Marketing Lead (Ref: 0514) Zaragoza Logistics Center (ZLC) is a research institute established by the Government of Aragon in Spain in partnership with the Massachusetts Institute of Technology and the University of Zaragoza. Founded in 2003, the ZLC campus is located in the heart of PLAZA, the largest logistics park in the southwest of Europe that serves as a working laboratory to transfer new knowledge and working practices. ZLC mission is to create an international center of excellence for research and education in logistics and SCM that actively engages with industry and the public sector to develop and disseminate knowledge. Depending on the Marketing Manage. MAIN TASKS: Coordinate, execute and develop highly effective marketing campaigns and activities to achieve key marketing objectives and goals. Provide analysis and insight (ROIs and KPI tracking) to manage the success of marketing campaigns and evaluate new opportunities to maximize growth. Advertising, Arts & Media: Think creatively to design and develop new ideas and concepts on ZLC corporate materials. Create, run and evaluate full international marketing campaigns, including concept development, graphical design, execution and follow up. Digital Marketing, Web Management and Social Media - Web Management: manage overall site design components, functionality, content management system, and customer relation system. Oversee all day-to-day operations and content development of the website, evaluating and recommending current and emerging technologies. - SEO: value design function to keep the web site attractive, creative and ranked high on internet search engines and SMO: develope/implement creative social media campaigns manage and monitor social media accounts. Email Marketing: design and execute promotional email campaigns - Growth Hacker: evaluate web trends and activities of visitors to the site to optimize the user experience and develop strategies to expand the user base. Link Building: generate content for link acquisition and elaborate link building strategy to increase ranking and traffic to the website. - Google Analytics: track results on a weekly and monthly basis and submit a board report on e-marketing efforts to the Marketing Manager. - CRM Implement the CRM in collaboration with the IT department. After the implementation, drive customer loyalty and retention through the delivery of insights and targeted communications. We are looking for a Graphic and Web Design Profile, technically savvy with a creative background and the ability to work in a fast-paced environment and under tight deadlines. It is essential to have a good knowledge of Dreamweaver, HTML, Photoshop, Indesign and Illustrator. Social skills and high level of the English language is a must. Send your CV electronically via our site www.zlc.edu.es with copy to [email protected] Subject Marketing Lead Ref 0514. Further information you can contact Vanessa Iglesias at [email protected] Dead line: 30/11/2014
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