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Book details
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Author : Richard H.
Thaler
Pages : 336 pages
Publisher : Taurus 201103-30
Language : Spanish
ISBN-10 : 6071101867
ISBN-13 :
9786071101860
Book Synopsis
Somos propensos a cometer
errores. Cada dia tomamos
decisiones sobre temas tan
vitales como la educacion de
nuestros hijos, nuestras
inversiones, nuestra dieta o
nuestras hipotecas.
Desafortunadamente, muchas
veces nos equivocamos. Esto
se debe a que, como seres
humanos, nos dejamos influir
por una serie de percepciones
erroneas que nos llevan al
desacierto. El concepto de
nudge, literalmente un
pequeno empujon, sirve de
base a las originales y
eficaces propuestas de Thaler
y Sunstein para revertir esta
tendencia. Figuras de la talla
de Barack Obama ya estan
adoptando estas medidas. Se
trata de que las personas y las
instituciones, tanto privadas
como publicas, se esfuercen
de forma consciente en
orientar nuestras decisiones
de modo que mejoren
nuestras vidas. Impulsos
leves, a menudo invisibles,
para incentivarnos sin
mermar nuestra libertad de
eleccion.