1. Ingeniería

Media
Information
A professional
magazine
for interactors,
networkers,
event organisers, office
experts and
staff motivators.
2015
48,000
readers
(3 readers/copy)
Readers
• sales
• communications
• decision-makers
• marketing
• event organisers
• HR professionals
• office experts
READER
Brings readers
and advertisers
together.
Interesting target group
Evento is a magazine for professionals in charge of organising meetings and events. The readers
of Evento are office experts, who make various operative decisions for their companies.
They are the people responsible for setting up social events for their businesses and communities,
organising business trips and booking accommodation all over the world.
The magazine focuses on people dealing with the well-being, training and rewarding of staff, while also
taking note of any recreational activities on offer. These professionals choose trainers, book speakers,
decide about business gifts and other presents and are always on the lookout for fresh ideas
for the content, location and arrangement of their events.
Evento is constantly looking for new aspects on
professional activities. It encourages genuine and productive
encounters and digs deep into its readers’ daily work.
What is
?
The secretaries’ and assistants’
magazine Sihteeri ja Assistentti (S&A)
became a part of Evento in late 2013.
Through the merge of the two magazines, the best
and most useful contents of S&A continue in
new covers and with a new look. Evento+S&A’s
praised features on events, marketing, leadership,
well-being and people in the field enrich and broaden
the reading experience, offering new ideas in the
working life and adding to the professional skills of
the magazine’s readers.
READER
The Evento Club provides the subscribers with
events, networking, useful information and experiences
all year round. The events are planned together with
our partners. Interested?
Active social media
Eventolehti
facebook.com/eventolehti
@eventolehti
Evento’s new,
better-than-ever website
will be launched in March 2015!
The media
for an active
professional.
2015 Schedule
1
2
3/4
Publication date January 28
Copy date January 8
Publication date March 10
Copy date February 18
Occupational well-being
Training • Meetings • Office
Events
Stress management • Winter
Motivation • Coaching
Time management • Staff events
Wellness • Workspaces • Decorating
Ergonomics • Atmosphere
Staffing services • Recruiting
Technology • Professional skills
Communications • Know-how
Practical learning • ICT
Practical training
Official Kongressi 2015
issue
On water • Marketing
Goals • Partners
Participants • Schedules
Event technology • Social media
Young event organisers
Double issue
5
Publication date September 3
Copy date August 14
6
Publication date October 13
Copy date September 23
Publication date May 12
Copy date April 21
7/8
Publication date November 26
Copy date October 27
Fairs
Parties
Experiences
Business gifts • Nature
Company events
Sponsoring • Law
Stories • Safety
Launches • Promotions
Goals • Clothing
Themes • Persons • Performing
Networking • Goals
Restaurants • Drinks • Catering
Performers • Etiquette
Christmas • Customs
Massive distribution
Accommodation
Car rental
Extreme • Incentives
Exclusive • Rewarding
Luxury • VIP
Double issue
Professional magazine is the best way
to combine journalism and marketing.
Benefit from
our special
solutions!
Survey-based information
Decision-makers
• 89% decide about
events
• 81% decide about
meetings
• 65% decide about
training
ADVERTISING FORMATS*
Double-page spread
Full page in text
Full page inside cover
Full page back cover
Half page horizontal
Half page vertical
One-third page
Quarter page
One-eighth page
Module
460 x 297 mm
230 x 297 mm
230 x 297 mm
230 x 275 mm
230 x 146 mm
112 x 297 mm
75 x 297 mm
93 x 130 mm
93 x 62 mm
93 x 30 mm
48 000 readers (3 readers/copy)
• 64% from business, 36% from public sector
• 43% save the magazine,
43% circulate it with colleagues or friends
The readers find the contents of the magazine
up-to-date, diverse and following the
developments of the industry. The advertisements
contain useful information and the ideas provided
by the magazine are used in business.
The survey was conducted by
Taloustutkimus Oy 4/2014.
RATES 4-COLOUR (VAT 0 %)
Double-page spread
Full page in text
Full page inside cover
Full page back cover
Half page horizontal
Half page vertical
One-third page
Quarter page
One-eighth page
Module
€7,900
€4,600
€4,800
€5,500
€3,300
€3,300
€2,700
€2,200
€1,600
€900
89%
decide about events
The magazine
looks appealing and
is a pleasant read!
TECHNICAL SPECIFICATIONS
Magazine size: 230 x 297 mm
Raster: 60 lines
Binding: glued
Profile: Coated Fogra39.icc
Copy to: [email protected]
Please specify magazine title, issue and
advertiser.
* Please add 5 mm for bleed. Request pdf file of
copy guidelines.
VAT will be added to all prices.
• Evento matches its readers and advertisers. The magazine delights its readers with practical on-message content and
leaves them looking forward to the next issue. For advertisers, Evento reaches the decision-makers in both business and
public sector – all the people, who have budgeted means for arranging conferences, programmes and events.
• Evento is a useful professional magazine. A specialised, national trade magazine is the best way to combine journalism and marketing.
Readers choose their magazines – a magazine in hand, the reader has time for it and is willing to receive its messages.
Magazines are considered informative, entertaining and good sources of product information.
• Don’t forget our special solutions – bigger is better, inserts and specific ad positions. Surveys show that they work (Aikakausmedia 2013).
Evento was last surveyed in April 2014. Download the latest reader survey on our website or ask your contact for a pdf.
The readers
of Evento
•know, act and experience
•develop and decide
•are attuned to the times and phenomena
•want something in return for
their time and money
64%
36%
from business
from public sector
Sales & Marketing
Merja Calton
Sales Manager
040 503 8027
Anja Moilanen
Sales Manager
040 537 4272
Nina Harlin
Business Director
0400 629 400
Advertising Traffic &
Subscriptions
Tiki Murray
Sales and Marketing Assistant
050 412 5613
Desk Editors
Heli Koivuniemi
Editor-in-Chief
0400 133 955
Jaana Vainio
Editor
0400 671 9722
Riitta Säteri
Editor
050 535 9079
Jari F. Lampén
Editor
040 538 3863
Print run
16,000 copies
Heli Koivuniemi
Editor-in-Chief
”I’m excited for having the opportunity to
work with the top specialists of various
fields. Evento offers its readers ideas,
tips and useful knowledge to support
the important decisions made within the
organisation. The combining factors are
people, interaction and encounters.
Our readers send us loads of article ideas,
one better than the other, and we try to
catch the ball the best we can. The reader
survey and the feedback we get prove that
we are on the right course.
The genuine and interactive cooperation
has been fruitful. 2015 will be the most
successful Evento year yet. Thank you
readers, thank you partners!”
Evento offers new
ideas in the working
life and adds to
its readers’
professional skills.
Subscription prices
Continuous, per year €75
One-year subscription €95
Single copy €13,50
E-mail
[email protected]
Website
eventolehti.fi
Social media
Eventolehti
@eventolehti
facebook.com/eventolehti
Layout
Adverbi Oy
Print
Kirjapaino Uusimaa
Publisher
Keskisuomalainen Oyj
Aikakauslehtiryhmä
Special solutions
Inserts
Card, A4, brochure, sample, price list, client magazine or
even a mouse pad? Loose, bound, glued or foiled.
Just ask us, everything is possible!
Advertorials
An advertisement designed to look like editorial content,
an advertorial is a great way to tell the readers more about your
services, products and how they can be used. It is also an easy
way to make a new brochure at the same time. Minimum – one
spread, maximum – you decide. By yourself or with your partners.
Text, photos, layout – just one or all of them. Want to plan more?
The New
Service Directory
Bigger size, more information,
same price. The Service Directory
is a regular feature of the
magazine. Advertising there
ensures that the information
about your company appears
in every issue of the year.
Bigger
size, more
information.
Sizes 90 x 45 mm and up,
from €1,600/year.
Something else?
Different kinds of cover solutions, special ads and
ad positions – the possibilities are endless!
Eventolehti.fi is the online media for readers and advertisers.
The fast and functional communication channel adds to the
magazine between issues and provides the advertisers with
even more solutions. Evento’s website will be redesigned and
relaunched in March 2015. Increase the effectiveness of
your print ad with a low budget!
Book your special solutions and
ad positions in time!
Evento Newsletter
Reaches all its subscribers, readers
of the magazine and other potential
target groups. 30,000 receivers!
The newsletter provides sneak-peeks,
information about club events and Evento Awards,
campaign discounts and much more between
the issues.
Evento Awards
Evento Awards rewards the
best professionals and locations
recommended by the readers as well
as the best events of the year.
We are constantly
searching for new partners
– come join us!
Categories
The prizes are given out yearly in 10
categories. The winners are chosen
by the jury, consisting of both
national and international experts.
Evento Awards recognises the best
of the best and actively promotes
the meaning of encounters.
The next awards ceremony
will be hosted 25.3.2015. All the
readers and their respective interest
groups are welcome to join the
celebration.
Professionals
• B to B
• staff events
• B to C
• launch/promotion
Readers
• event location
• accommodation
• catering
• restaurant/cafe
• speaker/trainer
• performer/artist
Evento Awards rewards
the best in business and
their most reliable partners.
André Noël
Chaker
The Best Speaker
Evento Awards
Winner 2014.