Marketing Lead (Ref: 0514)

Marketing Lead (Ref: 0514)
Zaragoza Logistics Center (ZLC) is a research institute established by the Government of Aragon in
Spain in partnership with the Massachusetts Institute of Technology and the University of
Zaragoza. Founded in 2003, the ZLC campus is located in the heart of PLAZA, the largest logistics
park in the southwest of Europe that serves as a working laboratory to transfer new knowledge
and working practices. ZLC mission is to create an international center of excellence for research
and education in logistics and SCM that actively engages with industry and the public sector to
develop and disseminate knowledge.
Depending on the Marketing Manage. MAIN TASKS: Coordinate, execute and develop highly
effective marketing campaigns and activities to achieve key marketing objectives and goals.
Provide analysis and insight (ROIs and KPI tracking) to manage the success of marketing
campaigns and evaluate new opportunities to maximize growth.
Advertising, Arts & Media: Think creatively
to design and develop new ideas and concepts
on ZLC corporate materials. Create, run and
campaigns, including concept development,
graphical design, execution and follow up.
Digital Marketing, Web Management and
Social Media
- Web Management: manage overall site
design components, functionality, content
management system, and customer relation
system. Oversee all day-to-day operations and
content development of the website, evaluating
and recommending current and emerging
- SEO: value design function to keep the web
site attractive, creative and ranked high on
develope/implement creative social media
campaigns manage and monitor social media
accounts. Email Marketing: design and execute
promotional email campaigns
- Growth Hacker: evaluate web trends and
activities of visitors to the site to optimize the
user experience and develop strategies to
expand the user base.
Link Building: generate content for link
acquisition and elaborate link building strategy
to increase ranking and traffic to the website.
- Google Analytics: track results on a weekly
and monthly basis and submit a board report on
e-marketing efforts to the Marketing Manager.
- CRM Implement the CRM in collaboration with
the IT department. After the implementation,
drive customer loyalty and retention through the
We are looking for a Graphic and Web Design Profile, technically savvy
with a creative background and the ability to work in a fast-paced environment
and under tight deadlines. It is essential to have a good knowledge of
Dreamweaver, HTML, Photoshop, Indesign and Illustrator. Social skills
and high level of the English language is a must.
Send your CV electronically via our site with copy to
[email protected]
Subject Marketing Lead Ref 0514.
Further information you can contact Vanessa Iglesias at [email protected]
Dead line: 30/11/2014