Contact: Marisa Morrison Hunter Public Relations

Marisa Morrison
Hunter Public Relations
[email protected]
212.679.6600 x37-261
Post Consumer Brands Announces NEW Honey Bunches of Oats® Chocolate
New Chocolate Gluten Free Variety is a Delicious Treat the Entire Family Will Love
Lakeville, MN (February 2, 2016) – Post Consumer Brands announces a new addition to the Honey
Bunches of Oats family, Honey Bunches of Oats Chocolate, available nationwide. With the one-of-akind unmistakable crunch of traditional Post® Honey Bunches of Oats cereals, new Honey Bunches
of Oats Chocolate gives families a tasty treat to satisfy their chocolate cravings. Each spoonful
delivers the perfect combination of crispy flakes, crunchy bunches and now, the richness of real
“Since day one, Honey Bunches of Oats has been dedicated to delicious. The new chocolate variety
continues in the tradition of providing big flavor and the same great texture our fans love. We’re
excited to offer families a wholesome and indulgent treat from a brand they know and love,” said
Amanda Liu, Senior Director, Brand Management for Honey Bunches of Oats at Post Consumer
Brands. “Whether poured into a bowl, eaten straight out of the box, or included in a tasty recipe, this
new cereal appeals to every member of the family.”
New Honey Bunches of Oats Chocolate features crunchy cocoa granola bunches, mixed with crispy,
honey-kissed flakes. In addition to being a delicious chocolate treat, each serving provides nine
essential vitamins and minerals and is a heart healthy option. This new cereal is also the first gluten
free variety within the Honey Bunches of Oats family, serving as a delicious breakfast option for
cereal lovers avoiding gluten in their diets.
For more information and chocolate recipe ideas, please visit or
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Twitter by following @HBOats.
About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post
Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands
today is the third largest cereal company in the United States, with a broad portfolio spanning all
segments of the category — from iconic household name brands and value ready-to-eat cereals to
natural/organic and hot cereal varieties. As a company committed to high standards of quality and to
our values, we are driven by one idea: To make better happen every day. For more information about
our brands, visit and