Copyright ©2014 The Nielsen Company. Confidential and proprietary. • • • CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014 113 106 100 99 94 91 93 93 93 88 93 88 87 91 86 84 89 82 80 77 78 75 75 72 71 68 68 67 68 Q4 2014 Q4 2013 37% 39% 19% Q4 2014 9% Q4 2013 10% 20% 48% 29% 48% 33% 36% Excelentes No muy buenas 3% 3% 44% Buenas 1% 4% Malas CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014 CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014 18 18 25 19 9 14 % 9 13 5 5 3 7 CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014 Q1 2014 101 98 97101 PE Q2 2014 Q3 2014 Q4 2014 106 100101 95 BR 93 95 98 CO 94 98 86 85 88 85 MX 93 90 91 92 85 CL 81 78 72 70 70 VE 71 68 68 AR 88 67 LA CONFIANZA DEL CONSUMIDOR, 4TO TRIMESTRE 2014 ± Copyright ©2014 The Nielsen Company. Confidential and proprietary.
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