1. Healthcare

POSITION DESCRIPTION
Position: Publicity Manager
Contract: Full time
Reports to: Marketing and Audience Development Director
Commencement date: Monday 16 March 2015
POSITION PURPOSE
The Publicity Manager is responsible for developing and delivering phenomenal publicity that furthers
Queensland Ballet’s brand and promotes our performances, training and community programs,
corporate partnerships, and other events and activities.
Responsibilities include all aspects of media management including liaising with the media;
generating publicity opportunities; writing and distributing media materials; arranging interviews, photo
shoots and media calls; issues management and media training. In addition, this role also involves
developing and producing multi-media content – photographic and video – to help tell the Company’s
diverse stories and leverage media opportunities.
The ideal candidate will be:
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A driven, creative individual with a superb track record in national and local
A gifted writer with a flair for compelling stories that command attention
A big-picture thinker with an eye on the smallest details
A savvy negotiator with major writers, editors and producers during the pitch, engagement
and fact-checking process.
An intelligent media strategist that understands non-profit and philanthropic enterprises, and
can work seamlessly with colleagues, board members and corporate partners
A passionate, curious individual with an interest and passion for the arts.
ABOUT QUEENSLAND BALLET
Queensland Ballet is a vibrant, creative company which connects people and dance across
Queensland. We offer a program of world-class productions of the best classical ballets and inspired
contemporary dance works. The Company engages renowned choreographers and designers from
around the world and nurtures emerging local talent by presenting exciting new works in an intimate
studio series. With a culture of creativity and collaboration, complemented by an active program of
engagement with our communities, Queensland Ballet has become the central hub for dance in the
State. Our dancers are acclaimed for the technical excellence and versatility, and our annual program
offers diversity in style, audience focus and geographic reach, with up to 100 performance in Brisbane
and tours to regional Queensland.
The facilities at Queensland Ballet's home in Thomas Dixon Centre in Brisbane’s West End allow the
Company to offer a full range of training and community access programs, including public dance
classes. We are committed to providing a pathway for young talent through our Pre-Professional,
Senior and Junior Programs. Queensland Ballet is dedicated to the pursuit of artistic excellence,
dance education and innovative presentation of classical repertoire. With bold and confident
ambitions for the future, we proudly build upon the legacy of many creative and gifted artists who
have been part of the Company’s rich history since 1960.
VALUES
We value the following characteristics in our company members and collaborators: unity, innovation,
excellence and passion.
REPORTING RELATIONSHIPS
This reports to the Marketing and Audience Development Director.
RESPONSIBILITIES
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Develop and maintain a media relations strategy which supports the marketing goals and
Queensland Ballet’s vision.
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Generate media coverage to promote stories across Queensland Ballet including the
Company’s performance seasons, training and educational programs, community events, and
partnerships.
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Manage all areas of media liaison including proactively generating publicity, responding to all
media enquiries; coordinating media invitations and dispatching material in response to media
requests
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Develop strong and positive working relationships with local, interstate, trade and international
media as well as key internal stakeholders, photographers, design and film agencies, and
Government.
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Write, produce and distribute media materials including event alerts, press releases and
media kits
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Schedule and organise media calls, interviews, shoots and events
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Develop and produce multi-media content that help tell Queensland Ballet’s diverse stories for
use on various platforms and distribution to media
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Coordinate the production and distribution of performance photography and footage while
abiding by copyright and licensing agreements
Thoroughly brief and prepare QB employees before all media calls, interviews, shoots and
events
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Analyse and evaluate media campaigns, and compile and distribute media reports and
clippings
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Provide support and strategic media advice to the CEO and Marketing and Audience
Development Director in regards to crisis and issue management
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Maintain the internal media policies
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Coach and train senior staff, dancers and other personnel for media appearances and
interviews
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Adhere to budget and deadline requirements.
Maintain photographic and film archive
Work on several campaigns at once, sometimes under pressure and often to tight deadlines.
Supervise VIP ticket collection at performances and marketing events.
SELECTION CRITERIA
1. Tertiary qualifications in a public relations or marketing discipline
2. Minimum five years practical experience in public relations
3. Excellent verbal and written communication skills
4. Extensive and strong media relationships
5. An ability to identify, develop and pitch creative media angles
6. Effective negotiation skills
7. Proven ability to prioritise, problem solve and meet deadlines with minimal supervision
DESIRABLE
Familiarity with the arts industry is desirable but not essential.
GENERAL INFORMATION
Recreation Leave 20 working days per year. Accrued leave may be taken with the agreement of the
Chief Executive Officer at any time of the year, subject to the demands of the position.
Personal/Carer’s Leave Ten working days per year.
Probationary Period Three months from commencement.
Hours of Work Office hours are nominally 9.00 am to 5.00 pm, Monday to Friday, but the appointee
is regularly required to be available to work at performances and functions after hours and on
weekends. Provision is made for accrual of time in lieu, at the discretion of the Chief Executive
Officer.
Salary Salary will be negotiated with preferred candidate. Superannuation is paid into the
superannuation fund of your choice, currently at the rate of 9.5%.
APPLICATION PROCESS
To apply for this position please forward a covering letter, current resume and statement addressing
the selection criteria via mail to:
Alana Capra
Marketing and Audience Development Director
Queensland Ballet
PO Box 3791
South Brisbane QLD 4101
Or via email to: [email protected]
Referees will be sought from candidates following the interview process.
Applications close 5pm Monday 9 February 2015. Applications received after this time may not be
considered.
Interviews will be held with selected candidates in February. Unsuccessful candidates will be notified
via email on completion of the recruitment process.