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Book details
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Author : Richard H. Thaler
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Pages : 336 pages
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Publisher : Taurus 2011-03-30
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Language : Spanish
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ISBN-10 : 6071101867
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ISBN-13 : 9786071101860
Book Synopsis
Somos propensos a cometer errores. Cada dia tomamos decisiones sobre temas tan vitales como la educacion de nuestros hijos, nuestras
inversiones, nuestra dieta o nuestras hipotecas. Desafortunadamente, muchas veces nos equivocamos. Esto se debe a que, como seres humanos,
nos dejamos influir por una serie de percepciones erroneas que nos llevan al desacierto. El concepto de nudge, literalmente un pequeno empujon,
sirve de base a las originales y eficaces propuestas de Thaler y Sunstein para revertir esta tendencia. Figuras de la talla de Barack Obama ya
estan adoptando estas medidas. Se trata de que las personas y las instituciones, tanto privadas como publicas, se esfuercen de forma consciente
en orientar nuestras decisiones de modo que mejoren nuestras vidas. Impulsos leves, a menudo invisibles, para incentivarnos sin mermar nuestra
libertad de eleccion.