EUROPEAN BICYCLE MARKET 2015 edition Industry & Market Profile (2014 statistics) CONTENTS FOREWORD BACKGROUND THE EUROPEAN BICYCLE INDUSTRY THE CONEBI MEMBERS 4 5 6 7 EUROPEAN BICYCLE PRODUCTION EUROPEAN BICYCLE PRODUCTION (EU 28) IN UNITS - 2000-2013 2014 EU28 BICYCLE PRODUCTION – COUNTRY SHARE 2014 EU28 BICYCLE PRODUCTION – COUNTRY RANKING 9 10 11 12 EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 2014 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY SHARE 2014 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY RANKING 13 14 15 EUROPEAN BICYCLE SALES EUROPEAN BICYCLE SALES (EU 28) IN UNITS – 2000-2014 2014 EU28 BICYCLE SALES – COUNTRY SHARE 2014 EU28 SALES – COUNTRY RANKING 2014 AVERAGE PRICE (€) PER COUNTRY (EU 28) EUROPEAN EPAC SALES (EU 28) IN UNITS – 2009-2014 2014 EU28 EPAC SALES – COUNTRY SHARE 2014 EU28 EPAC SALES – COUNTRY RANKING 16 17 18 19 20 21 22 23 2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT 2014 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28) 2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28) 2014 EUROPEAN BICYCLE PARTS AND ACCESSORIES 24 25 26 27 FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN INDUSTRY & MARKET PROFILE 28 FRANCE BICYCLE MARKET REPORT FRANCE - BICYCLE PRODUCTION FRANCE – BICYCLE SALES (UNITS) FRANCE – BICYCLE SALES (€) FRANCE - PARTS & ACCESSORIES PRODUCTION FRANCE - BICYCLE EMPLOYMENT 29 30 31 32 33 34 35 GERMANY BICYCLE MARKET REPORT GERMANY - BICYCLE PRODUCTION GERMANY - BICYCLE SALES (UNITS) GERMANY - BICYCLE SALES (€) GERMANY - PARTS & ACCESSORIES PRODUCTION GERMANY - BICYCLE EMPLOYMENT 36 37 38 39 40 41 42 GREAT BRITAIN BICYCLE MARKET REPORT GREAT BRITAIN - BICYCLE PRODUCTION GREAT BRITAIN - BICYCLE SALES (UNITS) GREAT BRITAIN - BICYCLE SALES (€) GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION GREAT BRITAIN - BICYCLE EMPLOYMENT 43 44 45 46 47 48 48 ITALY ITALY - BICYCLE PRODUCTION ITALY - BICYCLE SALES (UNITS) ITALY - BICYCLE SALES (€) ITALY - PARTS & ACCESSORIES PRODUCTION ITALY - BICYCLE EMPLOYMENT 50 54 55 56 57 57 The NETHERLANDS BICYCLE MARKET REPORT THE NETHERLANDS - BICYCLE PRODUCTION THE NETHERLANDS - BICYCLE SALES (UNITS) THE NETHERLANDS - BICYCLE SALES (€) THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION THE NETHERLANDS - BICYCLE EMPLOYMENT 59 60 61 62 63 64 65 BULGARIA BULGARIA - BICYCLE PRODUCTION BULGARIA - BICYCLE SALES (UNITS) BULGARIA - BICYCLE SALES (€) BULGARIA - BICYCLE EMPLOYMENT 66 67 68 69 70 SPAIN BICYCLE MARKET REPORT SPAIN - BICYCLE PRODUCTION SPAIN - BICYCLE SALES (UNITS) SPAIN - BICYCLE EMPLOYMENT 71 75 73 74 75 FOREWORD This document is the sixth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by the Confederation of the European Bicycle Industry CONEBI (former Colibi-Coliped). The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations and the European bicycle manufacturers’ associations EBMA for their valuable and much appreciated contribution in the compilation of this work. Copyright 2014 CONEBI The information contained in this document may only be reproduced with explicit mention of: Source: CONEBI – Confederation of the European Bicycle Industry CONEBI Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 304 48 87 Fax: +32 – (0)2 762 81 71 E-mail: [email protected] [email protected] Web: www.conebi.eu BACKGROUND CONEBI is the Confederation of the European Bicycle Industry. Its members are the national Bicycle Industry Associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, The Netherlands, Poland, Spain, Sweden and Turkey. CONEBI combines the efforts that have been efficiently put by COLIPED and COLIBI all over the past decades in order to have maximum strength in representing its members’ interests at European level: the new association will keep on maintaining regular contacts with European policy makers and Authorities, as well as with other associations that pursue common objectives, the European standardization body CEN, Industry and mobility experts, and the international press. CONEBI’s aim is the growth of the Bicycle, EPAC and P&A Industries and of the Cycling Culture in Europe. CONEBI advocates for: - the appointment of a European Bicycle Officer within the European Commission; - fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; CONEBI fully supports the European (EN) safety standards for bicycles and has a Liaison status within CEN TC 333 ‘Cycles’. It also takes part officially in the consultations of the Working Group on Motorcycles organized by the European Commission – DG Growth. The activities promoted by the Confederation of the European Bicycle Industry go also beyond the European borders: for the past 23 years the joint European COLIPED booth (since this year CONEBI booth) has brought the leading representatives of the European Bicycle Industry to the Taipei Cycle Show (Taiwan). For more information please visit the new CONEBI website at www.conebi.eu THE EUROPEAN BICYCLE INDUSTRY 20.000.000 bicycles and EPACs are sold annually across Europe, out of which 12.000.000 are produced in EU: the European Bicycle Industry generates directly and indirectly more than 70.000 jobs in the Union market over 600 SMEs. On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within CONEBI. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. E-Mobility The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminum alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry. Contribution to the European Union’s ambitious goals The EU bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role. “CONEBI represents the European bicycle Industry. As I stated in the previous reports, the EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and Cycling Culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 600 small and medium-sized bicycle companies. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”. René Takens – CONEBI President THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289 E-mail: [email protected] Web: www.wko.at/fahrzeuge Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76 E-mail: [email protected] Web: www.agoria.be Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG – 1612 Sofia Tel. +359 - 889-459-536 E-mail: [email protected] Web: www.abpb-bg.com Tel. +49 - 6196-5077 0 Fax +49 - 6196-5077 20 E-mail: [email protected] Web: www.ziv-zweirad.de Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66 E-mail: [email protected] Web: www.ba-gb.com Tel. +358-919 231 Fax +358 962 44 62 E-mail: [email protected] Web: http://new.teknologiateollisuus.fi/en/ France Univelo 3 rue Jules Guesde F – 92300 Levallois Perret Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32 E-mail: [email protected] Web: www.tousavelo.com Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1. Tel. +36 - 56 586 505 Fax +36 - 56 586 484 E-mail: [email protected] Web: www.mkksz.org Germany ZIV Königsteiner Strasse 20A D – 65812 Bad Soden/Ts. Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam Spain AMBE C/ El Pla, 106 E – 08980 Sant Feliu de Llobregat Barcelona Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72 E-mail: [email protected] Web: www.ancma.it Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93 E-mail: [email protected] Web: www.polskiestowarzyszenierowerowe.pl Tel. +31 - (0)20-504 49 49 E-mail: [email protected] Web: www.raivereniging.nl Tel. +34 - 655 824 085 Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm Tel. +46-8 508 938 21 Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa Tel. +90-236-213 0045 Fax + 90-236-213 0050 E-mail: [email protected] Web: www.asociacionambe.es E-mail: [email protected] Web: www.fog-cykel.se E-mail: [email protected] EUROPEAN BICYCLE PRODUCTION EUROPEAN BICYCLE PRODUCTION (EU 28) (1,000 units) 2000 – 2014 16,000 14,531 14,000 13,009 12,828 13,232 13,218 13,320 13,086 13,246 12,272 12,178 12,241 11,758 12,000 11,939 11,537 11,360 2012 2013 10,000 8,000 6,000 4,000 2,000 0 2000 2001 Year Bicycle Production (x 1,000) Evolution year/year-1 (%) 2002 2000 2003 2001 2004 2005 2006 2007 2003 2004 2005 2002 2008 2006 2009 2007 2010 2008 2011 2009 2010 2011 2012 2014 2013 2014 14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 11 360 11 939 -10,47 -5,67 Comments : Data including EPAC production 4,53 3,15 -0,11 0,77 -1,76 1,22 -8,06 0,52 -3,95 -1,88 -1,53 5,10 2014 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY SHARE (1,000 units) Czech Republic 3% Lithuania Hungary Spain 3% 3% 3% France 5% Slovakia 2% Others 4% Italy 23% Portugal 6% Germany 18% Poland 8% Bulgaria 8% Romania 7% EU 28 Comments : * : estimate Data including EPAC production Latvia 11 939 - Spain Bi cycl e Producti2on 729 (x 1,000) 2 139 991 950 850* 820 720 630 370 356 333 323 210 138 108 99 83 52 34 5 0 0 0 0 0 0 0 0 Country s hare %22,85 17,92 8,30 7,96 7,12 6,87 6,03 5,28 3,10 2,98 2,79 2,71 1,76 1,15 0,91 0,83 0,70 0,44 0,28 0,04 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 Country Italy Malta Luxembourg Ireland Estonia Denmark Cyprus Croatia Slovenia Finland Great Britain Sweden Belgium Greece Austria Slovakia Lithuania Czech Republic Hungary France Portugal Romania Bulgaria The Netherlands Poland Germany The Netherlands 7% 2014 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY RANKING (1,000 units) 3,000 2,729 2,500 2,139 2,000 1,500 991 950 1,000 850 820 720 630 500 370 356 333 323 210 138 108 99 83 52 34 5 Comments : * : estimate Data including EPAC production 11 12 13 14 15 Ireland Latvia Luxembourg 0 Estonia 5 Cyprus Croatia 52 34 Denmark Finland Slovenia EU 28 10 Austria Malta 9 Slovakia 100 8 Lithuania Great Britain Czech Republic 11 939 18 19 20 21 21 21 21 21 21 21 21 7 Spain 0 17 6 Hungary 83 16 5 France 99 4 Portugal 950 850* 820 720 630 370 356 333 323 210 138 108 Romania Sweden 3 Greece 2 The Netherlands 991 1 Bulgaria 2 729 2 139 Belgium Ranki ng Poland Bi cycl e Producti on (x 1,000) Italy Country Germany 0 0 0 0 0 0 0 EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 2014 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY SHARE (M€) Slovakia 1% Spain Bulgaria Great 1% 1% Britain Belgium 2% Finland 2% 2%Hungary The Poland 1% Netherlands 4% 5% Czech Republic 5% 0 Comments : VALUES EXCLUDING VAT 0 0 0 0 0 0 0 0 0 0 0 1 662 0 0 0 0 0 0 0 0 0 0 EU 28 Austria 0 1 Malta Slovenia 9 1 Luxembourg Slovakia 9 1 Lithuania Bulgaria 9 1 Latvia Spain 10 1 Ireland Hungary 10 2 Greece Finland 32 2 Estonia Great Britain 34 2 7 Cyprus Belgium 35 4 10 Denmark Poland 58 5 13 Croatia Czech Republic 85 5 17 France 85 30 Romania 491 286 220 170 120 Germany The Netherlands Country Sha re % Germany 17% Romania 13% Portugal P & A Producti on (M€) Italy Country Italy 30% Sweden France 10% Portugal 7% Slovenia 1% 100 2014 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY RANKING (M€) 600 500 491 400 300 286 200 170 200 120 85 100 85 58 35 34 32 10 10 9 9 0 0 0 0 0 16 16 16 16 16 16 Comments : VALUES EXCLUDING VAT EU 28 0 16 Sweden 0 16 Malta 0 16 Lithuania 0 16 Luxembourg 0 16 Latvia 0 16 Ireland 9 15 Greece 9 15 Estonia 9 12 Denmark 10 12 Cyprus 10 11 Croatia Spain 32 10 Austria Finland Hungary 34 9 5 Slovenia Great Britain 35 8 4 Bulgaria Belgium 58 6 3 Slovakia Poland 85 6 2 France 85 1 Romania 491 286 220 170 120 Italy Czech Republic Ranki ng The Netherlands P & A Producti on (M€) Germany Country Portugal 0 0 1662 16 - EUROPEAN BICYCLE SALES EUROPEAN BICYCLE SALES (EU 28) (1,000 units) 2000 - 2014 25,000 20,206 20,322 20,000 21,344 20,912 21,033 20,206 18,945 20,461 20,039 19,719 19,780 20,234 2010 2011 19,582 17,745 17,840 15,000 10,000 5,000 0 2000 Year Bicycle Sales (x 1,000) Evolution (%) 2001 2002 2003 2004 2005 2006 2007 2008 2009 2012 2013 2014 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 18 945 17 745 17 840 20 206 20 322 20 912 21 033 21 344 20 206 19 582 20 461 20 039 19 719 19 780 20 234 -6,33 0,54 13,26 0,57 2,90 0,58 1,48 -5,33 -3,09 4,49 -2,06 -1,60 0,31 2,30 Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales 2014 EUROPEAN BICYCLE SALES (EU 28) (1,000 units) Portugal Czech Slovenia 2% Republic 1% Austria 2% 2% Finland Romania Others Croatia 1% 2% 3% 2% Denmark 2% Belgium 3% Sweden 3% The Netherlands 5% Germany 20% Great Britain 18% Italy 8% France 15% Italy Poland Spain The Netherlands Sweden Belgium Denmark Austria Romania Portugal Croatia Czech Republic Finland Slovenia Greece Ireland Bulgaria Estonia Lithuania Hungary Latvia Slovakia Cyprus Malta Luxembourg EU 28 Country s ha re (%) France Bi cycl e Sa l es (x 1,000) Great Britain Country Germany Spain 5% Poland 5% 4 100 3 630 2 978 1 696 1 094 1 089 1 051 584 567 470 401 370 340 333 333 300 240 199 91 82 62 50 44 40 38 33 11 10 20 234 20 18 15 8 5 5 5 3 3 2 2 2 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 - Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales 2014 EUROPEAN BICYCLE SALES (EU 28) COUNTRY RANKING (1,000 units) 4,500 4,100 4,000 3,630 3,500 2,978 3,000 2,500 2,000 1,696 1,500 1,094 1,089 1,051 1,000 584 567 500 470 401 370 340 333 333 300 240 199 91 82 62 50 44 40 38 33 11 10 Italy Poland Spain The Netherlands Sweden Belgium Denmark Austria Romania Portugal Croatia Czech Republic Finland Slovenia Greece Ireland Bulgaria Estonia Lithuania Hungary Latvia Slovakia Cyprus Malta Luxembourg EU 28 Ra nki ng France Bi cycl e Sa l es (x 1,000) Great Britain Country Germany 0 4 100 3 630 2 978 1 696 1 094 1 089 1 051 584 567 470 401 370 340 333 333 300 240 199 91 82 62 50 44 40 38 33 11 10 20 234 1 2 3 4 5 6 7 8 9 10 11 12 13 14 14 16 17 18 19 20 21 22 23 24 25 26 27 28 Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales - 2014 EUROPEAN BICYCLE SALES (EU 28) AVERAGE PRICE/COUNTRY (€) 1,000 900 844 800 700 600 528 458 451 450 450 450 500 420 380 400 345 300 320 307 288 233 200 196 190 190 190 160 150 125 119 110 110 110 110 110 110 100 Ranki ng Lithuania Romania Czech Republic Great Britain Luxembourg Denmark 3 4 5 5 5 8 9 10 11 12 13 14 15 16 Comments : Average prices include VAT ; Data including EPAC sales 16 16 19 20 21 22 23 23 23 23 Malta Latvia Cyprus Croatia Bulgaria Portugal Ireland Hungary Estonia Slovakia Greece Italy France Finland Poland Belgium EU 28 2 Spain - 1 Austria 844 528 458 451 450 450 450 420 380 345 320 307 288 233 196 190 190 190 160 150 125 119 110 110 110 110 110 110 Sweden Slovenia Average pri ce (€) Germany Country The Netherlands 0 23 23 - EUROPEAN EPAC SALES (EU 28) (1,000 units) 2009 – 2014 1,139 1,200 907 1,000 854 716 800 588 600 422 279 400 173 98 200 0 2006 Year EPAC Sales (x 1,000) Evolution (%) 2007 2008 2009 2010 2011 2012 2013 2014 2006 2007 2008 2009 2010 2011 2012 2013 2014 98 173 279 422 588 716 854 907 1 139 76,53 61,27 51,25 39,34 21,77 19,27 6,21 25,58 Comments : EPAC = Electric Power-Assisted Cycle 2014 EUROPEAN EPAC SALES (EU 28) (1,000 units) Sweden Finland Others Denmark 1% 1% 2% Spain 2% Great Britain Italy 4% 4% Austria 4% 2% Germany 42% France 7% Belgium 11% Italy Austria Great Britain Denmark Spain Sweden Finland Poland Luxembourg Portugal Greece Bulgaria Croatia Cyprus Czech Republic Estonia Hungary Ireland Latvia Lithuania Malta Romania Slovakia 480 223 130 78 51 50 50 20 18 18 15 4 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 139 7 4 4 4 2 2 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 42 20 11 Comments : EPAC = Electric Power-Assisted Cycle EU 28 Slovenia France Country s ha re (%) Belgium EPAC Sa l es (x 1,000) Germany Country The Netherlands The Netherlands 20% - 2014 EUROPEAN EPAC SALES (EU 28) COUNTRY RANKING (1,000 units) 500 480 400 300 223 200 130 78 100 51 50 50 20 18 18 15 4 1 1 1 0 0 0 0 0 0 0 0 0 0 16 16 16 16 16 16 16 16 16 16 16 Comments : EPAC = Electric Power-Assisted Cycle Slovenia 0 16 Slovakia 0 16 Romania 0 15 Malta 1 13 Lithuania 1 13 Latvia 1 12 Ireland 4 11 Hungary 15 10 Estonia 18 9 EU 28 Czech Republic Finland 18 8 Cyprus Sweden 20 6 Croatia Spain 50 6 Bulgaria Denmark 50 5 3 Greece Great Britain 51 4 2 Portugal Austria 78 1 Luxembourg Italy 480 223 130 Poland France Ra nki ng Belgium EPAC Sa l es (x 1,000) Germany Country The Netherlands 0 0 - 2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT Sweden Croatia Cyprus Denmark Estonia Ireland Latvia Luxembourg Malta EU 28 4 Slovenia 3 Finland 2 Greece 1 Ranking Great Britain 2920 Lithuania 3300 Austria 3353 Slovakia 3800 Belgium Total Spain 620 Czech Republic 2300 1300 Portugal 2000 1062 Hungary Poland 2291 1300 Romania Italy 2500 Parts & Accessories Employment Bulgaria The Netherlands Bicycle Employment Country 920 1661 700 850 690 460 310 256 230 300 248 150 210 55 15 80 0 0 0 0 0 0 0 0 16216 900 900 570 500 500 589 185 80 0 0 80 0 43 65 0 0 0 0 0 0 0 0 0 11454 1820 1720 1600 1420 1190 960 899 441 310 300 248 230 210 98 80 80 0 0 0 0 0 0 0 0 27670 10 11 12 13 14 15 16 17 18 19 19 21 21 21 21 21 21 21 21 France Germany 2014 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28) 5 59 6 7 8 9 - Country Bi cycl e Empl oyment Ra nki ng 2500 1 2 Portugal Czech Republic Spain Austria Belgium Lithuania Slovakia Greece Great Britain Sweden Finland Slovenia Malta EU 28 2000 1661 920 850 700 690 460 310 300 256 248 230 210 150 80 55 15 0 0 0 0 0 0 0 0 16216 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21 21 4 5 Luxembourg Latvia Ireland Estonia Denmark Cyprus Croatia Hungary Italy Romania 3 France 2300 2291 Bulgaria The Netherlands Poland Germany 2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28) - 2014 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 28) 4,000 3,500 3,000 2,500 2,000 1,500 1,300 1,300 1,062 900 1,000 900 620 570 500 500 500 185 80 80 65 59 43 Malta EU 28 59 43 0 0 0 0 0 0 0 0 0 0 0 0 11,454 13 14 15 16 16 16 16 16 16 16 16 16 16 16 16 Latvia 65 11 Luxembourg 80 11 Ireland Finland 80 10 Estonia Bulgaria 185 8 Cyprus Slovenia 500 8 Denmark Great Britain 500 7 Croatia Slovakia 570 6 Sweden Belgium 620 4 3 Greece Portugal Czech Republic 900 4 1 Lithuania Hungary 900 1 Austria Poland 1,300 1,300 1,062 Italy France Ra nki ng Romania Pa rts & Acces s ori es Empl oyment Germany Country The Netherlands 0 - FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN Industry & Market Profile 2000-2014 FRANCE July 2014 Great boost for the French bicycle market in 2014 According to the French Bicycle Observatory, the turnover of bike and accessory sales increased by 7.5% in 2014 compared to 2013. Turnover reached 1.616 billion euros. Concerning the bike sales, 2014 has been a great year: 2.977.700 bicycles were sold (+7%), representing a value of 918 million euros (+8.5%). Average bicycle price amounts to 307 euros. In some words, here are the main trends in volume for the bicycle market: As every year, bicycles designed for leisure represented the main market share. Junior’s bikes (except ATB) increased by 17.5% and reached 19% of market share. Adult’s mountain bikes remains the most important range with a market share of 28,5%. This range grew by 10%. At the same time, trekking bikes decreased by 0.5%. Interest for EPAC is going more and more important. This range increased by 37% to reach 77,500 sales. Other bicycles designed for mobility knew different changes: folding bikes increased by 14% meanwhile city bikes dropped by 5.4%. The distribution network for the global market (bicycles and parts/accessories) is as follows: Specialized Bicycle dealers hold 43% of market share and 50% the bicycle market in value. Their turnover grew by 3.9%. Due to their solid presence on the up-market range and EPAC market they remain the most important network in value. Sport Chains remained the most important network in terms of volume for bicycle sales (52% of market share). For the global market, they managed 34% of the total sale value. Their turnover increased by 10%. Supermarkets and other retailers managed 8% of the total sales value. This network has seen his turnover going up by 4.5%. Internet continues its big expansion with an increase of 15.5% to reach 15% of global market share. UNIVELO, The French cycle manufacturers and traders council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favor of the promotion of the bicycle. 30 FRANCE - BICYCLE PRODUCTION (1,000 units) 2000 – 2014 2,000 1,910 1,728 1,720 1,800 1,525 1,600 1,424 1,492 1,286 1,248 1,400 1,130 1,200 1,000 879 916 900 850 800 630 630 2013 2014 600 400 200 0 2000 2001 Year Bicycle Production (x 1,000) Evolution year/year-1 (%) 2002 2000 1 910 2003 2001 1 525 -20,16 2004 2002 1 424 -6,62 2005 2003 1 492 4,78 2006 2004 1 728 15,82 2007 2005 1 720 -0,46 2006 1 286 -25,23 2008 2007 1 248 -2,95 2009 2008 1 130 -9,46 2010 2009 879 -22,21 2011 2010 916 4,21 2012 2011 900 -1,75 2012 850 -5,56 2013 630 -25,88 2014 630 0,00 FRANCE – BICYCLE SALES (1,000 units) 2000 – 2014 4,000 3,764 3,528 3,518 3,500 3,465 3,466 3,338 3,336 3,132 2,952 2,986 3,031 3,197 2,917 3,000 2,977 2,785 2,500 2,000 1,500 1,000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Sales (x 1,000) 3 338 2 952 2 986 3 528 3 518 3 764 3 465 3 466 3 336 3 132 3 031 3 197 2 917 2 785 2 977 -11,56 1,15 18,15 -0,28 6,99 -7,94 0,03 -3,75 -6,12 -3,22 5,48 -8,76 -4,53 6,89 Evolution year/year-1 (%) Comments : SALES = SALES TO CONSUMERS INCLUDING VAT FRANCE – BICYCLE SALES (M€) 2000 - 2014 1,000 918 857 900 851 869 850 842 800 700 708 846 819 794 794 809 845 732 654 600 500 400 300 200 100 0 2000 2001 Year Bicycle Sales (M€) Evolution year/year-1 (%) 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 654 708 732 857 851 869 794 842 850 819 794 846 809 845 918 8,26 3,39 17,08 -0,70 2,12 -8,63 6,05 0,95 -3,65 -3,05 6,55 -4,37 -0,12 13,47 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT 2014 FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2014 180 180 170 165 150 160 150 157 150 140 139 160 150 140 130 140 120 118 2001 2002 2003 2004 2000 139 2001 120 -13,67 2002 118 -1,67 120 100 80 60 40 20 0 2000 Year P & A Production (M€) Evolution year/year-1 (%) Comments : VALUES EXCLUDING VAT 2005 2003 130 10,17 2006 2004 140 7,69 2007 2005 150 7,14 2008 2006 150 0,00 2007 157 4,67 2009 2008 150 -4,46 2010 2009 140 -6,67 2011 2012 2013 2010 150 7,14 2011 165 10,00 2012 180 9,09 2014 2013 160 -11,11 2014 170 6,25 FRANCE - BICYCLE EMPLOYMENT 2000 - 2014 3,500 3,249 3,000 2,794 2,630 2,400 2,500 2,300 2,300 2,250 2,130 2,090 2,050 2,000 2,050 2,000 1,900 1,820 1,820 1,500 1,000 500 0 2000 2001 2002 2003 2004 Total 2005 2006 2007 Bicycle Employment 2008 2009 2010 2011 2012 2013 2014 P & A Employment Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bi cycl e Empl oyment 1 910 1 555 1 450 1 450 1 400 1 400 1 350 1 200 1 150 1 150 1 100 1 150 1 000 920 920 P & A Empl oyment 1 339 1 239 1 180 950 900 900 900 930 940 900 900 900 900 900 900 Total 3 249 2 794 2 630 2 400 2 300 2 300 2 250 2 130 2 090 2 050 2 000 2 050 1 900 1 820 1 820 GERMANY Unrestrained joy of cycling in 2014 The German bicycle industry can look back on a successful year 2014. Good weather conditions already early in the year were responsible for an excellent start into the season. This was the basis for a successful fiscal year. As before, the German consumers are willing to spend more money for products with high quality and value. Also, there is a continuing trend towards a health-conscious and active lifestyle. For an increasing number of Germans, the bicycle is therefore an essential choice of transportation and sports equipment. The annual sales of the bicycle-, bicycle-parts- and components industry amounted to an estimated 4 - 5 billion EURO. The pro rata sales of bicycles and electric bicycles amounted to € 2.16 billion and has thus increased by 9.6 percent. Regarding sales, which amounted to 4.1 million of sold bicycles and e-bikes (+ 7,9 %), the bicycle industry could grow significantly. With an average price of 528, - EURO the consumer has again spent slightly more for a bicycle (including e-bikes) in 2014. In the category of e-bikes, the industry recorded double-digit growth rates in 2014. Compared with 2013, e-bike sales increased by 17% to 480,000 pieces. The e-bike share of the total annual market increased to 12% and causes 2.1 million e-bikes on Germany’s roads. These figures are also an indication that increasingly younger target groups start to use e-bikes. Responsible for this are categories, such as e-mountain bikes, that traditionally appeal younger people. The amount of bicycles in use in Germany (incl. e-bikes) increased slightly in 2014 and is approximately 72 million pieces. Looking at the split with regard to categories (by sales), ATB and city / urban bikes shares decreased slightly in favor of trekking bikes, other categories (e.g. cargo bicycles, recumbent bicycles or singlespeeds) and of course e-bikes. The German Two-Wheeler Industry Association (ZIV) represents the interests of the German bicycle-, bicycle-parts-, accessories- and EPAC-industry. ZIV has around 85 member companies and is located close to Frankfurt / Main. GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2014 3,400 3,500 3,203 3,000 3,045 2,940 3,000 2,714 2,490 2,400 2,418 2,500 2,248 2,229 2,288 2,211 2,162 2,139 2,000 1,500 1,000 500 0 2000 2001 2002 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Production (x 1,000) 3,400 3,000 3,045 3,203 2,940 2,714 2,490 2,400 2,418 2,248 2,229 2,288 2,211 2,162 2,139 -11.76 1.50 5.19 -8.21 -7.69 -8.25 -3.61 0.75 -7.03 -0.85 2.65 -3.37 -2.22 -1.06 Evolution year/year-1 (%) 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 GERMANY - BICYCLE SALES (1,000 units) 2000 - 2014 6,000 5,120 4,700 4,600 5,000 4,900 4,700 4,750 4,425 4,600 4,350 4,050 4,010 4,050 3,966 4,000 4,100 3,800 3,000 2,000 1,000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Sales (x 1,000) 5 120 4 700 4 600 4 900 4 700 4 750 4 425 4 600 4 350 4 050 4 010 4 050 3 966 3 800 4 100 -8,20 -2,13 6,52 -4,08 1,06 -6,84 3,95 -5,43 -6,90 -0,99 1,00 -2,07 -4,19 7,89 Evolution year/year-1 (%) Comments : SALES = SALES TO CONSUMERS INCLUDING VAT GERMANY - BICYCLE SALES (M€) 2000 - 2014 2,500 2,165 2,029 2,034 1,976 2,000 1,772 1,697 1,806 1,842 1,624 1,686 1,603 1,620 1,688 1,679 1,542 1,500 1,000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Sales (M€) 1,772 1,697 1,624 1,686 1,603 1,620 1,542 1,688 1,679 1,806 1,842 2,029 2,034 1,976 2,165 -4.23 -4.30 3.82 -4.92 1.06 -4.81 9.47 -0.53 7.56 1.99 10.15 0.25 -2.85 9.56 Evolution year/year-1 (%) Comments : SALES = SALES TO CONSUMERS INCLUDING VAT GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2014 286 300 260 265 2012 2013 250 210 199 200 179 171 165 163 152 186 191 2007 2008 180 183 2009 2010 161 150 100 50 0 2000 2001 Year P & A Production (M€) Evolution year/year-1 (%) 2002 2003 2004 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 199 179 171 165 163 152 161 186 191 180 183 210 260 265 286 -10,05 -4,47 -3,51 -1,21 -6,75 5,92 15,53 2,69 -5,76 1,67 14,75 23,81 1,92 7,92 Comments : VALUES EXCLUDING VAT 2005 2006 2011 2014 2014 GERMANY - BICYCLE EMPLOYMENT 2000 - 2014 6,000 5,050 4,700 5,000 4,450 4,450 4,250 4,150 4,100 4,000 3,900 3,700 3,550 3,550 3,650 3,900 3,900 3,800 3,000 2,000 1,000 0 2000 2001 2002 2003 2004 Total 2005 2006 2007 Bicycle Employment 2008 2009 2010 2011 2012 2013 2014 P & A Employment Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Employment 4 100 3 750 3 500 3 500 3 300 3 200 3 000 2 800 2 600 2 450 2 450 2 450 2 600 2 600 2 500 P & A Employment Total 950 950 950 950 950 950 1 100 1 100 1 100 1 100 1 100 1 200 1 300 1 300 1 300 5 050 4 700 4 450 4 450 4 250 4 150 4 100 3 900 3 700 3 550 3 550 3 650 3 900 3 900 3 800 GREAT BRITAIN UK BICYCLE PRODUCTION AND SALES – 2014 The UK cycle industry does not collect any data on production or sales of bicycles; it relies on the official import statistics generated by Her Majesty’s Revenue and Customs (HMRC). This data gives the total units and their £ value at their arrival port in the UK. These figures therefore do not indicate actual retail sales in the calendar year. (In the long term, imports will equate to consumer sales, assuming trade stocks are broadly constant). These HMRC import statistics are not broken down by types of bicycle. Informal estimates suggest that about 30% of all sales are children’s bikes. Electric Bikes are separately recorded, but this sector is very small (c. 25,000 units p.a.). There are 2 manufacturers of bicycles in the UK – Brompton and Pashley – with total sales of c.50,000 units. The market has remained fairly static over the past five years despite growing interest in sports cycling (Olympics), and increases in commuter cycling, especially in London. The sales of cycles at 3.6 million units in 2014, is 8% higher than in 2013. Specialist retailers account for about 40% sales by value. It is estimated that there are about 1500 cycle shops in the UK; by far the largest retailer is Halfords, with over 400 outlets, and probably one-third of the retail sales. There are no figures for on-line sales of bikes or parts and accessories; Wiggle with a UK turnover of c.£120 million is the largest on-line retailer. GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2014 1,200 1,200 1,000 1,000 800 600 350 400 325 250 135 200 94 27 28 20 23 40 40 50 52 2007 2008 2009 2010 2011 2012 2013 2014 0 2000 2001 Year Bicycle Production (x 1,000) Evolution year/year-1 (%) 2002 2000 1 200 2003 2004 2005 2006 2001 1 000 2002 350 2003 325 2004 250 2005 135 2006 94 2007 27 2008 28 2009 20 2010 23 2011 40 2012 40 2013 50 2014 52 -16,67 -65,00 -7,14 -23,08 -46,00 -30,37 -71,28 3,70 -28,57 15,00 73,91 0,00 25,00 4,00 GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2014 3,905 4,000 3,727 3,920 3,800 3,771 3,640 3,580 3,600 3,311 3,500 3,400 3,630 3,350 3,000 2,500 2,300 2,400 2,300 2,000 1,500 1,000 500 0 2000 2001 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%) 2002 2000 2 300 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2001 2 400 2002 2 300 2003 3 727 2004 3 905 2005 3 800 2006 3 920 2007 3 771 2008 3 311 2009 3 400 2010 3 640 2011 3 580 2012 3 600 2013 3 350 2014 3 630 4,35 -4,17 62,04 4,78 -2,69 3,16 -3,80 -12,20 2,69 7,06 -1,65 0,56 -6,94 8,36 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2014 1,170 1,151 1,200 1,098 1,050 1,000 800 800 708 695 2004 2005 834 839 2008 2009 820 725 600 600 430 400 380 320 200 0 2000 2001 Year Bicycle Sales (M€) Evolution year/year-1 (%) 2002 2000 430 2003 2006 2007 2010 2011 2012 2013 2014 2001 380 2002 320 2003 600 2004 708 2005 695 2006 800 2007 725 2008 834 2009 839 2010 1 170 2011 1 151 2012 1 098 2013 820 2014 1 050 -11,63 -15,79 87,50 18,00 -1,84 15,11 -9,38 15,03 0,60 39,45 -1,62 -4,60 -25,32 28,05 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2014 40 36 35 30 31 31 31 2011 2012 2013 30 25 20 15 15 15 15 15 15 2006 2007 17 17 2008 2009 12 12 2003 2004 2005 2001 15 2002 15 2003 11 2004 12 2005 12 2006 15 2007 15 2008 17 2009 17 2010 30 2011 31 2012 31 2013 31 2014 36 0,00 0,00 -26,67 9,09 0,00 25,00 0,00 13,33 0,00 76,47 3,33 0,00 0,00 16,13 11 10 5 0 2000 2001 Year P & A Production (M€) Evolution year/year-1 (%) 2002 2000 15 2010 Comments : VALUES EXCLUDING VAT GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2014 2014 2,000 1,820 1,800 1,600 1,400 1,210 1,200 1,000 800 600 400 400 320 305 400 200 115 110 105 105 100 120 100 200 230 0 2000 2001 2002 2003 2004 Total Year Bicycle Employment P & A Employment Total 2000 1 700 120 1 820 2001 1 100 110 1 210 2002 300 100 400 2005 2006 2007 Bicycle Employment 2003 300 100 400 2004 240 65 305 2005 40 65 105 2006 40 70 110 2008 2009 2010 2011 2012 2013 2010 30 70 100 2011 250 70 320 2012 50 70 120 P & A Employment 2007 40 75 115 2008 30 75 105 2009 30 70 100 2013 130 70 200 2014 150 80 230 ITALY BICYCLE SALES GROW BY 6.6% IN 2014 Sales of pedal driven two-wheel vehicles improve in Italy and Europe. The balance of trade is active with a plus of 142 million Euros. The levels of domestic production (+2.1%) and exports (+1.1%) continue to be high. Stable sales figures for eBikes. Milan, 27 May 2015 - 1,644,592 bicycles were sold in Italy last year, and in percentage terms this figure means a 6.6% increase over 2013 (1,542,758 units), also thanks to good weather conditions during the first part of the year. This favourable trend found confirmation in most European countries. With 2,728.600 units, production increased slightly (+2.1%), always driven by export growth, as sales to foreign markets came to 1,765.819 units (+1.1%) and Italy played the star role, as Europe's No. 1 manufacturer, especially in the segment of kids bicycles with up to 20 inch wheels. These figures show how the antidumping duties adopted in 2011 are having their intended effects and are rewarding local industrial investments over Asian products, which, according to studies by Confindustria ANCMA and Politecnico di Milano, entail an environmental tax of 70 kg of CO2. Albeit declining slightly, eBikes, pedal assisted bicycles, hold their ground with 51,156 units sold (-0.5%) compared with 51,405 in 2013, and have passed the million units mark in the European countries as a whole. Domestic production increased by 40%, in response to a demand for better control over product quality. The average price of these vehicles has been increasing, but despite a drop in quantities export performance keeps up in terms of overall value, a sure sign that even foreign markets seek higher quality bikes, where both motorization and frame components are concerned. As is know, the term pedal assisted bicycle applies to bikes that - with a 250watt motor, a top speed of 25 km/h and pedal assistance for the rider as long as he/she keeps pedalling or the bicycle reaches the speed of 25 km/h - make bike riding virtually effortless. When these parameters are exceeded, the products are rated as mopeds. Indications that invite or require their use on private roads are null and void for homologation purposes. The eBike has been available on the market for about fifteen years, but is not used very widely or sufficiently appreciated. ANCMA has asked the University of Milan to conduct a study to evaluate the salient traits of potential eBike buyers, and the results of the survey will be made known within the framework of the September trade fairs. All in all, the 2014 balance of trade for bicycles and bicycle parts was active, with a plus of 142 million Euros. As always, the saddle sector was a protagonist, sharing the limelight with components such as frames, gearboxes, wheels and handlebars for racing bikes. “The bicycle today represents one of the most important solutions for sustainable mobility - says Corrado Capelli, Chairman of Confindustria ANCMA (National Association for the Bicycle, Motorcycle and Accessory Industry) - Providing for reduced energy consumption and emissions, gains in terms of health and faster transfer speeds in congested city traffic. Moreover, those who decide to ride a bike can count on lower operating costs. We shall carry on our promotion and protection programs for the entire sector and the numerous activities that contribute to enhancing the culture of two-wheel vehicles. From the Government we ask measures that go in this direction and are designed to bring Italy into alignment with the standards of the best European practices. International studies have shown that 1 Euro invested in cycling infrastructures gives back 4 or 5 Euros to the community in less than a year's time. 1 metre of bike lane may cost from 20 to 400 Euros”. Cristiano De Rosa, Chairman of ANCMA's Bicycle Group, adds: “Our hope is that local administrations adopt concrete policies to make our cities bicycle-friendly and to adapt the infrastructures in extra-urban areas. Building public awareness on the use of the bicycle also means offering Italy opportunities for growth and development through cycling tourism. In Germany, 7 million cycling tourists spend an average amount of 1200 Euros/year, generating an annual turnover of 9 billion Euros. In France, the turnover from cycling tourism is 2 billion, in our Country, the Autonomous Province of Trento, where revenues from cycling tourism are calculated, declares that, since 2009, its cycle lanes extending just over 400 km have generated annual revenues of over 100 million Euros”. According to estimates by Studio Ambrosetti, annual revenues of 3.2 billion Euros could be generated by two major cycling tourism projects that have been under consideration by the institutions for many years: the BiciItalia network, linking southern and northern Italy, and the VEN.TO (Venice-Turin) infrastructure cutting across the Po River Valley from east to west, whose overall realisation costs would come to ca 2.5 billion Euros. “Besides its industrial value, the bicycle sector has great cultural importance. Our companies have written and keep writing cycling history at world level and we must narrate these success stories," declares Fulvio Acquati, Chairman of Confindustria ANCMA's Parts Group. The top selling bicycles are trekking and city bike models (32%), followed by mountain bikes (31%), children's bikes (18%), racing (6%), classic road (9%) and electric (4%) bikes. Sales of folding bicycles are picking up, though this continues to be a niche product (ca 45.000 units year). Their use is encouraged by the fact that they can be carried with ease like baggage on any train, and especially high-speed trains. Several companies are strengthening their range by including folding type pedal assisted models. With a strong showing, the luxury segment confirmed the figures achieved last year. The approx. 22.000 high-end units consisted of different models: racing, folding, top-performing, mountain and road bikes. The decisive factor in this segment is the selection of high quality materials, refinement, a wide range of customization possibilities. In 2014, mass retail channels continued to account for 30% of sales and 20% of turnover; specialised large-scale retailers accounted for 40% of sales and 50% of turnover. Compared with 2013, sales through mass retail channels were seen to increase, to the detriment of specialised outlets, even though, for the latter, a decline in units sold was offset by an increase in sales value. Specialised dealer revenues break down as follows: 47% from bicycle sales; 23% from parts and accessories; 6% from clothing, and 24% from repairs. An analysis by geographical areas sees the North East take first place for sales, though it has a smaller population than the other areas. At the very top with find Veneto and Emilia Romagna, two regions that have dedicated structures and infrastructures for the bicycle and therefore are able to support its purchase and widespread use. Where fast public transport services are combined with dedicated lanes, cycling lanes, 30 km/h zones. limited traffic zones, parking facilities, transport on public transport vehicles, the bicycle is the most practical, fastest and most convenient vehicle: 50% of transfers in city areas have a length of less than 5 km and over this distance the bicycle is the fastest mode of transport. As in all countries with strong cycling traditions, bicycle thefts are a hindrance to development. The cyclists in circulation in our Country are 4 million and about 8% of them have had their bicycles stolen (data from Fiab-ANCMA study), which means bicycle thefts add up to 320.000 units. The average sales value of a bicycle is 270 Euros, and therefore ca 86 million Euros have vanished in the air. Additional factors come into play, besides this "direct cost": when they buy a new bike, consumers are aware of the risk of theft and therefore choose a model that is about 30% cheaper than the one they would normally buy. Consumers who have had their bike stolen will buy a new one that is 30% less costly than the previous one. Confindustria ANCMA has determined that all in all the losses caused by bicycle theft come to no less than 150 million Euros/year. ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2014 3,500 3,250 3,000 2,650 2,550 2,600 2,350 2,500 2,400 2,418 2,585 2,520 2,380 2,671 2,729 2,489 2,310 2,195 2,000 1,500 1,000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Production (x 1,000) 3 250 2 650 2 350 2 550 2 600 2 400 2 418 2 520 2 380 2 585 2 489 2 310 2 195 2 671 2 729 -18,46 -11,32 8,51 1,96 -7,69 0,75 4,22 -5,56 8,61 -3,71 -7,19 -4,98 21,69 2,17 Evolution year/year-1 (%) ITALY - BICYCLE SALES (1,000 units) 2000 - 2014 2,000 1,877 1,943 1,998 1,927 1,780 1,722 1,684 1,771 1,750 1,666 1,695 1,606 1,594 1,384 1,418 1,500 1,000 500 0 2000 2001 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%) 2002 2000 1 722 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2001 1 684 2002 1 384 2003 1 418 2004 1 666 2005 1 877 2006 1 943 2007 1 998 2008 1 780 2009 1 927 2010 1 771 2011 1 750 2012 1 606 2013 1 594 2014 1 695 -2,21 -17,81 2,46 17,49 12,67 3,52 2,83 -10,91 8,26 -8,10 -1,19 -8,23 -0,75 6,34 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT ITALY - BICYCLE SALES (M€) 2000 - 2014 600 520 516 539 506 478 500 460 442 400 306 2002 2003 488 433 375 360 302 455 331 300 200 100 0 2000 2001 Year Bicycle Sales (M€) Evolution year/year-1 (%) 2000 520 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2001 442 2002 302 2003 306 2004 331 2005 360 2006 375 2007 478 2008 516 2009 539 2010 460 2011 455 2012 433 2013 506 2014 488 -15,00 -31,67 1,32 8,17 8,76 4,17 27,47 7,95 4,46 -14,66 -1,09 -4,84 16,86 -3,56 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2014 700 594 600 560 610 575 561 560 555 559 550 496 466 500 442 489 420 373 400 300 200 100 0 2000 2001 Year P & A Production (M€) Evolution year/year-1 (%) 2002 2003 2004 2005 2006 2007 2008 2009 2010 2000 560 2001 594 2002 575 2003 561 2004 560 2005 555 2006 550 2007 610 2008 559 2009 466 2010 442 6,07 -3,20 -2,43 -0,18 -0,89 -0,90 10,91 -8,36 -16,64 -5,15 Comments : VALUES EXCLUDING VAT ITALY - BICYCLE EMPLOYMENT 2000 - 2014 2011 2012 2013 2014 2011 420 2012 496 2013 489 2014 373 -4,98 18,10 -1,41 -23,72 7,000 6,200 6,000 5,520 5,240 5,080 5,030 5,000 4,320 4,150 4,000 3,900 3,740 3,620 3,450 3,650 3,200 3,300 3,174 3,000 2,000 1,000 0 2000 2001 2002 2003 2004 Total 2005 2006 2007 Bicycle Employment 2008 2009 2010 2011 2012 2013 2014 P & A Employment Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bi cycl e Empl oyment 2 600 2 120 1 880 2 040 2 080 1 920 1 950 1 900 1 840 1 820 1 700 1 574 2 450 1 900 2 000 P & A Empl oyment 3 600 3 400 3 200 3 200 2 950 2 400 2 200 2 000 1 900 1 800 1 750 1 600 1 200 1 300 1 300 Total 6 200 5 520 5 080 5 240 5 030 4 320 4 150 3 900 3 740 3 620 3 450 3 174 3 650 3 200 3 300 The NETHERLANDS BICYCLE MARKET IN THE NETHERLANDS - 2014 The number of new e-bikes has increased 16 percent in 2014 In 2014, a total of 1.051 million new bikes have been sold in The Netherlands. That is an increase of 4.2 percent from 2013. More than 21 percent of all new bikes was an e-bike. The total turnover from bicycle sales increase to € 886 million. The market share of e-bikes is still increasing. In 2014, a total of 223,000 new e-bikes have been sold, up 16.1 percent. That means more than 1 in 5 new bicycles sold is an e-bike. A percentage of 21.2 %. The Netherlands remains the European market leader in the field of ebikes. In total the Dutch cycle about 14.5 billion kilometres annually. Cycling perfectly fits in the social trends of sustainability, health and a vital lifestyle. More and more this kilometres are accounted for by the e-bike. The e-bike accounts for 12 percent of all bicycle kilometres. The total turnover of bicycle sales in the Netherlands increased by 11.2 percent to over 886 million euros. In 2014 the market share of bicycles sold through the dealers was higher than in 2013: 71 versus 68 percent . THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2014 1,200 1,200 1,159 1,046 1,082 1,129 1,045 967 1,000 882 894 972 971 882 900 2011 2012 850 850 2013 2014 800 600 400 200 0 2000 2001 Year Bicycle Production (x 1,000) 2002 2003 2004 2005 2000 1 159 2001 1 046 2002 1 082 2003 1 045 2004 882 2005 894 2006 967 2007 972 2008 1 129 2009 1 200 2010 971 2011 882 2012 900 2013 850* 2014 850* -9,75 3,44 -3,42 -15,60 1,36 8,17 0,52 16,15 6,29 -19,08 -9,17 2,04 -5,56 -4,56 Evolution year/year-1 (%) Comments: * : estimates 2006 2007 2008 2009 2010 THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2014 1,600 1,517 1,365 1,400 1,324 1,324 1,323 1,400 1,388 1,281 1,250 1,239 1,213 1,200 1,171 1,035 1,008 1,051 1,000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bicycle Sales (x 1,000) 1 517 1 365 1 324 1 324 1 250 1 239 1 323 1 400 1 388 1 281 1 213 1 171 1 035 1 008 1 051 -10,02 -3,00 0,00 -5,59 -0,88 6,78 5,82 -0,86 -7,71 -5,31 -3,46 -11,61 -2,61 4,27 Evolution year/year-1 (%) Comments : SALES = SALES TO CONSUMERS INCLUDING VAT THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2014 1,000 906 900 800 930 904 844 730 723 737 2000 2001 2002 797 770 737 730 717 2003 2004 2005 887 873 750 700 600 500 400 300 200 100 0 Year Bicycle Sales (M€) Evolution year/year-1 (%) 2000 730 2006 2007 2008 2009 2010 2011 2012 2013 2014 2001 723 2002 737 2003 737 2004 730 2005 717 2006 770 2007 844 2008 906 2009 930 2010 904 2011 873 2012 750 2013 797 2014 887 -0,96 1,94 0,00 -0,95 -1,78 7,39 9,61 7,35 2,65 -2,80 -3,43 -14,09 6,27 11,29 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2014 100 90 90 85 85 85 85 90 90 85 90 88 88 2012 2013 2014 85 80 80 80 2003 2004 2005 2006 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 85 85 85 85 80 80 80 85 90 90 90 85 90 88 88 0,00 0,00 0,00 -5,88 0,00 0,00 6,25 5,88 0,00 0,00 -5,56 5,88 -2,22 0,00 80 70 60 50 40 30 20 10 0 2000 2001 Year P & A Production (M€) Evolution year/year-1 (%) 2002 Comments : VALUES EXCLUDING VAT All figures are estimated 2007 2008 2009 2010 2011 2014 THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2014 3,347 3,353 3,500 3,000 2,550 2,550 2,550 2,600 2,564 2,500 2,264 2,220 2,232 2,232 2,200 2,264 2,100 2,000 2,000 1,500 1,000 500 0 2000 2001 2002 2003 2004 Total 2005 2006 2007 Bicycle Employment 2008 2009 2010 2011 2012 2013 2014 P & A Employment Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bi cycl e Empl oyment 1 650 1 612 1 630 1 630 1 600 1 500 1 400 1 950 1 950 1 950 1 850 1 764 1 764 2 285 2 291 P & A Empl oyment Total 614 608 602 602 600 600 600 600 600 600 750 800 900 1 062 1 062 2 264 2 220 2 232 2 232 2 200 2 100 2 000 2 550 2 550 2 550 2 600 2 564 2 264 3 347 3 353 BULGARIA BULGARIA - BICYCLE PRODUCTION (1,000 units) 2007 - 2014 950 1,000 837 900 749 800 642 700 516 600 562 532 458 500 400 300 200 100 0 2007 2008 Year Bicycle Production (x 1,000) Evolution year/year-1 (%) 2009 2010 2007 2008 2011 2009 2012 2010 2011 2013 2012 2014 2013 2014 516 562 458 532 642 837 749 950 - 8,91 -11,24 16,16 20,68 30,37 -10,51 26,84 BULGARIA - BICYCLE SALES (1,000 units) 2007 - 2014 120 103 100 80 86 70 82 71 60 62 65 2012 2013 60 40 20 0 2007 2008 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%) 2009 2010 2007 2008 2011 2009 2010 2011 2012 2014 2013 2014 70 71 60 86 103 62 65 82 - 1,43 -15,49 43,33 19,77 -39,81 4,84 26,15 Comments : SALES = SALES TO CONSUMERS BULGARIA - BICYCLE SALES (M€) 2007 – 2014 8 7 7 2013 2014 7 6 6 6 5 5 5 5 4 4 3 2 1 0 2007 2008 Year 2009 2010 2007 2008 2011 2009 2012 2010 2011 2012 2013 2014 Bicycle Sales (M€) 5 5 4 6 6 5 7 7 Evolution year/year-1 (%) - 0,00 -20,00 50,00 0,00 -16,67 40,00 0,00 Comments : SALES = SALES TO CONSUMERS INCLUDING VAT BULGARIA - BICYCLE EMPLOYMENT 2010 - 2014 1720 1800 1507 1600 1,457 1320 1,270 1400 1200 1000 1,661 1010 800 970 760 800 600 400 200 0 2010 2011 Total Year Bicycle Employment P & A Employment Tota l 2012 Bicycle Employment 2013 2014 P & A Employment 2010 2011 2012 2013 2014 760 970 1 457 1 270 1 661 40 40 50 50 59 800 1010 1507 1320 1720 SPAIN Spanish bicycle market continues to expand: 1.088.548 bikes sold in 2014, a 5,24% more than previous year AMBE, the Spanish association of brands of the bicycle market, joined by manufacturers, importers and distributors measures each year the performance and evolution of the market. The last report shows that almost one million and one hundred bikes were sold during 2014 with a total value of 490 Million Euro, what represent a 36,2% over the total bicycle related market, which summarize 1,354.5 Million Euro, the major percentage (23,07%) between all sporting disciplines, above so media interesting and popular sports like football. The consumption of bicycle market products grew a 6,61% during 2014, a 1,5% more than other sporting products. MTB bikes category with a 48% over the total bicycle sold is the best seller again, meanwhile child bikes represented a 36,43%. Summarizing these two categories we have a 82,43% over the sell-out market. Ebikes deserve special mention, despite the sales figures are still significantly lower than in other European countries (17,655 units sold), it reached the major percentage of growth (76,20%) during last year. Thus, Spain starts the road of a serious ebike market. The Industry Companies The number of companies operating in the sector has grown during the last five years more than a 15%, reaching 304 companies. The number of companies with industrial character, whether its production is based on Spain or outsourced in foreign countries, have grown, although are still losing market share. Currently exist 132 national manufacturers of bicycle-related products. The bicycle-related market is a recent one and its trend during last decades have been the concentration, disappearing national manufacturers or converting themselves into importers/distributors. Nevertheless during last few years part of the initiative lost have been recovered appearing new national brands, in both bicycles (specially urban and ebikes) and components and accessories. The sporting goods market during 2014 employed 74,837 people. 16,714 of these employees belong to Bicycle market. These figures represent an average number of employees of 20,5 workers per company and 3,74 workers per dealer. During 2014 the bicycle sector created 2,004 employments which represent an annual increase of 13,62%, 10 points more over the national average of sporting goods. The dealers were who achieved the major increase with 1,380 new employees, a 15,16% more than previous year. This important growth was due to new dealers opening, mainly specialty bicycle retailers and bicycle workshops. SPAIN - BICYCLE PRODUCTION (1,000 units) 2006 - 2014 450 400 404 398 380 378 373 375 356 333 350 312 300 250 200 150 100 50 0 2006 2007 Year Bicycle Production (x 1,000) Evolution year/year-1 (%) 2008 2009 2006 2007 378 312 - 2010 2008 2011 2009 2010 2012 2011 2013 2012 2014 2013 2014 380 333 398 404 373 375 356 0,53 -11,90 19,52 1,51 -7,67 0,54 -5,07 73 SPAIN - BICYCLE SALES (1,000 units) 2007 - 2014 1,119 1,200 1,089 1,034 1,000 800 800 780 800 600 400 200 0 2009 2010 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%) 2011 2007 2008 2012 2009 2010 2013 2014 2011 2012 2013 2014 70 71 800 800 780 1 119 1 034 1 089 - 1,43 1026,76 0,00 -2,50 43,46 -7,60 5,32 Comments : SALES = SALES TO CONSUMERS 74 SPAIN - BICYCLE EMPLOYMENT 2010 - 2014 1,000 900 899 899 860 850 800 800 700 600 589 550 550 589 500 500 400 300 300 310 310 310 2010 2011 2012 2013 2014 300 200 100 0 Year 2010 2011 2012 2013 2014 Bi cycl e Empl oyment 300 300 310 310 310 P & A Empl oyment 500 550 550 589 589 Tota l 800 850 860 899 899 75
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