE PER
IN EUR 1
WEEK IN EUR 2
NETWORK
CITY
SHOPPING-CENTER
VISITOR
STATISTICS 3
Hamburg
Alstertal-Einkaufszentrum
218,490
22
20.30
3,126.20
Billstedt-Center
208,356
9
20.30
1,278.90
Elbe-Einkaufszentrum
131,490
17
20.30
2,415.70
Herold-Center
236,106
6
20.30
852.60
Hamburger Meile
142,002
7
20.30
994.70
Hamm
Allee-Center
140,550
10
20.30
1,421.00
Hannover
Ernst-August-Galerie
195,756
12
20.30
1,705.20
Leine-Center-Laatzen
127,248
8
20.30
1,136.80
Karlsruhe
Ettlinger Tor
179,766
9
20.30
1,278.90
Kassel
DEZ
91,284
5
20.30
710.50
Cologne
City-Center
178,872
7
20.30
994.70
Rhein-Center CologneWeiden
152,892
10
20.30
1,421.00
Allee-Center
126,906
9
20.30
1,278.90
Promenaden im Haupt-Bhf. 467,196
60
20.30
8,526.00
Leipzig
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
46
CITY
SHOPPING-CENTER
VISITOR
STATISTICS 3
ADVERTISING
PRICE PER DAY NETWORK PRICE PER
SPACE PER
IN EUR 1
WEEK IN EUR 2
NETWORK
Lüdenscheid
Stern Center
162,594
11
20.30
1,563.10
89,046
14
20.30
1,989.40
Ludwigshafen a. Rh. Rhein-Galerie
Magdeburg
Allee Center
210,120
14
20.30
1,989.40
Munich
Olympia Einkaufszentrum
200,460
14
20.30
1,989.40
Einkaufszentrum
Neuperlach
398,250
15
20.30
2,131.50
Neunkirchen
Saarpark-Center
156,696
7
20.30
994.70
Nuremberg
Franken-Center
187,794
7
20.30
994.70
Oberhausen
CentrO
35
20.30
4,973.50
Potsdam
Stern-Center
150,444
10
20.30
1,421.00
Remscheid
Allee-Center
192,000
5
20.30
710.50
Schwedt / Oder
Oder-Center
108,000
7
20.30
994.70
Stuttgart
Leo-Center
92,424
9
20.30
1,278.90
11
20.30
1,563.10
Milaneo
Viernheim
Rhein-Neckar-Zentrum
146,508
10
20.30
1,421.00
Wildau
A10 Center
131,352
12
20.30
1,705.20
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
47
1 per advertising space
2 plus VAT
3 source: ECE Projektmanagement GmbH & Co. KG
NOTE
For technical specifications and the booking calendar for our
City Light Media, please consult the previous section
(starting on page 27).
The current delivery addresses for WallDecaux
can be found at www.walldecaux.de
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
DIGITAL CITY LIGHT POSTERS – SUBWAY (DUB)
50
DIGITAL CITY LIGHT BOARDS
51
DIGITAL CITY LIGHT BOARDS – AIRPORT
52
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL CITY LIGHT POSTER – UNDERGROUND (DUB)
GTC
50
CITY
NETWORK
ADVERTISING SPACE PER
NETWORK
NETWORK PRICE PER
WEEK IN EUR 1
Berlin
dCLP DUB (weekly)
75
32,550.00
dCLP DUB (weekend package) 2
75
20,400.00
Digital-Analog Combination Network 1
75 dCLP +
200 Subway CLPs
55,685.00
Digital-Analog Combination Network II
75 dCLP +
100 Subway CLPs
41,125.00
Note: For subway dCLP , daily posting for €75/day per display is possible in the network.
EW
20
15
1 plus VAT
2 four day booking interval, from Thursday to Sunday
N
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL CITY LIGHT BOARDS
51
CITY
NETWORK
ADVERTISING SPACE PER
NETWORK
Berlin
DCLB (weekly)
36
41,580.00
Digitale Postergalerie U-Bhf.
Friedrichstraße (dCLB)
12
7,140.00
Digital KombiNet I
12 dCLB Friedrichstrasse
Subway Station + 36 DCLB
48,720.00
Digital KombiNet II
12 dCLB U-Bhf.
Friedrichstraße + 18 DCLB
27,930.00
Digital-analog KombiNet II
36 DCLB
+ 183 CLB
DCLB (weekly)
10
17,500.00
Digital-analog KombiNet
10 DCLB
+ 76 CLB
82,264.00
Hamburg*
GTC
NETWORK PRICE PER
WEEK IN EUR 1 141,582.00
20
15
Note: For DCLP, daily posting for €200/day per display is possible in the network.
EW
* Subject to assembly work
N
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL CITY LIGHT BOARDS – AIRPORT
52
CITY
NETWORK
Düsseldorf
AirportNet
3 DCLB
+ 10 CLB
8,960.00
Airport KombiNet Indoor-Outdoor 2
3 DCLB Outdoor + 2 AD
Board Indoor (Ankunft A+B)
6,244.00
Düsseldorf /
Frankfurt 4,5
Airport Motion Drive Kombinet 3
3 DCLB DUS
+ 5 Airport-Motion Drive FRA 32,830.00
Nuremberg
AirportNet DCLB (weekly)
3
ADVERTISING SPACE PER
NETWORK
NETWORK PRICE PER
WEEK IN EUR 1
3,465.00
20
15
plus VAT
costs for data acceptance and review: €150 plus applicable VAT
booking interval: 14 days; posting takes place through Media Frankfurt GmbH; additional production costs may apply
posting takes place through Media Frankfurt GmbH
20% surcharge during IAA (calendar weeks 38 and 39)
EW
1
2
3
4
5
GTC
N
OVERVIEW OF CITIES
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
TECHNICAL SPECIFICATIONS
dCLP
Resolution
1080 × 1920 px
Display ratio
9:16
Spot length
5–30 seconds (5–10 seconds recommended), max. 7 different images per booked slot
Delivery deadline
Ready for broadcast at least 10 working days prior to campaign start
Notes
Comprehensive design instructions and specifications can be found in the Technical Specifications
Sheet for dCLP, available at www.walldecaux.de
GTC
53
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TECHNICAL SPECIFICATIONS
TRANSPORT
GTC
54
dCLB (PROJECTOR) FRIEDRICHSTRASSE SUBWAY STATION
Distance between
displays
approx. 9.6 m
approx. 12 m
Frontal distance
to viewer
approx. 4 m
Resolution
1024 × 768 px
Display ratio
4:3
Spot length
10 - 30 seconds
Delivery deadline
Ready for broadcast at least 10 working days prior to campaign start
Notes
Comprehensive design instructions and format specifications can be found in the Technical Specifications Sheet for DCLB (Projector) Friedrichstrasse Subway Station, available at www.walldecaux.de
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
TECHNICAL SPECIFICATIONS
DCLB
Resolution
440 × 300 px
Display ratio
approx 4:2,7
Standard format
jpg
Delivery deadline
14 days prior to campaign start, by 2 pm
Notes
Design instructions and format specifications can be found in the Technical Specifications Sheet for
Digital City Light Boards, available at www.walldecaux.de
GTC
55
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
TECHNICAL SPECIFICATIONS
DUS AD BOARD GATES A+B / DÜSSELDORF AIRPORT
Resolution
3,890 x 2,170 px, displayed as 3,850 x 2,170 px
Display ratio
16:9
File format
jpg (RGB), low compression
Delivery deadline
At least 7 working days prior to campaign start
Contact
Düsseldorf Airport Advertising
Juliane Handschug
Phone +49 211 421-20334
[email protected]
POSTER
TRANSPORT
GTC
56
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
BILLBOARDS
CITY
POPULATION Berlin 3,375,222
Metroboards,
Underground
GTC
58
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
PPS-CLASS 5
PPS-CLASS 6
from 7,999
8,000 – 15,999
16,000 – 23,999
24,000 – 31,999
32,000 – 39,999
40,000 – 47,999
16.40
18.60
20.60
21.60
23.60
25.30
Olympia-Stadion
Strausberger Platz
Adenauerplatz
Alt Mariendorf
Alt-Tegel
Berliner Str.
Weinmeisterstr.
Altstadt Spandau
Alt Tempelhof
Bundesplatz
Frankfurter Allee
Bayerischer Platz
Fehrbelliner Platz
Kochstr.
Gesundbrunnen
Blissestr.
Jannowitzbrücke
Pankow
Hermannstr.
Eisenacher Str.
Karl-Marx-Str.
Spichernstr.
Kottbusser Tor
Frankfurter Tor
Kleistpark
Tempelhof (Südring)
Rathaus Neukölln
Französische Str.
Lichtenberg
Turmstr.
Warschauer Str.
Gleisdreieck
Möckernbrücke
Wilmersdorfer Str.
Gneisenaustr.
Richard-Wagner-Platz
Güntzelstr.
Seestr.
Jakob-Kaiser-Platz
Walther-Schreiber-
Kaiserdamm
Platz
Naturkundemuseum Yorckstr.
Oranienburger Tor
Rosenthaler Platz
Samariterstr.
Schloßstr.
Uhlandstr.
Note: The Performance value“Poster viewers per site“ (PPS) from the MA Plakat is defined as the gross rating point of an advertising medium in
the booking period.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
BILLBOARDS
CITY
POPULATION Berlin 3,375,222
Metroboards,
Underground
GTC
59
PPS-CLASS 7
PPS-CLASS8
PPS-CLASS 9
PPS-CLASS10
PPS-CLASS11
PPS-CLASS12
48,000 – 55,999
56,000 – 63,999
64,000 – 71,999
72,000 – 79,999
80,000 – 87,999
AB 88,000
26.80
28.30
29.80
31.50
33.00
36.00
Hallesches Tor
Bismarckstr.
Hauptbahnhof
Wittenbergplatz
Hermannplatz
Alexanderplatz
Rathaus Steglitz
Johannisthaler
Mehringdamm
Leopoldplatz
Kurfürstendamm
Stadtmitte
Chaussee
Zoologischer Garten
Neukölln
Nollendorfplatz
Osloer Str.
Price per advertising location and day in EUR; plus VAT
Note: Billboards in Bottrop, Düsseldorf, Erkrath, Freiburg, Korschenbroich, Ludwigs­hafen, Lübeck, Meerbusch, Münster, Neu-Ulm, Ratingen,
Remscheid, Reutlingen, Ulm, Wiesbaden: Marketing via Plakatunion Außenwerbe - Marketing Gmbh & CO.KG;
Würzburg and Nuremberg: Marketing via Stadtreklame Nürnberg GmbH
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
CITY POPULATION Berlin 3,375,222
Düsseldorf 593,682
Münster 296,599
Karlsruhe 296,033
60
CLASS 1
CLASS 2
CLASS 3
CLASS 4
CLASS 5
CLASS 6
17.60
20.60
23.60
25.80
28.80
31.00
non-illuminated 13.40
15.40
17.60
19.60
21.60
23.60
illuminated
illuminated
20.60
21.60
22.60
24.80
25.80
26.80
non-illuminated 15.40
16.40
17.60
18.60
19.60
20.60
illuminated
21.60
22.60
23.60
25.80
26.80
27.80
non-illuminated 15.90
17.00
18.10
19.10
20.10
21.10
illuminated
18.60
19.60
20.10
20.60
21.10
21.60
non-illuminated 13.40
13.90
14.40
14.90
15.40
15.90
illuminated
25.80
26.80
28.80
29.80
31.00
32.00
non-illuminated 19.60
20.60
21.60
22.60
23.60
24.80
illuminated
19.80
20.80
22.90
23.90
25.00
26.10
non-illuminated 14.60
15.60
16.60
17.70
18.80
19.80
illuminated
21.60
22.60
23.60
25.80
26.80
27.80
non-illuminated 15.90
17.00
18.10
19.10
20.10
21.10
Ludwigshafen 160,179 non-illuminated 13.90
14.40
14.90
15.40
15.90
16.40
Bottrop 116,498
18.60
19.60
20.10
20.60
21.10
21.60
non-illuminated 13.40
13.90
14.40
14.90
15.40
15.90
Wiesbaden 272,636
Freiburg 218,043
Lübeck 211,713
illuminated
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
CITY POPULATION Berlin 3,375,222
Düsseldorf 593,682
Münster 296,599
Karlsruhe 296,033
61
CLASS 7
CLASS 8
CLASS 9
CLASS 10
CLASS 11
CLASS 12
34.00
36.00
39.20
41.20
44.30
47.40
non-illuminated 25.80
27.80
29.80
32.00
34.00
36.00
illuminated
illuminated
28.80
29.80
31.00
32.00
34.00
35.00
non-illuminated 21.60
22.60
23.60
24.80
25.80
26.80
illuminated
28.80
31.00
32.00
33.00
34.50
35.50
non-illuminated 22.10
23.10
24.30
25.30
26.30
27.30
illuminated
22.10
22.60
23.10
23.60
24.30
24.80
non-illuminated 16.40
17.00
17.60
18.10
18.60
19.10
illuminated
33.50
35.00
36.00
38.20
39.20
40.20
non-illuminated 25.80
26.80
27.80
28.80
29.80
31.00
illuminated
28.10
29.10
30.20
31.30
33.30
34.40
non-illuminated 20.80
21.90
22.90
23.90
25.00
26.10
illuminated
28.80
31.00
32.00
33.00
34.50
35.50
non-illuminated 22.10
23.10
24.30
25.30
26.30
27.30
Ludwigshafen 160,179 non-illuminated 17.00
17.60
18.10
18.60
19.10
19.60
Bottrop 116,498
22.10
22.60
23.10
23.60
24.30
24.80
non-illuminated 16.40
17.00
17.60
18.10
18.60
19.10
Wiesbaden 272,636
Freiburg 218,043
Lübeck 211,713
illuminated
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
CITY POPULATION Ulm 117,977
Reutlingen 110,681
Remscheid 109,352
Ratingen 86,821
Neu-Ulm 53,888
62
CLASS 1
CLASS 2
CLASS 3
CLASS 4
CLASS 5
CLASS 6
17.60
18.60
19.60
20.10
20.60
21.10
non-illuminated 12.90
13.40
13.90
14.40
14.90
15.40
illuminated
15.90
17.00
17.60
18.10
18.60
19.10
non-illuminated 11.40
11.90
12.40
12.90
13.40
13.90
illuminated
18.60
19.60
20.10
20.60
21.10
21.60
non-illuminated 13.40
13.90
14.40
14.90
15.40
15.90
illuminated
illuminated
18.60
19.60
20.10
20.60
21.10
21.60
non-illuminated 13.40
13.90
14.40
14.90
15.40
15.90
illuminated
17.60
18.60
19.60
20.10
20.60
21.10
non-illuminated 12.90
13.40
13.90
14.40
14.90
15.40
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
CITY POPULATION Ulm 117,977
Reutlingen 110,681
Remscheid 109,352
Ratingen 86,821
Neu-Ulm 53,888
63
CLASS 7
CLASS 8
CLASS 9
CLASS 10
CLASS 11
CLASS 12
21.60
22.10
22.60
23.10
23.60
24.30
non-illuminated 15.90
16.40
17.00
17.60
18.10
18.60
illuminated
19.60
20.10
20.60
21.10
21.60
22.10
non-illuminated 14.40
14.90
15.40
15.90
16.40
17.00
illuminated
22.10
22.60
23.10
23.60
24.30
24.80
non-illuminated 16.40
17.00
17.60
18.10
18.60
19.10
illuminated
illuminated
22.10
22.60
23.10
23.60
24.30
24.80
non-illuminated 16.40
17.00
17.60
18.10
18.60
19.10
illuminated
21.60
22.10
22.60
23.10
23.60
24.30
non-illuminated 15.90
16.40
17.00
17.60
18.10
18.60
Price per advertising loaction and day, in EUR; plus VAT
Note: The Performance value“Poster viewers per site“ (PPS) from the MA Plakat is defined as the gross rating point of an advertising medium
in the booking period.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GENERAL POSTING LOCATION
GTC
64
CITY POPULATION BOOKING
Berlin 2 3,375,222
CW
Düsseldorf 593,682
Block B/C
200
0.95
Münster 296,599
Block C
220
0.90
Block C
110
0.95
Karlsruhe 296,003
Block A/C
200
0.95
Wiesbaden 272,636
Block C
200
0.90
Block C
100
0.90
Freiburg 218,043
Block C
180
0.95
Lübeck 211,713
Block C
100
0.85
Block C
50
0.85
ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR 1
from
0.90
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GENERAL POSTING LOCATIONS
65
CITY POPULATION BOOKING
ADVERTISING SPACES PRICE PER DAY IN
PER NETWORK
EUR 1
Ludwigshafen 160,179
Block A
86
0.85
Ulm 117,977
Block C
38
0.80
Bottrop 116,498
Block C
45
0.85
Reutlingen 110,681
Block C
41
0.80
Remscheid 109,352
Block B
28
0.85
Neu-Ulm 53,888
Block C
15
0.80
1 per advertising space, plus VAT
2 Marketing via DIE DRAUSSENWERBER GmbH
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
BOOKING SCHEDULE (DECADE)
66
BOOKING
MONTH
PERIOD (in
BLOCK A
DAYS
BLOCK B
DAYS
BLOCK C
DAYS
CW
ten-day slots)
January
February
March
April
May
June
01
Tue 30.12.14
Mon
12.01.15
14
Fri
02.01.15
Thur
15.01.15
14
Tue 06.01.15
Mon
19.01.15
14
2/3
02
Tue 13.01.15
Thur
22.01.15
10
Fri
16.01.15
Mon
26.01.15
11
Tue 20.01.15
Thur
29.01.15
10
4
03
Fri 23.01.15
Mon
02.02.15
11
Tue 27.01.15
Thur
05.02.15
10
Fri
30.01.15
Mon
09.02.15
11
5/6
04
Tue 03.02.15
Thur
12.02.15
10
Fri
06.02.15
Mon
16.02.15
11
Tue 10.02.15
Thur
19.02.15
10
7
05
Fri 13.02.15
Mon
23.02.15
11
Tue 17.02.15
Thur
26.02.15
10
Fri
20.02.15
Mon
02.03.15
11
8/9
06
Tue 24.02.15
Thur
05.03.15
10
Fri
27.02.15
Mon
09.03.15
11
Tue 03.03.15
Thur
12.03.15
10
10
07
Fri 06.03.15
Mon
16.03.15
11
Tue 10.03.15
Thur
19.03.15
10
Fri
13.03.15
Mon
23.03.15
11
11 /12
08
Tue 17.03.15
Thur
26.03.15
10
Fri
20.03.15
Mon
30.03.15
11
Tue 24.03.15
Thur
02.04.15
10
13
09
Fri 27.03.15
Mon
06.04.15
11
Tue 31.03.15
Thur
09.04.15
10
Fri
03.04.15
Mon
13.04.15
11
14/15
10
Tue 07.04.15
Thur
16.04.15
10
Fri
10.04.15
Mon
20.04.15
11
Tue 14.04.15
Thur
23.04.15
10
16
11
Fri 17.04.15
Mon
27.04.15
11
Tue 21.04.15
Thur
30.04.15
10
Fri
24.04.15
Mon
04.05.15
11
17/18
12
Tue 28.04.15
Thur
07.05.15
10
Fri
01.05.15
Mon
11.05.15
11
Tue 05.05.15
Thur
14.05.15
10
19
13
Fri 08.05.15
Mon
18.05.15
11
Tue 12.05.15
Thur
21.05.15
10
Fri
15.05.15
Mon
25.05.15
11
20/21
14
Tue 19.05.15
Thur
28.05.15
10
Fri
22.05.15
Mon
01.06.15
11
Tue 26.05.15
Thur
04.06.15
10
22
15
Fri 29.05.15
Mon
08.06.15
11
Tue 02.06.15
Thur
11.06.15
10
Fri
05.06.15
Mon
15.06.15
11
23/24
16
Tue 09.06.15
Thur
18.06.15
10
Fri
12.06.15
Mon
22.06.15
11
Tue 16.06.15
Thur
25.06.15
10
25
17
Fri 19.06.15
Mon
29.06.15
11
Tue 23.06.15
Thur
02.07.15
10
Fri
Mon
06.07.15
11
26/27
26.06.15
The above dates are subject to minor change – for technical reasons the posting may start or end one day earlier or later.
Fourteen-day booking blocks are billed as 11 days.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
BOOKING SCHEDULE (DECADE)
67
BOOKING
MONTH
PERIOD (in
BLOCK A
DAYS
BLOCK B
DAYS
BLOCK C
DAYS
CW
ten-day slots)
July
August
September
October
November
December
18
Tue 30.06.15
Thur
09.07.15
10
Fri
03.07.15
Mon
13.07.15
11
Tue 07.07.15
Thur
16.07.15
10
28
19
Fri 10.07.15
Mon
20.07.15
11
Tue 14.07.15
Thur
23.07.15
10
Fri
17.07.15
Mon
27.07.15
11
29/30
20
Tue 21.07.15
Thur
30.07.15
10
Fri
24.07.15
Mon
03.08.15
11
Tue 28.07.15
Thur
06.08.15
10
31
21
Fri 31.07.15
Mon
10.08.15
11
Tue 04.08.15
Thur
13.08.15
10
Fri
07.08.15
Mon
17.08.15
11
32/33
22
Tue 11.08.15
Thur
20.08.15
10
Fri
14.08.15
Mon
24.08.15
11
Tue 18.08.15
Thur
27.08.15
10
34
23
Fri 21.08.15
Mon
31.08.15
11
Tue 25.08.15
Thur
03.09.15
10
Fri
28.08.15
Mon
07.09.15
11
35/36
24
Tue 01.09.15
Thur
10.09.15
10
Fri
04.09.15
Mon
14.09.15
11
Tue 08.09.15
Thur
17.09.15
10
37
25
Fri 11.09.15
Mon
21.09.15
11
Tue 15.09.15
Thur
24.09.15
10
Fri
18.09.15
Mon
28.09.15
11
38/39
26
Tue 22.09.15
Thur
01.10.15
10
Fri
25.09.15
Mon
05.10.15
11
Tue 29.09.15
Thur
08.10.15
10
40
27
Fri 02.10.15
Mon
12.10.15
11
Tue 06.10.15
Thur
15.10.15
10
Fri
09.10.15
Mon
19.10.15
11
41/42
28
Tue 13.10.15
Thur
22.10.15
10
Fri
16.10.15
Mon
26.10.15
11
Tue 20.10.15
Thur
29.10.15
10
43
29
Fri 23.10.15
Mon
02.11.15
11
Tue 27.10.15
Thur
05.11.15
10
Fri
30.10.15
Mon
09.11.15
11
44/45
30
Tue 03.11.15
Thur
12.11.15
10
Fri
06.11.15
Mon
16.11.15
11
Tue 10.11.15
Thur
19.11.16
10
46
31
Fri 13.11.15
Mon
23.11.15
11
Tue 17.11.15
Thur
26.11.15
10
Fri
20.11.15
Mon
30.11.15
11
47/48
32
Tue 24.11.15
Thur
03.12.15
10
Fri
27.11.15
Mon
07.12.15
11
Tue 01.12.15
Thur
10.12.15
10
49
33
Fri 04.12.15
Mon
14.12.15
11
Tue 08.12.15
Thur
17.12.15
10
Fri
11.12.15
Mon
21.12.15
11
50/51
34
Tue 15.12.15
Mon
28.12.15
14
Fri
Thur
31.12.15
14
Tue 22.12.15
Mon
04.01.16
14
52
18.12.15
The booking blocks are subdivided into posting blocks A, B, and C for logistic reasons.
This calendar may only be republished with attribution of the source.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
GTC
68
BILLBOARDS
FULL POSTING LOCATION
18/1 format: 356 cm × 252 cm (w × h)
6/1 format: 119 cm × 252 cm (w × h)
8/1 format: 119 cm × 336 cm (w × h)
Material
115 g/m² opaque, wet-strength affiche paper
115 g/m² opaque, wet-strength affiche paper
Printing
Offset printing, depending on number of posters
Offset printing, depending on number of posters
Delivery
In 4 or 6 parts
6/1 format: In 3 parts
8/1 format: In 4 parts
Paper format
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
SPECIFICATIONS
GENERAL POSTING LOCATION
Paper format
DIN A1 (1/1-sheet)
Landscape format: 84.1 cm × 59.4 cm (w × h)
Portrait format: 59.4 cm × 84.1 cm (w × h)
DIN A0
84.1 cm × 118.9 cm (w × h)
4 / 1 format
119 cm × 168 cm (w × h)
Material
115 g/m² opaque, wet-strength affiche paper
Printing
Offset printing, depending on number of posters
Delivery
DIN A1 and DIN A0: In 1 part
4/1 format: In 2 parts
POSTER
TRANSPORT
GTC
69
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
NOTES
GTC
70
BOOKING
IDENTIFICATION OF THE POSTER DELIVERY
Advertising spaces can generally be booked for fixed time periods of
The delivery note for poster deliveries to WallDecaux must contain the
10 days. The sole exception is Berlin, where posting at general posting
following details:
locations (pillars, tram and bus shelters, underground stations) occurs
– Address, telephone and fax number of the printer
using calendar weeks instead.
– Advertiser and agency
In the case of billboards and full posting locations, individual
– Poster image (brand, product and description)
advertising spaces can be booked – in some cities, however, there is
– Order confirmation number(s) from WallDecaux
a minimum booking quantity. General posting locations can only be
– Posting date (week)
booked on a network basis.
– Format
Information on the time periods available for booking can be found in
– Number of posters
the booking schedules for calendar weeks (page 27) and for ten-day
timeslots (page 66).
Including the WallDecaux order confirmation number(s) on the
delivery note simplifies the posting process.
BACKUP POSTERS
When sending multiple deliveries, a picture of the poster image should
10% for general posting locations, full posting pillars and billboards
be included on the outside of each package. When sending multiple
poster images, a separate description of the poster count, poster
POSTER DELIVERY
image and posting location should be included for each poster image.
All poster media must be delivered postage paid at least 14 days
before the posting date.
Please observe our special terms and conditions for poster
media on page 99 f.
The current delivery addresses for WallDecaux
can be found at www.walldecaux.de
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
GENERAL OVERVIEW
72
CITY
Berlin
MINIMUM BOOKING
PRICE PER MONTH
IN EUR1
Double-decker bus (DD)
1 month
2,850.00
Articulated bus (AB)
1 month
1,450.00
Single-decker bus (SD)
1 month
1,000.00
Tram
1 month
1,900.00
Underground (1 Train unit = 2 cars)
1 month
1,750.00
Change for
specific lines
GTC
Lines 100 / 200
DD
1 month
7,125.00
City Lines
DD
1 month
5,960.00
other Lines
DD
1 month
4,750.00
City Lines
AB
1 month
3,600.00
other Lines
AB
1 month
2,850.00
City Lines
SD
1 month
2,675.00
other Lines
SD
1 month
2,650.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
GENERAL OVERVIEW
CITY
Münster 2
Berlin
73
MINIMUM BOOKING
PRICE PER MONTH
IN EUR1
Articulated bus
1 month
720.00
Normal bus
1 month
620.00
BOOKING
PRICE PER MONTH
IN EUR1
1 month
+ 100 %
CITY
Surcharge for charter booking periods
GTC
2 - 3 months
+ 75 %
4 - 6 months
+ 50 %
7 - 11 months
+ 25 %
1 per vehicle for yearly bookings; plus production, posting and removal; incl 25% window surface except underground; plus VAT
2 incl. posting on the rear window
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
DETAILED OVERVIEW
CITY
Berlin
GTC
74
MINIMUM BOOKING
PRICE PER MONTH
IN EUR1
Double-decker bus: Side
1 month
750.00
Articulated bus: Side and roof edge
1 month
590.00
Articulated bus: Side
1 month
480.00
Single-decker bus: Side and roof edge
1 month
340.00
Single-decker bus: Side
1 month
280.00
Tram: Side
1 month
720.00
Underground train: Side
(1 train unit = 2 cars)
1 month
275.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
DETAILED OVERVIEW
CITY
Münster 2
Berlin
75
MINIMUM BOOKING
PRICE PER MONTH
IN EUR1
Articulated bus: Side
1 month
400.00
Normal bus: Side
1 month
300.00
Rear surface
1 month
170.00
MINIMUM BOOKING
PRICE PER MONTH
IN EUR1
1 month
+ 100 %
CITY
Surcharge for charter booking periods
GTC
2 - 3 months
+ 75 %
4 - 6 months
+ 50 %
7 - 11 months
+ 25 %
1 per vehicle for yearly bookings; plus production, posting and removal; incl 25% window surface except underground; plus VAT
2 incl. posting on the rear window
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OUTDOOR CAMPAIGN MEDIA
CITY
Berlin
Berlin Board
(Double-decker bus)
18 / 1 Traffic Board
(Bus, tram)
4 / 1 Traffic Board
(Bus)
Super Rear
(Bus)
GTC
76
QUANTITY
MINIMUM
BOOKING
PRICE PER MONTH IN
EUR1
1-9
1 month
3,550.00
10-24
1 month
3,450.00
25 or more
1 month
3,350.00
1-29
1 month
1,820.00
30-49
1 month
1,720.00
50 or more
1 month
1,520.00
1-29
1 month
870.00
30-49
1 month
820.00
50 or more
1 month
770.00
1-19
1 month
1,390.00
20-49
1 month
1,340.00
50 or more
1 month
1,280.00
1 per surface, incl. production, posting and removal; prices for the following month request; plus VAT
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OUTDOOR CAMPAIGN MEDIA
CITY
Berlin
Münster
Bouncer / door
(Underground train)
77
QUANTITY
MINIMUM
BOOKING
PRICE PER MONTH IN
EUR1
1-10
1 month
790.00
11-25
1 month
760.00
26-100
1 month
730.00
4 / 1 Traffic Board
(Bus)
1 month
Super Rear
(Bus)
1 month
1 per vehicle, incl. production, posting and removal; plus VAT
GTC
790.00
860.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
INDOOR CAMPAIGN MEDIA
CITY
Berlin
Side window
(Underground train, tram,
bus)
Side surface
(Underground train)
Side surface
(Underground train, tram)
Front surface
(Underground train, bus)
GTC
78
QUANTITY
MINIMUM
BOOKING
PRICE PER
MONTH IN EUR1
250-499 surfaces
1 month
27.50
500 – 1,499 surfaces
1 month
25.50
ab 1,500 surfaces
1 month
23.00
250 – 499 surfaces
1 month
22.00
500 – 1,499 surfaces
1 month
19.50
ab 1,500 surfaces
1 month
17.50
100 – 299 surfaces
1 month
27.00
300 – 599 surfaces
1 month
24.50
ab 600 surfaces
1 month
22.50
100 – 299 surfaces
1 month
33.50
300 – 599 surfaces
1 month
30.00
ab 600 surfaces
1 month
25.50
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
INDOOR CAMPAIGN MEDIA
CITY
79
QUANTITY
MINIMUM
BOOKING
1 surface and up
1 month
PRICE PER
MONTH IN EUR1
Berlin
Floor graphic
Münster
Side window
(Bus)
from 50 surfaces,
1 month
27.00
Front surface
(Bus)
from 50 surfaces,
1 month
33.00
1 per surface, incl. production, posting and removal; plus VAT
GTC
135.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
SPECIFICATIONS
Side surface (Underground train, bus)
Format
Underground:
U1, U2, U3, U4
53 cm × 9.5 cm (w × h)
U5, U6, U7, U8, U9, U55
69 cm × 13 cm (w × h)
Side surface (Underground train, tram)
Format
Underground:
28.5 cm × 40.5 cm (w × h)
Tram: 40.5 cm × 28.5 cm (w × h)
80
Side window
(Underground train, tram, bus)
Berlin
Berlin
50 cm × 15 cm (w × h)
Berlin,
Münster
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
SPECIFICATIONS
FRONT SURFACE
(UNDERGROUND TRAIN, BUS)
Format
40,8 cm × 58 cm (w × h)
FLOOR GRAPHIC (UNDERGROUND,
TRAM)
Format
1 m²
81
FRONT SURFACE (BUS)
Berlin
42 cm × 59,4 cm (DIN A2)
Münster
BOUNCER/DOOR STOPPER
(UNDERGROUND TRAIN)
Berlin
Format available on request
NOTE: Size-specification schematics for permanent and campaign media are available on request.
Berlin
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
ROLLAD™
Side and rear surface
Rear surface
GTC
82
BOOKING
PERIOD
NUMBER OF
LORRIES
PRICE PER WEEK
IN EUR 1
weekly
1 – 49
310.00
weekly
50 – 99
280.00
weekly
100 – 199
230.00
weekly
200 – 300
220.00
weekly
1 – 49
205.00
weekly
50 – 99
195.00
weekly
100 – 199
185.00
weekly
200 – 300
175.00
1 incl. posting/removal, plus production costs per lorry of 580.00 EUR for side and rear surfaces, 150.00 EUR for rear surface only; plus VAT
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
TECHNICAL SPECIFICATIONS ROLLAD™
GTC
83
ROLLAD™
Format
1,300 cm × 255 cm (w × h) – side surface 227 cm × 255 cm (w × h) – rear surface approx.
39 m² – total ad space approx. 6 m² – rear surface approx. 33 m² – side surface
Material / Printing
PVC, 450 g / m2, virtually non-flammable
Normal offset values cannot be transferred 1:1 for ink jet digital printing.
Data Format
Printable pdf file in 1:10 scale (Adobe Photoshop up to version V.CS4, Adobe Illustrator up to version
V.CS4, Adobe InDesign up to version V.CS4, Corel Draw up to version V.X3)
Resolution
For pixel images: 75 dpi at a scale of 1:1
Lorry selection
All lorries used in RollAd™ campaigns are selected based on strict criteria. The lorries must be less than
2 years old at the start of the campaign. They must also be in good condition and driven extensively each
week. All cooperating transport companies should possess their own washing facilities or other appropriate arrangements for washing the lorries.
Interchangeable
frame system
All the lorries are fitted with a patented, interchangeable, TÜV-certified frame system called RollAd™
which was developed by trans-marketing. With this technical innovation, advertising tarpaulins can be
changed in less than 20 minutes.
Campaign types
For national campaigns, we select lorries from transport companies throughout the whole of Germany in
order to achieve an evenly distributed promotional impact. For regional campaigns, we develop individual
posting concepts that take into account the lorries’ departure locations, destinations and routes.
Note: A draft version must be submitted for approval prior to printing.
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALE CITY LIGHT POSTER – UNDERGROUND (DUB)
GTC
84
CITY
NETWORK
ADVERTISING SPACES
PER NETWORK
NETWORK PRICE PER
WEEK IN EUR 1
Berlin
DCLP DUB (weekly)
75
32,550.00
DCLP DUB (Weekender-Paket) 2
75
20,400.00
Digital-analog KombiNet I
75 DCLP +
200 CLP Underground
55,685.00
Digital-analog KombiNet II
75 DCLP +
100 CLP Underground
41,125.00
Note: For Subway DCLP, daily posting for €75/day per display is possible in the network.
EW
20
15
1 plus VAT
2 Implementation upon request and subject to approval; additional subway stations available upon request
N
OVERVIEW OF CITIES
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
STATION BRANDING
85
CITY
UNDERGROUND STATION
PRICE PER MONTH
IN EUR 1
Berlin
Mehringdamm
100,000.00
Friedrichstraße 2
100,000.00
Alexanderplatz 2
150,000.00
1 plus production, posting and removal costs; plus VAT
2 Implementation upon request and subject to approval; additional subway stations available upon request
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
POSTER GALLERY
86
CITY
UNDERGROUND
STATION
NUMBER OF
FORMAT
ADVERTISING SPACES (w × h)
PRICE PER MONTH
IN EUR 1
Berlin
Alexanderplatz
32
3.76 × 1.86 m
25,000.00
Hermannplatz
27
 2
3.94 × 2.32 m
3.46 × 1.87 m
25,000.00
Potsdamer Platz
33
3.64 × 1.87 m
25,000.00
Friedrichstraße
12
1 slot
28,560.00
Berlin
Digital Poster Gallery
GTC
1 plus production, posting and removal costs; plus VAT
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
LEIPZIG CENTRAL STATION
87
FORMAT
(w × h)
PRICE PER MONTH
IN EUR 1
Shopping-Banner
5 m × 8 m (double-sided)
4,200.00
Travel-Banner
3er Set à 3 m × 12 m (double-sided) 4,200.00
Front wall-Banner
4 m × 10 m
3,150.00
Platform-Banner
4 m × 7 m
1,575.00
Dominance-Banner
2er Set à 2 m × 10 m
6,300.00
Exit-Banner
1.8 m × 7.6 m
1,050.00
Illuminated AD 2 Train Platform
Two-sided 3 m × 6 m
1,050.00
Illuminated AD 2 Travel Centre
Radius 4 m
1,050.00
Display Cases 2
2.2 m × 2.15 m
Subject to official approval
1 plus VAT
2 plus electricity costs
GTC
275.00
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
GENERAL TERMS AND CONDITIONS OF BUSINESS OF
WALLDECAUX – A DIVISION OF WALL AG
1. SCOPE
1.1 These General Terms and Conditions apply to all offers,
contracts, and performances rendered by Wall AG for clients who
are served by its WallDecaux division (hereinafter referred to as
„WallDecaux“). In addition, Special Terms and Conditions, which
contain additions to and deviations from these General Terms
and Conditions, apply to individual advertising media; these are,
specifically:
(a) City Light Media,
(b) Digital media,
(c) Poster media and
(d) Transport media (public transportation and rail station media).
The following order of precedence applies to individual contractual
elements: Individual agreements take precedence over the General
and Special Terms and Conditions (jointly “General Terms and Conditions of Business”); furthermore, provisions in the Special Terms
and Conditions take precedence over provisions in the General
Terms and Conditions. If multiple advertising media are booked
in a single order, then the respective Special Conditions for each
advertising medium shall apply.
1.2 Solely the General Terms and Conditions of Business of
WallDecaux shall apply. Divergent or supplementary terms and conditions of business maintained by the client shall be valid only if and
insofar as WallDecaux has agreed to them expressly in writing. The
General Terms and Conditions of Business of WallDecaux shall also
apply for future offers, contracts, and performances, even if these
General Terms and Conditions are not agreed to separately again.
TRANSPORT
GTC
89
Note: City Lights Posters on public streets in Munich are governed
by the Terms and Conditions of Business of DSMDecaux GmbH.
These Terms and Conditions will be provided upon request.
2. PLACEMENT OF ORDER / CONCLUSION OF CONTRACT
2.1 WallDecaux’s offers are subject to change and are not binding.
By placing an order, the client submits a binding offer to enter into
a contract within the meaning of Art. 145 of the BGB (German Civil
Code). A contract does not arise until WallDecaux provides written
order confirmation.
2.2 When an order is placed, the client must identify the advertiser
and the product type that is to be advertised. Orders placed by
advertising agencies and other intermediaries will only be accepted
if documentation is provided that their client has officially retained
them by contract. Furthermore, the advertisers and product types
must be identified by name in orders placed with WallDecaux. Subsequent changes in the advertising campaign by the client require
the express written approval of WallDecaux.
2.3 WallDecaux is entitled to require submission of the advertising
content (e.g. images, digital media) seven (7) working days before
the agreed advertising start date. WallDecaux is entitled to reject
orders – including individual orders within the scope of a larger
order – on the basis of content, origin, or technical format, provided
WallDecaux cites uniform, objectively justified principles for this
rejection. On these same grounds WallDecaux may also temporarily
or permanently halt advertising campaigns that have already begun.
In particular, grounds for rejection or cancellation are given if the
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
GENERAL TERMS AND CONDITIONS OF BUSINESS OF
WALLDECAUX – A DIVISION OF WALL AG
advertising content violates laws, regulations, or orders by judicial
or regulatory authorities, or if WallDecaux cannot reasonably be expected to publish them. Publication may be viewed as unreasonable
particularly if the advertising content is xenophobic, glorifying of
violence, dehumanizing, extremist, or likely to endanger the morals
or welfare of children or young people. WallDecaux is entitled, but
not obligated, to review advertising content for compliance
with the preceding provisions before publication.
2.4 WallDecaux is entitled to reject or halt an advertising campaign
if WallDecaux cannot reasonably be expected to post or place the
advertising media for structural or operational reasons.
2.5 In the aforementioned cases (Sections 2.3 and 2.4),
WallDecaux shall be entitled to withdraw from existing contracts or
advertising campaigns that are already underway.
2.6 WallDecaux is entitled to use third parties (e.g. partner companies, subcontractors, and freelancers) to fulfill its contractual
performance obligations. WallDecaux shall select and supervise
these third parties with the diligence customary in the industry with
a view to proper and expert fulfillment of the contract.
2.7 The client is not entitled to assign its rights and obligations
arising from or in connection with the contractual relationship with
WallDecaux to third parties.
3. TERM
The length of the advertising period shall be determined according
to WallDecaux’s booking schedule, which the client will be informed
of and can be viewed at www.walldecaux.de.
TRANSPORT
GTC
90
4. LOCATION PREFERENCES / EXCLUSION OF COMPETITION
4.1 In the case of network bookings, the client has no right to select
specific advertising locations.
4.2 WallDecaux undertakes no warranty that competitors will be
excluded from using its advertising services.
5. WITHDRAWAL BY THE CLIENT
The Special Terms and Conditions valid for each advertising media
shall apply with a view to the right of withdrawal.
6. PRICES / TERMS OF PAYMENT
6.1 The stated prices do not include any applicable value added
tax. Prices published in WallDecaux’s media portfolio are subject to
change and are not binding.
6.2 If a client places an order for the first time or for the first time in
three years (and is thus a new customer), the client is obligated to
make advance payment. WallDecaux must receive advertising fees
in full prior to the start of the advertising campaign. If advance payment has not been agreed to, then invoiced amounts shall be due at
the latest 8 days after the agreed upon advertising start date.
6.3 If WallDecaux grants a discount for early invoice payment
(„Skonto“), then this discount does not apply to additional costs that
result within the course of the advertising campaign (e.g. technical
costs, production costs, or posting costs), but rather to media
services. These additional costs are due without any discounts for
early payment.
6.4 If the client owes additional costs or interest payments, the
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
GENERAL TERMS AND CONDITIONS OF BUSINESS OF
WALLDECAUX – A DIVISION OF WALL AG
client’s payments shall be credited to the additional costs first, then
to the interest payments owed, and finally to the principal amount
due.
6.5 A payment shall be deemed to have been made only once
WallDecaux has the funds at its disposal. Checks shall be accepted
only for the purpose of payment, without an obligation arising in this
regard. Payment by check is not deemed to have been made until
the cashed check is actually credited to WallDecaux‘s account. All
fees or expenses incurred during collection shall be borne by the
client.
6.6 Statutory default interest shall be charged in the event of nonpayment or deferment of payment.
6.7 If the client is in default of payment or WallDecaux becomes
aware, after conclusion of contract, of circumstances that justify
objective and substantial doubts about the client’s creditworthiness
and jeopardize WallDecaux’s collection of payment, WallDecaux can
make the realization or continuation of the advertising campaign
contingent on an advance payment or provision of a security. If
WallDecaux’s demand for advance payment or provision of a security is not fulfilled within a reasonable period to be set by WallDecaux,
WallDecaux shall be entitled to cancel the contract and/or demand
compensation for damages.
6.8 The client is entitled to setoff payments it owes with receivables
owed to it by WallDecaux, but only if receivables owed to the client
are uncontested or have been confirmed by a court of law.
6.9 The client shall only be entitled to setoff or retain payments if
the receivables owed to the client are based on the same
TRANSPORT
GTC
91
contractual relationship and have been confirmed by a court of law
or are uncontested.
7. GROUP ACCOUNTING CLAUSE
WallDecaux is entitled to offset receivables owed by the client to
it or affiliated companies with payables owed to the client by it or
affiliated companies. If requested, WallDecaux will provide information to the client about the companies with which it is affiliated. The
client hereby agrees that all securities it provides shall also serve
to indemnify debts owed by the client to companies with which WallDecaux is affiliated. Furthermore, all securities provided by the client to companies with which WallDecaux is affiliated shall also serve
to indemnify monies owed to WallDecaux by the client – regardless
of the legal basis for these monies being owed.
8. MATERIAL DELIVERY
8.1 The client shall bear costs and risk for the delivery and
production of the advertising material and content. The technical
requirements placed on the advertising material and content to be
delivered and the deadlines for delivery are specified in the Special
Terms and Conditions valid for each advertising media.
8.2 If WallDecaux cannot carry out the order or cannot carry it out
on time because the advertising materials were not delivered or
were delivered late or in a format other than that required, this shall
not release the client from his payment obligations. Nevertheless,
WallDecaux shall credit the client for avoided expenses. If the client
is late in providing the advertising materials but does provide them
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
GENERAL TERMS AND CONDITIONS OF BUSINESS OF
WALLDECAUX – A DIVISION OF WALL AG
before expiration of the contracted advertising campaign, WallDecaux shall use its best efforts to post said advertising materials,
potentially for a shortened advertising period, although there is no
obligation in this regard. In the event of successful late posting, the
client shall be obligated to pay WallDecaux the special expenses
resulting from late delivery or delivery in an inappropriate format. If
the client rejects late posting because of the special expenses, the
client nevertheless remains obligated to pay the contracted fees for
normal posting.
9. RESPONSIBILITY FOR ADVERTISING CONTENT / GRANT OF
RIGHTS
9.1 Responsibility for advertising content and third-party content to
which reference is made in the advertising posted by WallDecaux
shall be borne exclusively by the client. Furthermore, the client is
solely responsible for the design, recognizability, and suitability
of advertising content. In particular, the client is responsible for
ensuring that said content does not violate legal, regulatory, or
contractual regulations, court orders, third-party copyrights or other
third-party property rights. By placing an order, the client transfers
to WallDecaux all rights that are necessary for the realization of the
advertising campaign. In particular, this includes all usage rights,
ancillary copyrights, and other rights that are necessary for the publication of the content in analog and digital advertising media as part
of the client‘s order. The client guarantees that he has the aforementioned rights at his disposal and is entitled to transfer them. The
foregoing provisions also apply to advertising content that is drafted
TRANSPORT
GTC
92
or designed by WallDecaux at the request of the client, insofar as
WallDecaux acted in accordance with the client‘s specifications.
9.2 The client indemnifies and holds harmless WallDecaux from
all third-party claims in this regard. In the event of a third-party
claim, the client shall immediately, truthfully, and completely provide
WallDecaux with all information necessary to review the claims and
mount a defense. Without prejudice to any further claims for the
recovery of damages on the part of WallDecaux, the client shall
reimburse WallDecaux for reasonable expenditures and expenses
arising from claims lodged by third parties. The foregoing shall
apply in particular to costs that arise for mounting a necessary legal
defense.
10. DEFAULT IN PERFORMANCE / GUARANTEES
10.1 WallDecaux shall not be liable for non-execution, interruption, premature termination, delay, defective performance, or
other disruption of the advertising in cases in which WallDecaux
is not responsible or when the causes are beyond the control of
WallDecaux, in particular due to force majeure (e.g. insurrection,
regulatory interventions, construction and demolition measures carried out or commissioned by public institutions, power outages, IT
breakdowns, strikes, operational disturbances, weather conditions,
damage or other impairments to the advertising surfaces caused by
third parties).
10.2 WallDecaux shall check on the posted advertising material
periodically at reasonable intervals. In the event of non-execution,
interruption, premature termination, delay, defective performance,
OVERVIEW OF CITIES
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DIGITAL
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GENERAL TERMS AND CONDITIONS OF BUSINESS OF
WALLDECAUX – A DIVISION OF WALL AG
or other disruption of the advertising in cases in which WallDecaux
is not responsible, WallDecaux shall, at WallDecaux’s discretion,
provide substitute advertising in place of the affected advertising
location or surface by (i) posting at another advertising location
or surface or (ii) extending the advertising period of the remaining
advertising surfaces or media, or by (iii) crediting the customer.
The measure to be implemented will be selected based how long
the advertisement was impaired in relation to the booking period.
If a substitute posting is undertaken and this substitute posting
fails to adhere to contract, the client may demand a proportional
decrease in advertising fees or withdraw from the contract in this
regard. If it is objectively no longer possible to achieve the intended
purpose of the advertising through a substitute posting, WallDecaux
shall refund to the client the advertising fees already paid for the
individual advertising media or surfaces that have actually been lost
or otherwise affected.
10.3 The client shall not be entitled to any further claims of recompense.
10.4 Minor deviations or departures from the terms agreed to for
the posting of the advertising shall not constitute a defect or default
in performance, provided this deviation is of a nature customary in
the industry. A one-day deviation from the planned start or end date
for the advertising campaign shall be considered a minor deviation.
Minor interruptions to the display of the advertising that are caused
by maintenance or cleaning shall not constitute a defect or default
in performance.
10.5 The client shall give notice in writing of obvious defects
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immediately after they come to the client’s attention – at the latest,
however, within 30 days after the end of the advertising period. The
client must state in detail the reason for the complaint.
11. OTHER LIABILITY
11.1 WallDecaux shall bear liability for damages arising from
willful intent and gross negligence, including that of its agents, in
accordance with statutory provisions. The foregoing shall also apply
to wrongful death, injury, or impairment of health that occurs from
negligence. In the case of damage to property and pecuniary loss
caused by negligence, WallDecaux and its agents shall only bear
liability when core contractual obligations have been breached;
furthermore, the amount of liability will be limited to damages that
are typical for the type of contract and were foreseeable at the
time of the conclusion of contract; core contractual obligations are
defined as key elements of the contract, the fulfillment of which the
client can depend on.
11.2 To the extent that WallDecaux provides technical information
or acts in an advisory capacity and said information or advice is not
part of the contractual scope of performance, this is done free of
charge and to the exclusion of any liability.
12. ASSIGNMENT OF RECEIVABLES AS SECURITY BY ADVERTISING SERVICE PROVIDERS
If the client is an advertising agency and/or intermediary, the client
shall assign to WallDecaux as a security the receivables to which the
client is entitled in in the scope to which the advertising campaign is
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DIGITAL
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GENERAL TERMS AND CONDITIONS OF BUSINESS OF
WALLDECAUX – A DIVISION OF WALL AG
carried out by WallDecaux. WallDecaux shall accept the assignment. The client shall remain entitled to collect the receivables provided that the client ensures that WallDecaux’s share of the fee or
compensation is paid properly to WallDecaux. If the client is unable
to fulfill this condition, WallDecaux shall be notified in writing so that
WallDecaux can disclose the assignment and demand payment on
the basis of the assignment.
13. SEVERABILITY CLAUSE
If the provisions of these General Terms and Conditions or the Special Terms and Conditions or other agreements between WallDecaux
and the client should be or become invalid or impracticable in
whole or in part, this shall not affect the remaining valid provisions
herein. Valid provisions that most closely approximate the economic
purpose of the invalid provision will be adopted and shall apply. If
reinterpretation is impossible for legal reasons, the contractual partners undertake to stipulate supplementary provisions in accordance
with the preceding clause. The preceding provision shall apply
analogously if a gap requiring supplementation becomes apparent
during the interpretation or performance of the order underlying the
General Terms and Conditions of Business or other agreements.
14. LEGAL VENUE / APPLICABLE LAW
14.1 If the client is a businessperson, a legal entity in public law or
a special fund regulated by public law, the sole legal venue shall be
Berlin. The same shall apply in the event that the client’s residence
or habitual abode is unknown at the time when legal action is insti-
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tuted. Nevertheless, WallDecaux shall be entitled to file suit against
the client at the court of jurisdiction that presides over the client‘s
business or residential address.
14.2 WallDecaux’s legal relations with the client, including these
General Terms and Conditions as well as the Special Terms and
Conditions, shall be subject to the laws of the Federal Republic of
Germany, excluding the United Nations Convention on Contracts
for the International Sale of Goods.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
SPECIAL TERMS AND CONDITIONS FOR
CITY LIGHT MEDIA
1. SCOPE
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts and performances in the area of City Light Media,
including specifically:
(a) City Light Posters (CLPs), including Subway City Light Posters
(Subway CLPs) and Airport City Light Posters (Airport CLPs), and
ShoppingNet CLPs,
(b) City Light Pillars and
(c) City Light Boards (CLBs), including Airport City Light Boards
(Airport CLBs).
1.2 If the client books a multimedia advertising package in which
City Light Media are combined with others forms of advertising, the
Special Terms and Conditions for each respective advertising media
shall apply.
2. ADVERTISING SURFACES
City Light Media are glass-clad advertising displays that provide a
surface for the posting of advertisements. There are many forms
of City Light Media, including tram and bus shelters, advertising
pillars, advertising notice boards, display cabinets, scrolling poster
displays for the rotating display of up to 3 posters, as well as
other street furniture, all of which are generally backlit. Lighting is
activated based on the operational hours of the local public lighting
system.
3. DELIVERY OF THE ADVERTISING MEDIA / BACKUP POSTERS
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3.1 The poster material required for the realization of the advertising
campaign, including backup posters pursuant to Section 3.4 of these Special Terms and Conditions, shall be delivered at the client’s
risk and expense no later than 14 days before the agreed initial
posting date to the respective address designated for the network
booked. The client will be informed of the delivery addresses; the
current address list can be viewed at www.walldecaux.de.
3.2 The advertising material must be delivered in the format, quality, folding, etc. specified by WallDecaux. The client will be notified
of the delivery requirements; the current technical specifications
can be viewed at www.walldecaux.de.
3.3 Laminating, cutting and labeling must take place at a print shop
that has been certified by WallDecaux. If CLB posters are delivered
that have not been laminated, WallDecaux shall be entitled to have
the posters laminated at the client’s expense.
3.4 For an order volume of 1 to 20 posters, the client is obligated
to deliver 20% backup posters per image and delivery address; for
more than 20 posters, the client is obligated to deliver 10% backup
posters per image and delivery address.
3.5 If the client fails to deliver the advertising material, or fails
to deliver said material on time and according to the preceding
requirements, Section 8.2 of the General Terms and Conditions shall
apply. If WallDecaux is nevertheless able to carry out the campaign,
the client shall bear the special expenses caused by late delivery or
necessary adaptation of the print data. In the event of late delivery,
this shall amount to:
(a) 12 euros per CLP (all formats pursuant to Section 1.1 (a) of these
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CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
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TRANSPORT
SPECIAL TERMS AND CONDITIONS FOR
CITY LIGHT MEDIA
Special Terms and Conditions; this also applies to ShoppingNet
CLPs),
(b) 24 euros per City Light Pillar, and
(c) 45 euros per City Light Board (all formats pursuant to Section 1.1
(c) of these Special Terms and Conditions).
In the event of necessary adaptation, the special expenses may be
higher. Approval from the client for these expenses shall be obtained
in advance.
4. DEFAULT IN PERFORMANCE / GUARANTEES
Within the scope of network bookings, if there is a shortfall in the
number of advertisements that are to be posted, but this shortfall
does not exceed 3%, then the contract will still be considered to
have been fulfilled by WallDecaux.
5. SPECIAL CONDITIONS FOR CITY LIGHT PILLARS AND CITY
LIGHT BOARDS
When the client books individual City Light Pillars or City Light
Boards within the scope of the „Flex City Light Pillar“ or „Flex CLB“
service offer (for individual display bookings), WallDecaux reserves
the right to modify the position of the poster when scrolling poster
displays are being used.
6. WITHDRAWAL BY THE CLIENT
In the case of orders for CLPs (including ShoppingNet CLPs), Subway CLPs, Airport CLPs, and City Light Pillars as well as for CLBs
and Airport CLBs (including individual display bookings), the client
may withdraw from the contract in writing up to 60 days prior to the
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agreed first posting date. The client must bear all costs that have
accrued up to the point of withdrawal (e.g. production costs).
7. PRECEDENCE FOR STATION BRANDING
For City Light Media in subway stations, WallDecaux reserves the
right to post CLPs at its own expense for a limited period in advertising locations in other subway stations if the original advertising locations are required within the scope of Station Branding (i.e. when
all advertising surfaces in a subway station available to WallDecaux
and affiliated companies are provided to a single client). In such
cases, WallDecaux shall notify the client immediately and designate
other advertising locations that shall be provided to the client as replacements. If the client is not interested in the designated replacement advertising locations, the client shall be entitled to cancellation
of the order only with regard to the affected advertising locations. If
the client does not object in writing within 14 days after notification
about relocation for Station Branding, WallDecaux shall assume that
the client consents to the posting of the client’s advertising media in
the designated substitute locations.
8. RETURN OF POSTER MATERIAL / DISPOSAL
WallDecaux shall return unused poster material to the client only at
the client’s request and expense, provided that the client requests
this in writing within 7 working days after the end of the posting
period. Otherwise the poster material shall become property of
WallDecaux – without right to compensation arising for the client –
and WallDecaux may dispose of it.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
SPECIAL TERMS AND CONDITIONS FOR
DIGITAL MEDIA
1. SCOPE
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts and performances in the area of digital media,
including specifically:
(a) Digital City Light Boards (DCLBs) on public streets,
(b) Digital City Light Boards (dCLBs) in subway stations,
(c) Digital City Light Posters (DCLPs) on public streets, and
(d) Digital City Light Posters (dCLPs) in subway stations.
1.2 If the client books a multimedia advertising package in which
digital media advertising is combined with other forms of advertising,
the Special Terms and Conditions for each respective advertising
media shall apply.
2. ADVERTISING MATERIALS / DELIVERY
2.1 The client shall bear the risk and expense for the production
and delivery of the digital advertising content and other advertising
material no later than 14 days before the agreed upon start of the
advertising period.
2.2 The digital advertising context and other advertising materials
must be delivered in the format, quality, folding, etc. specified by
WallDecaux. The client will be notified of format requirements; the
current technical specifications can be viewed at
www.walldecaux.de.
2.3 If the client fails to deliver the digital advertising content and
other advertising materials, or fails to deliver said material on time
and according to the preceding requirements, Section 8.2 of the General Terms and Conditions shall apply. If WallDecaux is nevertheless
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able to carry out the campaign, the client shall bear the special expenses caused by late delivery or necessary adaptation of the digital
advertising content and other advertising materials. WallDecaux will
obtain advance approval from the client for these expenses.
2.4 WallDecaux can undertake minor postproduction services to
adapt unsuitable digital advertising content and other advertising
materials, but only at the client’s expense and if timely arrangements
are made.
3. DISPLAY OF ADVERTISING MEDIA
3.1 Digital advertising content and other advertising material will be
displayed without sound.
3.2 The advertising displays used by WallDecaux are maintained
periodically and properly.
4. DEFAULT IN PERFORMANCE / GUARANTEES
4.1 The client acknowledges that digital displays are susceptible
to minor deviations in chromatic appearance, due, for example, to
short-term changes in environmental factors (e.g. changes in the
weather). Such deviations do not constitute defects. Furthermore,
minor display flaws that neither negatively impact the recognizability
of the advertising content nor comprise more than 3% of the surface
of the display affected in each case may not be construed as a
defect.
4.2 If there is a shortfall in the number of times the advertisement is
shown, but this shortfall does not exceed 3%, then the contract will
still be considered to have been fulfilled by WallDecaux.
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CITY LIGHTS
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DIGITAL
SPECIAL TERMS AND CONDITIONS FOR
DIGITAL MEDIA
4.3 WallDecaux is not be liable for third-parties contracted by the
client, particularly providers of text or image content, as well as for
their performances. If WallDecaux uses third parties (e.g. partner
companies, subcontractors and freelancers) to deliver text or image
content, the General Terms and Conditions shall apply.
5. LOCATION PREFERENCES / EXCLUSION OF COMPETITION
Section 4 of the General Terms and Conditions shall apply in this
regard. The client has no right to insist on the display of advertising
content in a specific order. Furthermore, the client has no right to
insist on the display or non-display of its advertising content next to
or in connection with specific editorial content.
6. WITHDRAWAL BY THE CLIENT
The client may withdraw from the contract in writing up to 60 days
prior to the agreed first advertising start date.
7. RETURN OF DIGITAL ADVERTISING CONTENT AND OTHER
ADVERTISING MATERIAL / DISPOSAL
Digital advertising content and other advertising material will be
stored by WallDecaux up to 30 days following the last day on which
the advertising is shown. After 30 days WallDecaux shall be authorized to destroy or delete the digital advertising content and other
advertising material.
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OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
SPECIAL TERMS AND CONDITIONS FOR
POSTER MEDIA
1. SCOPE
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts, and performances in the area of poster media,
including specifically:
(a) Full pillar advertising dedicated to a single client,
(b) General posting locations (i.e. pillars, notice boards, display
cases, and tram and bus shelters that are lit or unlit, located aboveground or below-ground, either in and outside rail stations) that are
available to multiple clients and
(c) Billboards and Metroboards on public streets, in subway stations,
in railway stations generally, and in other areas.
1.2 If the client books a multimedia advertising package in
which poster media advertising is combined with others forms of
advertising, the Special Terms and Conditions for each respective
advertising media shall apply.
2. DELIVERY OF THE ADVERTISING MEDIA / BACKUP POSTERS
2.1 The client shall bear the risk and expense for the production and
delivery of the poster material, including backup posters, required for
the realization of the advertising campaign pursuant to Section 2.5 of
these Special Terms and Conditions. The client is required no later
than 14 days before the agreed initial posting date to send the poster
material to the designated address for the network booked. The
client will be informed of the delivery addresses; the current address
list can be viewed at www.walldecaux.de.
2.2 The advertising material must be delivered in the format, quality,
folding, etc. specified by WallDecaux. The client will be notified of
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the delivery requirements; the current technical specifications can
be viewed at www.walldecaux.de. The specified DIN formats must
be adhered to.
2.3 The client is hereby notified that posters must be suitable for
wet gluing. Inks must be waterproof so that they do not run when
wet. The inks must also be elastic so that they do not crack during
folding. All sections of multi-section posters must be printed in the
same direction.
2.4 Billboard and Metroboard posters must be delivered marked
with the sheet number and mapped. Posters for full pillar advertising
and general posting locations that are larger than DIN A0 must be
delivered carriage paid in three sections for 6/1 poster formats and
four sections for 8/1 poster formats. Colored maculature paper must
be delivered folded on euro palettes.
2.5 For an order volume of 1 to 20 posters, the client is obligated
to deliver 20% backup posters per image and delivery address; for
more than 20 posters, the client is obligated to deliver 10% backup
posters per image and delivery address.
2.6 If the client fails to deliver the advertising material, or fails
to deliver said material on time and according to the preceding
requirements, Section 7.3 of the General Terms and Conditions shall
apply. If WallDecaux is nevertheless able to carry out the campaign,
the client shall bear the special expenses caused by late delivery or
necessary adaptation of the print data. In the event of late delivery,
this shall amount to:
(a) 80 euros per station billboard (Metroboard),
(b) 25 euros per billboard for other displays,
OVERVIEW OF CITIES
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SPECIAL TERMS AND CONDITIONS FOR
POSTER MEDIA
(c) 30 euros per full pillar advertising location, and
(d) 5 euros per general posting location.
In the event of necessary adaptation, the special expenses may be
higher. Approval from the client for these expenses shall be obtained
in advance.
3. DEFAULT IN PERFORMANCE / GUARANTEES
The General Terms and Conditions shall apply in this regard, particularly the provisions of Sections 10 and 11. When orders are placed
for advertising at general posting locations, if there is a shortfall in
the number of advertisements that are to be posted, but this shortfall
does not exceed 3%, then the contract will still be considered to
have been fulfilled by WallDecaux.
4. WITHDRAWAL BY THE CLIENT
The client may withdraw from the contract in writing up to 60 days
prior to the agreed first posting date.
5. PRECEDENCE FOR STATION BRANDING
For poster media in subway stations, WallDecaux reserves the right
to display posters at its own expense for a limited period in advertising locations in other subway stations if the original advertising locations are required within the scope of Station Branding (i.e. when all
advertising surfaces in a subway station available to WallDecaux and
affiliated companies are provided to a single client). In such cases,
WallDecaux shall notify the client immediately and designate other
advertising locations that shall be provided to the client as
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replacements. If the client is not interested in the designated replacement advertising locations, the client shall be entitled to cancellation of the order only with regard to the affected advertising locations.
If the client does not object in writing within 14 days after notification
about relocation for Station Branding, WallDecaux shall assume that
the client consents to the posting of the client’s advertising.
6. RETURN OF POSTER MATERIAL / DISPOSAL
WallDecaux shall return unused poster material to the client only at
the client’s request and expense, provided that the client requests
this in writing within 7 working days after the end of the posting
period. Otherwise the poster material shall become property of
WallDecaux – without right to compensation arising for the client –
and WallDecaux may dispose of it.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIAL TERMS AND CONDITIONS FOR TRANSPORT MEDIA
(PUBLIC TRANSPORTATION AND RAIL STATION MEDIA)
1. AREA OF APPLICABILITY
1.1 These Special Terms and Conditions are valid for WallDecaux‘s
offers, contracts and performances in the area of transport media,
including specifically:
(a) public transportation media, which comprise:
(1) indoor advertising in public transport vehicles (buses, trams
and subway cars) that is realized as indoor campaign media (side
windows, floor graphics) or indoor permanent media (side windows,
side strips, side walls, front walls, floor graphics),
(2) outdoor advertising on local public transit vehicles (buses, trams
and subway cars) that is realized as outdoor campaign media (Berlin
Boards, Traffic Boards, Super Rears) or outdoor permanent media
(full wraps, partial wraps as band with/without
roof edge, roof edge, rear area),
(3) outdoor truck advertising that is realized as an outdoor media
campaign on the side and rear of truck trailers (RollAd™) and
(b) rail station media, including the Station Branding special advertising package (i.e. when all advertising surfaces in a subway station
available to WallDecaux and affiliated companies are provided to a
single client, e.g. poster gallery, wall wraps, pillar wraps,
floor graphics, other agreed upon advertising surfaces).
1.2 If the client books a multimedia advertising package in which
transport media advertising is combined with others forms of advertising, the Special Terms and Conditions for those other advertising
media shall apply.
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2. LOCATION PREFERENCES
Section 4 of the General Terms and Conditions shall apply with
regard to location preferences. In particular, no guarantees are
provided that the client’s advertising will be used on specific public
transport lines and on trucks that drive specific routes or in specific
regions. However, with a view to local public transport advertising,
WallDecaux will make an effort to ensure that advertising is initially
placed on vehicles in a depot facility located at the start of the line
requested by the client. With a view to truck advertising, WallDecaux
will make an effort to ensure that the advertising is applied to a
vehicle that will probably travel the routes or regions requested by
the client.
3. SPECIAL CONDITIONS FOR INDOOR ADVERTISING IN LOCAL
PUBLIC TRANSPORT VEHICLES
3.1 The client shall provide WallDecaux with a draft version of the
advertising image and text content no later than 30 calendar days
before the agreed advertising start date so that approval can be obtained from the transit vehicle operator. Neither WallDecaux nor the
transit vehicle operator shall have any responsibility for the content
of the advertisement as a result of the foregoing provision. Section 9
of the General Terms and Conditions shall apply.
3.2 The parties shall reach an individual agreement concerning the
contractual term for the advertising. If the contract is not cancelled 3
months before the end of the contractual term, it shall be automatically extended by 1 year.
3.3 By placing an order, the client agrees to a fixed contractual term
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SPECIAL TERMS AND CONDITIONS FOR TRANSPORT MEDIA
(PUBLIC TRANSPORTATION AND RAILSTATION MEDIA)
without a right to withdrawal.
3.4 The adhesive films required for the realization of the advertising
campaign shall be delivered at the client’s risk and expense no later
than 20 calendar days before the agreed initial posting date to the
respective address designated for the network booked. The
client will be informed of the delivery addresses; the current address
list can be viewed at www.walldecaux.de.
3.5 The adhesive films shall be delivered in the format, quality,
folding, etc. specified by WallDecaux. The client will be notified of
the delivery requirements. Compliance with the specified formats is
absolutely mandatory.
3.6 If the client fails to deliver the advertising materials, or fails to
deliver said materials on time and according to the requirements
stated above, Section 8.2 of the General Terms and Conditions shall
apply. WallDecaux shall be entitled to postpone the advertising start
date.
3.7 If it becomes necessary to repair or replace the advertising during the agreed advertising period because of damage, destruction,
removal or other adverse effects beyond WallDecaux’s control, WallDecaux shall carry out the replacement itself or through hired third
parties. The foregoing shall also apply to cases in which the transport
vehicle is to be removed from service or replaced by another vehicle.
In the events described in the foregoing two lines occur, the client
shall be responsible for bearing the cost of and providing the backup
advertising required for repair or replacement.
3.8 If a transport vehicle is taken out of service only temporarily (e.g.
due to schedule changes, repairs, maintenance or inspection), the
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client shall not be entitled to compensation. If a transport vehicle is
taken out of service for more than 7 consecutive days or more than
7 days in a calendar month, then WallDecaux shall be entitled, at its
choosing, to extend to advertising period or to credit the client for the
lost days.
3.9 Should the advertising be banned during the contractual period
by responsible supervisory authorities or the transit system operator,
WallDecaux shall be authorized, without a claim for compensation
arising, to withdraw in writing from the contract.
4. SPECIAL CONDITIONS FOR OUTDOOR ADVERTISING ON
LOCAL PUBLIC TRANSPORT VEHICLES
4.1 The client shall provide WallDecaux with a draft version of the
advertising image and text no later than 40 calendar days before
the agreed advertising start date so that approval can be obtained
from the transit vehicle operator. Neither WallDecaux nor the transit
vehicle operator shall have any responsibility for the content of the
advertisement as a result of the foregoing provision. Section 9 of the
General Terms and Conditions shall apply.
4.2 The parties shall reach an individual agreement concerning the
contractual term for the advertising. If the contract is not cancelled 3
months before the end of the contractual term, it shall be automatically extended by 1 year.
4.3 By placing an order, the client agrees to a fixed contractual term
without a right to withdrawal.
4.4 The advertising materials will be produced and installed by
WallDecaux or hired third
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIAL TERMS AND CONDITIONS FOR TRANSPORT MEDIA
(PUBLIC TRANSPORTATION AND RAIL STATION MEDIA)
parties (e.g. partner companies, subcontractors and freelancers)
at the client‘s expense according to a design that is developed in
coordination with the client. Printing data created on the basis
of WallDecaux’s technical specifications must be received in the
specified format no later than 30 calendar days before the agreed
advertising start date.
4.5 If it becomes necessary to repair or replace the advertising
during the first 2 years of the agreed term of the advertising period
because of damage, destruction, removal or other adverse effects
or because of termination of a business, WallDecaux shall carry this
out at its own expense. After this period, the client shall bear sole
financial responsibility for the repair, replacement, or substitution of
advertisements, particularly costs associated with providing replacement advertisements.
4.6 If the client desires advertising to be replaced or substituted
during the advertising period for reasons not related to Section 4.5 of
these Special Terms and Conditions, then WallDecaux shall carry out
this replacement or substitution only at client’s expense.
4.7 In any event, the client shall bear costs for the removal of
advertising.
4.8 Sections 3.8 and 3.9 shall apply in corresponding fashion.
5. SPECIAL CONDITIONS FOR ROLLAD™
5.1 The parties shall reach an individual agreement concerning the
contractual term for the advertising.
5.2 By placing an order, the client agrees to a fixed contractual term
without a right to withdrawal.
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5.3 The advertising tarpaulins will be produced by WallDecaux or
hired third parties (e.g. partner companies, subcontractors and freelancers) and installed by the transport firm that operates the trucks.
The advertising contents must be transmitted to WallDecaux at the
client’s risk and expense as print-ready data in the format specified
by WallDecaux by the date and to the place specified in the order
confirmation (generally a server or an e-mail address).
5.4 If the client fails to deliver the print data, or fails to deliver said
print data on time and according to the preceding requirements,
Section 8.2 of the General Terms and Conditions shall apply. If
WallDecaux is nevertheless able to carry out the campaign, the client
shall bear the special expenses caused by late delivery or necessary
adaptation of the print data. WallDecaux shall notify and obtain
approval from the client for special expenses that are required.
5.5 If damage or other impairments for which WallDecaux is not
responsible occur to the advertising tarpaulin during the term of the
advertising period, Section 10.2 of the General Terms and Conditions
shall apply, provided that the client has a backup tarpaulin produced
at the client’s expense. Otherwise, WallDecaux shall not be obligated
to substitute the tarpaulin, and the advertising fees shall be reduced
according to the length of the downtime.
5.6 WallDecaux shall return the advertising tarpaulin at the request
and expense of the client only if the client requests this return in
writing within 30 calendar days after the end of the advertising
period. If return is not requested, the advertising tarpaulin shall
become property of WallDecaux without the client having any right
to compensation, and WallDecaux shall be entitled to dispose of the
OVERVIEW OF CITIES
CITY LIGHTS
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DIGITAL
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TRANSPORT
SPECIAL TERMS AND CONDITIONS FOR TRANSPORT MEDIA
(PUBLIC TRANSPORTATION AND RAILSTATION MEDIA)
tarpaulin or put it to another use (e.g. for manufacturing RollBag
handbags) without this entitling the client to any compensatory
claims. If the client desires to have the advertising tarpaulins made
into something else (e.g. RollBags) at the end of the advertising
campaign, WallDecaux reserves the right to retain up to 10 sample
copies, to be produced at WallDecaux’s expense.
5.7 If the advertising tarpaulin is to be stored at the client’s request
– particularly if the date for mounting the advertising tarpaulin is
postponed at the request of the client – the client shall be obligated
to reimburse WallDecaux for the storage expenses.
5.8 The surfaces on the truck beyond the boundaries of the advertising surfaces allocated to the client shall be used to identify and
possibly promote the transport firm that operates the truck.
6. SPECIAL CONDITIONS FOR STATION BRANDING
6.1 Order confirmation for Station Branding is subject to approval
by the rail station operator. WallDecaux shall obtain this approval.
To this end, the client shall provide a draft version of the advertising
image and text no later than 40 calendar days before the first intended advertising start date. The client acknowledges that advertising
images with large red or green areas are prohibited on station
platforms. Even if the station operator makes its approval contingent
on changes to the advertising image or text, the client’s commitment
to the order remains binding unless the client cannot reasonably
be expected to make the necessary changes. If the advertising start
date is postponed or other delays occur because of the approval and
coordination process, the client cannot invoke any rights because of
this. If weather conditions result in a postponement of the initial date,
GTC
104
Section 10.2 of the General Terms and Conditions shall apply.
6.2 By placing an order, the client agrees to a fixed contractual term
without a right to withdrawal.
6.3 Furthermore, when booking Station Branding, the client books
a multimedia advertising package. Notwithstanding the provisions
of section 6, the Special Terms and Conditions for each advertising
format shall apply to each component of the package.
7. DISPOSAL
At the end of each advertising campaign, the advertising materials
and draft versions shall become the property of WallDecaux –
without any right to compensation arising for the client – and they
may be disposed of.
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
LET YOURSELF BE INSPIRED
www.walldecaux-innovate.de
TRANSPORT
GTC
OVERVIEW OF CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SALES OFFICES
SALES OFFICE BERLIN
Friedrichstraße 118 10117 Berlin
Phone +49 30 33899-0
SALES OFFICE DÜSSELDORF
Zollhof 13 40221 Düsseldorf
Phone +49 211 99977-13
SALES OFFICE FRANKFURT AM MAIN
Börsenplatz 1 60313 Frankfurt am Main
Phone +49 69 2193658-0
SALES OFFICE HAMBURG
Neuer Wall 41 20354 Hamburg
Phone +49 40 736033-0
SALES OFFICE MUNICH
Ludwigstraße 8 80539 Munich
Phone +49 89 206021-660
[email protected]
www.walldecaux.de
GTC