1. Art and Diseño

Program – greenXchange panel discussion
Panel Discussion on
“Smart Cities Germany-Israel”
The panel
“Smart Cities Germany and Israel: Smart
Technologies for the City of the Future”
shows respective development models and technologies of Israel and Germany.
Experiences and best practices of both countries shall be compared. Further aim is to
exchange best practice ideas, respectively generate bilateral learning effects.
The panel discussion is organized by greenXchange.
With a view on Germany and Israel
questions to be answered are:





What are steps to promote the development of smart cities?
How does the development of smart cities differ from “conventional” cluster
development?
What are the trends and challenges to enable the smart cities?
Which smart city solutions promise to take an advanced role in smart
city development?
How can smart city technologies build a bridge between German and
Israeli markets and how can this connection be encouraged?
Agenda and panelists
13:30-15:00, Market of the Markets
Green Ventures 2015
>
Keynote: Hilmar von Lojewski, Association of German Cities
>
Chair: Adi Farjon, Spokeswoman of the Embassy of the State of Israel
>
•
Nicolas Zimmer, Chairman of the Board Technology Foundation Berlin
•
Prof. Erel Avineri, AFEKA Tel Aviv Academic College of Engineering
•
Maxim Nohroudi, CEO Door2Door – German Smart City Start-up
•
Eran Aloni, CEO Times Twenty Five – Israeli Smart City Start-up
Wrap-up/ Q&A by chair
Partner at the Federal Science Ministry‘s Science Year 2015
“City of the Future“
http://www.digital-ist.de/wissenschaftsjahr-2015.html
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Program – greenXchange panel discussion
Panelists (1 of 3)
“Smart Cities Germany-Israel”
Hilmar von Lojewski
13:30-13:45 Keynote by
Hilmar von Lojewski, Deputy of the Association of German
Cities and Deputy of the Association of North-Rhine
Westphalian Cities for Urban Development, Building, Housing
and Transportation on
“‘Smart’ is not the maximization of technics, but the spatial
and situational employment of solutions to improve the quality
of life for human beings.”
Hilmar von Lojewski studied urban and regional planning with a focus on the Middle East. He
has considerable work experience with the German Society for International Cooperation (GIZ)
and has worked in the Senate Administration for Urban Development and Environment of
Berlin. Since 2012 he heads the department of Urban Development, Building, Housing and
Transportation for the Association of German Cities in Berlin.
The Association of German Cities is the representation of German municipalities not
associated with a county and independent cities. About 3,400 cities and municipalities with
more than 51 million inhabitants are member of the Association.
Adi Farjon
Moderator
Adi Farjon, Spokeswoman of the Embassy of the State of
Israel in Berlin, introduces the theme of the discussion and
the panelists
“I am always excited to hear how experts around the world
are inspired by Germany and Israel. Both lack substantial
natural resources. Nonetheless, the former is a widely
recognized by its technical innovation and high environmental
standards and progress. The latter transforms its barren
deserts into flourishing fields and pioneering new frontiers in
science and technology through creativity and innovation.”
Adi Farjon has a major in cultural science. Before entering the Israeli foreign service she
coordinated the civil society network Sheatufim connecting the Israeli government, industry and
non-governmental organizations. In 2011 Mrs. Farjon entered the Ministry of Foreign Affairs of
Israel. Right away she assumed the position as deputy Ambassador of the Israeli Embassy in
Santo Domingo, Dominican Republic. Since 2014 she heads the press department of the
Embassy of the State of Israel in Berlin.
The Embassy of the State of Israel in Berlin functions as the diplomatic representation of the
State of Israel in Germany. It develops and strengthens the relations between both countries in
all fields of political, societal and interaction.
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Program – greenXchange panel discussion
Panelists (2 of 3)
“Smart Cities Germany-Israel”
Nicolas Zimmer
13:55-14:05
Nicolas Zimmer,
Chairman of the Board, Technology Foundation Berlin, on
“The Smartest Cities are those who are open and responsive,
understanding that technology enables both.””
Nicolas Zimmer is a lawyer by education. He assumed the position as State Secretary in the
Senate Administration for Economics, Technology and Research of Berlin before he took
today’s position as chairman of the Board of the Technology Foundation of Berlin.
The Technology Foundation of Berlin focusses on promoting Berlin as smart technology hub
with application-oriented research and contributes to the strategic linkage with industry. With
scientific studies the Foundation supports decision makers with valuable information and
recommends actions to be taken. Ultimate aim is to put and encourage these topics on the
political agenda. In 2013 the Foundation published the study “Smart City Berlin”.
Dr. Arel Avineri
14:05-14:15
Dr. Erel Avineri,
AFEKA Tel Aviv Academic College of Engineering
“The top-down view of the smart city can be challenged by
processes of user innovation. Users’ innovations focus are
associated with rich understanding of user needs. I present
this process of looking up and out through the eyes of city
residents, examining how they take the challenges of travel,
energy and water use etc. and turn them into innovations that
meet their needs.”
Prof. Erel Avineri received his degrees in Industrial Engineering and Management (B.Sc.) and
Transportation Sciences (M.Sc., Ph.D.) from Technion - Israel Institute of Technology, Haifa.
Between 2003 and 2012 he was a member of the Centre for Transport & Society, Bristol (UK).
He is the Head of Infrastructure Systems Engineering and Management Department and the
Head of ACITRAL - Afeka Centre for Infrastructure, Transportation and Logistics in Tel
Aviv. His main research areas lie in travel behavior, Intelligent Transportation Systems, and
behavioral change. He is leading research on the incorporation of cognitive and sociopsychological models into the analysis and design of intelligent infrastructure systems.
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Program – greenXchange panel discussion
Panelists (3 of 3)
“Smart Cities Germany-Israel”
Maxim Nohroudi
14:15-14:25
Maxim Nohroudi, CEO Door2Door GmbH,
German Smart City Start-up, on
“Smart Cities of the future depend on radical catalyzers in
order to integrate upcoming new technologies successfully
and sustainably.”
Maxim Nohroudi is an economist by education. Since 2010 he is proud co-founder and CEO
of the Door2Door GmbH. In 2008 he was appointed all-time youngest vice-president of the
Witten/Herdecke University. With 26 he founded Germany’s first academic Institute for
Corporate Governance. As CEO he focusses on forming new visions and creating a strategic
outline in order to rep-resent and sell both products.
Door2Door GmbH brought about the web and mobile applications allryder and way-mate.
They enable the comparison and the combination of long-distance transport means (airplane,
train, bus) or means of transportation in the urban arena (public transportation, car sharing,
taxi, bike to go). Door2Door engages 32 employees from 20 countries.
Eran Aloni
14:25-14:35
Eran Aloni, CEO Times Twenty Five, Israeli Smart City Startup, on
“Cities who want to be “smart” must be able to:
1. Generate data in real-time and
2. Make sense of the data in a way that will allow them and
their inhabitants to take action quickly.”
Eran Aloni is a serial entrepreneur, expert and evangelist of Big Data Visualization and with
more than 15 years of experience in developing global business operations, Mr. Aloni has cofounded various start-ups. He has held senior management positions in several large
companies and start-ups, such as IRUS Multi Systems, CoolTek2go and Mipso.
Times Twenty Five – We design Big Data has the ability to integrate and visualize massive
amounts of various unstructured data sets (Big Data) in real-time and present it in an innovative
comprehensive way that redefine decision making processes.
14:35-14:50
Questions by the Moderator to the panelists and keynote speaker
14:50-15:00
Q&A of the audience / wrap-up facilitated by the Moderator
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Version: 1.0
Panel Discussion „Smart Cities Germany and Israel“, January 28th, 2015, 13:30-15:00,
Green Ventures/ Trade Fair Leipzig
Additional information - Panel discussion on ”Smart Cities Germany and Israel: Smart Technologies for the City of the Future“
No
1
Agenda
Dialogue event/ panel discussion on Smart Cities
Short description
The panel on Smart Cities in Israel and Germany shows respective development models
and technologies of Israel and Germany. Experiences and practices of both countries shall
be compared. Further aim is to exchange best practice ideas, respectively generate bilateral learning effects. Promotion programs and flagship projects or products shall be discussed.
Target groups
> Participants of the Green Ventures 2015 (http://www.green-ventures.com/Leipzig2015/)
> Israeli and German participants of the greenXchange young leadership program
> Participants of enertec and TerraTec 2015 (http://www.enertec-leipzig.de/;
http://www.terratec-leipzig.de/)
2
Detailed description
Urban areas have and increasingly will have an essential role in the world’s economic
growth. Not least because 180,000 people are moving into cities each day. In the 600 urban world centers lives one fifth of the world population, generating 60% of the world’s
gross domestic product, but also the vast majority of global carbon dioxide emissions. The
local and global growth expectations of societies have to answer the environmental challenges of the 21st century, which call for less use of energy and fewer greenhouse gas
emissions.
The city of the future has to provide answers for all those challenges. “Smart”/ “intelligent”
cities make use of available resources in an optimal and sustainable way, also employing
modern ICT infrastructure aiming to fuel sustainable economic growth.
For this purpose the Israeli government allotted financing for research and development on
smart cities in the areas of transportation, energy monitoring and management, wide bandwidth free WiFi, and is supporting socio-economic academic research. Although few examples of actual implementation within Israel can be found, a multitude of Israeli companies
are engaged in providing solutions for the smart city of the future. Based on the climatic situation in Israel, smart technology is especially advanced in the water sector.
According to industry associations German companies are already market leaders in many
spheres of smart city technologies. For further promotion the establishment of a German
Smart-City-Initiative for concerted action of industry, municipalities, federal and regional political levels is encouraged. “Smart Cities” have become the dictum for the vision of how to
live in Germany in the next decades.
Israeli and German panelists from government and industry are going to explore the potentials for smart cities in either country. The panel seeks to draft the respective prerequisites
for a concise smart city layout and discusses technological highlights. Thus best practice
ideas shall be exchanged and bilateral learning effects shall be generated to see how and if
German-Israeli cooperation in this field can be of mutual benefit.
Status: 28.12.2014
Print: 02.01.2015
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Version: 1.0
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Panel Discussion „Smart Cities Germany and Israel“, January 28th, 2015, 13:30-15:00,
Green Ventures/ Trade Fair Leipzig
Agenda
With a view on Germany and Israel (guiding) questions to be answered are:
> What are steps to promote the development of smart cities?
> How does the development of smart cities differ from “conventional” cluster development?
> What are the trends and challenges to enable the smart cities?
> Which smart city solutions promise to take an advanced role in smart city development?
> How can smart city technologies build a bridge between German and Israeli markets
and how can this connection be encouraged?
Participants and agenda, 28.01.2015, 13:30-15:00
> Keynote: Hilmar von Lojewski, Association of German Cities
> Moderator: Adi Farjon, Spokeswoman of the Embassy of the State of Israel in Berlin
> Nicolas Zimmer, Chairman of the Board, Technology Foundation Berlin
> Prof. Erel Avineri, Head of ACITRAL – Afeka Center for Infrastructure, Transportation and Logistics, Tel Aviv
> Maxim Nohroudi, CEO Door2Door GmbH, German Smart City Start-up, on
> Eran Aloni, CEO Times Twenty Five, Israeli Smart City Start-up
> Wrap-up/ Q&A facilitated by moderator
3
4
5
Background Green Ventures
Israel is partner country of the Green Ventures 2015, 27.-29.01.2015, organized by the
Potsdam Chamber of Commerce and Industry (IHK Potsdam). Green Ventures is Germany’s largest international partnership forum for environmental and energy technology
companies. In 2015 it is taking place at the Trade Fair Leipzig alongside the trade fairs enertec and TerraTec.
Next to bilateral talks between companies from Germany and abroad interested in cooperation, the partner country is presented in panels and presentations. greenXchange, the Israeli-German Environmental Exchange Program for Young Professionals, organizes and
hosts the Smart Cities panel. Furthermore, greenXchange assembles 30 German and Israeli participants for meeting at Green Ventures.
Background greenXchange
Since 2011 greenXchange has established itself as German-Israeli environmental exchange program for young professionals with the organization of an annually alternating onsite seminar in Israel and in Germany. greenXchange is organized under the auspices of
the Jewish National Fund (JNF-KKL), Israel’s largest environmental organization. greenXchange participants experience and discuss challenges of sustainability and best practices of both countries. Thus participants are motivated to sustainably shape infrastructuresocially, ecologically, and economically. Consequently participants act as multipliers raising
awareness for a sustainable social change in their societies.
greenXchange is supported by the Embassy of the State of Israel, has received recognition
of the Federal Minister of Environment, Dr. Barbara Hendricks, and has been supported in
2014 by the German-Israeli Future Forum.
Partners for the greenXchange Green Ventures activity
> Industry and Trade Chamber Potsdam (IHK Potsdam)/ Green Ventures organizers
> Central Welfare Organization of the Jews in Germany (ZWST)
> Israeli Environmental Organization KKL-JNF and its Green Business Circle
> Embassy of the State of Israel in Germany
Status: 28.12.2014
Print: 02.01.2015
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Panel Discussion „Smart Cities Germany and Israel“, January 28th, 2015, 13:30-15:00,
Green Ventures/ Trade Fair Leipzig
Agenda
With the organization of the panel on Smart Cities greenXchange participates in the Federal Ministry of Science and Technology’s Science year 2015 “City of the Future”.
Status: 28.12.2014
Print: 02.01.2015
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INFORMATION
FOR PRESS, MEDIA AND TV
Contact
Detlef Gottschling
E-Mail
[email protected]
Tel.
+49-331 2786-152
Date
01st October 2014
Green Ventures 2015 in Leipzig
No. 180/2014
International Partnership Forum for Energy & Environmental Technologies
within the framework of TerraTec and enertec, January 27-29, 2015
Potsdam – October 1st 2014 – The biggest international partnership forum for energy and environmental
technologies in Germany Green Ventures takes place in Leipzig from January 27th to 29th already for the
18th time. During the last years, all together more than 4.500 national and international companies from 115
states have taken part in the event. Since its foundation in 1998 the event has grown steadily and takes a
firm place in the field of green technologies today – a Brandenburg successful model for the initiation of
cooperation contacts. The partnership forum with its concept can look back at 17 years of success in
Potsdam, Leipzig and abroad: Several times in the past the Green Ventures were carried out also outside
Germany, in China, in Italy, in Brazil on the biggest environmental fair -FIMAI-, in the Arabian Gulf States
and this year also in Great Britain within the framework of the “Green Ventures Trade Mission UK”.
This year’s partnership forum, emphasising soil, water, air, energy, construction, recycling, and renewable
materials will feature business-to-business talks, presentations and an excursion. The partner country in
2015 will be Israel – an interesting market for modern green technologies. Especially in the fields of solar
technology, renewable energy and recycling increase the demand for efficient solutions.
International companies and institutions from the whole world will make the event also this year a success.
High-ranking politicians are expected as well.
Participants select their desired partners for the business-to-business talks by a catalogue of participant
profiles before the event. The event organiser, the Potsdam Chamber of Commerce and Industry, provides
each participant with an individual appointment plan based on these selections. This makes the Green
Ventures an efficient forum for establishing business contacts to firms, institutions and local and national
authorities world-wide.
Partners of this year's Green Ventures are the State Ministry of Environment and Agriculture of Saxony, Saxony
Economic Development Corporation, the Leipzig Chamber of Commerce and Industry, the AGIL GmbH Leipzig and the
Enterprise Europe Network (EEN) Saxony.
Registration / Information:
IHK Potsdam, Olivia Liebert, Phone: +49 331-2786-241, E-Mail: [email protected];
Internet: www.green-ventures.com
Chamber of Commerce and Industry Potsdam  Breite Straße 2 a - c  Germany  14467 Potsdam  Internet: www.potsdam.ihk24.de/
18th Green Ventures in the framework of TerraTec and enertec
Invitation to the International Partnership Forum of the Energy and Environmental Sector in Leipzig
Dear Madam, dear Sir,
on behalf of the State Ministry of Environment and Agriculture of Saxony, the Potsdam Chamber of Commerce and
Industry in cooperation with the Enterprise Europe Network Saxony, the Leipzig Trade Fair and the Israeli Embassy in
Germany is currently preparing the 18th international partnership forum Green Ventures 2015, which will take place from
27 to 29 January 2015 in Leipzig, at the only international environmental and energy fair of Eastern Germany TerraTec.
The partnership forum, one of the biggest events held for this sector in Germany, aims at companies of the energy and
environmental sector (for water, air & soil, energy & construction, recycling & renewable materials) from worldwide. In
the last Green Ventures, altogether more than 4.500 companies from 115 states participated.
A catalogue with the profiles and co-operation requests of all participants will be published in December 2014, so that
you can choose your interlocutors in advance. We have no restrictions regarding the type of cooperation, whether you
discuss subcontracting, distribution, technology transfer opportunities or just exchange experiences. The main target is
the creation of direct business contacts. The fact that the Green Ventures take place at the same time and location as
the International Environmental Fair TerraTec and the enertec for energy technologies offers you additional contact
possibilities. The partner country of the partnership forum in 2015 will be Israel.
There is no fee for the following comprehensive service package for participants from Israel:
- participation in the partnership event Green Ventures
- entry to the international environmental fairs TerraTec and enertec
- publication of your company profile in the printed and in the internet catalogue
- translation services during Green Ventures - if needed, conference language is English
- organization of bilateral/individual company talks
- lunch and drinks during Green Ventures on 28 January 2015
- opening ceremony on 27 January 2015 and reception on 28 January 2015
- excursions to innovative firms/projects in Saxony on 29 January 2015
*The participation of exhibitors of the TerraTec and the enertec 2015 in the Green Ventures is free.
We offer you a large range of efficiently organized direct contacts. You are free to make use of the whole package or just
to share in the Green Ventures talks. We would like to welcome you in Leipzig.
Please contact Ms. Liebert for further information (phone: +49-331-2786-241) or send us your registration
and the filled-in questionnaire (annexed to this letter) till 30th November 2014 (fax: +49-331-2786-191).Thank
you in anticipation. You may find more details under www.green-ventures.com where you also can register.
Yours sincerely
Torsten Stehr
Director Regional Economic Policy |
Innovation and Environment | Projects
Olivia Liebert
Project Manager Green Ventures
Regional Economic Policy | Innovation and
Environment | Projects
greenXchange Field Trip
to Green Ventures 2015
Since 2011 the Israeli-German environmental exchange program greenXchange
organizes annual on-site seminars as well as capacity building workshops. At and in
conjunction with Green Ventures it arranges a special side program for its participants.
Tuesday, January 27th, 2015
Program is subject to change – for updates consult http://www.greenXchange.de/.
1.1
Until 13:00
Meeting of participants at hotel lobby/ transfer to Leipzig Trade Fair
1.2
14:00-15:30
Participants’ meeting/ Introduction by organizers from greenXchange / ZWST / IHK
1.3
15:30-16:00
Dr. Nicole Grunewald, Global Footprint Network/ Ecologic Institute, Switzerland
Sustainability Indicators and Ecological Footprints (with a view on Tel Aviv)
1.4
16:00-16:30
Tair Kowalsky, Head of Herzliya Start-up Accelerator Center
Herzliya Start-up Accelerator Center and Smart Start-ups in Israel
1.5
16:30-17:00
Rona Ben Zion, Young Professionals in Energy Israel
Innovations in (Renewable) Energy in Israel
1.6
17:00-17:30
Tobias Bader, Young Energy Professionals Germany and De Montfort University, Leicester, UK
Solar Cooling and Air-conditioning - Global Perspectives and Technics
1.7
From 19:00
Evening reception of the Trade Fairs enertec and TerraTec
Wednesday, January 28th, 2015
2.1
09:15-10:00
Martin Kalthaus, Ph.D. Candidate in Economics at the Friedrich Schiller University Jena
Innovation and Cooperation in Green Technologies
2.2
10:00-10:30
•
Official start of Green Ventures: Welcome by patrons and politicians
10:45-12:15
•
Guided tour through the enertec and TerraTec and Career island of the trade fairs
10:45-18:00
•
Bilateral business meetings / individual visits of enertec and TerraTec
13:30-15:00
•
15:00-17:00
•
greenXchange discussion panel:
Smart Cities Germany and Israel: Smart Technologies for the City of the Future
> Keynote: Hilmar von Lojewski, Association of German Cities
> Chair: Adi Farjon, Spokeswoman of the Embassy of the State of Israel, Berlin
• Nicolas Zimmer, Chairman of the Board Technology Foundation Berlin
• Prof. Erel Avineri, Head of ACITRAL-Afeka Center for Infrastructure, Tel Aviv
• Maxim Nohroudi, CEO Door2Door – German Smart City Start-up, Berlin
• Eran Aloni, CEO Times Twenty Five – Israeli Smart City Start-up, Berlin
Discussion/ presentation of the partner country
From 19:00
Evening reception (partner country)
2.3
2.4
Thursday, January 29th, 2015
3.1
09:30-15:30
Excursion to innovative projects and companies in Saxony
3.2
16:00-18:00
Participants’ summary session
A joint initiative of
Partners and supporters
Under the patronage of
Federal Environment Minister
Dr. Barbara Hendricks
greenXchange Field Trip
zur Green Ventures 2015
Seit 2011 organisiert das deutsch-israelische Umweltaustauschprogramm greenXchange
jährlich vor-Ort Seminare und Capacity Building Workshops. Mit und bei der Green
Ventures 2015 stellt es ein eigenes Nebenprogramm für Teilnehmende zusammen.
Dienstag, 27. Januar 2015
Vorbehaltliches Programm – Aktualisierungen unter http://www.greenXchange.de/.
1.1
Bis 13:00
Treffen der Teilnehmenden in der Hotellobby/ Transfer zur Messe Leipzig
1.2
14:00-15:30
Begrüßung der Teilnehmenden/ Einführung durch Organisatoren von greenXchange / ZWST / IHK
1.3
15:30-16:00
Dr. Nicole Grunewald, Global Footprint Network/ Ecologic Institute, Schweiz
Nachhaltigkeitsindikatoren und Ökologischer Fußabdruck (mit einem Blick auf Tel Aviv)
1.4
16:00-16:30
Tair Kowalsky, Direktorin des Herzliya Start-up Accelerator Center
Herzliya Start-up Accelerator Center und Smart Start-ups in Israel
1.5
16:30-17:00
Rona Ben Zion, Young Professionals in Energy Israel
Innovationen im Bereich (erneuerbarer) Energien in Israel
1.6
17:00-17:30
Tobias Bader, Young Energy Professionals Germany und De Montfort Universität, Leicester, GB
Solare Kühlung und Klimatisierung – globale Perspektiven und Technik
1.7
Ab 19:00
Eröffnungsveranstaltung/ Internationaler Messeabend der enertec- und TerraTec-Messen
Mittwoch, 28. Januar 2015
2.1
09:15-10:00
Martin Kalthaus, Doktorand Wirtschaftswissenschaften an der Friedrich Schiller Universität Jena
Innovation und Kooperation bei Grünen Technologien
2.2
10:00-10:30
•
Auftakt der Green Ventures: Begrüßung und Ansprache von Schirmherren und Politikern
10:45-12:15
•
Führung über die enertec und TerraTec und der Karriereinsel der Messen
10:45-18:00
•
Bilaterale Gespräche im Rahmen der Kooperationsbörse / Individueller Besuch der Messen
13:30-15:00
•
15:00-17:00
•
greenXchange Diskussionsrunde:
Smart Cities Deutschland und Israel: Intelligente Technologien für die Stadt der Zukunft
> Keynote: Hilmar von Lojewski, Deutscher Städtetag
> Moderatorin: Adi Farjon, Pressesprecherin der Botschaft des Staates Israel in Deutschland
• Nicolas Zimmer, Vorsitzender der Technologiestiftung Berlin
• Prof. Erel Avineri, Direktor ACITRAL-Afeka Zentrum für Infrastruktur, Tel Aviv
• Maxim Nohroudi, CEO Door2Door – Deutsches Smart City Start-up, Berlin
• Eran Aloni, CEO Twenty Five Times – Israelisches Smart City Start-up, Berlin
Präsentation des Partnerlandes Israel/ Informationen zur Markterschließung
Ab 19:00
Abendempfang des Partnerlandes Israel
2.3
2.4
Donnerstag, 29. Januar 2015
3.1
09:30-15:30
Exkursion zu innovativen Projekten und Unternehmen im Leipziger Umland
3.2
16:00-18:00
Abschlussrunde der Teilnehmenden und Organisatoren
Eine gemeinsame Initiative von
Partner und Unterstützer
Schirmherrin
Bundesumweltministerin
Dr. Barbara Hendricks