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ni-msme - the premier Institute
About CDC
Consultancy Development Centre (CDC) is an autonomous Institution of the Department of
Scientific and Industrial Research (DSIR) of Ministry of Science and Technology, Government of
India, working towards promoting and strengthening consultancy skills and capabilities including
export of services and process cooperation with other countries. CDC is also the nodal agency in
the Asia Pacific region for the Technical Consultancy Development Programme for Asia and the
Pacific (TCDPAP) a programme promoted by the United Nation Economic and Social Commission
for Asia and the Pacific (ESCAP).
About ni-msme
ni-msme is a pioneer institute was set up in 1960 under the aegis of Ministry of Micro, Small and
Medium Enterprises, Government of India with the mandate to play a pivotal role in the promotion
of MSMEs. Our activities encompass training, research, consultancy, information, education and
extension, which are extended beyond the Indian shores touching the developing countries of
almost all the continents.
The institute has 4 theme-focused Schools of Expertise under which 12 centres of excellence and
one of the Schools is School of Enterprise Management (SEM) laying emphasis on management
practices, intellectual property rights and management education.
ni-msme programmes are designed to have universal relevance for successfully training the
executives and entrepreneurs to face challenges and emerging competition in the era of
globalisation.
ni-msme has made many significant contributions towards enterprise promotion both nationally
and internationally. Some of the pioneering contributions of ni-msme at national level include
Preparation of Directories for Small Enterprises of Excellence (1985), Preparation of video films on
progress of IID centres (1995), Project Appraisal and Evaluation CAPE (1996), EDP for
Rationalised Employees in State and Central PSUs (1998), Trade Related Development
Programme for Women (TREAD) (2000), Child Labour Eradication Programme (ILO) (2001),
Cluster Development Programmes (2003), Re-Engineering the Activities of DICs (REDIC) (2004),
Management Development Programmes for Executive Trainees of NMDC (2005), Executive
Development Programmes for the North East (DoNER) (2006), Orientation for MSME
Development for IAS personnel (2007), Orientation Programme on Cluster Development for
Officials of Central/State Governments, Financial Institutions and Banks (2007), National
Workshop on MSME Cluster Development (2008), Capacity Building Programmes for Principals
and Faculty Members of ITIs (DGE&T) (2008) and National Conference on Women
Entrepreneurship and Innovation (2009) .
The management of the Institute rests with the Governing Council appointed by the Government
of India. The governing body acts through the resident Director General. The present Director
General is Prof. M. Chandrasekhar Reddy.
ni-msme
in association with
Consultancy Development Centre (CDC)
announces
One day Workshop on
Branding and Advertising Development for MSMEs
(30 January 2015)
Workshop Director
Dr. Upendra Kumar Maurya
CDC KMPI Co-ordinator
Prof. Dibyendu Choudhury
ni-msme is the Knowledge Management Partner Institute of CDC. “Building Capacities for
Consultancy Development & Knowledge Management with Partner Institution (KMPI)” Programme
envisages creation of linkages with Institutions/Organisations for undertaking activities of mutual
benefit for the relevant stakeholders.
NATIONAL INSTITUTE FOR MICRO, SMALL AND MEDIUM ENTERPRISES
(Formerly known as National Institute of Small Industry Extension Training)
(An Organisation of the Ministry of MSME, Govt. of India)
National Institute for Micro, Small and Medium Enterprises (ni-msme) (Formerly nisiet)
(An Organisation of Ministry of MSME, Govt. of India)
Yousufguda, Hyderabad - 500 045, India
Tel: 91-40-23608544 – 46, Fax: 91-40-23608547, 23608956
Website: www.nimsme.org, E-mail: [email protected]; [email protected]
YOUSUFGUDA, HYDERABAD - 500 045 (INDIA)
Technical sessions
One day Workshop
on
Branding and Advertising Development for MSMEs
(30 January 2015)
Rationale
In present era of information technology revolution, creating an appropriate online
presence is very essential for all businesses, as it provides competitive
advantage. Branding and advertising in digital space facilitates the businesses
with better access to mass markets at an affordable cost at the same time equip
them to do marketing in a personalised way. The flexibility and cost-effectives
offered by digital space makes it more appropriate for MSMEs. However, despite
the argued use of internet there has been little evidence on extensive use of
internet. Additionally, lack of skills and know-how for brand identity design or
running an e-campaign (advertisement) in an effective fashion is well evident.
Furthermore, amid the lack of expertise the amount of return entrepreneurs would
be able to get by adopting branding and advertising in digital media space creates
more suspicion in the mind of MSMEs/entrepreneurs about the relevance and
efficacy of these tools for MSMEs. Therefore, more awareness, training and
debates are required on this issue.
In this context, ni-msme with its vast experience in supporting the MSME sector
proposes to organise one day workshop titled “Branding and Advertising
th
Development for MSMEs” on 30 January, 2015. The workshop has been
designed keeping in ni-msme’s experience in understanding the importance of
branding and advertising development and the necessity of its adaption by
entrepreneurs in present context.
Objectives of the workshop
The workshop aims at exposing the participants with different issues surrounding
branding and advertising development by:




Branding and advertising development in digital media and MSME management – Need
for synergy
Managing identity in virtual space – tools, techniques and application (Website design,
SEO, SEM)
Advertising and promotion tools in virtual space (Youtube, LinkedIn, Facebook, blog,
etc.)
Evaluating the e-marketing success - Google analytics
For whom



Existing and prospective entrepreneurs
Consultants, Government officials and institutions engaged in implementation of
various marketing related schemes
College students and unemployed youths
Pedagogy
Each of the technical session will have a panel of speakers lead by a key note speaker who
will set the tone of the session. Case studies of successful organisation in branding and
advertising implementation will be presented. Tools and techniques for managing brand
identity and advertisement in virtual space like website, blog, social media, You tube,
LinkedIn, e-campaign design for SMEs, etc., will be discussed.
Duration and venue
30 January 2015, at ni-msme, Hyderabad.
Fee
Rs.2,000. Fee should be paid in advance by way of demand draft drawn in favour of the
CAO, ni-msme, Yousufguda, Hyderabad – 500 045. Fee once paid shall not be refunded.
However, a substitute will be permitted.
Administration




Increase awareness about branding and advertising development for MSME
entrepreneurs - What and Why?
Relevance of digital media in increasing consumer reach and revenue
generation
Help in understanding the numerous tools available for gainful engagement in
digital media branding and advertising - How to design a effective e-marketing
(advertisement) campaign so that it facilitates in selling more, serving better,
saving more and creating a favourable brand identity.
Familiarising with the metrics used for measuring e-marketing performance
– Is it specific, measurable, realistic, action oriented, time specific?
The workshop is full time. Normally the session timings are between 09:00 a.m. and 05:00
p.m. with breaks for coffee & lunch. Guest rooms are spacious and can accommodate on
twin sharing basis.
Please address your enquiries and nominations to:
Workshop Director/ The Registrar
National Institute for Micro, Small & Medium Enterprises (ni-msme)
Yousufguda, Hyderabad – 500 045
Andhra Pradesh (India)
E-mail: [email protected] /[email protected]
Phone: 040 23633230/23608544-46 (3 lines) 23608316 (4 lines);
Fax: 040 23608547/ 23608956
Website: www.nimsme.org