1. Art and Diseño

International Playthings
1-973-316-2500
www.intplay.com
Media Contact
Thomas Hickey
[email protected]
Phone: 1-973-316-2500 ext. 1101
FOR IMMEDIATE RELEASE
International Plaything Announces SmartLab Toy Assortments
Parsippany, N.J. (January, 2015) – International Playthings announces they will be distributing SmartLab® Toys in
2015. With many categories to choose from, there is a toy for any young science enthusiast. SmartLab categories
include: Gross Science, Squishy Fun, Demolition Lab, Bugs and Dinos, Science! Fun, For Girls and Science!
“SmartLab toys are a great way to introduce children to science.” says Michelle Winfrey, Senior Brand Manager at
International Playthings. Winfrey continues, “The experiments and colorful instruction book are not only
educational, but kid friendly and fun!”
SmartLab categories and new products available from International Playthings in 2015 include:
Gross Science
Gross science is sticky, slimy, science for those who like to make a mess! These kits will teach science principles
through a variety of fun experiments. Products include: Extreme Secret Formula Lab, Glow-in-the-Dark Lab, It’s
Alive! Slime Lab and That’s Gross Science Lab.
Squishy Fun
Children will explore a hands-on approach to anatomy with fun squishy parts. This category includes the number
one best selling Squishy Human Body kit. Other products include: Squishy Human Body, The Amazing Squishy
Brain, the Amazing Squishy T-Rex and The Inhuman Squishy Zombie.
Demolition Lab
Set up the
Demolition Lab building hit the detonator and watch the strategically placed blasters bring the structure to the
ground. Young scientists will learn about energy, momentum and gravity with these kits. Products include:
Breakdown Building, Mega Smokestack, Triple Blast Warehouse and Wrecking Ball.
NEW! SL14527- Demolition Lab Wrecking Ball
The latest addition to the best-selling, award-winning Demolition Lab line brings the
house down literally, with Demolition Lab: Wrecking Ball! Build a haunted schoolhouse
or mix-and-match pieces to create one-of-a-kind structures, and then knock em down
with the wrecking ball using the science of energy, momentum, and gravity. Young
engineers learn how to build, develop strategies, conduct tests, solve problems, and
improve their experimentation skills. Combine all the Demolition Lab kits for hours of
fun and destruction! This set includes You-build-it wrecking ball, 26 wall panels, 13
floors/rooftops, 16 footing clips, foldable tower and full color booklet.
Suggested Retail Price: $29.95
Recommended for Ages: 8+
Bugs and Dinos
Young children, ages 6 & 7 years old, will explore the exciting worlds of insects and dinosaurs. SmartLab kits from
this category teach about the environments, body structures and lifestyles of bugs and dinos. Science kits in this
category include: Bug Playground, Design-A-Saurs and You-Build-It Robo-Bug.
Science! Fun
Experience the playful side of science with Science! Fun. Children will play create wacky contraptions, lunch
rockets and drop a pig from a glider. Products include: Drop Zone, Remote Control Rocket and Weird & Wacky
Contraption Lab.
NEW! SL13259- Drop Zone
Load the plane’s cargo bay, set the timer to release the payload, and let it fly into the
Drop Zone! When the time is up, the cargo bay door opens and the payload drops. Use
the target to practice hitting the bulls-eye while learning how to master timing, calculate
angles, measure wind speed and more! With a 28" wingspan, this easy-to-assemble
glider comes with decal stickers to customize the body, plus adjustable wings and fins.
Also included are multiple fun payload options to load into the time-release cargo bay.
This set includes oversized glider with a 28 wingspan, time-release cargo hold, multiple
payloads, target, decal stickers and 24-page full color book.
Suggested Retail Price: $39.95
Recommended for Ages: 8+
For Girls
Emphasizing a you-can-do-it-attitude, SmartLab Kits For Girls empowers girls to learn about science in a fun and
feminine way. They will learn plant science, the chemistry of spa products, and how to send secret messages to
friends. Products include: All Natural Spa Lab, Get Growing! Greenhouse, Girls Only! Secret Message Lab and Spa
Lab: All- Natural Soaps.
NEW! SL08837- All Natural Spa Lab
Emphasizing a you-can-do-it-attitude, the All Natural Spa Lab empowers girls to get their
hands dirty by making chemical-free products. Girls can turn their bathrooms into a
scrumptious spa. Make Berry Lip Balm, Avocado Face Mask and more! This set includes
4 sweet-shaped bath-bomb molds, cosmetic-grade glitter, 2 stir spoons, 4 containers
with lids, fizzy citric acid and 24-page full color book.
Suggested Retail Price: $19.95
Recommended for Ages: 7+
NEW! SL11901 New Girls Only! Secret Message Lab
Girls Only! Secret Message Lab keeps secrets safe and teaches the science behind the
mystery! This science kit contains everything young girls need to know to create codes
and write secret messages. Girls will discover the science behind using acids and bases
to make invisible ink, reveal mysterious messages using colored filters and light waves,
learn to write their own secret codes, and much more. Using the two Magic Lock cases
there are enough materials included for two girls to share and protect messages. This
set includes 2 Magic Lock secret cases, 2 cipher wheels, 2 invisible ink pens with
Ultraviolet reveal lights, 2 red acetates, 2 code wheels, 2 red and 2 blue markers, 2
white crayons and 24-page full color book which includes science information, facts
about how codes have been used throughout history, as well as activity instructions.
Suggested Retail Price: $24.95
Recommended for Ages: 8+
NEW! SL1463- Spa Lab: All Natural Soaps
Use a microwave oven and the super-cute molds, soap base, and pigments in Spa Lab:
All-Natural Soaps set to make seashell, or flower-shaped soaps, and more! Get creative
by adding all-natural ingredients found in the kitchen and in the garden! Add rose petals
or lavender to create scented soaps, oatmeal to make soothing soaps, and much more!
Add honey and make a beehive-shaped soap! Follow the recipes in the booklet or dream
up custom soaps. Make soap for friends and use the five whimsical, pre-printed boxes to
give as gifts. The possibilities are endless! This set includes 14 soap molds, white glycerin
soap base, clear glycerin soap base, 3 soap pigments, 2 measuring & mixing spoons, 5
gift boxes and 16-page full color book.
Suggested Retail Price: $19.95
Recommended for Ages: 8+
NEW! SL14378-Get Growing! Greenhouse
Add soil, water, sunshine, and curiosity to grow a sunflower, a plant that is sensitive to
touch, and a bean with the Get Growing! Greenhouse. Gather soil and plant the seeds
using the mini flowerpots and shovel included in the kit. Label the plants using the
sticker sheet and place each flowerpot under the drip-drop hoses in the self-watering
greenhouse. Add water to the trough on top of the greenhouse and chart the growth of
each plant by filling in the Seed Growth Chart as the seeds sprout and grow. While the
plants grow, read the booklet included in the package to discover the answers to
scientific plant questions such as how plants defend themselves and why people need
plants to live. When the plants have outgrown the mini flowerpots, learn how to
transplant them into the garden, and then choose new seeds to grow in the Get
Growing! Greenhouse. This set includes 10-piece self-watering greenhouse, 3 pots, 3
packets of seeds, shovel, sticker sheet and full color booklet.
Suggested Retail Price: $14.95
Recommended for Ages: 8+
Science!
Explore Space, electronics and examine the microscopic world with SmartLab Science!. These core science kits will
give children the opportunity to learn what it is like to be a real scientist. Products include Catch The Thief,
Indoor/Outdoor Microscope, Recon 6.0 Programmable Rover, Room Defender, Smartphone Science Lab, Solar
System Adventure, Star Dome Planetarium, You-Build-It Headphones and You-Track-It Weather Lab.
Please visit our booth at Toy Fair – booth #2251.
About SmartLab Toys
A leading creator of educational toys for children, SmartLab’s toys teach the science and creative thinking behind the fun. Our
products are where toys and book collide! SmartLab Toys is committed to helping young minds experience wonder, test the
unknown, and increase their understanding through hands-on exploration using innovative toys and informative printed
content. SmartLab’s unique products earn some of the most prestigious awards in the toy industry year after year, and have
collectively won over 50 awards including multiple Oppenheim Platinum Awards and the Good Housekeeping Best Toy Award.
For more information, please visit http://www.smartlabtoys.com. Founded in 2004, SmartLab Toys is a division of
becker&mayer!, LLC., one of the foremost book producers in the United States.
About International Playthings LLC
Since its inception in 1967, International Playthings LLC has excelled in the delivery of innovative and entertaining products with
integrity, superior play value and child developmental qualities to consumers. Over the course of its 47-year existence,
International Playthings LLC has grown to become one of the largest and most respected suppliers of quality products to North
America.
A subsidiary of Epoch Company Ltd., affiliate company International Playthings LLC offers a comprehensive range of proprietary
and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys,
dolls, educational toys and activity toys. Additional information on International Playthings LLC, its brands and individual
products can be found at www.intplay.com.
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