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TAG DIGITAL 2015
KAM TAI?
Visiems, kas dirba arba nori dirbti komunikacijoje ar
reklamoje, šiandien būtinas digital išmanymas nuo el.
pašto rinkodaros iki mobiliųjų platformų galimybių.
KAS MOKYS?
Tomas Nemura (The Chocolate),
Tomas Dirvonskas (Lemon Labs),
Rūta Gaudiešienė (SIC),
Matas Pocius (NFQ technologies),
Mantas Povelauskas (Digital Academy),
Domas Vyšniauskas (Digital Academy),
Domantas Gailius (Inspired UM),
Jonas Banys (Adell Taivas Ogilvy).
Skaitmeninės komunikacijos studijų programa sukurta
marketingo specialistams, reklamos ar integruotos
komunikacijos agentūrų projektų vadovams, kūrybininkams, įmonių vadovams ar savo karjeros kelio dar
tik ieškantiems progresyviems žmonėms.
TRUKMĖ?
Vasaris – Kovas / 3 kartus per savaitę / 18:00 – 19:30
VASARIS
INTRO
+ BRIEF
INTERNET
BASICS
+
DIGITAL
OUTPUT
BRAND
ANALYSIS
STRATEGY
& PRESENCE
OF DIGITAL
WORKING
OUT
CREATIVE
What, why
& how we
will learn.
End user
focused
websites
versus
social
networks
versus
online
platforms.
Breaking
down the
brand into
specific
topics and
information,
which will
turn into
online
content.
Strategies
and acting
can work to
improve the
digital
presence of
the brand
and to
innovate in
its
communication.
Turning
analysis
results into
creative
tasks.
REVIEWING
THE PITCH 1
DESIGNING
UI
SOCIAL
NETWORKS
& SOCIAL
CONTENT
I
SOCIAL
NETWORKS
& SOCIAL
CONTENT
II
CONTEXTUAL
CONTENT IN
SOCIAL
MEDIA
CONTEXTUAL
CONTENT IN
SOCIAL
MEDIA
Turning
analysis
results into
web UI.
The most
famous (FB,
Twitter,
Youtube ...
Instagram)
communication niches,
the behaviors of
their users.
Social
media
mechanics,
most
relevant
KPI, rules of
engagement and
client
service.
Likes,
checkins,
relations,
comments all are
searchable
data. How
to turn
these into
online
content.
Likes,
checkins,
relations,
comments all are
searchable
data. How
to turn
these into
online
content.
YOUTUBE
MOBILE APPS,
NATIVE APPS
INTERNET
OF
THINGS
ADVERT
GAMING,
GAMIFICATION
FINAL
REVIEW &
EVALUATION
Reach your
customers
on the
biggest
video
platform in
the world.
What is
what, which
are best
used in
each cases.
Anything
and
everything
is now
online. How
to integrate
the IOT into
digital
advertising?
The
"gamification" of
society
grows
together
with the
digitalization.
Your career
in digital
communication starts
here.
P.S. After every class you will get a practical task to work on.
KOVAS
SOCIAL
NETWORKS
AND SOCIAL
CONTENT
GOOGLE
ANALYTICS
EMAIL
MARKETING
GOOGLE
ADWORDS
BANNER
CAMPAIGNS
Practical
task results
How to
measure
everything.
From what
customers
do on your
website to
ROI of
advertising
campaigns,
even offline.
Types of
emails, use,
usability
and design
recommendations.
Protocols of
work within
agencies:
who does
what, inputs
and outputs
of each
involved.
Don't loose
your
customers
when they
are
searching
for your
product.
Types, sizes,
weighs,
developing
recommendations/
process,
input, etc.
+
introduction
to how to
create a
plan for
digital
media.
REVIEWING ONLINE VIDEO –
USE AND
THE PITCH 2
FORMATS
Background
videos,
promo
videos,
social
videos, etc formats and
platforms,
choosing
the most
relevant
one.
KADA, KUR VYKSTA IR KIEK KAINUOJA?
Pradžia vasario 9 d., Gedimino pr. 27, Vilnius. Kaina 980 EUR.
KAIP DALYVAUTI?
Užpildikyte registracijos formą http://tagvilnius.lt/lt/#registracija
arba rašykite el. paštu [email protected]. Vietų kiekis ribotas.
Telefonai pasiteiravimui: +37065591222, +37069912269