1. Art and Diseño

12th. Edition
Mexico Business Summit
Querétaro, 26-28 October 2014
Tapping into Mexico’s new sources of growth
Sunday 26 October
11:30 onwards
Participant registration
15:00-15:15
Welcoming remarks
Querétaro

Miguel Alemán Velasco, Chairman, Mexico Business Summit, Mexico

José Calzada Rovirosa, Governor of Querétaro, Mexico

Oscar Peralta Casares, Representative, Querétaro Business Community, Mexico
15:15-16:20
Special Address:
Querétaro
Chaired by:

Andrés Rozental, President, Rozental & Asociados, Mexico
16:30-17:45
Make it Mexico’s moment
Querétaro
The impressive array of 11 structural reforms launched in 20 months by the Peña Nieto administration as well
as the macroeconomic stability of the country are generating the interest of foreign investors. This comes at a
time when re-shoring activities back to North America is gathering momentum and China’s attractiveness is
declining. Mexico is today at the forefront of the countries improving their reputation, identity and attractiveness
as a destination of choice for business. So is it at long last Mexico’s moment? Many inside and outside Mexico
are ready to bet on that, despite the fact that the economic performance has disappointed by its sluggishness
with GDP growth for 2014 being forecasted at between 2.5-2.7% an increase from 2013 but well below the
country’s potential.

What is needed now to build on the momentum and confirm that this is Mexico’s moment?

What should be the factors or new developments that will boost growth and confirm Mexico’s
position in the top league of the new growth countries?
Speakers:

Claudio X. González, Chairman, Kimberly-Clark de México, Mexico

Gerardo Gutiérrez Candiani, President, Consejo Coordinador Empresarial (CCE), Mexico

Guillermo Ortiz Martínez, Chairman of the Board, Grupo Financiero Banorte, Mexico

Luis Videgaray Caso, Secretary of Finance, Mexico
Moderator:

Ana María Salazar, Vice President and Executive Director, Mexico Weekly, Mexico
18:00-19:10
The trends Mexico needs to care about
Guadalajara
A key mission of the Mexico Business Summit is to contribute thinking about the future of Mexico in the global
context. In that respect, many of the structural reforms initiated by the Peña Nieto administration are aiming at
a greater and more efficient integration of Mexico into the global economy. But what are the trends reshaping
the global economic and business landscape that will have an impact on Mexico’s corporate and national
strategies in the coming years? What are the technological developments that will offer new opportunities for
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
Mexican corporations or to which they will need to adjust rapidly to be able to continue to thrive in a fast
changing, volatile, environment?
Speakers:

Juan Enriquez Cabot, Co-founder, Synthetic Genomics Inc.; Managing Director, Excel Venture
Management, USA

Claude Smadja, President and Founder, Smadja & Smadja, Switzerland
Provocateur:

Sheel Tyle, Managing Director, Verax Global, USA
Moderator:

Nik Gowing, Anchor, BBC, United Kingdom
18:00-19:10
How Mexico needs to win on its image
Querétaro
For too many years, Mexico’s international image has been less than stellar as it was distorted by too many
negative stereotypes, impacted by almost daily news about the murderous activities of drugs cartels and
security issues. At the same time, the slow pace of reforms, and in many cases their absence; have been
feeding a pervasive sense of frustration and even despair about the country. However, things have been
changing as the string of reforms launched by the Peña Nieto administration has put Mexico at the forefront of
the new growth countries moving forward to capitalize at long last on their potential. At the same time, the new
orientations set on the law and order policy have swept security issues from the papers front pages. The time
is now right for Mexico to create new perceptions and win on its image. The reformist drive, the fact that
Mexico’s economy is one of the most open in the world, the political stability and the soundness of economic
fundamentals are all positive factors that Mexico needs now to advertise and leverage more efficiently.

How to make Mexicans have a more optimistic image of their own country to make foreigners more
positive about Mexico?

What practical steps would help improve Mexico’s international image – building on the recent
improvements?

What Mexico can learn from other countries’ experience in building the “right” Mexico brand?
Speakers:

Carlos Espinosa de los Monteros, High Commissioner for “la Marca España”, Spain

Luiz Carlos Ferezin, President, Accenture, Mexico

Alan VanderMolen, Vice Chairman, DJE Holdings, USA
Moderator:

Manuel Rivera Raba, Chief Executive Officer, Grupo Expansión, Mexico
19:20-20:20
Strengthening the fundamentals for growth in a volatile monetary environment
Querétaro
While Mexico’s growth stands to benefit from a stronger recovery in the US, it is becoming clear that
economies such as Mexico’s need to reduce their dependency on exports to advanced economies and need to
strengthen their monetary position and their economic fundamentals to protect themselves from the adverse
effects of the changes under way in US monetary policy. What does Mexico need to do – at the national as
well as at the corporate policies level – to ensure that the recent acceleration of growth can be sustained, as
domestic demand remains relatively weak, and to achieve a more sustainable economic dynamism?
Keynote speaker:

Agustín Carstens, President, Central Bank of Mexico, Mexico
Chair:

Pedro Velasco, Partner, Santamarina y Steta, Mexico
20:20-20:45
Cocktail reception
20:45-22:15
Official opening dinner
Veracruz
Initiatives to boost Mexico’s growth NOW
After a moderate rebound in 2014, Mexico’s GDP growth is expected to do better in 2015. What government
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
policies would ensure this acceleration of growth next year? What corporate Mexico should do more or better
to contribute to higher growth? How would an acceleration of growth ensure that Mexico does not fall into the
“middle income trap”?
Speakers:

Carlos Slim Helú, Honorary Life Chairman, Grupo Carso, Mexico
Chaired by:

Luis Miguel González, Editorial Director, El Economista, México
Monday 27 October
08:30-10:00
Leveraging the energy revolution for new growth creation
Querétaro
Despite its more than 13bn barrels of oil equivalent in proven reserves, Pemex had seen its production declining
steadily with major implications for Mexico’s economy and public finances. In addition to that, high energy costs
– 20% more expensive than in the US with electricity prices at about twice the US – have been a major
dampening factor on Mexico’s competitiveness. The major energy reform launched by the Peña Nieto
administration – with the cheaper energy it should provide - should boost Mexico’s manufacturing
competitiveness and create new sources of economic activity. The government is preparing to tender 169 fields
next year, hoping to generate about US$50.5 bn in investment by 2018, driving economic growth. The reforms
are also expected to translate into 1/2 million new jobs.

What accompanying policies need to be put in place to ensure that the reforms boost Mexico’s growth
to 5-6% a year?

A quarter of the content in all contracts and assignment is expected to come from domestic
companies by 2025. Are domestic companies competitive enough?

What new growth areas should the energy reform open in the coming years, what will this mean for
Mexico’s industrial structure?
Speakers:

Ildefonso Aguilar, Managing Director Head for Planning and Business Development, Grupo Diavaz,
Mexico

Mark W. Albers, Member of the Executive Board, Exxon Mobil Corporation, USA

Arturo Henriquez, Chief Procurement Officer, Pemex, Mexico

César Emiliano Hernández Ochoa, Under-Secretary for Electricity, Energy Ministry (SENER), Mexico
Moderator:

Ernesto Marcos Giacoman, Director, Marcos y Asociados Infraestructura y Energía, S.C., Mexico
10:00-10:30
Networking Break
10:30-11:45
Adjusting the Financial Services sector to Mexico’s growth needs
Querétaro
Expanding the access of Mexican people – only 27% of the population have access to any type of financial
services - to savings, credit and investment would definitely provide an additional boost to the economy in
supporting consumption as well as the creation of new companies. This is made possible today, as the
country’s financial services sector is now one of the most stable and best-regulated in the region, due to a string
of reforms implemented over the last 20 years. At the same time, commercial lending remains very low in
Mexico discouraging entrepreneurship and the relative weakness of Mexico’s stock market needs to be
corrected for the financial sector to play a more robust role in accelerating growth.

What components – such as commercial lending - need to be developed in Mexico financial services
infrastructure?

How to leverage more extensively technological innovation to expand financial services?

How to better tailor financial products to serve more efficiently consumers and corporate financial
needs?

How to increase the role of pension funds in sustaining economic activity?
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
Speakers:

Daniel Becker Feldman, Director General, Banca Mifel, Mexico

Enrique de la Madrid, Director General, Bancomext, Mexico

Juan Pedro Moreno, Senior Managing Director & Global Industry Lead for Financial Services,
Accenture, Spain

Jacques Rogozinski, Director General, Nacional Financiera, Mexico

Carlos Rojo, Chief Executive Officer, Grupo Financiero Interacciones, Mexico
Moderator:

Manuel López San Martín, Columnist, La Razón; Anchor, Canal40, Mexico
10:30-11:45
Dealing with Mexico’s water crisis
Guadalajara
Mexico has been grappling for years with water challenges with the bulk of its population concentrated in the
arid northwest and central regions.

Over the last 60 years per capita water availability in Mexico had declined from 18’000 to just below
4000 cubic meters.

36% of Mexico City inhabitants have no access to clean water.

75% of water resources is used for agricultural purposes with present policies discouraging more
water efficient technologies leading to groundwater aquifers being overexploited and thus to a steady
decline of reserves.
Recognizing the acuteness of the challenge, President Peña Nieto has pledged to invest 415 billion pesos
in water infrastructure between 2014 and 2018.

What should be the priorities in allocating the funds earmarked for water investment over the next 4
years?

What should be the role of the private sector in contributing to address Mexico’s water challenges?

What could Mexico learn from the experience of other regions or countries in addressing the water
challenge?
Speakers:

Juan Diego Gutiérrez Cortina, Chairman of the Board, Gutsa, Mexico

David Korenfeld Federman, Director General National Commission for Water (CONAGUA), Mexico

José López, Executive Vice President, Nestlé S.A., Operations Manager, GLOBE, Switzerland

Francisco Suárez Hernández, Director of Corporate Affairs for Coca-Cola, FEMSA, Mexico
Moderator:

Félix Martínez Cabrera, President, ANACAFE; CNA Vice President for the Mexican
tropics; Secretary of the Board, Pronatura Veracruz, Mexico
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
10:30-11:45
Making Mexico a destination of choice for investment
Toluca
Mexico received a record $35 billion in foreign direct investment in 2013, against an annual average of about
US$ 23 billion between 2000 and 2012, a surge due to the acquisition of Grupo Modelo by a Belgian brewer.
Manufacturing has traditionally been receiving the largest share of FDI (60%) with the US accounting for more
than half of investments inflows in Mexico. How can Mexico leverage the positive perceptions created in the
international business community by the Peña Nieto structural reforms and increase its attractiveness as a
sourcing base in view of labor costs rising rapidly in China and of the fact that many MNCs are rethinking their
global supply chains. In other words how to ensure that the record high volume of FDI in 2013 becomes a
sustainable long-term trend?

What would make the combination of structural reforms and wide array of trade pacts even more
effective in attracting foreign investment?

What Should Mexico do, or do more effectively in diversifying the sources of FDI?

How to ensure that Mexico can generate the talents that MNCs are looking for when investing in a
country?

What new sectors could become magnets for FDI as the impact of the structural reforms will begin to
be felt?
Speakers:





Laurent Bresson, President and Chief Operating Officer, Netxteer Automotive, USA
Francisco González, General Director, ProMéxico, Mexico
Erik Oswald, Vice President of the Americas, ExxonMobil Exploration Company, USA
Pedro Padierna, President, Executive Council of Global Enterprises; President, PepsiCo Mexico,
Mexico
Eduardo Solís Sánchez, President, Asociación Mexicana de la Industria Automotriz, Mexico
Moderator:

Jose Enrique Arrioja, Editor-At-Large, Latin America, Bloomberg, USA
10:30-11:45
Education: Creating effective synergies between government and the private sector
Monterrey
While Mexico spends a larger percentage of its GDP on education than China or Singapore its students rank
very low in the international PISA test that evaluates the academic performances of 15 year old students and
the situation has not improved in the last few years. The huge problems of corruption and misallocation of
resources - close to US$ 3 billion in the education budget are unaccounted for each year - and the issues of low
quality of the teachers in the public education systems and the outrageous level of absenteeism should be
addressed by the education reform launched by the government. So the basic challenge is that the education
system remains unable – in the present situation – to provide the kind of skills and talent that an expanding
economy requires – especially if the energy reform provides the expected boost of economic activity in the
coming years. 60% of the country’s 3,000 officially registered higher education institutions are private and while
Mexico has top level internationally recognized public and private universities, the disparities of levels among
institutions are sometimes enormous.

How to ensure that the education reform brings the full results that are expected from it in terms of
elevating the level of public, primary and secondary education?

How to streamline Mexico’s higher education system – like creating a single national higher education
entity - to ensure greater reliability in terms of quality of education?

What should be done better by business and government to ensure that the talents produced in
Mexico are able to sustain Mexico’s competitiveness in the global economy?

What are the best practices Mexico should emulate?
Speakers:



Javier Elguea Solís, Dean, Instituto Tecnológico de Teléfonos de México (Inttelmex), Mexico
Raúl Gallegos, Chief Executive Officer and President, General Electric Mexico
Jaime Reyes, Innovation Secretary, State of Jalisco, Mexico
Moderator:

Jude Webber, Bureau Chief, Financial Times, Mexico
12:00-13:15
A new look at Mexico’s national security challenges
Querétaro
The role of the Navy and the Army in the fight against drug cartels has been recognized in the last few years
and they have been drawn deeper in the war against drug and organized crime with some very significant
results. What could be the next steps in improving the security situation in Mexico – one of the top concerns and
priorities for the government as well as for the Mexican public and the international business community.
Beyond the war against organized crime, how do the Army and the Navy look at the role they can play in
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
addressing national security challenges in a changing domestic and international environment?
Speakers:


Vidal Francisco Soberón Sanz, Secretary of the Navy, Mexico
Salvador Cienfuegos Zepeda, Secretary of Defense, Mexico
Moderator:

Alfonso Zárate, Chief Executive Officer, Grupo Consultor Interdisciplinario, Mexico
12:00-13:15
Special sign-up session with the thought leaders you want to follow-up with
México
The great convergence: the logic of one world
A conversation with:

Kishore Mahbubani, Dean, The Lee Kuan Yew School of Public Policy, Singapore
13:15-14:45
Plenary Luncheon
Veracruz
Mexico and the Southern hemisphere: Creating a zone of co-prosperity
15 months after the coming into force of the Free Trade Agreement between Mexico and the five Central
American countries, unifying the agreements which existed separately before, trade between Mexico and the
region is now at around US$ 11 billion, up from about US$ 9.5 billion in 2012. The challenge now is to make of
this FTA a useful tool for the creation of an extended economic zone between Mexico and the Central American
region, helping to create economies of scale for certain industries and generating higher economic growth.
What are the actions that could help achieve this objective, and what would this require from the different
governments in the region, Mexico included?
Speakers:

Juan Orlando Hernández, President of The Republic of Honduras

Salvador Arriola, Secretary for IberoAmerican Cooperation, SEGIB, Spain
Moderator:

Arturo Valenzuela, Senior of Advisor for Latin America, Covington & Burling, LLP; Professor of
Government, Georgetown University; Former Assistant Secretary of State for Western Hemisphere
Affairs in the first Obama Administration, USA
15:00-16:15
Managing competition AND cooperation with Asia
Querétaro
While Mexican corporations have been for many years worried by the competition coming from Asia in many of
their export markets – especially in the US – there is now the realization that the relationship with countries such
as China or India is in fact a complex mix of competition and cooperation. China’s attractiveness to MNCs as a
sourcing base may have declined – thus benefiting Mexico’s own position as an investment destination of
choice, but at the same time Chinese exports to Latin America have increased – especially manufactured goods
- and China has started to invest in Latin American enterprises – with also a growing presence in Mexico. The
situation with Japan is less complex as the competition element is much less present. While Japanese
corporations have been expanding their presence in Mexico, and there are still many areas where the now 10
year old Japan-Mexico trade agreement could be leveraged more for mutual benefit.

How are Mexican corporations measuring up to the challenges of the competition/cooperation with
Asian companies?

How could Mexican companies expand business connections with Asian economies?

What role should Asian markets play in a diversification strategy for Mexican companies?
Speakers:

Enrique Dussel Peters, Coordinator, Center for China-Mexico Studies (CECHIMEX), UNAM, Mexico

Kishore Mahbubani, Dean, The Lee Kuan Yew School of Public Policy, Singapore

Tadayuki Nagashima, Executive Vice President, Japan External Trade Organization (JETRO), Japan
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731

Jaco Zheng, President Latin America, Huawei, People’s Republic of China
Moderator:

Claude Smadja, President and Founder, Smadja & Smadja, Switzerland
15:00-16:15
Innovation => Productivity = Growth. How to?
Guadalajara
After three decades of stagnant or even declining productivity, the Peña Nieto administration is now putting a lot
of emphasis on the challenge of increasing the country’s overall productivity. The formation of a National
Committee of productivity last year has highlighted the priority set by the government on this issue. Of course,
measures such as improving the education level and reforming the labor law can have a direct impact on
increasing productivity but another key factor is technological innovation – an area in which Mexico is now
beginning to put some efforts with states such as Guadalajara, Querétaro, Baja California – among others creating technological hubs that will have a multiplier impact on the country’s growth potential.
In this session, a technology trend spotter an expert on competitiveness and productivity and a business
trendsetter identify the ways in which innovation can translate into the productivity gains that will generate
sustainable higher growth.
Speakers:

Matt Levatitch, President and Chief Operating Officer, Harley Davidson Motor Company, USA

Alec Ross, Innovator, former Senior Advisor for Innovation to Secretary of State Hillary Clinton, USA
Moderator:

Yaël Smadja, President, Smadja & Smadja, USA; Chief Executive Officer, The Women Speakers
Bureau, USA; Executive Director, Cumbre de Negocios 16:15-16:45
Networking break
16:45-18:00
Making social media a real business in Mexico
Toluca
As of this summer, Mexico had 59.2 million internet users, against 32.8 million in 2010, an increase of 80% over
the last four years and a penetration rate of 49.2%. The country has a 98.2% penetration of social media among
internet users, the highest in Latin America with the age group of 15-24 representing close to one third of social
media users. Social media has become a way for Mexicans to connect with family, friends, merchants and other
people. However, the development of social media is not yet fully translating into new full-scale business
opportunities. While E commerce volume in terms of revenues has been growing – and is expected to grow in
the coming years – at a 20% rate, the total volume of E commerce will be between US$ 3.6 and 4 billion this
year, compared to US$ 13.4 billion in Brazil. A number of obstacles such as the very low percentage of the
population having access to banking and financial services and the high cost of telecoms are severely
constraining the development of internet-based businesses.

Does Mexico have a credible national digital strategy that would allow it to leverage the internet as an
accelerator of economic development?

How can the fast growth of social media lead to sustainable new business models and the creation of
a new breed of companies?
Speakers:

Lino Cattaruzzi, General Manager, Google Mexico, Mexico

Alec Ross, Innovator, former Senior Advisor for Innovation to Secretary of State Hillary Clinton, USA

Jorge Ruiz Escamilla, Chief Executive Officer, Facebook Mexico, Mexico
Moderator:

Rossana Fuentes Berain, Founder, Mexico Media Lab S21, Mexico
16:45-18:00
Mexico as an infrastructure hub: how to ensure that the plan works
Guadalajara
President Peña Nieto has increased planned spending on infrastructure for 2014-2018 from 4 to 7.7 trillion
pesos, thus highlighting the crucial importance his administration attaches to the development of infrastructure
as a booster for the country’s economic growth. This new target spending would include both public and private
investment, targeting transportation, communication and energy infrastructure. One star – and very symbolic -
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
project is the new airport planned for Mexico City, with the objective of becoming one of the world’s
busiest hubs. The improved regulatory environment should help facilitate a greater involvement from the private
sector, especially along PPP schemes.

How to ensure greater clarity and reliability in the financing schemes for projects, taking into account
issues that have arisen in the past?

What could be the role of foreign companies, alongside Mexican ones?

How can innovation and new technologies help leapfrog to top-notch infrastructure standard?

In what way the new airport project could be a landmark for a successful infrastructure drive in
Mexico?
Speakers:

Jorge Arduh, Chief Executive Officer, INDRA Mexico, Mexico

Antonio Arranz, Chief Executive Officer, DHL Mexico, Mexico

Raymond Bachant, President Americas, Bombardier Transportation, Canada

Alberto Pérez-Jácome, Director General, Grupo Hermes Infraestructura, Mexico

Gerardo Ruiz, Secretary of Communication and Transportation, Mexico
Moderator:

Mario González, Anchor, CNN, Mexico
16:45-18:00
Bringing in the missing pieces for a buoyant domestic market
Monterrey
Private consumption has been the main net contributor to GDP growth in Mexico in the last few years but many
obstacles and impediment remain for allowing household consumption to be the kind of growth driver it has the
potential to be. One of these obstacles is the low level – even by Latin American standards -of consumer credit.
The recent tax increases on income and consumption have not helped the situation. From 2002 to 2014, retail
sales in Mexico have been increasing on a year-on-year average of only 2%, and in the last two years
consumer loans have been increasing at a meager 8% compared to 24% in 2012. Industries oriented towards
middle class consumers such as tourism, housing and retail have been suffering. Mexico will not be able to rely
only on an increase of export generated by the recovery in the US or on government investments to generate
the much higher, sustainable, economic growth needed. So public policies as well as private sector initiatives
will be needed to stimulate an increase of household consumption and the continuing expansion of the middle
class.

What policies could help broadening a consuming middle class?

How can the financial sector contribute to developing household consumption?
Speakers:




Enrique Jacob, President, National Entrepreneurs Institute, Mexico Nicolás Mariscal Servitje, Chief Executive Officer, Grupo Marhnos, Mexico Alberto Raich, President, Kellogg’s Mexico, Mexico Leo Schlesinger, General Director, MASISA, Mexico 16:45-18:00
Special sign-up session with the thought leaders you want to follow-up with
Mexico
The New European Commission: deciphering and influencing its impact on global business
Discussion initiators:


Claude Smadja, President and Founder, Smadja & Smadja, Switzerland
Sebastian Vos, Partner and Head of European Public Policy & Government Affairs, Covington &
Burling, Belgium
18:15-19:45
Where do we go from here?
Querétaro
Three generations of business leaders and entrepreneurs look at Mexico’s economic, social and political
landscape. They map out some of the orientations that would open new opportunities and a brighter future for
young Mexicans and for ensuring that Mexico does not fall into the “middle income trap”.
Speakers:

Miguel Alemán Velasco, Chairman, Mexico Business Summit, Mexico

Adolfo Franco, Social Entrepreneur and award-winning filmmaker, Mexico
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731

Angélica Fuentes Téllez, Chief Executive Officer, Grupo Omnilife-Angelíssima, Mexico

Ximena Puente de la Mora, President, IFAI, Mexico

Ricardo Salinas Pliego, President & Chief Executive Officer, Grupo Salinas, Mexico
Moderator:

Nik Gowing, Anchor, BBC, United Kingdom
20:00-22:15
Gala Dinner
Ex Convento
Santa Rosa de
Viterbo
An evening for making new friends and enjoying cultural and gastronomical delight.
Hosted by:

José Calzada Rovirosa, Governor, State of Queretaro, Mexico
Transportation will be provided from the Congress Center to Ex Convento Santa Rosa de Viterbo. After dinner,
transportation will be provided to the hotels from Ex Convento Santa Rosa de Viterbo.
Tuesday 28 October
08:30-09:50
Reform is good, implementation is better
Guadalajara
Labor reform, education reform, political reform, fiscal reform, telecom reform, energy reform: How to ensure
that they work and change Mexico’s economic prospects and political landscape?
Speakers:

Alberto Bello, Business Editorial Director, Grupo Expansión, Mexico

Francisco Funtanet Mange, President, CONCAMIN, Mexico

Margarita Luna Ramos, Minister, Supreme Court of Justice, Mexico

Ernesto Marcos Giacoman, Director, Marcos y Asociados Infraestructura y Energía, S.C., Mexico
08:30-09:50
Women: breaking the barriers to boost the economy
Monterrey
It is now recognized that there is corroboration between the economic dynamism of a country and the level of
integration of women in the economic and social life of this country. While gender inequality has been steadily
reduced in Mexico it remains a problem with significant economic, social and political implications. Women in
Mexico are still less likely than men to participate in the labor market. Mexico ranked 89 out of 135 countries
surveyed in to the Global gender Gap Index of the World Economic Forum. While government policies such as
guaranteeing wage equality have a major role to play in closing the gender gap, there is no underestimating the
role that the private sector can play in that domain. Mentoring programs, ensuring higher participation of women
in corporate boards, creating more flexibility in the workplace are among the measures that can have a direct
measurable impact. Diversity is now becoming a priority for a large number of companies.

While the trend seems to be on the right track are things moving fast enough?

What policies work best in promoting gender equality in the work place?

What are the remaining obstacles to a faster integration of women – especially at the top level of
decision-making?
Speakers:

Rossana Fuentes Berain, Founder, Mexico Media Lab S21, Mexico

Angélica Fuentes Téllez, Chief Executive Officer, Grupo Omnilife-Angelíssima, Mexico

Amalia García Medina, Congresswoman; President of the immigration Committee, Mexico

Maria Novales-Flamarique, Partner, McKinsey & Company, Inc, Mexico

Alejandra Palacios Prieto, President, Comisión Federal de Competencia Económica (COFECE) ,
Mexico
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
Moderator:

Yaël Smadja, President, Smadja & Smadja, USA; Chief Executive Officer, The Women Speakers
Bureau, USA; Executive Director, Cumbre de Negocios
08:30-09:50
Sustainability: The policies that will ensure long-term growth
Toluca
How government, business and civil society need to complement the efforts needed to create the right
combination of environment, energy, resources sustainability that will ensure that Mexico does not get bogged
down in the middle income trap.
Speakers:


Nicolás Mariscal Torroella, Chairman of the Board, Grupo Marhnos, Mexico Isabel Studer, Founding Director, Global Institute for Sustainability, EGADE Business SchoolTecnológico de Monterrey, Mexico 
Francisco Suárez Hernández, Director of Corporate Affairs for Coca-Cola, FEMSA, Mexico

Arnulfo Treviño, Vice Chairman, Corporate Affairs, Cuauhtémoc Moctezuma, Mexico
Moderator:

Luis Manuel Guerra, President and Director General, Instituto de Asistencia en Investigaciones Ecológicas, Mexico
9:50-10:10
Networking break
10:10-11:20
Leveraging the prospects the Pacific Alliance opens for Latin America
Querétaro
Created in April 2011, the Pacific Alliance is the latest trade bloc to have emerged. Regrouping Mexico, Peru,
Chile and Colombia, the Alliance has set for itself high objectives to achieve a deep economic integration
among its members. Members have already agreed to eliminate tariffs on 92% of the goods and services traded
among the four founding countries – with Costa Rica and Panama set to join soon. According to many
economists, the Pacific Alliance has the potential to become the largest and most relevant trade block in the
Americas, along NAFTA, definitely more functional and effective than the Mercosur arrangement.

What next steps to expect in achieving the great potential of the Pacific Alliance?

What will make the Alliance a true economic growth booster for its members?

How can Mexico leverage its membership of NAFTA and the Pacific Alliance to strengthen its position
as an economic hub in the Americas?
Speakers:

Luis Miguel Castilla, Former Minister of Economy & Finance, Peru

Ildefonso Guajardo, Secretary of Economy, Mexico

Felipe Larraín Bascuñán, Former Minister of Finance, Chile; Director, Clapes UC - Centro
Latinoamericano de Politicas Economicas y Sociales, Chile

Vanessa Rubio, Undersecretary for Latin America and the Caribbean, Mexico
Moderator:

Arturo Valenzuela, Senior of Advisor for Latin America, Covington & Burling, LLP; Professor of
Government, Georgetown University; Former Assistant Secretary of State for Western Hemisphere
Affairs in the first Obama Administration, USA
11:30-12:50
Using the crisis as an opportunity to strengthen the economic ties between Europe and Mexico
Querétaro
The EU is Mexico’s second export market after the US, and Mexico’s third largest source of imports after the US
and China. The EU-Mexico Free trade agreement in force since 2000 and covering trade in goods and services
is one of the broadest and most comprehensive agreement of the kind signed by Mexico and the trade volume
between the two parties was above US$ 50 billion in 2013. While the economic and business relationship is
satisfactory at first glance, there is much more that could be done to expand it, whether with European
companies taking advantage of Mexico’s unique position as a sourcing base in global supply chains, and as an
expanding consumer market, or with Mexican companies partnering with European ones in win-win ventures.

To what extent can the present economic crisis in Europe be used as an opportunity by European
companies to create or expand business linkages in and with Mexico?
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731

What are the missing – or still weak – elements in the overall Mexico-EU economic and business
picture?
Speakers:

Tom Enders, Chief Executive Officer, Airbus Group, France

Jean-Paul Herteman, Chief Executive Officer, SAFRAN, France

José Antonio Meade Kuribreña, Foreign Affairs Secretary, Mexico

Paulo Portas, Deputy Prime Minister, Portugal
Interpellator:

Sebastian Vos, Partner and Head of European Public Policy & Government Affairs, Covington &
Burling, Belgium
12:50-13:30
Special Keynote Address
Querétaro
Drawing the lessons of a life long fight for democracy
Special Keynote Address:

Lech Walesa, Former President of Poland, Poland
13:45-15:15
Plenary luncheon
Veracruz
Special Address:

Enrique Peña Nieto, President of the United States of Mexico
Welcoming remarks:

Miguel Alemán Velasco, Chairman, Mexico Business Summit, Mexico

José Calzada Rovirosa, Governor of Querétaro, Mexico
15:30-16:40
20 years after: Rebooting NAFTA beyond manufacturing
Guadalajara
While the 20th anniversary of NAFTA has been celebrated with much fanfare and there is no underestimating
the number of success stories it has created and the positive impact the Agreement has had on the economies
of the three countries involved, NAFTA has remained so far more a combination of three bilateral relationships
than a cement for a truly integrated North American industrial and economic platform. There is also the strong
perception that NAFTA has so far failed to deliver fully on its promises – especially as a booster for jobs
creation. The proportion of North American trade taking place within NAFTA has in fact slightly declined since
1993. And while there are frustrations in Mexico on NAFTA shortcomings or failed promises, the opposition to
NAFTA in the US remains as vivid as ever.

What would be the impact of a completion of TPP on NAFTA?

What progress need to be achieved in terms of common regulations and harmonized trade policies to
ensure that NAFTA is more perceived as a win-win partnership in the three countries involved?

How can NAFTA contribute to shape common answers to bilateral issues such as border and
security, infrastructure and education systems

How could the shale gas revolution in the US and Canada and the energy reform in Mexico be
leveraged to expand the benefits that NAFTA is meant to provide?
Speakers:

Luis de la Calle, Managing Director and Founding Partner, De la Calle, Madrazo, Mancera, S.C.
(CMM), Mexico

Carl Meacham, Director, Americas Program, CSIS, USA

John D. Negroponte, Vice Chairman, McLarty Associates, USA

Roberta Jacobson, Assistant Secretary of State for Western Hemisphere Affairs, US Department of
State, USA
Moderator:

Julio Millán Bojalil, President, Grupo Coraza Corporación Azteca, Mexico
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731
15:30-16:40
A more inclusive growth for Mexico
Monterrey
Inequality has been decreasing in Mexico as attested by the decline in the GINI coefficient which measures the
wealth distribution gap in countries and which stands at 0.48 for Mexico compared to 0.34 for the US. However,
Mexico still ranks 33 out of the 34 countries measured by the OECD which attests to the long road ahead in
reducing the wealth distribution gap. A challenge which does not have only social and political implications but
also major economic ones as it is now becoming increasingly clear that a widening wealth distribution gap
becomes at some stage a major obstacle for achieving high sustainable economic growth. So what is the road
for a more inclusive growth for Mexico?
Speakers:

Paul Collier, Co-Director, Centre for the Study of African Economies; Professor of Economics and
Public Policy at the Blavatnik School of Government, The University of Oxford, United Kingdom
Chaired by:

Jude Webber, Bureau Chief, Financial Times, Mexico
16:45-18:15
Plenary
Querétaro
Governors’ Roundtable
As the relationship between governors and the federal government is now being revisited and the division of
powers between Mexico City and the states is being re-calibrated, this Roundtable will focus on the ways to
make Mexico’s federal system work more efficiently. It will also assess the direction of the changes generated
by the string of reforms launched by the Peña Nieto administration, such as the fiscal reform or the law passed
at the end of last year allowing mayors and lawmakers to be re-elected and creating a National Election Agency
which will shift power from the governors - who have been overseeing local elections - to an Agency under the
control of the Federal government. Is the pendulum swinging towards a steady consolidation of the power of
the central government as many observers assert?
Speakers:
18:15-19:00

Eruviel Ávila, Governor of State of México, Mexico

José Calzada Rovirosa, Governor of Querétaro, Mexico

Graco Ramírez Garrido Abreu, Governor of Morelos, Mexico

Aristóteles Sandoval Díaz, Governor of Jalisco, Mexico

Iñigo Urkullu, Lehendakari de Euskadi, President of the Basque Country
Farewell reception
México Cumbre de Negocios es producida por
Lafontaine 352
•
Polanco Reforma
•
11550
•
México, D.F.
•
Tel: 52 (55) 5203 9316
www.cumbredenegocios.com.mx
•
5203 9376
•
Fax: 52 (55) 5203 7731