Proposal and Executive Summary Images

Copyright ©2014 The Nielsen Company. Confidential and proprietary.
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CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014
113
106
100 99
94
91 93 93 93 88 93 88 87 91
86
84 89
82
80 77
78
75 75 72
71 68 68 67
68
Q4 2014
Q4 2013
37%
39%
19%
Q4 2014
9%
Q4 2013
10%
20%
48%
29%
48%
33%
36%
Excelentes
No muy buenas
3%
3%
44%
Buenas
1%
4%
Malas
CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014
CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014
18
18
25
19
9
14
%
9
13
5 5
3 7
CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014
Q1 2014
101
98 97101
PE
Q2 2014
Q3 2014
Q4 2014
106
100101
95
BR
93 95
98
CO
94
98
86 85 88 85
MX
93 90 91
92
85
CL
81
78
72 70 70
VE
71 68 68
AR
88
67
LA
CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014
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Copyright ©2014 The Nielsen Company. Confidential and proprietary.