1. Art and Diseño

MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
*Exclusive 20% discount to ISOCARP's members
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
“Vietnam’s real estate market may finally be showing signs of recovery following recent stock market
gains, three consecutive interest rate cuts and renewed government interest in helping the market
recover”
Vietnam Briefing, 2014
WHY YOU CANNOT MISS THIS EVENT
Mixed-Use development is becoming the core for development in 2015. As we come across massive
WHO SHOULD ATTEND?
opportunity for redevelopment of urban locations and the rise in mixed use projects, there is no doubt
This conference is designed for Director
Generals, CEO’s, COO’s, CFO’s, Real
Estate Developers, Property Developers,
Property Investors, REIT Advisors,
Leasing Directors, Managing Directors,
Executive Directors, Operation Directors
and key decision makers from the
property development, management
and investment sectors who are
responsible for:
that these is clearly an opportunity for investors and developers. Project delivery process of Mixed Use is
not the same as any “conventional” single-use projects. Successful implementation of a Mixed Use
project requires a carefully assembled development team that possesses strong management,
development and design experience.
Vietnam is targeting GDP of 6.2% in 2015 which definitely is going to reflect on the property growth and
investments. With growing urban middle-class in the cities of Hanoi and Ho Chi Minh City; there is a big
potential for current and future firms to analyse their strategies again and identify profitable investment
factors. In today’s market, developers are looking at providing a live-work-play environment, but also to
enhance and enrich lives. Whether it’s a town center, urban village or lifestyle center, planning a
Mixed-Use development is essential.
Mixed-Use Development conference by Trueventus allows you an interactive and learning platform
for industry leaders to share their winning approaches and how they overcame the many reoccurring
issues within Mixed-Use development context. Covering all types of developments, from horizontal and
vertical, we will also be looking into all aspects of a Mixed-Use, covering not only retail and residential
but also commercial and hospitality.
THIS UNIQUE CONFERENCE WILL BRING DELEGATES THE BENEFITS OF:
• Gauging commercial elements in the design and operation of Mixed-Use projects
• Uncovering latest technology in design and engineering construction projects • Creating energy models to minimise energy consumption in buildings
• Enhancing value and efficiency while rejuvenating existing building structures
• Achieving sustainability in facilities, maintenance and safety building management
• Advancing knowledge of sustainable design and engineering for Mixed-Use developments
• Recognising business and economy models for Mixed-Use developments for better planning
• Scrutinising innovative project management techniques and cost optimisation
For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
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Property development
Property investment
Property management
Leasing management
Marketing
Sales
Business development
Real estate development
Financial advisors
Head of retail
Operation management
Facilities management
Building management
Industry
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Property developers
Property investment houses
Property management firms
Property managers
Investment banks
REIT’s
Architectural and design firms
Shopping malls
Hotels and Resorts
Apartment management services
Casino/Gaming
Retail outlets
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MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
MEDIA PARTNERS
Property Inside Magazine is the first property magazine which brings together real estate business information with reviews today's lifestyles. The
professional journalist who is experienced in managing information / news and lifestyle properties join us. Our mission is to provide accurate
information to the property industry end user in Indonesia.
www.propertisiana.com
Property Report Magazine gives readers an in-depth look at the luxury property market in Southeast Asia and beyond by highlighting the best
locations, showcasing the most exclusive launches, and reporting on crucial trends that affect real estate investments. Its regional expertise gives it an
edge, examining each piece of the market in context, which has become even more crucial with the coming of the AEC. It features select products of
interest to its sophisticated, affluent audience alongside interviews with world-renowned architects and designers, and insights from industry
leaders.
www.property-report.com
SUPPORTING PARTNER
ISOCARP is a global association of experienced professional planners. ISOCARP encourages the exchange of professional knowledge between
planners, promotes the planning profession in all its forms, stimulates and improves planning research, training and education and enhances public
awareness and understanding of major planning issues.
www.isocarp.org
For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
PG.2
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
Featuring Keynote Presentation and Case Studies Delivered by Distinguished Speakers:
Michael Piro Chief Operating Officer - Real Estate
Indochina Capital, Vietnam
Speaking on: Exhilarating development: Steering high-rise urban condominiums and business centers over street-level retail
Michael is a well rounded real estate professional with over eight years of property sales, marketing and development experience in both North America and
Asia. During this time, Michael has directly overseen the sale and leasing of over US$260 million worth of high-end Vietnamese properties while being
actively involved in the planning and development of nearly US$1 billion worth of high-end real estate including both completed projects and those under
development.
Le Yen Thi Chief Operating Officer cum Project Director
Lavenue Investment Corporation, Vietnam
Speaking on: Untold challenges of developing Mixed-Use projects in Vietnam
Thi started as an architect at Hoa Binh Construction Corporation in 2003. He spent 4 years working for Intel Products Vietnam prior to joining BlueScope
Buildings Vietnam in early 2011 as a Business Development Manager. In June 2014, he became the Deputy General Director cum Regional Business
Development Manager of Turner International. In Nov 2014, he joined Lavenue Investment Corporation as the Chief Operating Officer cum Project Director
of Lavenue Crown project.
Dang Tat Thang Head of Investment Department
FLC Group, Vietnam
*Certificate of merit of the Ministry of Construction, 2013*
* Gold Star Award, 2013*
Speaking on: Cost model -Structuring and operating Mixed – Use projects
Dang Tat Thang has over 5 years experience in many different positions in the building, construction and real-estate projects, and nearly 3 years experience
in real-estate project management. Thang has participated in many domestic as well as foreign real estates and construct projects such as Dai Lai Golf and
high class entertainment area (Vinh Phuc); Chi Linh Golf driving range and luxury villas (Hai Duong); Halong Star golf range project; Dam Hau golf range (Yen
Bai); Hotel de l'Opera Hanoi (M-Gallery brand of Accor management group); GP Tower Building cooperation (170 De La Thanh, Hanoi).
Woojin Baek Architect / General Director
LAUD JVC, Vietnam / South Korea
* 2009 Architecture Award by MOLIT of Korea, Grand Prize for TIMESQUARE, Korea (Junglim architecture)*
Speaking on: Rejuvenating old buildings and turning them into Mixed-Use buildings
Woojin is the founder and principal architect of LAUD architects & consultants. He has worked in Vietnam since 2009, working on projects such as LOTTE
CENTER HANOI (65 story high-rise MXD), BIDV tower, HABICO tower, Constrexim A1 project (360,000 sqm MXD), Quang Ngai New Township, and other
notable projects. He is specialised in planning & design and real estate development strategies.
Matt Koziora Director of Transactions
VinaCapital Real Estate, Vietnam
Speaking on: Harnessing Mixed-Use development while profiting from demographic trends
Matt overlooks the sales and marketing department and he also looks into seeking buyers and exit opportunities for properties in Vietnam. Vina Capital has
made real estate investments totalling over USD1.0 billion since 2003, primarily involving the holdings of Vina Capital’s flagship real estate fund, Vina Land
Limited. VCRE has Vietnam’s only in-house hospitality investment team.
Tran Quoc Trung Design Partner
GSD Architects, Vietnam
Speaking on: Designing successful Mixed-Use development project with effective master-planning and coherent development strategies
Trung comes with 23 years of experience in designing modern big scale projects for renowned US architecture firms such as SOM, ZGF, Gensler, having
stationed and familiared with Asia and Middle East working on Mixed-Use high-rises, residential, hospitals and transportation developments, public
institutions to private homes.
Calvin Lam Deputy General Director
Trung Nam, Vietnam
Speaking on: Panel Discussion - Exploring boundaries: Creating an innovative Mixed-Use development
Calvin has 30 years of experience spanning real estate development and retail distribution. He parlays early engineering training into a real estate career
exclusively representing developers, as the lead executive or head of the development team. As the Deputy CEO of Trung Nam, he oversees investment and
development of the real estate portfolio of this second-generation business.
Minh Ly Partner
Nuesch Development, Switzerland / Vietnam
Speaking on: Making more sense to your dollars: Getting more money from properties like Mixed-Use developments
Minh is a representative partner of Nuesch Development Ltd in Vietnam. His current project is Entertainment Mall in HCMC. Other Projects he has managed
are: Wrightplace Opfikon, Salmenpark Rheinfelden, Centro turistico culturale CTC Ascona , Masterplanstudy Burgdorf.
For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
PG.3
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
Featuring Keynote Presentation and Case Studies Delivered by Distinguished Speakers:
Trinh Bao Quoc Chief Executive Officer
Son Kim Group, Vietnam
Speaking on: Funding options: Assessing funding sources in supporting fast and reliable property development
Son Kim Land (SKL), the property arm of Son Kim Investment & Development Corporation, is one of Vietnam’s leading property development, investment, and
management groups. Sentinel – their first office building project was completed in 2010 and was awarded the “Best Office Development” in Vietnam for its
striking design and construction quality.
David Jackson Director Property Management
Kumho Asiana Plaza, Vietnam
Deputy General Director Colliers International, Vietnam
Speaking on: Creating an effective brand positioning: Design and location for Mixed- Use projects
David is the deputy general director of Colliers International Vietnam, CIO of Colliers International Vietnam, head of property Management and property
director. He is also the main consultant to REE Corporation - A major Vietnamese property Developer and the largest commecial office landlord in HCMC.
Nguyen The Anh Project Director
Kinh Do Land Corporation, Vietnam
Speaking on: Panel Discussion - Exploring boundaries: Creating an innovative Mixed-Use development
Anh has over ten years of experience as a construction project manager. He is currently leading all functions of construction project management including
planning, designing, processing, specs-approvals, managing staff, supervising sub-contractors, budgeting, scheduling, progress reporting and timely
completion of projects.
Masami Hatae President/CEO
Myanmar Japan Asset, Mynamar
Speaking on: Constructing cost effective buildings with high standards
Masami has been working as a real estate developer for hotels, resorts, and residential tower development projects. He also look into funding arrangements
and construction management as well as asset management for project investors especially in Myanmar, Langkawi Island, Malaysia, Vietnam, Sri Lanka,
Cambodia, India, Turkey, Thailand and other Asian countries. Harry Dao Anh Tu Deputy Director
Saigon Trading Group – SATRA, Vietnam
Speaking on: Securing long-term tenants partnerships for property leasing
Harry is a highly accomplished leader with 12 years of considerable experience in business development and operation control in IT, retail/distribution and
hospitality industries. Proven track-record of generating new business through strategic negotiation while fostering relationships with key decision makers.
Leads with clear vision/growth strategies and innovative execution plans, leading to sales target achievement year after year. He has rich experience in
developing business in emerging markets, i.e.: Vietnam, Laos, Cambodia & Myanmar.
Arnon Snapir Associate
Isozaki, Aoki & Associates, Japan
Speaking on: Highlighting future design inputs: Reviewing a successful physical and functional integration
For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
PG.4
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
Day One – Wednesday, 22nd April 2015
0800 Registration and coffee
1400 Session Five: Panel Discussion
Exploring boundaries: Creating an innovative Mixed Use development
This interactive panel session with top notch panellist will be
highlighting opportunities in Mixed-Use development projects in
Vietnam. Is MXD a ‘perfect development ‘project at this point of time?
Our panellists will discuss ongoing challenges in the current property
market in Vietnam and how to make it more appealing to the investors.
0845 Opening address by Chairperson
0900 Session One
Vietnam Property Outlook: Mixed-Use developments vs. stand alone buildings
Mixed-Use refers to developing structures and communities that have a
mixture of residential, business and retail uses. By incorporating retail,
office, and residential space into a single project, Mixed-Use
developments take advantage of the land upon which they are built
during more hours of each day and by more people than a single-use
building would be able to do. This session will discuss the benefits in
developing Mixed-Use property and overcoming challenges related to
Mixed-Use development vs. stand-alone buildings.
• Transforming single-use buildings into more viable Mixed-Use
developments at low-cost
• Creating a positive development impact by recovering not-in-use
lands and transforming them into livable zones
• Empirical examination of profitability in the context of investing in old
buildings or abandoned lands
Panellists:
Calvin Lam Deputy General Director
Trung Nam, Vietnam
Nguyen The Anh Project Director
Kinh Do Land Corporation, Vietnam
1445 Session Six
Creating an effective brand positioning: Design and location for
Mixed-Use projects
• Promoting Mixed-Use development projects as a unique and well
integrated development
• Coming out with unique and outstanding design in capturing wider
market
• Transforming Mixed-Use area into a remarkable urban and
well-developed part of the city
• Positioning creative development project in addressing customer
needs and habits
David Jackson Director Property Management
Kumho Asiana Plaza, Vietnam
Deputy General Director Colliers International, Vietnam
0945 Session Two
Designing successful Mixed-Use development with effective
master-planning and coherent development strategies
• Establishing positive atmosphere to bring in new business to Vietnam
• Adopting proper planning and land use strategy in the initial stage of
development
• Integrating innovative urban expansion and sustainable building
within Mixed-Use development
• Running Mixed-Use complex with a proper range of skills and
knowledge
Tran Quoc Trung Design Partner
GSD Architects, Vietnam
1530 Afternoon refreshments
1600 Session Seven
Untold challenges of developing Mixed-Use projects in Vietnam
Most of us know the basic challenges of developing Mixed-Use projects
in Vietnam, including dealing with legal issues, funding challenges,
market condition changes and other project management challenges
such as safety, quality, schedule and cost management. However, there
are many other challenges which are not usually discussed and managed
properly as per below:
• Selecting the right hotel operators
• LEED & Building Information Modelling
• Splitting construction packages
• Looking at insurance & arbitration perspectives
Le Yen Thi Chief Operating Officer cum Project Director
Lavenue Investment Corporation, Vietnam
1030 Morning refreshments
1100 Session Three
Shifting Gears in the Fast Lane: Assessing the development of HCMC
Metro rail and its effect in creating Mixed Use development
projects
No one can survive without veins in the body, so do cities without
efficient roads, rail system etc. Transportation and communication
system is crucial in connecting residents with their offices, leisure areas or
schools. This session will take us further into the questions of planning a
zone with an effective road and or rail system and connect it to the
developing property?
• Monitoring current transportation obstacles in HCMC area
• Highways or railways: Which way to go?
• Delivering a growth : Making inner-city transportation system
Speaker to be advised
1645 Session Eight
Cost model: Structuring and operating Mixed-Use projects
• Securing lucrative deals with foreign investors
• Increasing investment possibilities by having knowledge on current
regulations
• Separating cost breakdowns given for retail, residential and basement
car parking
• Optimising value and compatibility between different occupier needs
Dang Tat Thang Head of Investment Department
FLC Group, Vietnam
1145 Session Four
Harnessing Mixed-Use development while profiting from
demographic trends
• Assessing the changing demands of an urban lifestyle in creating new
development opportunities?
• Harnessing the expected changes required for infrastructure
developments in an evolving city
• Predicting the most comprehensive master plan by analysing existing
demographic trends
Matt Koziora Director of Transactions
VinaCapital Real Estate,Vietnam
1730 End of day one
1230 Networking luncheon
For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
PG.5
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
Day Two – Thursday, 23rd April 2015
0800 Registration and coffee
1400 Session Five
0845 Welcome address by Chairperson
Rejuvenating old buildings and turning them into Mixed-Use
buildings
• Improving the operating performance of existing portfolio for
property assets
• Maximising total returns by acquiring, developing and rejuvenating
old real estate projects
• Defining new ways in creating liveable settlements
Woojin Baek Architect / General Director
LAUD JVC, Vietnam / South Korea
0900 Session One
Funding options: Assessing funding sources in supporting fast and
reliable property development
• Fuelling growth : Assessing exciting new Mixed-Use development
projects
• Addressing opportunities in funding options in delivering projects on
time
• Increasing number of investors willing to join and cooperate for further
developments
Trinh Bao Quoc Chief Executive Officer
Son Kim Group, Vietnam
1445 Session Six
Exhilarating development: Steering high-rise urban condominiums
and business centers over street-level retail
• Fulfilling everyone needs for a dynamic, unusual and promising
development
• Driving forces for an enhanced building accessibility
• Revenue generation: Turning shopping malls, office buildings and
condominiums into profit driven entity
• Harmonising the property relationship problems, especially in
connecting infrastructure with the functional areas
Michael Piro Chief Operating Officer - Real Estate
Indochina Capital, Vietnam
0945 Session Two
Securing long-term tenants partnerships for property leasing
• Establishing connections in helping strengthening relationships
between cooperating parties in the future
• Demonstrating expertise in well-planned and well-organised ‘work
and play’ environment
• Engaging tenants to boost their business by developing
comprehensive business strategies
• Catching the next wave: Exhilarating the leasing momentum for
Mixed-Use projects
Harry Dao Anh Tu Deputy Director
Saigon Trading Group – SATRA, Vietnam
1530 Afternoon refreshments
1600 Session Seven
Constructing cost effective buildings with high standards
In theory it is very easy to discuss about cost-cutting solutions for
properties. Adapting them can become a challenge that should be
implemented as early as possible to avoid delays and not necessary
actions such as double work or wasting materials.
• Focusing on the functional design factors in Ho Chi Minh City
• Viewing latest successful low-cost maintenance buildings
• Lowering overhead and start-up costs with optimum building
functionality
Masami Hatae President/CEO
Myanmar Japan Asset, Mynamar
1030 Morning refreshments
1100 Session Three
Positioning high rise as a sustainable model for urban growth whilst
integrating Mixed-Use solutions and public transport
This session will highlight the importance of network development with
existing infrastructure facilities. This is crucial in deciding Mixed-Use
properties in retail or commercial spaces. At the same time this will
ensure smooth accessibility to the building and create a positive image
on the overall property.
• Re-examining infrastructure design in developing efficient structures
• Considering importance of reducing distances between workplaces,
retail businesses and other destinations
• Promoting pedestrian-friendly environment and open spaces
Speaker to be advised
1645 Session Eight
Making more sense to your dollars: Getting more money from
properties like Mixed-Use developments
• Acquiring, developing and realising real estate projects in Vietnam
• Establishing a pipeline of properties in strengthening investment
portfolio
• Calculating ROI: Analysis of the overall effectiveness of the proposed
development project
Minh Ly Partner
Nuesch Development, Switzerland / Vietnam
1145 Session Four
Highlighting future design inputs: Reviewing a successful physical
and functional integration
Design considerations have to be identified in order to achieve
accessible Mixed-Use project. Regardless the functions included it should
form an interesting property with a homogenous design that can be
incorporated to the surrounding landscape.
• Planning genuine design according to the unusual nature of
Mixed-Use properties
• Implementing latest technologies in leading development projects for
Mixed-Use
• Using effective design in promoting sales and marketing
Arnon Snapir Associate
Isozaki, Aoki & Associates, Japan
1730 End of conference
1230 Networking luncheon
For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
PG.6
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
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F: +603 2775 0055
E: [email protected]
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For further details, contact
Sandy Beh
T: +603 2775 0000 (ext 510) | F: +603 2775 0055 | E: [email protected]
PG.2