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Functional Drinks Global, Latinoamerica & México INTROCONTEXT Functional foods and beverages falls under the category of health and wellness food products. It provides additional or enhanced health benefits over basic nutrition. Functional foods include a broad range of products that includes probiotics, prebiotics, or plant stanols and sterols. In addition, functional foods also include cereals, breads, yogurts, snacks and beverages that are fortified with vitamins, herbs or other specialty ingredients. The term specialty ingredient is used for the ingredients that are naturally nutrient-‐ rich whole food source such as spirulina, garlic, soy or it may be an important component of a food, such as omega 3 fatty acids from salmon. Though functional foods and beverages provide health benefits, they should not be considered as an alternative to a varied and balanced diet, and a healthy lifestyle. Fuente: Companies and Markets FUNCTIONAL DRINKS GLOBAL MARKET GLOBALMARKET Sector Behaivour and Evolution Facts on the functional foods market in the U.S. ($USD) Global sales of functional food included functional beverages $190 bn USD in 2010. Global Overview Global sales of functional foods North American sales of functional foods Global sales of functional beverages Global sales of multivitamins Vitamins & Multivitamins Projected U.S. retail sales of vitamins & nutritional supplements by 2017 Sales of Bayer Consumer Health Sales growth of Nature's Way Products Functional Beverages Retail sales of functional beverages in the U.S. Sales volume of energy drinks in the U.S. Sales of Red Bull Sales of Gatorade Perform Probiotic Products Global sales of probiotic products U.S. sales of probiotic yogurt Values $190bn $55bn $63bn $16.12bn Values ------- ------- ------- Values ------- ------- ------- ------- Values ------- ------- Fuente: Elaboración propia con datos de XXXXXXa GLOBALMARKET Sector Behaivour and Evolution Venta de bebidas funcionales vs alimentos funcionales en el mundo en millones $USD 2005 y 2010 2005 2010 Bebidas T h e s t a t i s t i c s h o w s functional food sales worldwide in 2005 and 2010, split up into the subcategories beverages a n d f o o d s . S a l e s o f functional beverages, e.g. orange juice with added Vitamin D, amounted to 41 billion U.S. dollars in 2005. Alimentos Fuente: Elaboración propia con datos de XXXXX GLOBALMARKET Sector Behaivour and Evolution Par1cipación Bebidas funcionales vs alimentos funcionales en el mundo (%) 2010 Participación Bebidas funcionales vs alimentos funcionales en el mundo (%) 2010 Categoría Bebidas $ % Bebidas -------- 33.16% Alimentos -------- 66.84% Total ------- 100.00% Alimentos Fuente: Elaboración propia con datos de XXXX GLOBALMARKET Sector Behaivour and Evolution Functional beverages play an important role in our everyday lives. They help keep us hydrated, prevent and help address health conditions, aid in our athletic performance or simply contribute to our overall nutritional well-‐being. The beverage industry has experienced rapid growth over the past decade, especially in North America. The choices for beverages have become so specific that they appear to be almost tailored for an individual, representing an extension of one’s personality. Consumers have their choice of beverages that aid in boosting energy, shrinking waistlines, sharpening mental focus, preventing pain associated with bone and joint conditions, and the list goes on. Fuente: For?tech GLOBALMARKET Sector Behaivour and Evolution According to Datamonitor, the global non-alcoholic beverage market is valued at just under $500 billion worldwide, with Europe accounting for the largest portion at $189 billion. China has become the fastest growing country at an overall growth rate of 77% over the past decade. Fuente: Datamonitor GLOBALMARKET Sector Behaivour and Evolution Fortified beverages are just a fraction of the t o t a l n o n -‐ a l c o h o l i c beverage market, valued at an estimated $60 billion according to Euromonitor. Mercado Mundial de bebidas funcionales en millones $USD 2010-‐2012 2010 2011 2012 Fuente: Elaboración propia con datos de Companies and Markets Euromonitor GLOBALMARKET Sector Behaivour and Evolution Pronós1co crecimiento Mercado Mundial de bebidas en millones $USD 2011-‐2012 a 2016 $100,000 $90,000 $80,000 $70,000 $60,000 $50,000 CAGR 2012-2016 $40,000 XXXX% $30,000 $20,000 $10,000 $0 2011 2012 2016 The functional drinks market consists of the retail sale of energy drinks, sport drinks and nutraceutical drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. The global functional drinks market had total revenues of $XXXm in 2012, representing a compound annual growth rate (CAGR) of XXX% between 2012 and 201 growing compared with the XXX% from 2007-‐2011 Fuente: Elaboración propia con datos de Companies and Markets GLOBALMARKET Sector Behaivour and Evolution Venta de bebidas funcionales por región en el mundo en millones $USD 2010 - 2016 Region 2010 2011 2012 2016° World - - - - Asia Pacific - - - - Australasia - - - - Eastern Europe - - - - Latin America - - - - Middle East and Africa - - - - North America - - - - Western Europe - - - - Over 80% of this market can be attributed to sales from North America, Western Europe and Asia Pacific. Fuente: Elaboración propia con datos de Euromonitor y Companies and Markets. GLOBALMARKET Sector Behaivour and Evolution Venta de bebidas funcionales por región en millones $USD 2012 Asia Pacific Australasia Eastern Europe La1n America Middle East and Africa North America Western Europe Fuente: Elaboración propia con datos de Euromonitor y Companies and Markets. GLOBALMARKET Sector Behaivour and Evolution Venta de bebidas funcionales por región en (%) 2012 Asia Pacific Australasia Eastern Europe La?n America Middle East and Africa North America Western Europe Fuente: Elaboración propia con datos de Euromonitor y Companies and Markets. GLOBALMARKET Sector Behaivour and Evolution % Mercado Global de bebidas funcionales vs de bebidas no alcohólicas 2009 The Functional Drinks Represent the 12% of the Global Non Alcoholic Drinks Fuente: Elaboración propia con datos de Datamonitor y Euromonitor GLOBALMARKET Sector Behaivour and Evolution The most relevant factors for new entrants in the Global Functional Drinks Market are:: Market Growth, Low-‐cost Switching, Undifferentiated Product and Suppliers. Fuente: Func?onal Drinks Global Industry Guide FUNCTIONAL DRINKS LATINOAMERICA MARKET LATINAMERICAMARKET Sector Behaivour and Evolution Venta de Bebidas Funcionales, Global vs La1noamerica 2004-‐2009 World La?n America 2004 2005 2006 2007 2008 2009 Fuente: Elaboración propia con datos de Euromonitor LATINAMERICAMARKET Sector Behaivour and Evolution A d v a n c e m e n t s i n product development p r o c e s s e s a n d technology coupled w i t h b e v e r a g e m a n u f a c t u r e r s e m b r a c i n g o p e n innovation, is paving t h e p a t h f o r processors to get functional beverages t o s t o r e s h e l v e s faster. Fuente: Elaboración propia con datos de Euromonitor LATINAMERICAMARKET Sector Behaivour and Evolution % Mercado bebidas funcionales La1n America Vs mercado mundial 2010 Mexico and South America have seen rapid growth in sports drinks as well as e n e r g y b e v e r a g e consumption. Fuente: Elaboración propia con datos de Euromonitor FUNCTIONAL DRINKS MÉXICO MARKET MEXICOMARKET Sector Behaivour and Evolution Mercado de Alimentos y Bebidas Funcionales en México (Millones USD) 2009-‐2015 To stimulate growth, manufacturers are expected to vary their formulas to include n e w l y p o p u l a r ingredients. 2009 2010 2011° 2012 2013 2014 2015 Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Sector Behaivour and Evolution Mercado de Bebidas Funcionales en Mexico (Millones USD) 2009-‐2015 2009 2010 2011° 2012 2013 2014 With increasingly hectic lifestyles in the larger cities, FF beverages will provide a convenient option for Mexican consumers who want to boost their intake of vitamins and other nutrients 2015 Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Sector Behaivour and Evolution Subcategorización de bebidas funcionales de Euromonitor Tanto Euromonitor como Companies and Markets clasifican las subcategorías de productos no por sus propiedades sino a través de un mix por representatividad del mercado FF Products FF beverages Hot drinks Chocolate-based flavoured powder drinks Instant coffee Other FF hot drinks Soft drinks Bottled water Concentrates Energy drinks Fruit/vegetable juice Fruit-flavoured drinks (0% juice) Juice drinks (up to 24% juice) Nectars (25-99% juice) Sports drinks Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Sector Behaivour and Evolution Tanto Euromonitor como Companies and Markets clasifican las subcategorías de productos no por sus propiedades sino a través de un mix por representatividad del mercado 2009 2010 2011° 2012 2013 2014 2015 - - - - - - - - - - - - - - Chocolate-based flavoured powder drinks - - - - - - - Instant coffee - - - - - - - - - - - - - - - - - - - - - Bottled water - - - - - - - Concentrates - - - - - - - Energy drinks - - - - - - - Fruit/vegetable juice - - - - - - - Fruit-flavoured drinks (0% juice) - - - - - - - Juice drinks (up to 24% juice) - - - - - - - Nectars (25-99% juice) - - - - - - - - - - - - - - FF beverages Hot drinks Other FF hot drinks Soft drinks Sports drinks Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Sector Behaivour and Evolution Consumer Segmentation in Mexico in Thousands of People 2011 2015 2020 % Growth 2015-2020 Babies/Infants (0-2 years) 5,881 5,507 5,169 -12 Children (3-8 years) 12,182 11,566 10,838 -11 Tweens (9-12 years) 8,245 7,945 7,542 -9 Teens (13-19 years) 14,410 14,020 13,511 -6 Young adults (20-29) 17,961 18,673 19,066 6 Adults (30-39) 17,670 17,366 17,202 -3 Middle-aged adults (40-64 years) 25,524 30,723 34,929 37 Seniors (65+ years) 7,125 8,547 10,586 49 Age Segment Many consumers will shift, for example, from conventional c a r b o n a t e s t o h e a l t h i e r v a l u e -‐ added FF beverages. Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Sector Behaivour and Evolution Pronos1co mercado de bebidas funcionales en México $USD 2011–2015 CAGR 7% FF beverages are anticipated to sustain dynamic growth over the forecast period, with a CAGR of 7% from 2012 to 2015 in value terms. 2011 2012 2013 2014 2015 Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Highlights Additional health benefits attract Mexican consumers to a w i d e r a n g e o f f o r t i fi e d / functional (FF) packaged food. Consumers are accustomed to p r o d u c t s w i t h m i n i m a l fortification such as standard milk enriched with calcium, or bread and drinking yogurt enriched with vitamin B. Fuente: Agriculture and Agri-‐Food Canada MEXICOMARKET Highlights Bone and pregnancy health are also increasingly important concepts for FF packaged food&beberage. Many brands of dairy products and bread focus on bone health, emphasizing calcium c o n t e n t . T h e s e p r o d u c t s particularly appeal to older Mexican consumers who wish to obtain the maximum quantity of nutrients in their food. Middle-‐aged adults (40-‐64 y e a r s ) a r e t h e m o s t fi n a n c i a l l y s t a b l e consumers in Mexico. Fuente: Agriculture and Agri-‐Food Canada MEXICOMARKET Highlights D i ff e r e n t a g e g r o u p s a r e attracted to different product areas in the FF beverage segment in Mexico. Children, for example, are particularly attracted to FF chocolate-‐ based flavoured powder drinks, while teenagers and young adults are the main consumers of FF energy drinks and FF sports drinks. As middle-‐aged consumers are very concerned about healthy lifestyles, they will continue to demand fortified meals, food and drinks adapted to their age, such as skim milk, calcium-‐enriched foods and drinks, vitamins and nutritional supplements, as well as high-‐fibre, sugarless, and low fat/ cholesterol/sodium products Fuente: Agriculture and Agri-‐Food Canada MEXICOMARKET Distribution Channels Top Five Retailers in Mexico, 2012 Company Number of Outlets Grocery Market Share (%) Wal-Mart 1,599 7.80% Soriana 920 3.20% 9,445 2.98% Chedraui 181 1.52% Comercial Mexicana 208 14.70% 12,353 16.97% Oxxo Total Distribution Channels According to Planet Retail, the big grocery chains in Mexico tend to be regional. However, due to the arrival of Wal-‐Mart, with its fast-‐growing network, regional players have been forced to step outside their traditional power centres of mom-‐and-‐pop stores and compete with one another. Fuente: Elaboración propia con datos de Euromonitor MEXICOMARKET Number of New Product Launches in Mexico 2011 Number of New FF Food Product Launches in Mexico by Claim, 2011 Fuente: Euromonitor MEXICOMARKET Number of New Product Launches in Mexico 2011 Number of New Fortified FF Product Launches in Mexico by Top Sub-‐Categories, 2012 Fuente: Euromonitor FUNTIONAL DRINKS APPLICATIONS MARKETAPPLICATIONS Different types of product strategies & packaging Shots Beverage shots, which typically are delivered in a small, portable, single-‐serve two or three ounce bottle, contain a potent mix of nutrients geared to perform a specific function. The shot originated as a delivery system for a fast-‐ acting boost of energy with less sugar and calories than a 12 ounce energy drink product. Energy shots typically include functional ingredients geared to provide an initial boost of energy with a lasting effect, which are caffeine, taurine, D-‐ribose, B vitamins, flavoring and a sweetener. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Stick Packs Beverages are truly an on-‐the-‐go product that can be consumed at anytime of the day. Advancements in packaging and delivery systems, such as stick packs, have made beverages even more convenient. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Ready-‐To-‐Drink Teas Black, Green, Oolong, White, Yerba Mate, Rooibus… At a time when interest in health and wellness foods is continually increasing, the ‘natural’ platform offered by tea, accompanied by its already perceived health status due to its polyphenol content, is a major attraction for consumers. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Sports Drink/Recovery Drink The main function of sports drinks is to keep athletes hydrated while restoring the electrolytes, carbohydrates and other nutrients, which can be depleted from exercising. Sports drinks are developed using essential electrolytes like sodium, potassium, chloride, calcium, phosphate and magnesium, which are lost by sweating during exercise. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Dairy Based Milk has often been called “nature’s perfect food” and dairy based beverages such as drinkable yogurts, continue to be a staple of a healthy diet in many parts of the world. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Juice Datamonitor reports that for the year 2009, over 4,000 SKUs from 1,437 juice products were launched and aside from flavor blends, apple, orange and peach were the leading flavors of juices launched globally. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Enhanced Waters Enhanced waters are any type of water that adds a functional benefit above and beyond hydration. This above and beyond water category is one of the more widely used applications to target not only overall wellness, but a whole h o s t o f l i f e s t y l e s a n d h e a l t h conditions, from aiding in vision to nutricosmetics to enhancing immunity and defending against illness and disease. Fuente: For?tech MARKETAPPLICATIONS Different types of product strategies & packaging Energy Drinks The energy beverage category is arguably the most personalized of any other product application – featuring energy drinks for men, women and as an expression of virtually anything associated with delivering energy. And very similar to other beverage applications, the energy drink category is appealing to the health conscious market by lowering the carbohydrate, calorie and sugar content. Fuente: For?tech FUNCTIONAL DRINKS INGREDIENTS & TRENDS MARKETAPPLICATIONS Ingredients The functional beverage category is a vibrant growing market and very personalized. Beverages are beginning to incorporate a more expansive line of functional ingredients such as nutraceuticals, zero-‐calorie sweeteners and flavors that not only taste good but are good for you. Custom nutrient premixes are one way to make a beverage product unique and pending the number of ingredients utilized, could be less likely imitated in the marketplace. Fuente: For?tech MARKETAPPLICATIONS Custom Nutrient Premix Formulation Prototypes Antioxidant Cocktail for Healthy Aging These prototypes address the latest trends in functional beverages such as nutricosmetics, weight management, and energy enhancement as well as some of the classics, such as an antioxidant drink geared toward overall wellness with immunity-‐ boosting benefits. Fuente: For?tech MARKETAPPLICATIONS Custom Nutrient Premix Formulation Prototypes Energy Stick Pack Immunity Shots Pending the overall fi n i s h e d p r o d u c t composition, flavor, s w e e t e n e r s a n d t a s t e m a s k i n g a g e n t s c a n b e applied. Fuente: For?tech MARKETTRENDS Global market trends Nutrients There are hundreds of nutrient market forms to choose from when developing a beverage c o n c e p t . T h e i l l u s t r a t i o n highlights some of the major c a t e g o r i e s o f f u n c t i o n a l nutrients most commonly used in beverages as well as some of the more trendy ingredients. Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Nutraceuticals Nutraceuticals is a catch-‐all place for all nutrients that do not fall under one of the other categories such as vitamins, minerals, amino acids, etc. F i b e r i s a n i n -‐ d e m a n d nutraceutical that continues to gain more consumer attention and demand. Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Amino Acids There are two types of amino acids – essential and non-‐essential. Non-‐essential amino acids are the nutrients that are produced by our body, more specifically by our liver and account for roughly 80% of the amino acids in our body. Amino acids are of particular interest for beverage manufacturers developing a sports recovery drink or beverage aimed at enhancing energy and sports performance. Fuente: For?tech MARKETTRENDS Global market trends Fuente: For?tech MARKETTRENDS Global market trends Sweeteners Fuente: For?tech MARKETTRENDS Global market trends Colors One of the first points of attraction a consumer will have with a beverage is its color. The color will trigger the consumer’s brain to envision the taste of the beverage and stimulate consumers to make a purchase. Although colors can vary from the flavor, it is argued that the color should closely match the original color of the flavor being used in the beverage. Fuente: For?tech MARKETTRENDS Global market trends Stabilizers Stabilizers are the ‘unsung hero’ ingredient for beverages as they prevent sedimentation, degradation and turbidity while enhancing the beverages’ flavor. The most common stabilizers on the market for beverage manufacturers are hydrocolloids, m o d i fi e d s t a r c h e s , p e c t i n , carrageenan, casein and inulin. Fuente: For?tech FUNCTIONAL DRINKS US TRENDS MARKETTRENDS United States Trends Fuente: For?tech MARKETTRENDS United States Trends Get Real In 2012, the term real/100% real exploded into the marketplace, topping the list of health claims driving the best-‐selling new better-‐for-‐you foods/beverages. Right after fresh and made from scratch, real is now the most appealing food descriptor. Fuente: IFT MARKETTRENDS United States Trends Hispanic Health America's 52 million Hispanics represent an enormous and virtually untapped healthy food and beverage opportunity. In 2012, U.S. Hispanics spent $6.9 billion on functional foods, +7.7% vs 2011. They also spent $9.4 billion on natural/organic foods/drinks, +12.9%, and $2.4 billion on supplements, +7.6%. Fuente: IFT MARKETTRENDS United States Trends Fuente: IFT MARKETTRENDS United States Trends Fuente: IFT MARKETTRENDS United States Trends Pharma Foods Eight in 10 consumers believe that functional foods can help prevent or delay the onset of heart disease, hypertension, osteoporosis, and type 2 diabetes; six in 10 associate it with benefits linked to age-‐ related memory loss, cancer, and Alzheimer's disease. Fuente: IFT MARKETTRENDS United States Trends Alternatives Dairy-‐free milks (e.g., soy, rice, almond) ranked fifth and coconut water was eighth among the popular nonalcoholic beverage trends in restaurants for 2014. In 2013, 29% of consumers bought soymilk, 27% almond milk, 17% a seed or nut milk, 16% grain milk (e.g., rice or oat), and 12% goat's milk. Fuente: IFT MARKETTRENDS United States Trends Fuente: IFT MARKETTRENDS United States Trends Fuente: IFT MARKETTRENDS United States Trends Gen Zen Use of functional foods and beverages is highest among the y o u n g e s t c o n s u m e r s a n d decreases with age. Millennials are the most likely to believe that functional foods/beverages can be used in place of some medicines. Fuente: IFT MARKETTRENDS United States Trends New Beverage Launches By Market Category US 2009 - 2011 Category 2009 2010 2011 Tea -‐ -‐ -‐ Coffee -‐ -‐ -‐ Juice & Juice Drinks -‐ -‐ -‐ Drink Concentrates & Mixes -‐ -‐ -‐ Iced Tea -‐ -‐ -‐ Carbonates -‐ -‐ -‐ Bottled Water - Flavoured -‐ -‐ -‐ Energy & Sports Drinks -‐ -‐ -‐ Hot Chocolate -‐ -‐ -‐ Iced Coffee -‐ -‐ -‐ Other Soft Drinks -‐ -‐ -‐ Bottled Water - Unflavoured -‐ -‐ -‐ Fuente: Elaboración propia con datos de Tecno Scienze Publisher MARKETTRENDS United States Trends New Beverage Launches by Market Category US 2009-‐2011 2009 2010 2011 Fuente: Elaboración propia con datos de Tecno Scienze Publisher MARKETTRENDS United States Trends New Beverage Launches By Market Category Global 2009 - 2011 Category 2009 2010 2011 Juice & Juice Drinks - - - Tea - - - Coffee - - - 1,319 1,772 1,812 Carbonates - - - Iced Tea - - - Energy & Sports Drinks - - - Bottled Water - Flavoured - - - Hot Chocolate - - - Bottled Water - Unflavoured - - - Iced Coffee - - - Other Soft Drinks - - - Drink Concentrates & Mixes Fuente: Elaboración propia con datos de Tecno Scienze Publisher MARKETTRENDS United States Trends New Beverage Launches by Market Category Global 2009-‐2011 2009 2010 2011 Fuente: Elaboración propia con datos de Tecno Scienze Publisher MARKETTRENDS United States Trends Fuente: Tecno Scienze Publisher FUNCTIONAL DRINKS MARKET MEXICO VS BRASIL COMPARACION MERCADO BEBIDAS FUNCIONALES Mercado Bebidas Funcionales México vs Brasil Historic/Forecast Market Sizes – Functional beverages Mexico vs Brazil – Retail Sales Value in US$ millions Category 2009 2010 2011° 2012 2013 2014 2015 Mexico Brazil -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Historic/Forecast Market Sizes – Functional beverages Mexico vs Brazil – Retail Sales Value in US$ millions Mexico Brazil 2009 2010 2011° 2012 2013 2014 -‐ -‐ Brazil has a young and growing population of 196 million people that could reach the 200 million mark by 2015. This means Brazil will retain its position as the w o r l d ’ s fi f t h m o s t populous country. 2015 Fuente: Elaboración propia con datos de Euromonitor COMPARACION MERCADO BEBIDAS FUNCIONALES Mercado Bebidas Funcionales México vs Brasil 1,400.00 1,200.00 Historic/Forecast Market Sizes – FF Hot Drinks Mexico vs Brazil – Retail Sales Value in US$ millions 1,000.00 800.00 Mexico 600.00 Brazil 400.00 200.00 Brazil is already the fifth-‐ largest market in the world for fortified/functional foods, behind the United States, Japan, China and Mexico. 0.00 2009 2010 2011° 2012 2013 2014 2015 Historic/Forecast Market Sizes – FF Hot Drinks Mexico vs Brazil – Retail Sales Value in US$ millions Category 2009 2010 2011° 2012 2013 2014 2015 Mexico 255.30 274.50 291.70 311.20 328.10 345.10 361.50 Brazil 790.70 871.10 937.60 1,007.20 1,081.90 1,160.30 1,254.70 Fuente: Elaboración propia con datos de Euromonitor COMPARACION MERCADO BEBIDAS FUNCIONALES Mercado Bebidas Funcionales México vs Brasil Historic/Forecast Market Sizes – FF Soft Drinks Mexico vs Brazil – Retail Sales Value in US$ millions Category Mexico Brazil 2009 2010 2011° 2012 2013 2014 2015 -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ 4,000.00 3,500.00 Historic/Forecast Market Sizes – FF Soft Drinks Mexico vs Brazil – Retail Sales Value in US$ millions 3,000.00 2,500.00 2,000.00 Mexico 1,500.00 Brazil 1,000.00 500.00 Overweight and obesity rates are increasing in B r a z i l , l e a d i n g t o m o u n t i n g h e a l t h c o n s c i o u s n e s s a n d s h i f t i n g c o n s u m e r attitudes toward food products. In response, major manufacturers are e x p e c t e d t o f u r t h e r develop targeted fortified/ functional products. 0.00 2009 2010 2011° 2012 2013 2014 2015 Fuente: Elaboración propia con datos de Euromonitor COMPARACION MERCADO BEBIDAS FUNCIONALES Mercado Bebidas Funcionales México vs Brasil Historic/Forecast Market Sizes – FF Hot Drinks subcategorie Chocolate-based flavoured powder drinks Mexico vs Brazil – Retail Sales Value in US$ millions Mexico Brazil 2009 2010 2011° 2012 2013 2014 2015 Historic/Forecast Market Sizes – FF Hot Drinks subcategorie Chocolate-based flavoured powder drinks Mexico vs Brazil – Retail Sales Value in US$ millions Category 2009 2010 2011° 2012 2013 2014 2015 Mexico - Brazil - -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Fuente: Elaboración propia con datos de Euromonitor COMPARACION MERCADO BEBIDAS FUNCIONALES Mercado Bebidas Funcionales México vs Brasil Historic/Forecast Market Sizes – FF Soft Drinks subcategorie Concentrates Mexico vs Brazil – Retail Sales Value in US$ millions Category 1,200.00 1,000.00 2009 2010 2011° 2012 2013 2014 2015 Mexico - - Brazil - -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Historic/Forecast Market Sizes – FF Soft Drinks subcategorie Concentrates Mexico vs Brazil – Retail Sales Value in US$ millions 800.00 Mexico 600.00 Brazil 400.00 200.00 0.00 2009 2010 2011° 2012 2013 2014 2015 Fuente: Elaboración propia con datos de Euromonitor COMPARACION MERCADO BEBIDAS FUNCIONALES Mercado Bebidas Funcionales México vs Brasil Historic/Forecast Market Sizes – FF Soft Drinks subcategorie fruit/vegetables juice Mexico vs Brazil – Retail Sales Value in US$ millions Mexico Brazil 2009 2010 2011 2012 2013 2014 2015 Historic/Forecast Market Sizes – FF Soft Drinks subcategorie fruit/vegetables juice Mexico vs Brazil – Retail Sales Value in US$ millions Category Mexico Brazil 2009 2010 2011 2012 2013 2014 2015 -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Fuente: Elaboración propia con datos de Euromonitor FUNCTIONAL DRINKS MEXICAN BRANDS MAKETMEXICO Some Functional Brands in Mexico DREAM WATER Adding Dream Water to nightly bedtime routines can benefit just about anyone who could use a good night’s rest, such as athletes, busy professionals, college students, and travelers on long journey. Fuente: dreamwater.com MAKETMEXICO Some Functional Brands in Mexico GO Gaba GO gaba es el primer BIODRINK en el mundo. AYUDA A REDUCIR EL ESTRÉS. Por su contenido de GABA, te ayuda a reducir el estrés y la ansiedad gracias a su ingrediente especial, el ácido gamma-aminobutírico (GABA) . Fuente: Gogaba.com MAKETMEXICO Some Functional Brands in Mexico Glacéau vitaminwater® Glacéau vitaminwater® es una bebida deliciosa, baja en calorías, con saborizantes naturales, vitaminas y minerales que te ayudan a tener un estilo de vida activo y saludable. Cada una de las siete variantes posee una combinación de nutrimentos con un propósito en específico para ayudarte a cubrir tus necesidades de todo el día. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico BLK BLK es la primera bebida (100% natural) con el poder la Madre Naturaleza: Minerales y ácido fúlvico. Estos minerales juegan un papel crítico en el crecimiento de toda célula viva, favoreciendo el transporte y absorción de los nutrientes y permitiendo la eliminación de toxinas y metales pesados. Una vez que estos minerales se extraen de nuestra fuente en la profundidad de las montañas de Canadá y se agrega el líquido puro, la bebida adquiere el color negro en forma natural, sin ningún colorante artificial. Fuente: BLK MAKETMEXICO Some Functional Brands in Mexico Del Valle Reserva Del Valle Reserva es una línea de jugos y néctares elaborados con una fina selección de las mejores frutas de distintas variedades que se combinan en una especial proporción, para aprovechar al máximo las posibilidades que brinda la naturaleza. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico VIVE 100 Vive 100% está revolucionando el mercado en México por ser una bebida refrescante y deliciosa que te ayuda a recuperar un nivel óptimo de energía. Vive 100% es el único hecho con ingredientes naturales: extracto de guaraná y té, que te permiten tomarlo todos los días. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico Smartwater Smartwater está inspirada en la forma en la cual la naturaleza crea el agua; conocido como ciclo hidrológico. “Agua de nubes”, que pasa por los procesos de ozonificación, destilación y Rayos UV. Que garantiza su máxima pureza e hidratación por los electrolitos adicionados como potasio, hierro y zinc. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico Powerade Training Water Powerade Training Water La primer agua premium enfocada al deporte, que reune la naturalidad del agua con las propiedades de los isotónicos. Adicionada con los 4 minerales que pierdes al sudar: Sodio, Magnesio, Potasio y Calcio. Todo el poder de ION4 con cero calorías y el máximo nivel de hidratación. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico Glacéau vitaminwater Zero® Glacéau vitaminwater Zero® es una deliciosa bebida que contiene los 8 nutrientes clave desde la vitamina a hasta el zinc. En sus dos diferentes sabores; Squeezed y Uva-Frambuesa. Endulzada naturalmente con Stevia, conserva un delicioso sabor sin calorías. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico Electrolit Electrolit® is a rehydrating oral solution indicated to treat and prevent hydroelectrolytic imbalance caused by excessive heat, intense physical exercise, vomiting and diarrhea, in patients older than 6 years of age. Fuente: Electrolit MAKETMEXICO Some Functional Brands in Mexico Powerade Powerade es una bebida isotónica que te hidrata, disminuye el calor y recarga de energía durante la jornada deportiva. Powerade es el aliado que te ayuda a liberar tu verdadero potencial. Ahora Powerade ION 4 te repone los 4 minerales que pierdes al sudar: sodio, magnesio, potasio y calcio además de que cuenta con vitaminas b3, b6, b12 que contribuyen a metabolizar los carbohidratos y obtener energía. Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico FUZE Tea FUZE Tea con Jugo, un té listo para beber que fusiona las bondades del té con sabores frutales, no contiene conservadores, ni colorantes artificiales. FUZE Tea con Jugo es la primera marca global de té de Coca-‐Cola, naciendo en 20 países simultáneamente. Sabores: Té negro con jugo sabor limón Té verde con jugo sabor limón Té negro con jugo sabor durazno Té blanco con jugo sabor mandarina Fuente: Jugos del Valle MAKETMEXICO Some Functional Brands in Mexico FUZE FUZE, nuestra bebida con jugo adicionada con vitaminas, combina la diversidad de diferentes sabores de fruta con nutrimentos, simplemente porque siempre es más interesante cuando mezclamos las cosas. Ese es el poder de las fusiones. ¡Salud! Contiene: -‐Vitamina A, esencial para la vista, el crecimiento y el cuidado de la piel. -‐Vitamina C, es un antioxidante esencial que ayuda a tu sistema inmunológico y al cuidado de tu piel Vitamina E, es un antioxidante que ayuda a tu sistema inmunológico. -‐Vitamina B6, una Vitamina que te ayuda a metabolizar los carbohidratos y proteínas. Fuente: Jugos del Valle FUNCTIONAL DRINKS GLOBAL PRODUCTS EXAMPLES GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly GLOBALEXAMPLES Some Functional Brands Globlaly
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