Europa Creativa - LABoral

EUROPA CREATIVA 2015‐2017
APOYO A PROYECTOS EUROPEOS DE COOPERACIÓN
PROYECTO DE COOPERACION A PEQUEÑA ESCALA
_________________________________
ENCAC, EUROPEAN NETWORK FOR CONTEMPORARY AUDIOVISUAL CREATION
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ EL PROYECTO
La Red Europea de Creación Audiovisual Contemporánea –European Network for Contemporary
Audiovisual Creation (ENCAC), según su denominación en inglés‐ es uno de los 64 proyectos
seleccionados por la Comisión Europea de entre las 476 solicitudes que concurrieron a la última
convocatoria del programa Europa Creativa.
LABoral Centro de Arte y Creación Industrial lidera esta iniciativa y es, además, el único centro de
arte de España que recibe financiación europea en esta nueva fase de ayudas europeas.
El proyecto se desarrollará desde el mes de mayo de este año hasta septiembre de 2017 y recibirá
un total de 200.000 euros de fondos comunitarios (la mitad del coste total de las actividades
previstas por la Red) para el desarrollo de un amplio programa de investigación, producción,
educación y divulgación de las nuevas prácticas audiovisuales.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ EL PROYECTO
La Red Europea de Creación Audiovisual Contemporánea ‐European Network for Contemporary
Audiovisual Creation (ENCAC), según su denominación en inglés‐, es un proyecto de cooperación
transnacional de apoyo, soporte, difusión e interacción entre ciudadanos, artistas e investigadores
interesados en las artes visuales, la creación sonora y audiovisual y la cultura digital.
La Red Europea de Creación Audiovisual Contemporánea pretende impulsar la innovación a partir
de la suma del conocimiento, experiencia y recursos de sus integrantes. La diferente naturaleza de los
socios añade, además, una visión interdisciplinar y complementaria.
Su contribución al proceso de los creadores, en los diferentes ámbitos que se abordarán en el
proyecto ‐investigación, producción, educación y divulgación de las nuevas prácticas audiovisuales‐
propiciará un avance más efectivo en la implementación de soluciones innovadoras exportables,
sostenibles y que acerquen la nueva cultura audiovisual al gran público y a la industria.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ÍNDICE DE CONTENIDOS
Detailed project description
ENCAC. EUROPEAN NETWORK FOR CONTEMPORARY AUDIOVISUAL CREATION
1. Project Definition. Goals
2. Contemporary audiovisual creation in Europe. Relevance of the proposal. Contribution and
opportunity of the project at local, national and international level
3. Partnership. Distribution of roles among partners. Network coordination and organisation. Project
follow‐up
4. Programme of activities and timetable
5. Communication and dissemination plan
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ OBJETIVOS
La Red Europea de Creación Audiovisual Contemporánea pretende:
•
•
•
•
•
•
•
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impulsar la innovación a partir de la suma del conocimiento, experiencia y recursos de sus
integrantes a partir de una visión interdisciplinar y complementaria.
contribuir al proceso de los creadores, en los diferentes ámbitos: investigación, producción,
educación y divulgación de las nuevas prácticas audiovisuales.
propiciar un avance más efectivo en la implementación de soluciones innovadoras exportables,
sostenibles y que acerquen la nueva cultura audiovisual al gran público y a la industria.
servir de apoyo y soporte a los creadores europeos.
fomentar el intercambio intercultural, la transdisciplinariedad e interdisciplinariedad, la
profesionalización, la difusión internacional y la compartición de conocimiento.
potenciar la interacción y el trabajo colaborativo entre creadores/desarrolladores en los
diferentes ámbitos: sonido, artes visuales, artes escénicas, cultura digital promoviendo e
impulsando la investigación intermedia.
contribuir a los diferentes sectores creativos y culturales.
aumentar la masa crítica y acercar estas prácticas a una audiencia mayor, apoyándose en la
participación colectiva y la reflexión crítica mediante acciones que hagan repensar el entorno que
habitamos.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LA RED
Liderada por LABoral Centro de Arte y Creación Industrial (España), con la colaboración del L.E.V.
Festival (Laboratorio de Electrónica Visual) como socio estratégico, ENCAC está financiada por el
programa Europa Creativa, e integrada por cinco instituciones o plataformas culturales europeas Ars
electronica (Austria), Disk Berlin (CTM) (Alemania), Resonate (Serbia), Le Lieu Unique (Francia) y
hTh‐CDN Montpellier (Francia). Otros cuatro socios colaboradores no Europeos forman parte de la
Red: Avatar (Canadá), ELEKTRA (Canadá), Mutek (México) y Mapping Festival (Suiza).
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ LOS SOCIOS
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ PROGRAMA
Hasta septiembre de 2017 se abordarán diferentes acciones en las citadas áreas de investigación,
producción, educación y difusión, a través de las siguientes iniciativas:
• Creación de un comité curatorial formado por representantes de los socios que constituyen la red.
• Lanzamiento de convocatorias abiertas para la selección de proyectos de investigación y
producción de artistas europeos en las áreas de interés que se determinen por el comité curatorial
en cada caso.
• Programa de Residencias artísticas que tendrán lugar en varias sedes y que podrán ser
compartidas.
• Presentaciones e itinerancias de los resultados a partir de la creación de una sección específica de
la Red Europea de Creación Audiovisual Contemporánea en los diferentes festivales socios.
• Encuentros de desarrolladores y artistas europeos en diferentes sedes de la red.
• Programa de formación experta (talleres, charlas, conferencias, mesas redondas).
• Creación de repositorios y lanzamiento de un sello experimental multimedia.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ACTIVIDADES
Convocatorias
ENCAC contempla realizar, desde su puesta en marcha en mayo de 2015 hasta septiembre de 2017,
convocatorias para la celebración de 20 residencias de investigación y producción, 12 ciclos de
talleres de formación especializada, 2 seminarios de desarrolladores y creadores y 24
presentaciones públicas de los resultados mediante actuaciones, performances, instalaciones y/o
exposiciones, además de charlas, congresos y mesas redondas para compartir los procesos y debatir
asuntos de importancia para la red y sus públicos.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ACTIVIDADES
Residencias
El Comité Curatorial, formado por representantes de los socios que constituyen la red, será el
encargado de seleccionar a los artistas y creadores que participarán en el Programa de Residencias
artísticas que tendrán lugar en varias sedes y que podrán ser compartidas
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ACTIVIDADES
Educación
Todos los socios de ENCAC promoverán un programa de formación experta, a partir de talleres,
charlas, conferencias y mesas redondas, en los que participarán desarrolladores y artistas europeos
en diferentes sedes.
La formación se considera un pilar estratégico en varios niveles. Por un lado, con el objetivo de
potenciar las capacidades de los creadores reforzando sus conocimientos y habilidades de manera
que se amplíe su contribución a los diferentes sectores creativos y culturales. Por el otro, con la firme
intención de aumentar la masa crítica y acercar estas prácticas a una audiencia mayor, apoyándose
en la participación colectiva y la reflexión crítica mediante acciones que hagan repensar el entorno
que habitamos.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ACTIVIDADES
Presentaciones
Se realizarán presentaciones e itinerancias de los resultados de las residencias de producción e
investigación a partir de la creación de una sección específica de la Red Europea de Creación
Audiovisual Contemporánea en los diferentes festivales y manifestaciones artísticas organizadas por
los socios.
Además está prevista la creación de repositorios y lanzamiento de un sello experimental
multimedia.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ACTIVIDADES
Red
Actividades
Roles
LABoral
hTh
Le Lieu Unique
AEC
Resonate
Disk
Leader
Socio
Socio
Socio
Socio
Socio
2 programas de
residencia para
5 artistas
2 proyectos en
residencia
2 proyectos en
residencia
PRODUCCIÓN
4 proyectos en
residencia
EDUCACIÓN
1 programa
educativo con 4
ciclos de
talleres
DIFUSIÓN
LEV festival
focus ENCAC
2016 & 2017
(presentación
resultados
residencias)
Webplatform &
Multimedia
Label
Presentación
resultados
residencias (3)
2016 & 2017
Presentación
resultados
residencias (2)
2016 & 2017
Presentación
resultados
residencias (4)
2016 & 2017
1 representante
LABoral
1 representante
LEV festival
1 representante
1 representante
1 representante 1 representante 1 representante
DISCURSO
CURATORIAL
1 programa
educativo con 6
ciclos de
talleres
1 programa
educativo con 2
ciclos de talleres
Presentación
resultados
residencias (2)
2016 & 2017
Presentación
resultados
residencias (6)
2016 & 2017
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ ACTIVIDADES
N°
Activity (brief description) 1
2
3
4
5
6
Kick‐off meeting
Organization of team and stablishing communication protocols – definition of the strategy
Launch of Open call 1
Open call 1 prejury
Work meeting
Open call 1 jury
Presentation of residencies outcome (part 1) at Ars Electronica Festival
7 Launch of webplatform
st
8 1 residency at Le Lieu Unique
From *
To*
1 May 2015
Spain, Gijón
Europe wide
28 August 2015
Online
Austria, Linz
7 September 2015 Austria, Linz
All partners involved
All partners involved
All partners involved
All partners involved
All partners involved
2 September 2015
7 September 2015 Austria, Linz
Ars Electronica
January 2016
January 2016
13 January 2016
31 January 2016
14 January 2016
29 January 2016
st
February 2016
February 2016
9 1 residency at Disk
st
11 1 residency at Avatar
Presentation of residencies outcome 12 (Part 1) at transmediale festival
15 February 2016
st
February 2016
13 1 residency at hTh
14 Work meeting
March 2016
Presentation of residencies outcome 15 (Part 1) at Resonate Festival
1 April 2016
st
Name of the responsible partner/coordination entity involved
30 April 2015
15 June 2015
18 August 2015
September 2015
2 September 2015
st
10 1 residency at LABoral
County and Location
16 1 series of workshops at Resonate (6) 1 April 2016
Presentation of residencies outcome 18 at LEV Festival
1 May 2016
31 February 2016
Europe wide
All partners involved (executed by LABoral)
France, Nantes
Le lieu Unique
Germany, Berlin
Disk
Spain, Gijón
Canada, Quebec
LABoral
Avatar
March 2016
April 2016
Germany, Berlin
DISK
France, Montpellier hTh
Serbia, Belgrade
All partners involved
15 April 2016
Serbia, Belgrade
Resonate
30 April 2016
Serbia, Belgrade
Resonate
3 May 2016
Spain, Gijón
LABoral
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ COMUNICACIÓN Y DIFUSIÓN
- Diseño de una identidad corporativa.
Desarrollo de la identidad, el logotipo y la marca gráfica del proyecto que se incluye en todos
los elementos de comunicación y medios de comunicación.
- Desarrollo de una plataforma web específica
http://www.laboralcentrodearte.org/es/files/2015/encac/encac
- Desarrollo de un sello multimedia experimental
- Comunicación a través de los medios, como vehículos de difusión hacia un público
más amplio.
Cada socio desarrolla un cronograma de comunicación estratégicamente adaptado al
programa de actividades que hacerlas públicas a través de ruedas de prensa,
presentaciones, notas de prensa, redes sociales…
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Relevancia 31/35
This project presents a new network of Private Art’s organisations, with experience of delivering over
8 previous European Culture programmes. The network has six European partners from five countries
(Spain, France, Serbia, Germany and Austria) and four non‐European collaborating partners based in
Switzerland, Canada and Mexico and they plan to deliver a 26 month programme specializing in the
digital arts but encompassing many more arts areas.
This proposal presents a highly developed program structure that clearly initiates several important
priorities of the Sub‐program. The basic concept of the project is to establishhi a transnational tool
for supporting active dissemination and interaction among citizens, artists and researchers interested
in visual and performance arts, sound and audiovisual creation and digital culture. The strongest
impact regarding objectives of Sub‐program is in the domain of reinforcing particular professional
skills on international level (digital technologies), development of digital tecnhologies and new
business models and creating a sustainable professional network for exchanging new knowledge.
This is planned to be realized by on‐line tools (interactive web platforms, digital labeling) and
physically, through highly established festivals in the field of digital and audiovisual presentations like
Ars Electronica, Resonate and Mapping festival. The applicant plans to use existing festival venues for
the implementation of new content (activities like workshops, researches, conferences and trainings)
for exact targeted group of users (students, artists, digital developers and multimedia experts).
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Relevancia 31/35
The proposal presents the creation of of new professional networks of communication, education,
training and dissemination in the fields of dial art and audiovisual culture.
It involves 6 highly experienced European partners (Spain, France, Serbia, Germany, Austria) in a
collaboration with additional 4 non European professional participants (from three contries;
Switzerland, Canada, Mexico).
The project supports international cultural activities clearly presented in a timetable of detailed
program description, which integrates elaborated list of events in Gijon, Berlin, Nantes, Linz, Belgade,
Montpeillier and Geneva.
The applicant also presents a clear focus on additional audience development, which plans to be
achieved by established media tools (partnership with local, regional and international media
distributors) and by initiating direct involvement of citizens interested in this field of creative audio‐
visual practices (by 'open calls' which will be curated by expert committees).
The applicant points out the necessity to provide a long term impact that would go beyond the sole
interest of the partners through proactive audience development and by additional partnership
agreements for further participation in the network. The plan to communicate this content is
precisely elaborated in the detailed description. It also presents a clear evidence on already
established network of registered users (web platforms and social networks).
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Relevancia 31/35
An impressive and highly experienced range of partners and a substantial range of outputs are
planned including 20 research and production residencies & Artist in Residence programmes, plus a
series of 12 expert training workshops, 2 developer/creator meetings and 24 public performances,
exhibitions, installations, talks, conferences and round table sessions. Each partner that participates
in the program has provided an evident track record which proves their involvement on local,
national and EU level. This is visible through highly recognized working program that already takes
place nationally and internationally (Ars Eletronica, Mapping Festival, Resonate). The project is based
on the usage of already infrastructure of each partner events in order to create new international
network for individuals, groups, new career options and new platforms of dissemination for digital
creators. The project partners each have influence and impact at local level but evidence is shown
that the project can stimulate added interest through development of the existing networks, working
with other projects to encourage interaction and use of new media and promoting a European
perspective through work in new technologies. The additional priorities that are presented in this
proposal are visible in stimulating the interest in new audience for new form of arts. This is visible in
the dissemination plan, specially in the development of experimental multimedia labeling. This is an
innovative aspect of the proposal which enables new marketing tool in the form of independent
distribution dedicated to wider audience that can attract different media outcomes; autonomous
electronic for mechanic devices, new software for mobile devices, sound art and audiovisual
creation.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Calidad del contenido de las actividades 22/25
The output of the project is clearly defined and presented in the detailed description of the proposal.
It initiates 20 projects (open calls made by curatorial committees,residence programs, traveling
exhibitions, festivals, meetings, workshops, talks, conferences, round tables). The project is planned
to be finalize with lunching an experimental multimedia label which could eventually provide new
possibilities for professionals to interact and distribute their work.This range appropriately covers the
objectives of the project and will identify opportunities for the network to develop the programme
on an ongoing basis over the 26 month programme. The work and development ideas from the
Summer Labs and research and production residencies will be shown throughout the partner
countries at various events and opportunities will therefore be provided to adapt new ideas into the
growing programme.
The time table presents a clear, realistic and fully developed structure of working program. The
project starts in May 2015 and it ends up in June 2017. The duration of the project is appropriate for
the majority of the activities. Regarding the fact that the partners have already established events in
their local venues (LEV festival, Resonate, Mapping festival, DISK, Ars Electronica) the activities that
will be implemented through this program will operate sufficiently (expert workshops, residence
programs, touring exhibitions, development of new technologies, presentations, conferences).
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Calidad del contenido de las actividades 22/25
The budget is well balanced. It provides an equal proportion for authors fees, organization staff,
travel costs and implementation/ production of activities. It includes project managers, artists,
technicians & administrative staff members for each partner, with the non‐European partners
contributing with their own resources. This shows support for the project and experience of cross
regional working.
The European Network for Contemporary Audiovisual Creation plans to implement 6 partner
meetings during the working program; one as a kick‐off starter, one at the end of the program as the
final evaluations and four key meetings properly scheduled in the timetable. The meetings are
presented as crucial points for establishing ongoing qualitative and quantitative evaluation of the
project. The assessment will be measured by the feedback of audience and by achievement reached
by participant.
The quantitative assessment will be examined by accustomed methods; the number of activities
accomplished, audience involved in the process, press impact and costs. Overall the qualitative and
quantitative assessment is appropriate and in a direct correlation with the objectives of the proposal.
The evaluation meetings will be scheduled in all activities described in the detailed description. The
network partners provide enough experience form previous projects to guarantee the successful
execution of actions according to timetable presented in the working plan of this proposal.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Calidad del contenido de las actividades 22/25
The proposal presents a clear relation between the objectives of the program and the activities
implemented in the framework of the project. It initiates the support for European creators in the
field of innovative digital arts and new audio‐visual technologies. For this purpose it joins 6
experienced partners that have build their pre‐existing audience groups in events that already take
place in each partners local community (festivals of new media, digital arts, mapping, audio‐visual
and sound design).
However the application presents several methods for further audience development; by educational
activities (workshops, conferences, talks) which will be actively announced in public, by sharing the
results of the research on web site, and by active participation in the program (open calls for
participants curated by expert committees).
The audience development strategy has been well considered and developed creatively with an
emphasis on digital technologies. One of the main aims of the project is the network will be a
transnational support tool for the development of audiences interested in visual and performing arts,
sound, audio‐visual creation and Digital culture.
Providing the public with new experiences is a priority for the project and is emphasized in the
stakeholder group the audience development plan hopes to reach, such as national and international
artist collectives, general public, the media, students, teachers and young developing audiences,
gallery owners, art critics, curators, the creative industries & cultural organisations.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Comunicación y difusión 17/20
The strategy to communicate the information about this project is sufficient and well elaborated in
the detailed description of the program. It integrates three group of implementation; branding (the
identity design), media tool (website, social networks, blogs, local and national media channels),
public relation activities (press conferences, informal presentations, mailings and press releases) and
networking (shared database and communication channels)
The applicant clearly identifies its targeted groups of users; national and international artist
collectives, specialized mass media, students, educators critics, gallery owners, curators, public and
private institutions interested in audiovisual creative industries and society in general. The
dissemination plan which presents the methods of spreading the infractions, knowledge and the
experience of the project outcomes is well developed in the proposal. It includes design
development, development of online interfaces for publishing the data, development of
experimental independent multimedia label.
Development of the experimental label presents a significant innovation regarding the additional
value in dissemination strategy. This surface could provide an opportunity for new business models
and strainghtening professional careers. The label is planned to be opened for all formats that could
be delivered as a outcome of the working program; for example software for mobile devices,
multimedia contents, autonomous electronic and mechanic devices.
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EUROPA CREATIVA 2015 – 2017_____________________________________
___ INFORME DE EVALUACIÓN
PUNTUACIÓN TOTAL: 89/100
Comunicación y difusión 17/20
The EU support will be made visible within the European network and in other non‐European areas
involved in the project or involved in the periphery of the network through all print , audio visual and
digital channels and displayed at all venues for activities. Information will also be delivered via the
web platform. All printed or social media items will refer to the support given by the EU and at all
communication levels local, national and international. The role of the EU will be promoted in all
activities and will be made prominent on all targeted communication methods through printed
programmes, posters, flyers and all print media, audio visual projects and all digital and social media
networks. Each partner will also be responsible for the promotion of the EU at events in each area.
Documentation such as print, audio‐visual & digital material will be archived by each partner and
used to develop further collaboration to ensure an on‐going duration of the project. Materials and
information about the project will be archived on websites and reports and archives of each partner
organisation. This information and archived material will also be disseminated to all stakeholders.
The project presents an appropriate dissemination of knowledge on local, national and EU level. New
activities, that are presented in the detailed description of the project would be implemented in well
established events that already exist on the local level (festivals previously mentioned in the text).
The nature of working plan that will be developed through this program presents a significant
networking capacity (international curated open calls for new group of artists). The events which will
host this program on the local level have already well developed international visibility (Ars
Electronica, Mapping festival, Resonate) which provides a solid platform for further
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dissemination of the outcome on national and EU level.
EUROPA CREATIVA 2015 – 2017_____________________________________
___ CONTACTO
Lucía García Rodríguez
Directora Gerente
Los Prados, 121, 33394 Gijón ‐ Asturias ‐ España
T.+34 985 134 397 / F.+34 985 337 355 / M.+34 648 159 515
Mail: [email protected]
Skype: lucialaboral
www.laboralcentrodearte.org
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www.laboralcentrodearte.org